Digitala Vetenskapliga Arkivet

Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Identical Platform, Divergent Publics: Sweden and Finland During the 2022 NATO Crisis
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies.ORCID iD: 0000-0003-2248-0802
2026 (English)In: Policy & Internet, E-ISSN 1944-2866, Vol. 18, no 3, article id e70051Article in journal (Refereed) Published
Sustainable development
SDG 12: Ensure sustainable consumption and production patterns, SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation, SDG 11: Make cities and human settlements inclusive, safe, resilient, and sustainable, SDG 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
Abstract [en]

Digital platforms are often theorized as universal drivers of political polarization, yet empirical patterns remain inconsistent across countries. Leveraging the natural-experiment logic of Sweden's and Finland's simultaneous 2022 NATO applications and the NATO–Turkey diplomatic crisis, this study examines how national political cultures condition the enactment of identical Twitter/X affordances. Using a most-similar systems design, it analyzes geolocated posts from the Nordic Tweet Stream (January 2022–May 2023). Communicative structure is measured through participation inequality (Gini; top-share-of-voice), and communicative behavior through @mention and #hashtag densities, complemented by qualitative profiling and a supplementary stance and framing analysis. Sweden exhibits a more concentrated, broadcast-leaning configuration (Gini = 0.59; top 1% produce 34.1%; lower mention/hashtag densities), whereas Finland shows a more distributed structure with higher interaction/coordination proxies (Gini = 0.46; top 1% produce 20.4%; higher densities). A stance analysis reveals that both publics support NATO accession, with anti-accession sentiment absent; the divergence lies not in substantive political position but in communicative repertoire, with Swedish discourse dominated by adversarial-blame framing and Finnish discourse by analytical-informational framing (χ2 = 117.40, p < 0.001). The findings support a “cultural filter” operating as a framing selector, linking political culture to divergent configurations of platformed publics.

Place, publisher, year, edition, pages
2026. Vol. 18, no 3, article id e70051
National Category
Political Science War, Crisis, and Security Studies Business Administration Other Social Sciences
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-148750DOI: 10.1002/poi3.70051ISI: 001820862300001OAI: oai:DiVA.org:lnu-148750DiVA, id: diva2:2086743
Available from: 2026-07-15 Created: 2026-07-15 Last updated: 2026-07-27Bibliographically approved

Open Access in DiVA

fulltext(2757 kB)24 downloads
File information
File name FULLTEXT01.pdfFile size 2757 kBChecksum SHA-512
bb755858c4306a6965454a79027fe7db6ae303ef8b29c35489b671d8be0f6c533e7c30d31abee6baae43d6733e8493fdc5592f01482966502185d4a613e6e56c
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Ozturkcan, Selcen
By organisation
Department of Marketing and Tourism Studies
In the same journal
Policy & Internet
Political ScienceWar, Crisis, and Security StudiesBusiness AdministrationOther Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 291 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf