Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
Behaviours Through Security Heroes
Background: The rapid growth in modern society has led to an increased use of advanced
technology amongst organisations, resulting in an escalation of cybercrimes. In response,
organisations tend to frame humans as the “weakest link” and therefore turn to Artificial
Intelligence (AI) to combat cybersecurity challenges. However, this shift instigates
further complexities, as human capabilities appear more important than assumed.
Purpose: The purpose of this study is to explore why employees rely on certain
individuals in cybersecurity-related situations, and how such individuals may influence
cybersecurity behaviours within organisations through the concept of security heroes.
Methodology: This study uses a qualitative inductive research approach. This entailed
conducting a semi-systematic literature review, supported by semi-structured interviews.
The collected data was subsequently approached and analysed through the utilisation of
the Gioia-methodology.
Conclusion: This study has found that employees’ reliance on individuals depends on
both structural and relational factors that in turn determine the chosen source of guidance.
Reliance upon informal authorities, shaped by relational variables, evidently contrasts
reliance towards formal authorities as it is based on competence and experience.
Additionally, the role of security heroes has been established to be significant in shaping
employees’ cybersecurity behaviour through continuous encouragement, advocacy, and
support. Thus, security heroes should be accounted for within new awareness initiatives,
opening for a new understanding of how employees’ cybersecurity behaviours are shaped
in practice.
2026. , p. 62
Cybersecurity, Security Heroes, Artificial Intelligence (AI), Formal Authority, Informal Authority, Formal Influence, Informal Influence.
Master Thesis in Business and Economics Programme (Business Administration)