In an era of fragmented attention and increasingly dynamic visual communication, questionsarise regarding how the traditional static film poster changes when translated into motion. Byexamining how digital environments have influenced human attention, this study exploreshow motion graphics can be designed to preserve a film's visual identity and narrative whilecapturing the viewer's gaze in a rapid digital flow.The study employs practice-based design research, with design experiments at its core.Through a visual analysis of both historical and contemporary examples, graphic conventionsare examined, forming the basis for the development of original motion film concepts. Thework analyzes how visual hierarchy and gaze focus are affected by tempo, motion, andcomposition within the digital environment. The results are presented as a series of motionposters accompanied by a reflective analysis, aiming to define design principles for effectivefilm communication in a dynamic digital marketing culture.