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Investigating the effects of spatial centrality and individual attitude on preference for automated mobility-on-demand services: a hybrid choice modeling approach
Department of Highway and Transportation Research, Korea Institute of Civil Engineering and Building Technology, Goyang, Republic of Korea, South Korea.
KTH, School of Architecture and the Built Environment (ABE), Urban Planning and Environment, Transport and Systems Analysis.ORCID iD: 0000-0003-4681-5259
Department of Urban Planning and Engineering, Yonsei University, Seoul, Republic of Korea, South Korea.ORCID iD: 0000-0003-3436-6652
2026 (English)In: Transportation letters, ISSN 1942-7867, E-ISSN 1942-7875Article in journal (Refereed) Epub ahead of print
Abstract [en]

Autonomous driving technology is transforming transportation systems, with automated mobility-on-demand (AMoD) services emerging as a promising mobility solution. This study investigates how spatial characteristics of residential areas and latent attitudes influence preferences for AMoD services. Utilizing a stated choice experiment with 2,258 respondents (9,032 observations), the study estimated a hybrid choice model incorporating road area ratio, degree centrality, and closeness centrality as spatial indicators. Results demonstrate that spatial centrality is significantly associated with AMoD service preferences and latent attitudes. Road area ratio is positively related to preferences for buses and AMoD services, while degree and closeness centrality exhibit mode-specific associations with taxi and bus preferences, respectively. Spatial characteristics are systematically related to latent attitudes, suggesting that AMoD services are perceived as closer to public transportation than to private cars. These findings provide insights for effective operational strategies for AMoD services, particularly in regions with high public transport orientation.

Place, publisher, year, edition, pages
Informa UK Limited , 2026.
Keywords [en]
Automated mobility-on-demand service, hybrid choice model, individual attitude, spatial centrality, stated preference survey
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:kth:diva-384379DOI: 10.1080/19427867.2026.2688215ISI: 001795698400001Scopus ID: 2-s2.0-105042159089OAI: oai:DiVA.org:kth-384379DiVA, id: diva2:2082018
Note

QC 20260630

Available from: 2026-06-30 Created: 2026-06-30 Last updated: 2026-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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