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The subtle codification of science through integrated design: A multimodal critical discourse analysis of the online marketing of vitamin patches
Örebro University, School of Humanities, Education and Social Sciences. School of Languages and Applied Linguistics, The Open University, Milton Keynes, UK; Department of Media and Communication Studies, Örebro University, Örebro, Sweden.ORCID iD: 0000-0001-5554-4492
Örebro University, School of Humanities, Education and Social Sciences. Department of Media and Communication Studies.ORCID iD: 0000-0002-1089-5819
2026 (English)In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912Article in journal (Refereed) Epub ahead of print
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Routledge, 2026.
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Media and Communications
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URN: urn:nbn:se:oru:diva-129408DOI: 10.1080/17405904.2026.2680879ISI: 001784651400001OAI: oai:DiVA.org:oru-129408DiVA, id: diva2:2073364
Available from: 2026-06-16 Created: 2026-06-16 Last updated: 2026-06-16Bibliographically approved

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O’Hagan, Lauren AlexEriksson, Göran
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