Digitala Vetenskapliga Arkivet

Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Backers’ crowdfunding journey – An engagement perspective
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2021 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

Crowdfunding refers to accumulating small sums of money from the general public through the Internet for a collective larger amount to fund small or medium-sized ventures in exchange for some benefit. The contribution can be as a donation (for no material reward), a purchase (for getting a reward in return), debt (to get money returned), or equity (for sharing future profit). The three main actors in crowdfunding are the initiators (the venturers), the backers (the crowd members who fund), and the crowdfunding platforms (the intermediaries). The crowdfunding campaign’s survival and success depends on engagement from the crowd. Using a qualitative research method, this dissertation aimed to understand the backers’ engagement with four crowdfunding campaigns selected from the leading crowdfunding platform, Kickstarter, through processual analysis. Buildingon the integrative framework of service-dominant logic, engagement, and customer journey, the underlying mechanism of the backers’ engagement at the personal (micro) and interpersonal (meso) levels were explored. Based on the motivation and contribution pattern, the backers were segmented into four engagement roles: benefactors, patrons, shoppers, and utilisers. A deeper analysis showed how the engagement intensity, duration, valence, and engagement properties shaped over time across these roles. The insights from the findings in the dissertation carry managerial and policy implications.

Place, publisher, year, edition, pages
Jönköping: Jönköping University, Jönköping International Business School , 2021. , p. 245
Series
JIBS Dissertation Series, ISSN 1403-0470 ; 147
Keywords [en]
engagement, customer journey, crowdfunding, service dominant logic
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-55131ISBN: 978-91-7914-010-6 (print)OAI: oai:DiVA.org:hj-55131DiVA, id: diva2:1613302
Public defence
2021-12-17, B1024, Jönköping International Business School, Jönköping, 13:15 (English)
Opponent
Supervisors
Available from: 2021-11-22 Created: 2021-11-22 Last updated: 2022-10-25Bibliographically approved

Open Access in DiVA

Fulltext(4296 kB)1268 downloads
File information
File name FULLTEXT01.pdfFile size 4296 kBChecksum SHA-512
a21558a7c37179e60199e205d83daa3bdbeccfacd333d34b80124351166a60d3ffd121af0a5f1bb5ee2f09c2814f0a44751b4116ec3d14cd2a9b81ac1916efe7
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Arshad, Nadia
By organisation
JIBS, Business AdministrationJIBS, Media, Management and Transformation Centre (MMTC)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1273 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 2385 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf