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New Business Models and Ambidextrous Strategies: The Automotive Industry in a State of Flux
2021 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Background Given the physical nature of the product, the automotive industry remains as one of the few industries yet to be digitized. And the transformation is happening mostly through the innovation of the Business Model. The industry is seeing a threat of new entrants from outside of the traditional automotive industry. Moreover, established players are considering new business models to serve the changing market. This is where the balance of exploiting current business models and exploring new ones comes into play.

Purpose The purpose of our study is to present a framework showing how an ambidextrous approach helps in the challenge of innovating a business model or introduce new business models in the automotive industry. Moreover, we will provide insights into the challenges the business model innovation provides to this industry and propose potential implications for managers. The research will be based on the theory of business model innovation, ambidextrous organizations, and ambidexterity in business models.

Method To achieve the purpose of the study, semi-structured interviews were conducted, followed by a grounded analysis. For this study, a literature review was used that generated a theoretical framework.

Conclusion Our results and analysis of the interviews are presented in a framework that is based on three identified concepts: Customer and Market, Structures within the Organization, and Ability to Innovate. These three are interrelated in our framework and help us answer the initial research question proposed.

Place, publisher, year, edition, pages
2021. , p. 87
Keywords [en]
Ambidexterity, Business Model Innovation, Exploration, Exploitation, Automotive Industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-52664ISRN: JU-IHH-FÖA-2-20211462OAI: oai:DiVA.org:hj-52664DiVA, id: diva2:1559928
Subject / course
JIBS, Business Administration
Available from: 2021-07-07 Created: 2021-06-03 Last updated: 2021-07-07Bibliographically approved

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Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf