This paper discusses the proposed consumer virtue of material simplicity, as advocated by Joshua Colt Gambrel and Philip Cafaro. We argue that the introduction of simplicity as a virtue is unnecessary and arbitrary. We also argue that there are reasons to doubt whether simplicity is really a virtue, and using counterexamples, we argue that the arguments presented by Gambrel and Cafaro are unconvincing in this respect. Finally, some considerations for further research are suggested.