This paper examines how population change among young adults in rural areas is affected when tourism is the dominant industry. The relation between tourism and population change is often implicitly assumed but has not been well examined on a broader societal level. Existing studies have indicated that the effect of tourism on population change is limited in geographical range, and therefore a fine geographical resolution is useful. This analysis is based on yearly information on each individual who resided in Sweden in any year between 1990 and 2010, with 100-metre grid cells as the finest geographical resolution. Since young adults constitute a large part of all migration that takes place, they are the focus of this study. The findings show that the net population change among young adults is clearly more positive in tourism-dominated areas (TDAs) than in non-TDAs, and this becomes more significant the more remote the areas. Further, there is a better gender balance and a younger population in TDAs. Stayers and return migrants can partly explain the positive population change in TDAs, but as shown in previous research, there is a higher turnover of population in TDAs, and in-migration seems to be the key to positive population change.