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Att bli framgångsrik musikartist: De karaktäristiska dragen i marknadsföringen av artister
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpStudent thesis
Abstract [en]

The research this report is based on aims to find out the characteristic features of the marketing tools that are essential for a music artist, and define a successful artist. The thesis arises and discusses how different medias can have an affect on an artists career and on his/hers achievement. To bee seen in the right medias can have an important influence on their career. To be able to answer our aim we have interviewed people who have a solid knowledge about music business, we have also used a qualitative method. The outcome of the research is that there are some indications that show important factors which are essential when it comes to marketing artists. Television is one marketing medium that reaches a wide audience, as well as there are television programs that introduce new artists. Synchronization between artists and other brands has become more common nowadays to launch artists, additionally is Internet used as another marketing tool. Furthermore there are features that show that a fast exploitation is not always profitable. Our research illustrates also that a long-term commitment gives the artist a secure career.

Place, publisher, year, edition, pages
Handelshögskolan BBS , 2008. , p. 86
Keywords [sv]
marknadsföring, musik, ekonomi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-210OAI: oai:DiVA.org:hik-210DiVA, id: diva2:989
Uppsok
samhälle/juridik
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Examiners
Available from: 2008-03-18 Created: 2008-03-18 Last updated: 2010-03-09

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf