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No clear connections: a study of the association between news media use, public trust, and Swedish social services
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0002-9616-9999
Umeå University, Sweden.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0003-2996-3348
2023 (English)In: European Journal of Social Work, ISSN 1369-1457, E-ISSN 1468-2664, Vol. 27, no 5, p. 1047-1060Article in journal (Refereed) Published
Abstract [en]

News and media reports on social work have had policy and legislative consequences for social work practice in Sweden. Generally, it is often argued that media reports have negative implications for public perception and public trust towards social services. However, empirical studies supporting such claims are rare. Going back to the classic theory of cultivation regarding media effects, this study investigates possible associations between news media use, public trust in news, and public trust towards social services in Sweden. Analyses are based on survey data from a representative sample of Swedish adults and young adults (n = 1 697) and linear regressions have been applied. In contrast to assumptions in the existing literature, no associations were identified between the level of news use, preferred news outlet and public trust towards the social services, whereas trust in news predicted trust in social services. The findings challenge dominating notions on the implications of news media use and public trust in social services. In short, news reports of the social services do not simply translate into public (dis)trust. This also enable, linear regressions has been applied. In contrast to assumptions in existing literature, no associations.

Place, publisher, year, edition, pages
Routledge, 2023. Vol. 27, no 5, p. 1047-1060
Keywords [en]
Social services, social work, news media, public trust
National Category
Social Work
Research subject
Social Work
Identifiers
URN: urn:nbn:se:kau:diva-97380DOI: 10.1080/13691457.2023.2266588ISI: 001084627300001Scopus ID: 2-s2.0-85173841361OAI: oai:DiVA.org:kau-97380DiVA, id: diva2:1812162
Available from: 2023-11-15 Created: 2023-11-15 Last updated: 2025-10-16Bibliographically approved
In thesis
1. I allmänhetens ögon: Om förtroende och uppfattningar gentemot socialtjänsten, samt hur dessa uppfattas och hanteras av socialsekreterare
Open this publication in new window or tab >>I allmänhetens ögon: Om förtroende och uppfattningar gentemot socialtjänsten, samt hur dessa uppfattas och hanteras av socialsekreterare
2025 (Swedish)Doctoral thesis, comprehensive summary (Other academic)
Alternative title[en]
In the Eyes of the Public : Public Trust and Perceptions of the Swedish Social Services and how these are Perceived and Managed by Social workers
Abstract [en]

Public trust in the social services organisation and its staff can affect the legitimacy, effectiveness, and accessibility of the organisation, as well as the well-being of staff. Negative perceptions and low trust can have disturbing consequences. However, research on public perceptions of social services and contributing factors is limited, especially in Sweden.

The aim of this thesis is to create in-depth knowledge about public perceptions of, and trust in, the social services and its staff, what shapes these, and what they mean for social workers. The thesis consists of four empirical studies, two quantitative and two qualitative. Study I is based on data from Värmland (2010-2018) with almost 5000 individuals. Study II analyses a representative sample for Sweden with around 1700 individuals. The qualitative studies III and IV are based on focus groups with 27 social workers.

The findings illustrate that about 40 percent trust the social services staff, and that this has remained relatively stable between 2010 and 2018. Lower income and education levels increase the risk of lower trust, as does previous experience of social services. Approximately 17 percent trust the organisation as a whole, with attitudinal factors, such as satisfaction with democracy, seemingly playing a larger role than demographic factors. Social workers experience that low knowledge, negative perceptions, and low trust characterise public views, and they have developed strategies to cope, in both their professional and private lives.  

Overall, the dissertation indicate that social workers perceive public trust and perceptions to be worse than they actually are. Nonetheless, trust levels and social workers´ experiences are not satisfactory. Consequently, efforts are needed to increase trust and knowledge and to mitigate adverse views – ultimately improving for both social workers and those in need of support. The findings also suggest how such efforts could be formulated and implemented.      

Abstract [sv]

Allmänhetens förtroende för socialtjänsten kan tänkas påverka verksamhetens legitimitet, effektivitet och tillgänglighet och de anställdas välmående, men kunskapen är begränsad. Därav syftar denna avhandling till att skapa fördjupad kunskap om allmänhetens uppfattningar och förtroende för socialtjänsten och dess personal, vad som formar dem och hur de uppfattas och erfars av socialsekreterare. Avhandlingen består av fyra delstudier.

Studie I och II är baserade på kvantitativa empiriska material medan studie III och IV bygger på fokusgrupper med socialsekreterare. Resultaten visar att cirka 40 procent har förtroende för personalen och att cirka 17 procent har förtroende för organisationen. Vidare tycks vissa demografiska och attitydmässiga aspekter ha ett samband med förtroende. Socialsekreterare upplever att låg kunskap, negativa uppfattningar och misstro präglar allmänhetens syn, något de utvecklat strategier för att hantera.

Sammantaget visar avhandlingen att socialsekreterare bedömer allmänhetens förtroende och uppfattningar som sämre än de är. Trots det är förtroendenivåerna inte tillfredsställande. Insatser för att öka förtroende och kunskap samt minska negativa uppfattningar skulle därför vara fördelaktiga och resultaten i avhandlingen påtalar hur de skulle kunna utformas.   

Place, publisher, year, edition, pages
Karlstad: Karlstads universitet, 2025. p. 126
Series
Karlstad University Studies, ISSN 1403-8099 ; 2025:5
Keywords
Social work, social services, public trust, public perceptions, public views, Socialt arbete, socialtjänsten, allmänhetens förtroende, allmänhetens uppfattningar, åsikter
National Category
Social Work
Research subject
Social Work
Identifiers
urn:nbn:se:kau:diva-102844 (URN)10.59217/ofig8483 (DOI)978-91-7867-536-4 (ISBN)978-91-7867-537-1 (ISBN)
Public defence
2025-03-21, Agardhsalen, 11D 257, Karlstads universitet, Karlstad, 09:30 (Swedish)
Opponent
Supervisors
Available from: 2025-02-27 Created: 2025-01-28 Last updated: 2025-10-16Bibliographically approved

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