The aim of this paper is to investigate the effects of the relationships between personal characteristics, thinking preferences and learning activities on academic achievements in creativity studies for innovation management. Development of theory related reflexivity on creative experiences and competence as well as training of required skills in innovation processes needs to activate both the pre-requisites and predictors of creativity (OECD, 2019). Statistical analysis of quantitative data and qualitative data collected within the framework of a course aiming to develop competence and skills for creativity in innovation processes’ is presented. The results are related in the model for covarying creativity constructs based on the statistical correlation and regression analyzes. Based on this developed understanding consequences for developing creativity competences