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En studie om sökmotoroptimering och användarvänlighet: Google vs användare
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2021 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesisAlternative title
A study about Search Engine Optimization and User Experience (English)
Abstract [en]

The purpose of this survey has been to investigate whether there are contradictions between user experience (UX) and search engine optimization (SEO), also called Google versus users. Professionals, in UX and SEO, have been asked to respond to a questionnaire regarding text and images within these two aspects. In addition to the professionals, users have also been asked to answer questionnaires and taken part in two different websites to investigate how text and images related to the previously mentioned aspects. The content on the sites has been the same but the design itself has been different, one has focused on UX - user experience and the other has been towards SEO - search engine optimization. The results of the study have not been distinctwhether there are contradictions between Google and users among professionals. Even in the relationship with users, how they experienced the different sites, there were contradictions between these two aspects. The conclusion is thus that it depends a lot on who views the website and his or her personal preferences.

Abstract [sv]

Syftet med denna undersökning har varit att undersöka om det finns motsättningar mellan användarupplevelse (UX) och sökmotoroptimering (SEO), även kallat Google mot användare. Yrkesverksamma, inom UX och SEO, har fått svara på en enkät angående text och bild inom dessa två aspekter. Förutom yrkesverksamma har även användare fått svara på enkätfrågor och tagit del av två olika sajter för att undersöka hur text och bild förhåller sig mot tidigare nämnda aspekter. Innehållet på sajterna har varit detsamma men själva utförande har varit olika, den ena har fokuserat på UX –användarupplevelse och den andra har varit mot SEO – sökmotoroptimering. Resultatet av studien har inte varit entydigt om det finns motsättningar mellan Google och användare hos yrkesverksamma. Även i förhållandet med användare hur de upplevde de olika sajterna fanns det motsättningar mellan dessa två aspekter. Slutsatsen blir således att det beror mycket på vem som betraktar webbplatsen och dennes personliga preferenser

Place, publisher, year, edition, pages
2021. , p. 47
Keywords [en]
UX design, user experience, SEO, search engine optimization
Keywords [sv]
UX-design, användarupplevelse, SEO, sökmotoroptimering
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hv:diva-17392Local ID: EXB340OAI: oai:DiVA.org:hv-17392DiVA, id: diva2:1588262
Subject / course
Informatics
Educational program
Webmaster
Supervisors
Examiners
Available from: 2021-09-01 Created: 2021-08-26 Last updated: 2021-09-01Bibliographically approved

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File name FULLTEXT01.pdfFile size 1326 kBChecksum SHA-512
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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  • Other locale
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Output format
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