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Cancelling the Callouts: The ‘Dramageddon’ of 2019 and the Effects of Cancel Culture Online
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The guiding questions of this thesis aim to target particularities of ‘call out’ or ‘cancel’ culture - an internet phenomenon primarily dominant through social media - and fill in gaps within the literature pertaining to such online culture. Although adhering to the digital sphere, its repercussions beyond the screen are observed through the ‘dramageddon’ of 2019, the cancellation events of YouTuber influencer James Charles. This thesis seeks out to apply participatory culture and symbolic interaction theories as well as accompanying concepts through a qualitative approach. The data collected consists of a blend of media content analysis of Twitter posts known as ‘receipts’ and interviews with three YouTubers as well as a Social Media expert. The results depict cancel culture to be associated with expected themes of justice, resentment, drama or entertainment value and group mentality as well as the offline ramifications. Unexpected themes also surface during data collection and will be further explored. Concluding remarks of this essay concern a summary of discussed implications of cancel culture from the view of netizens as well as suggestions for future prevention of such events.   

Place, publisher, year, edition, pages
2020. , p. 92
Keywords [en]
cancel culture, callout, drama, scandal, social media, justice, group mentality, identity, consequences, haste
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-440116OAI: oai:DiVA.org:uu-440116DiVA, id: diva2:1544315
Subject / course
Digital Media
Educational program
Master Programme in Social Sciences
Supervisors
Examiners
Available from: 2021-04-15 Created: 2021-04-14 Last updated: 2021-04-15Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf