This article focuses on the existential aspects of global climate change. Pessimism regarding this problem seems to be particularly common in emerging adulthood, that is, the late teens and the twenties. Research also shows that many in this age group feel ambivalent about different pro-environmental behaviors and that ambivalence is a disincentive to behave in an environmentally friendly way. The aim of this article is foremost theoretical, with a focus on living with ambivalence in a more or less “unsustainable” society that at the same time puts pressure on the individual to live in a sustainable manner. Deploying existential theories and theories about ambivalence, the article argues that because of the complexity of climate change we cannot avoid ambivalence. Therefore, we should not focus foremost on getting rid of this feeling. Instead, it is important to look at how young people think about and cope with their ambivalence. An earlier qualitative study indicates that there are “negative” and “positive” ways to handle ambivalence seen from a behavior perspective. We illustrate this with data from a quantitative pilot study with university students (n=261) about climate-friendly food choices. The results show that ambivalence and negative thinking patterns are negatively related to climate-friendly food choices, while the variable, positive thinking patterns, is significantly positively associated with, and is the most potent predictor, of these food choices.
Furthermore, a theoretical model where ambivalence leads to negative thinking patterns, which then leads to less climate-friendly food choices, was supported in a mediation analysis. It is concluded that it is vital to discuss these thinking patterns in a critical way in order to promote coping strategies that can help the young to face their ambivalence and be active in spite of it. In this regard, from a developmental psychological perspective emerging adulthood is an ideal age period.