The aim of this study is to gain a comprehensive view on the current state of wellbeing tourism and its potential for development in certain coastal and near coastal regions of the South Baltic. Based on the published contemporary discourse on wellbeing tourism and its practices, we propose the following definition for wellbeing tourism: "a specific type of tourism intended to promote and maintain a positive state of health of the body, mind and soul, and that is composed of products and services drawn upon a sustainable and harmonious interaction with the surrounding environment and community."