Digitala Vetenskapliga Arkivet

Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Employer Brand Dimensions and Employee Retention: A Quantitative Study Among Employees in a European Context
Högskolan Dalarna, Institutionen för kultur och samhälle.
Högskolan Dalarna, Institutionen för kultur och samhälle.
2025 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

In response to increasing employee turnover and talent shortages across Europe, this study empirically examines the relationship between employer brand dimensions and employee retention in a European context. Drawing on the framework developed by Tanwar and Prasad (2017), five employer brand dimensions were assessed: healthy work atmosphere, training and development, work-life balance, corporate social responsibility (CSR), and compensation and benefits. Data was collected from 87 white-collar employees working across Europe within a multinational organization. Using multiple linear regression analysis, the study identified CSR and compensation and benefits as significant positive predictors of employee retention, while the other dimensions showed no significant relationship. The findings suggest that internal ethical practices and perceived economic value might play a more influential role in retention than previously assumed. These insights contribute to the growing body of research on employer branding from the perspective of existing employees and offer practical implications for developing internal HRM practices with the explicit purpose of employee retention in European labor markets.

sted, utgiver, år, opplag, sider
2025.
Emneord [en]
Employer brand; Employer branding; Employee retention; Employer brand dimensions
HSV kategori
Identifikatorer
URN: urn:nbn:se:du-50869OAI: oai:DiVA.org:du-50869DiVA, id: diva2:1984440
Fag / kurs
Human Resource Management
Tilgjengelig fra: 2025-07-16 Laget: 2025-07-16 Sist oppdatert: 2025-10-09

Open Access i DiVA

fulltext(1824 kB)833 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1824 kBChecksum SHA-512
cda0913020a17b6111045637d14bd37652512c4268050d2adfe7de7307d0513a34583dc2e7983d27d495d991bde6c21b976bac4838b5a9a2b62ac54eef3023d0
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 840 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 221 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf