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Fotbollens förtrollning: CSR-sagor från Manchester Citys rike
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. The study addresses the supporters backgrounds, roles within the supporter association, experiences before and after the ownership change, and their perspectives on the club’s community engagements. A key theme is how these supporters perceive the club’s growing global CSR initiatives in the local community as well as on a global scale and their association with sportswashing allegations. The study presents a nuanced view of how supporters' loyalty and connection with the club intertwine with their perceptions of its social responsibility and global image.

Place, publisher, year, edition, pages
2023. , p. 51
Keywords [en]
Corporate Social Responsibility (CSR), Manchester City Football Club (MCFC), Sportswashing, Abu Dhabi United Group (ADUG
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-53522OAI: oai:DiVA.org:sh-53522DiVA, id: diva2:1837100
Subject / course
Business Studies
Supervisors
Available from: 2024-02-13 Created: 2024-02-12 Last updated: 2024-02-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf