Around 1900 an interest towards non-Christian spirituality could be observed in Swedish society. There have been studies in spirituality, but little attention has been given in considering the circulation and transcultural exchange of knowledge production. The aim of this thesis is to show how knowledge of alternative spiritualty was constructed by the press’ description of encounters between spiritual go-betweens from India and America and the Swedish public between 1899 and 1926. By studying articles from daily papers, I propose that actors from diverse cultures, Swedish institutional arenas, and the public had a crucial part in the knowledge production of alternative spirituality. I argue that in the process of circulating and reformulating knowledge, a narrative was created: a mediation of alternative spirituality, custom-made and conducive for the Western audiences and their needs.