One of the most common social media platforms of today is Twitter, an open
community where content easily could be spread by sharing so called tweets and
where the relationship between users is not constrained by accepting the other user.
This report discusses the complexity in merging social media and dance by studying a
project which used crowdsourcing through Twitter to collect choreographic ideas for
a new ballet piece.
In order to examine Twitter as a tool in a creative process, a questionnaire was sent to
Twitter users and email interviews were held with those responsible for the project of
study. The questionnaire showed that most of the Twitter users enjoyed creating and
being part of a creative process. However, some of those with an occupation within
the dance world voiced concerns about untrained people creating choreography.
From the interviews it was found that a lot of thought had to be put into the structure
of the project and that the project’s main motivator was to inspire and create with the
help of people around the world.
It was found in the research that Twitter is a suiting platform for a crowdsourced
project since a large and varying group of participants is reached. Twitter allows for
the Twitter users to participate regardless of location or occupation as well as
bringing good publicity to the dance world.