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  • 1.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kasap, Nihat
    Sabanci University, Turkey.
    Tanaltay, Altug
    Sabanci University, Turkey.
    Özdinc, Mesut
    Mimar Sinan FA University, Turkey.
    Analysis of tweets about football: 2013 and 2018 leagues in Turkey2019In: Behavior and Information Technology, ISSN 0144-929X, E-ISSN 1362-3001, Vol. 38, no 9, p. 887-899Article in journal (Refereed)
    Abstract [en]

    Football has recently developed into a unique sector with complex management and marketing functions, where novel communication technologies are employed. In this paper, we aim to contribute to the numerous fields involving emerging European sports marketing literature, social media analytics, and digital consumer behaviour. Our purpose is to explore Twitter use related with football by analysing real-time streamed data in offering a longitudinal perspective by focusing on 2013 and 2018 leagues in Turkey via the use of social media analytics framework. Retrieved dataset involved randomly selected publicly available 370 thousand and 6.8 million real-time tweets in 2013 and 2018 leagues, respectively. We report that majority of tweets about the football was posted within the three-hour window before the match independent of the match result and the importance of the result. Moreover, pre-match tweeting volume was almost a crystal ball signalling match winning. Our findings are valuable for sports managers and marketers where some key suggestions provided are to involve particular contexts of winning or losing in their after-match marketing plans, to value weekdays as much as the weekends, and to utilise the after-work prime time of social media engagement.

  • 2.
    Fis, Ahmet Murat
    et al.
    Özyeğin University, Turkey.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Gur, Faik
    Özyeğin University, Turkey.
    Being a woman entrepreneur in Turkey: life role expectations and entrepreneurial self-efficacy2019In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 9, no 2, p. 1-19Article in journal (Refereed)
    Abstract [en]

    Two major competing life roles, work, and family, are reported to dominate people’s efforts in constructing a life. Here, we aim to explore whether and how attributed life roles and related coping strategies of current and aspiring women entrepreneurs meaningfully differentiate and whether the existence of entrepreneurs in their families affects the formation of these different clusters. In our empirical, two-part exploratory study conducted in the emerging economy setting of Turkey, first, we utilize the survey results of 234 women entrepreneurs to explore the issue, and then in the second part of the study, we administer face-to-face interviews to draw out some critical insights. We end up with three different clusters differentiating in their responses to challenges and effect of these on their entrepreneurial self-efficacy beliefs. We believe our study may shed some light on understanding nonhomogeneous women response to roles and challenges in society and women’s entrepreneurial journey.

  • 3.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Kasap, Nihat
    Sabanci University, Turkey.
    Ozdinc, Mesut
    Åbo Akademi University, Finland.
    Tanaltay, Altug
    Sabanci University, Turkey.
    Digital national currency: example of Sweden and e-Krona2019Conference paper (Refereed)
    Abstract [en]

    Financial Institutions all around the world are recently discussing possibilities to launch national digital currencies to replace the cash as we know it since the Lydians invention. In this paper, we review the concept by visiting the core definitions and focus on the Scandinavian market to understand the example of Sweden and the ongoing e-Krona project. We conclude by pointing out some research questions and call upon developing future collaborative research.

  • 4.
    Forsvall, Malin
    et al.
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Jonsson, Julia
    Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    Gangnam Style: A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study will examine the internationalisation process of Swedish fashion brands

    entering the South Korean market to be able to get an understanding of how the

    decision of entry strategy is influenced and how it affects the resilience in the market,

    as well as identify the drivers and barriers influencing the choice of entry mode. The

    study was conducted through a qualitative multiple case study with an inductive

    methodology approach. The literature review was established based on the known

    theories of internationalisation, entry modes and resilience. Here, the concepts

    discussed throughout the thesis are presented. Interviews were conducted with five

    different Swedish fashion brands who were all, to different extents, established on the

    South Korean market to collect empirical findings. These findings were then discussed

    in correlation to the presented theories to identify patterns within the

    internationalisation process to the South Korean market. The conclusion of the thesis

    is that relationships and networks are important drivers to enter and obtain resilience

    on the South Korean market. This allows the companies to engage in renewal of

    activities and flexibility in the constantly changing business environment. Language,

    lack of knowledge and lack of resources are identified as barriers limiting the level of

    commitment in the South Korean market.

  • 5.
    Lämhed, Emelie
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Sjöstrand, Ida
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Is it a good idea to share ideas?: A qualitative study about how Open Innovation is used between Chinese and Swedish entrepreneurs in an international market2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In order for corporations to develop their business, they could apply an approach of exchanging ideas and knowledge with other corporations could contribute to new significant innovations. The international approach is called Open Innovation and could be implemented both externally and internally within firms. The purpose of this thesis was to examine how Open Innovation is used by Swedish and Chinese entrepreneurs in an international market context.

    By implementing a qualitative research method, the researchers obtained a deeper understanding of how networks and trust affect Open Innovation when the approach is used. This thesis derived from an inductive approach since the authors made observations and generated theories from those observations, which created a theoretical synthesis. The theoretical synthesis conducted into the operationalization and the interview guide for the data gathering of the semi- structured interviews.

    The gathered empirical data was compared with the theories in order to analyze the similarities and differences between them. Lastly, the study was concluded by answering the research questions, theoretical, practical, and policy implications, limitations for the study, and suggestion for future research.

  • 6.
    Crambé Lundh, Michelle
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Wedin, Nellie
    Linnaeus University, School of Business and Economics, Department of Marketing.
    It is obvious that they are not afraid of what this might do: A Qualitative Minor Field Study of International Female Entrepreneurs in Thailand2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For as long as internationalization has been a research topic, the risks surrounding it has been discussed. Several theories have emerged concerning how to go about international business, which entry modes and strategies to use as well as which markets to enter and at which pace - everything in order to reduce the risks of business failure. The lack of institutional and economic stability in emerging markets has evolved into warning signs for foreign firms as they are hesitant to enter these markets due to higher risks and furthermore, there are assumptions regarding low entrepreneurial skills in these markets, much due to the stability-barrier. In this regard, Thailand presents an interesting case, especially when aiming to look into females as entrepreneurs. The country presents a large number of females involved in business activities that show no sign of being hindered by the stability factor.  These interesting aspects paved the way for this thesis’ purpose “to examine and understand how Thailand's female entrepreneurs engage in international business activities.” Through examining the internationalization process from an aspect of both personal traits and network connections, findings have been presented regarding how the Thai female entrepreneur uses these components to initiate international business activities for her small- and medium-sized enterprise. These findings have enriched the understanding of how females approach and experience an internationalization process. To ensure a broader comprehension of the subject, this research has followed a qualitative research method combined with an abductive approach which this thesis has benefitted from as there is a lack of research on the subject. The theoretical framework starts with presenting the phenomena entrepreneurship, and then more in-depth explains concepts of female- and international entrepreneurship, introducing concepts like internationalization and psychic distance. Finally, the theoretical framework is concluded with a conceptual framework model explaining how all concepts are connected. Before presenting the empirical findings of the research, the methodology chapter explains how the researchers went about this study, how all the data was collected and under which circumstances. In order to tie the empirical findings with the theoretical framework, an analysis was made which presents this thesis’ findings in a theoretical manner before everything is tied together in a conclusion. The findings conclude that there is a significant bond between personal traits, networks, and firm internationalization and furthermore, this thesis suggests that Thai female entrepreneurs are fearless and therefore, encounter few of the barriers that other female entrepreneurs do. Finally, this thesis is concluded with theoretical and practical implications as well as suggestions for future research within the area. 

    It is obvious that they are notafraid of what this might do.” 

  • 7.
    Idrizi, Arbesa
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Inci, Zilan
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Make business great, in a great market: Swedish companies evolvement and internationalization on the U.S market2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to create a deeper understanding on the way in which Swedish companies internationalize their business activities in the U.S market and the impact that the business environment has on their further evolvement in the market. To create a deeper understanding of the area, a qualitative research has been conducted. The primary data has been collected through case studies with Swedish business-to-business (B2B) companies who have established their business in the U.S market. In order to gain a basis for further examination of the subject a theoretical framework has been established. The theoretical framework is based on existing theories related to internationalization, barriers and networks and is formulated through a model in order to illustrate how these theories are connected. The empirical chapter gives a presentation of the primary data with a focus on the areas internationalization, uncertainty and barriers. The collected empirical data is further discussed in the analysis chapter where the aim is to analyze the information from the participants in the cases and identify common patterns as well as explaining the choices with the theories. Based on the analysis made, several conclusions could be drawn. Swedish B2B companies internationalize in incremental steps and evolved in accordance with the establishment chain in the U.S market. One of the factors to the successful evolvement is the network they entered or created in the U.S market. The business environment, more specifically the political environment, is a barrier for the companies evolvement and at the same time is uncertain.

  • 8.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    PASHA Bank Turkey: an international marketing strategy for an investment and corporate bank2019In: SAGE Business Cases Originals, Sage Publications, 2019Chapter in book (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism. Its most important subsidiary was PASHA Bank OJSC, which offered all major financial services. Being the largest private bank in its market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey in 2013 and 2015, respectively. Swift growth that spread to three countries demanded a strategy around the dynamic capabilities of the markets. This case focuses on the development of the PASHA Bank Turkey’s marketing strategy, encompassing business insights valuable for emerging markets regarding geographical expansion and integration into the international financial system.

  • 9.
    Sjöstedt, Emil
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Zeilon, Leonard
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Swedish firms achieving legitimacy on the Japanese market: A qualitative study on how Swedish firms manage to achieve legitimacy on the Japanese market2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to investigate how Swedish firm operating on the Japanese

    market can achieve legitimacy in consideration to the cultural context. The thesis has an

    exploratory purpose where the methodology was based on a qualitative method with and

    inductive approach. The thesis conducted a multiple case study through semi-structured

    interviews. The theoretical framework provides the reader with relevant concepts

    regarding external and internal factors influencing legitimacy. A conceptual framework

    was developed in order to connect the theoretical concepts with each other. Through

    interviews with Swedish firms established on the Japanese market empirical data was

    collected. The analysis chapter thereafter discusses the similarities and differences

    between the theoretical concepts and the empirical data. The findings of the study reveal

    that there are many differences in conducting business in Japan compared to Sweden, and

    that Swedish firms have to adapt accordingly. The thesis concludes that there are several

    indications of activities that can be connected towards achieving legitimacy on the

    Japanese market. By understand the cultural differences and accustom the Swedish firms’

    business practices to align with Japanese firms, relationships and networks can be

    strengthened and further result in achieving legitimacy on the Japanese market.

  • 10.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Tuncalp, Deniz
    Istanbul Technical University, Turkey.
    TazeDirekt.com: branding charm or operational basics?2019In: Case Studies in Food Retailing and Distribution / [ed] John Byrom & Dominic Medway, Woodhead Publishing Limited, 2019, 1, p. 37-52Chapter in book (Refereed)
    Abstract [en]

    TazeDirekt had cloned “FreshDirect” to Turkey with a very similar name and faced with a growing demand at the Turkish e-commerce market. It was an online grocery store, e-tailing organic, genetic modification free food primarily from small, local producers and from its organic farm to health-conscious and gourmet people in three big cities of Turkey. Customers were happy with the freshness, quality, and the superior service provided. Unfortunately, the profit levels were not enough to cover the operational and marketing costs of this market positioning. As the number of orders increased in scale, the savings in the unit costs were not enough to sustain the business and cover the costs of providing high-quality products with a superior service. In February 2016, the founder suddenly decided to close the business, declaring its failure. Later, in November 2016, Migros, the most massive multibrand food retail chain of Turkey, purchased the TazeDirekt and its online assets as its new online retail brand to complement its portfolio of brands.

  • 11.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    The deadly gamification challenge of #BlueWhale2019In: Paper presented at ArtsIT 2019 – 8th EAI International Conference: ArtsIT, Interactivity & Game Creation, Aalborg, Denmark, November 6-8, 2019, EAI , 2019, p. 1-6Conference paper (Refereed)
    Abstract [en]

    This manuscript reviews the past literature on the Blue Whale Challenge, which is known to be a dangerous gamification activity that spreads on social media to target vulnerable teenagers. It aims to nurture workshop discussion for collaborative future research directions on the matter.

  • 12.
    Gustafsson, Jonathan
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Ingvarsson, Daniel
    Linnaeus University, School of Business and Economics, Department of Marketing.
    They came, they saw, they adapted: How Swedish firms adapt when managing cross-cultural business relations with Japanese customers2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. The purpose of this thesis is to explore how Swedish firms adapt in order to manage business relationships with Japanese customers. By investigating this, important components of cross-cultural differences have been identified and a deeper understanding of the cultural obstacles of doing business between two cultures that has great differences in their business cultures. A qualitative research method, with an abductive approach, has been conducted to this thesis to provide a deeper understanding of the topic. The literature review starts with presenting the concept of cultural differences between Sweden and Japan, then continuous with cultural adaptions and business relationship management. A theoretical framework is presented to illustrate the relationship between these concepts. The analysis discusses and compares the theoretical concepts with the empirical findings in order to understand the relation to each other. In the final chapter, a conclusion is made where the authors present answers to the research question, theoretical- and policy implication, limitations and suggestions for further research. The findings of this thesis have narrowed down the research gap regarding how Swedish firms manage business relationships with Japanese customers. We suggest that, in order to succeed on the Japanese market as a Swedish firm, one must adapt towards their cultural values and be open-minded regarding their business management when establishing a new relationship with a Japanese customer.

  • 13.
    Bodbacka, Markus
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Norgren, Felix
    To Adapt, or not to Adapt, that is the Question: How Swedish companies view cultural differences in Asia and adapt if necessary 2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary

    Authors: Felix Norgren and Markus Bodbacka

    Supervisor: Selcen Öztürkcan

    Examiner: Susanne Sandberg

    Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business

    Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures.

    Research Question: How do Swedish companies view cultural differences in Asia and adapt if necessary?

    Purpose:  The main purpose of this study is to identify how companies view cultural differences and adapt if necessary. The purpose is also to provide such good material that companies could benefit from reading it in order to prepare themselves to work in different Asian cultures.

    Methodology: This is a qualitative study, which is using interviews as the source to collect primary data. The study is done with an inductive approach and based on a case study design.

    Conclusion: The conclusion is that before having meetings with other cultures, it is always favourable to read and learn as much about the customers culture as possible and if necessary, take a course on how to interact with other cultures. However, interacting with individuals from other cultures face to face is always the best way to learn and it is favourable to travel as much as possible to other cultures in order to learn about them.

     

     

    Key Words: Culture, relationship, code of conduct, cross-cultural learning.

  • 14.
    Wakim, Riad Samir
    et al.
    Jönköping University.
    Drak Al Sebai, Lara
    Jönköping University.
    Miladinovic, Mira
    Jönköping University.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application2018In: Engineering and Technology Management Summit 2018: Engineering and Technology Management in the Smart Age / [ed] Ferhan Çebi, Faik Tunç Bozbura & Sıtkı Gözlü, Istanbul: Istanbul Technical University, 2018, p. 350-355Conference paper (Refereed)
    Abstract [en]

    Applications of Augmented Reality (AR) have recently increased due to advances in technology and improved accessibility of smart devices. Nowadays shoppers can virtually try and interact with various products. This study examined the impacts that a smartphone-based AR application may have on the customer’s Product Purchase Intentions. A smartphone-based AR app launched by Nordic eyewear retailing leader Synsam is chosen for exposing respondents (N=103) to the AR experience, followed by an interviewer administered survey. Findings showed that AR technology impacts Product Purchase Intentions, where involved technology characteristics of importance include information about products (Product Information), virtual interaction with the product (Telepresence) and the enjoyment of using this technology (Hedonic Motivation), but not the commonly referred Perceived Ease of Use.

  • 15.
    Savola, Tommi
    et al.
    Jönköping University, Jönköping International Business School.
    Tuohimaa, Tyko
    Jönköping University, Jönköping International Business School.
    Berg, Sebastian
    Jönköping University, Jönköping International Business School.
    AI-Enhanced Marketing Management – Factors Influencing Adoption in SMEs2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Recent developments and hype around artificial intelligence (AI) have arisen as result of two main factors: increase in computational power and data. Although marketing is considered as one of the main business applications within AI today, there is a lack of literature combining the disciplines. Marketing management tools, which utilise AI in supporting decision making are referred to as knowledge-driven marketing management support systems (MMSS). These systems provide besides quantitative analysis, further qualitative facets into marketing management. Despite the willingness of many SMEs to engage with the technology that may foster competitive advantage, many adoption processes fail. The purpose of this thesis is to explore the factors influencing adoption of knowledge-driven MMSS in SMEs in Finland and Sweden.

    Qualitative primary data was collected from nine company representatives at top management level in Finnish and Swedish firms. Companies were classified in three categories, providers, adopters and non-adopters of knowledge-driven MMSS.

     

    The findings show that there are several factors influencing adoption of knowledge-driven MMSS. The factors were grouped into technological, organizational and environmental factors, based on the TOE framework. Even though SMEs suffer from a lack of resources compared to large companies, this research suggests that they are at the forefront of adopting AI for marketing purposes. Additionally, it was found that the factors affecting adoption are dependent on whether the knowledge-driven MMSS is built in-house or outsourced.

     

    This study has contributed to the identified gaps in literature by combining the disciplines of AI, marketing and SMEs, and by exploring the factors behind adoption of knowledge-driven MMSS. The authors of this thesis have the aspiration that the developed post-empirical framework will serve as a guiding tool for top management and marketing managers in SMEs looking to adopt knowledge-driven MMSS into their organizations. 

  • 16. Larsson, Lisa
    et al.
    Munck af Rosenschöld, Christophe
    AR(e) you for real?: A quantitative case study examining a Augmented Reality application’s effect on the user’s purchase intention.2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background Mark Zuckerberg, the CEO of Facebook, has called “virtual and augmented reality the next major computing platform capable of replacing smartphones and traditional PCs” (Heath, 2017, n.p). Furthermore one of the leading investment banks, Goldman Sachs, predicted the market for augmented and virtual reality to be worth 80 billion dollars by the year 2025. If this estimation turns out to be accurate, the AR and VR market would be one of the fastest growing markets within digital products (Goldman Sachs, 2016). As the AR technology develops, the options for marketer’s increases and makes it possible to reach out, as well as interact with consumers in new, and innovative ways. Purpose The purpose of this study is to examine if a product experience through an augmented reality application can be equated to a product experience in real life. Method The research question; Can a product experience through an augmented reality application be equated to a product experience in real life, when shopping for furniture? was developed. It was tested through an experiment on the sample drawn from the targeted population; generation Y, and measured quantitative through a model developed by Raska and Richter (2017) that measures purchase intentions through eight of the most commonly used factors in AR research. Conclusion The results of this study indicate that a product experience through an AR application can be equated to a product experience in real life, since no statistical difference in purchase intetnion was found between the groups. It was found that the respondents who experienced the chair through the AR application derived more hedonic value, while the respondents who experienced the chair in real life derived a higher level of product knowledge.

  • 17.
    Ozturkcan, Selcen
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids2018Manuscript (preprint) (Other academic)
    Abstract [en]

    This paper reviews the human-robot interactionliterature in the scope of recent technological progress. Itgives various examples of emerging human-robotinteraction and calls upon a re-definition of the interactionconcept.

  • 18.
    Blomqvist Eriksson, Erica
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Järkemyr, Rebecca
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Do you give in to your inner shopaholic?: A study of influencers impact on consumers mobile impulse buying behavior2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. Further, the easy access of mobile devices makes it effortless to purchase products endorsed by influencers. Previous research exists about Influencer marketing, m-shopping and impulse buying behavior. However, an opportunity was found to study the relation of these. Thus, this paper focus on investigating factors on consumers mobile impulse buying behavior affected by influencers, in the context of Instagram.

    The purpose of this thesis was to investigate influencers impact on consumers mobile impulse buying behavior, analyzing through the social media platform of Instagram.

    A study with mixed method research design was conducted to carry out the purpose of this thesis. The qualitative data was collected through semi-structured interviews with the aim to discover in what way Instagram influencers affect consumers mobile impulse buying behavior. The themes and codes acquired from the findings of the qualitative study were tested with a questionnaire through a quantitative study, this to identify which factors impact the consumer’s mobile impulse buying behavior the from Instagram influencers.

    The empirical evidence suggests that the Relation to influencers content, Perception of influencer, Conscious spontaneous purchase and Cause of purchase are factors that have an impact on consumers mobile impulse buying behavior by influencers on Instagram. The empirical evidence further implies an influential process between the different factors. Tough, it was not tested how they were related as the study did not aim to compare the interrelation between the factors. 

  • 19.
    Tordsson, Frida
    et al.
    Jönköping University.
    Tegebäck, Matilda
    Jönköping University.
    Varnvik, Malin
    Jönköping University.
    Factors influencing attitudes towards VR as an advertising media: This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual technology creates a virtual world controlled by body movements. The VR usage areas are still limited to entertaining, but is continuously applying more fields of usage. Advertising is one of them. The attitude of adding a new media in advertising is complex and the VR technology is to be discovered. 

     

    The purpose of this thesis is to investigate the factors that are influencing consumer attitudes towards Virtual Reality as an advertising media. By conducting interviews, the thesis aims to answer how different attitudes are coming about, and what factors that are influencing those attitudes. The authors of this thesis chose to study consumer attitudes, as attitudes could determine how various stakeholders would react in response to the attitudes. Attitudes towards VR is still an exploratory subject, and what forms these attitudes are dependent on various factors that will be discussed in this thesis. 

     

    The thesis first introduces the background of Virtual Reality as an advertising media, and then analyze the attitudes connected to VR as a form of advertising media. 

    The attitudes were investigated by conducting semi-structured interviews with female and male participant between the ages of 15-30. The main results showed that the factors affecting attitudes towards VR as an advertising media include social-, demographic-, economic- and environmental driven factors. 

  • 20.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Game Prosumption2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 21.
    Ozturkcan, Selcen
    Jönköping University, Sweden;Bahcesehir University, Turkey.
    Game prosumption2018In: Encyclopedia of computer graphics and games / [ed] Newton Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 22.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Yolbulan Okan, Elif
    Introduction2018In: Marketing Management in Turkey / [ed] Selcen Ozturkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
  • 23.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Yolbulan Okan, Elif
    Bahcesehir University, Turkey.
    Introduction2018In: Marketing Management in Turkey / [ed] Selcen Öztürkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
  • 24.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration. Bahçeşehir University, Turkey.
    Yolbulan Okan, ElifBahçeşehir University, Turkey.
    Marketing Management in Turkey2018Collection (editor) (Refereed)
  • 25.
    Ozturkcan, Selcen
    et al.
    Linnaeus University, School of Business and Economics, Department of Marketing.
    Yolbulan Okan, ElifBahçeşehir University, Turkey.
    Marketing management in Turkey2018Collection (editor) (Refereed)
    Abstract [en]

    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. 

    In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer.  

    This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

  • 26.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Pasha bank turkey: an inter-regional marketing strategy2018Other (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

  • 27.
    Ozturkcan, Selcen
    Jönköping University, Sweden.
    PASHA Bank Turkey: an inter-regional marketing strategy2018Other (Other academic)
    Abstract [en]

    PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

  • 28.
    Bergström Stacey, Isabel
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Svenningsson, Philip
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Thoresson, Anton
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Era of Artificial Intelligence in Swedish Banking: Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. Simultaneously, the Swedish banking industry is experiencing an all-time low in customer satisfaction, where one of the main reasons is the diminishing number of local branches.

    Purpose: The purpose of this thesis is to explore the attitudes that customers have towards AI in customer service, as a substitute to local brick and mortar offices within the Swedish bank industry, as well as uncover any significant factors that could influence these attitudes.

    Method: This is a qualitative study of exploratory nature where five focus groups have been used to collect empirical data. A total sample of 26 participants, ranging from 20-55 years old, have partaken in the focus groups. 

    Conclusion: Findings show that there mainly exists a negative attitude towards AI as a substitute to brick-and-mortar offices, but positive attitudes towards it as a complement. Factors that influence the attitudes were found to be Convenience, Perceived Usefulness, Perceived Ease of Use, Trust, Risk and Social influence. Awareness and Prior Technological Experience were found to not have great influence on customer attitudes.

  • 29.
    Miladinovic, Mira
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Drak Alsebai, Lara
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Wakim, Riad Samir
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. Through Augmented Reality, potential customers can virtually try and interact with different products on online platforms, saving both time and efforts needed to make their purchase decisions.

    Purpose: The purpose of this study was to examine the impacts of Augmented Reality on Product Purchase Intentions among millennials in the Swedish eyewear industry; and whether there was a relationship between the use of the technology and the purchasing decisions of customers. Due to the novelty of AR technology and its applications in the eyewear retail industry, there is a lack of theoretical development on the impacts of this technology on purchasing intention of eyewear products.

    Method: The study was based on the theory of Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). A quantitative research and an explanatory research approach were conducted and followed by surveying (103) participants belonging to Generation Y in Sweden. The AR mobile application of the largest Scandinavian eyewear retailer, ‘Synsam’ that sells various brands was utilised to carry out the research. Multiple Linear Regression was used to test for the relationship between use of AR technology determinants and the purchase intentions of eyewear products of customers.

    Conclusion: The findings of this study showed that AR technology had an impact on Product Purchase Intentions. The technology characteristics that were of high importance included information about products (Product Information), virtual interaction with the product (Telepresence) and the enjoyment of using this technology (Hedonic Motivation). Furthermore, Millennials in Sweden have found that using the AR technology to be a useful method for purchasing eyewear products, and that such a technology assisted them in making their purchasing decisions. These findings are useful for managers to satisfy their customers and provide them with unique experiences through AR technology embedded in marketing channels, which serves as a powerful tool for retaining customers and building a unique competitive advantage.

  • 30.
    Bladh, Oskar
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Henrekson, Hedvig
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Modée, Ida
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background

    Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. Although, since virtual agents acting as service providers in the banking sector is a relatively new phenomenon, there is limited research concerning the implications it will have on the bank-customer relationship. Hence, the novelty and relevance of the topic makes it interesting for further research. 

     

    Purpose

    Through the identified underlying factors affecting customer loyalty, the purpose of this study is to examine how customer loyalty will be affected by the implementation of virtual agents as service providers in major Swedish banks.

     

    Method

    This is a qualitative study, and the empirical data were collected from semi-structured in-depth interviews with bankers at four major Swedish banks, as well as with ten highly-educated customers who are frequent users of bank services.

     

    Findings

    The findings showed that virtual agents must affect customer service to a large extent to have a profound impact on customer loyalty. Virtual agents will be able to replace human bankers regarding simpler inquiries satisfyingly. On the other hand, the demand for personal interactions regarding more complex matters is found to be important. 

  • 31.
    Özturkcan, Selcen
    Bahcesehir University, Faculty of Communication, Istanbul, Turkey.
    The Rise and Fall of a Fake Psychologist as an Instagram Celebrity2018In: Social Media Marketing / [ed] Tracy L. Tuten, Michael R. Solomon, Sage Publications, 2018, 3, p. 104-106Chapter in book (Refereed)
  • 32.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Tuncalp, D.
    The Rise and the Fall of TazeDirekt.com: The Branding Charm or the Operational Basics2018In: Case Studies in Food Retailing and Distribution: A volume in the Consumer Science and Strategic Marketing series / [ed] John Byrom and Dominic Medway, Elsevier, 2018Chapter in book (Refereed)
  • 33.
    Özturkcan, Selcen
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Virtual Reality Retailing2018In: Encyclopedia of Computer Graphics and Games / [ed] Newton, Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 34.
    Ozturkcan, Selcen
    Jönköping University, Sweden;Bahcesehir University, Turkey.
    Virtual reality retailing2018In: Encyclopedia of computer graphics and games / [ed] Newton Lee, Cham: Springer, 2018Chapter in book (Refereed)
  • 35.
    Özturkcan, Selcen
    et al.
    Jönköping University, Jönköping International Business School, JIBS, Business Administration.
    Merdin-Uygur, Ezgi
    Will robots conquer services? Attitudes towards anthropomorphic service robots2018Conference paper (Refereed)
  • 36.
    Ozturkcan, Selcen
    et al.
    Jönköping University, Sweden;Bahcesehir University, Turkey.
    Merdin-Uygur, Ezgi
    Kadir Has University, Turkey.
    Will robots conquer services?: attitudes towards anthropomorphic service robots2018In: Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018, 2018Conference paper (Refereed)
    Abstract [en]

    At the heart of the discussions about artificial intelligence (AI) and the robots’ presence in the economy and the job market (van der Zande et al., 2018) lie the anthropomorphized robots, used especially in service industries. Service robots are already being used for elderly care (Kalogianni, 2015), café and restaurant services (Frey & Osborn, 2017) and even for sexual pleasure (Krumins, 2017). Anthropomorphism is defined as imbuing the imagined or real behavior of nonhuman agents with humanlike characteristics, motivations, intentions, and emotions (Epley et al. 2007). In time, the marketplace emotions towards robots turned from excitement and empathy towards anger and fear, due to warnings of several entrepreneurs against uncontrolled AI and increased use of robots for the defense industries (Mattel, 2015). Coinciding with these findings, people are exposed to crash-tests with dummies or defense robots tested against human violence to prove real-time balance (Darrow, 2016). Mende et al. (2017) mention that the rise of service robots is a double-edged sword with increased consumer buzz and engagement on the one hand but uncomfortable feelings on the other. We argue that the level of anthropomorphism, the type of violence towards the anthropomorphic robot and the level of personal characteristics such as power and status play a role in how consumers form and report attitudes towards robots or marketing communication material that depicts such entities. One-hundred and five undergraduates (54 women, mean age = 22.73) took part in our study. Participants first responded to the scales measuring their loneliness, power and status. Participants then reported their mood and moved on to the robotic violence manipulation. Participants were randomly assigned to one of the three photographs depicting a falling robot because of direct human violence, indirect human violence or an accident. Then we measured their evaluation of the material, of the robot, WOMM intentions, their familiarity with the material and their involvement in robotics for control purposes, anthropomorphism level, pre- and post- mood, and demographics. There was a significant effect of the photograph type on attitudes towards the visual (F(2,96) = 3.274; p = 0.043), that is the indirect violence condition evoked more favorable attitudes (M = 4.34; SD = 0.19) than the accident condition (M = 3.65; SD = 0.20, p = 0.013) but not compared to the direct violence condition (M = 3.96; SD = 0.21, p = 0.180). Moreover, there was a marginally significant two-way interaction between power and photograph type on the attitudes (F(1,95) = 3.0021; p = 0.086). The photograph caused a difference in attitudes only if the individual possessed low sense of power (-1SD, 3.97 / 7.00) and not if the viewer had average (M = 4.75 / 7.00) or high sense of power (+1SD, 5.54 / 7.00). People low in power demonstrate variability across contexts (Kraus et al., 2011), which is replicated in our study using anthropomorphized robotic images. Our results are expected to have many implications and pave the way for future work looking at the interaction between the service recipient and the service provider.

  • 37.
    Özturkcan, Selcen
    et al.
    Faculty of Communication, Bahçeşehir Üniversitesi, Istanbul, Turkey.
    Kasap, N.
    School of Management, Sabanci University, Istanbul, Turkey.
    Cevik, M.
    School of Management, Sabanci University, Istanbul, Turkey.
    Zaman, T.
    School of Management, Massachusetts Institute of Technology, Cambridge, MA, United States.
    An analysis of the Gezi Park social movement tweets2017In: Aslib Journal of Information Management, ISSN 2050-3806, E-ISSN 2050-3814, Vol. 69, no 4, p. 426-440Article in journal (Refereed)
    Abstract [en]

    Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues. Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented. Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness. Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation. Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations. Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.

  • 38.
    Ozturkcan, Selcen
    et al.
    Bahçeşehir Üniversitesi, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Cevik, Muge
    Sabanci University, Turkey.
    Zaman, Tauhid
    Massachusetts Institute of Technology, USA.
    An analysis of the Gezi Park social movement tweets2017In: Aslib Journal of Information Management, ISSN 2050-3806, E-ISSN 2050-3814, Vol. 69, no 4, p. 426-440Article in journal (Refereed)
    Abstract [en]

    Purpose: Twitter usage during Gezi Park Protests, a significant large-scale connective action, is analyzed to reveal meaningful findings on individual and group tweeting characteristics. Subsequent to the Arab Spring in terms of its timing, the Gezi Park Protests began by the spread of news on construction plans to build a shopping mall at a public park in Taksim Square in Istanbul on May 26, 2013. Though started as a small-scale local protest, it emerged into a series of multi-regional social protests, also known as the Gezi Park demonstrations. The paper aims to discuss these issues.

    Design/methodology/approach: The authors sought answers to three important research questions: whether Twitter usage is reflective of real life events, what Twitter is actually used for, and is Twitter usage contagious? The authors have collected streamed data from Twitter. As a research methodology, the authors followed social media analytics framework proposed by Fan and Gordon (2014), which included three consecutive processes; capturing, understanding, and presenting. An analysis of 54 million publicly available tweets and 3.5 million foursquare check-ins, which account to randomly selected 1 percent of all tweets and check-ins posted from Istanbul, Turkey between March and September 2013 are presented.

    Findings: A perceived lack of sufficient media coverage on events taking place on the streets is believed to result in Turkish protestors’ use of Twitter as a medium to share and get information on ongoing and planned demonstrations, to learn the recent news, to participate in the debate, and to create local and global awareness.

    Research limitations/implications: Data collection via streamed tweets comes with certain limitations. Twitter restricts data collection on publicly available tweets and only allows randomly selected 1 percent of all tweets posted from a specific region. Therefore, the authors’ data include only tweets of publicly available Twitter profiles. The generalizability of the findings should be regarded with concerning this limitation.

    Practical implications: The authors conclude that Twitter was used mainly as a platform to exchange information to organize street demonstrations.

    Originality/value: The authors conclude that Twitter usage reflected Street movements on a chronological level. Finally, the authors present that Twitter usage is contagious whereas tweeting is not necessarily.

  • 39.
    Tuncalp, D.
    et al.
    Istanbul Technical University, Istanbul, Turkey.
    Özturkcan, Selcen
    Bahcesehir University, Istanbul, Turkey.
    Case study 4: Diageo in Turkey: The lion's milk versus global spirits2017In: Strategic Marketing Cases in Emerging Markets, Springer, 2017, p. 47-60Chapter in book (Refereed)
    Abstract [en]

    Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion.

    Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

  • 40.
    Tuncalp, Deniz
    et al.
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Bahcesehir University, Turkey.
    Case Study 4: Diageo in Turkey: the lion's milk versus global spirits2017In: Strategic marketing cases in emerging markets / [ed] Atanu Adhikari & Sanjit Kumar Roy, Springer, 2017, 1, p. 47-60Chapter in book (Refereed)
    Abstract [en]

    Diageo, the world’s spirits giant, acquired the Turkish spirits market leader Mey Icki in 2011. By the time, Diageo had approximately 30% market share globally, while Mey Icki had approximately 70% domestic market share. Mey Icki had enjoyed benefits and perks of being a state-owned company, until TGP Capital, a US based private-equity firm, bought Mey Icki for $800 million in 1996 from the privatization administration of Turkey. Five years later, TGP Capital sold Mey Icki to Diageo PLC for $2.1 billion.

    Enduring two M&As, on top of being previously state-owned, brought along many managerial and strategic issues to Mey Icki despite its dominant position in the market via Yeni Rakı (a.k.a. the Lion’s Milk), also renown as the national spirit of Turkey. On the other hand, Diageo had its own agenda for differentiation throughout its international markets, and the comprehensive distribution network that it was able to lay its hands on in Turkey, ship Yeni Rakı to different markets of the world, or rose appetite for its world-known brands, such as Johnnie Walker whisky, Smirnoff vodka and Captain Morgan’s rum in Turkey, one of the largest and fastest growing markets of Europe.

  • 41.
    Tuncalp, Deniz
    et al.
    Istanbul Technical University, Istanbul, Turkey.
    Özturkcan, Selcen
    Bahcesehir University, Istanbul, Turkey.
    Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits2017In: Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume / [ed] Adhikari, Atanu; Roy, Sanjit Kumar, Cham: Springer, 2017, p. 27-34Chapter in book (Refereed)
    Abstract [en]

    Case starts with a global giant acquiring a local giant company. Both companies own some very strong brands. Post-acquisition era demands a new marketing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad.

    In addition to many issues following the M&A, our focus is on the market analysis and related decisions surrounding the marketing of the brand portfolio: Whom to target with what brands? Whether Yeni Rakı should continue its local dominancy or is it about time for Johnnie Walker, Smirnoff and Captain Morgan grand-trio to have the lead role? How can Mey Icki may position and grow in the domestic and the global spirits market?

    The instructor should start by directing the question that the two managers are facing in the case: What should be the future direction of Mey/Diageo both in Turkey and internationally? Here some students are expected to favour continuation of the Yeni Rakı marketing investments, while others might favour Johnnie Walker, Smirnoff vodka or Captain Morgan’s. This icebreaker entry would facilitate the discussion of the questions listed in the teaching note section.

  • 42.
    Tuncalp, Deniz
    et al.
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Bahcesehir University, Turkey.
    Teaching Note: Case 4: Diageo in Turkey: the lion’s milk versus global spirits2017In: Instructor's manual for strategic marketing cases in emerging markets: a companion volume / [ed] Atanu Adhikari & Sanjit Kumar Roy, Springer, 2017, 1, p. 27-34Chapter in book (Refereed)
    Abstract [en]

    Case starts with a global giant acquiring a local giant company. Both companies own some very strong brands. Post-acquisition era demands a new marketing strategy. The defined market, and the nature of competition need to be revisited. Competitive competencies need to be re-identified, in the face of changing economic, political, and taxation conditions in Turkey and abroad.

    In addition to many issues following the M&A, our focus is on the market analysis and related decisions surrounding the marketing of the brand portfolio: Whom to target with what brands? Whether Yeni Rakı should continue its local dominancy or is it about time for Johnnie Walker, Smirnoff and Captain Morgan grand-trio to have the lead role? How can Mey Icki may position and grow in the domestic and the global spirits market?

    The instructor should start by directing the question that the two managers are facing in the case: What should be the future direction of Mey/Diageo both in Turkey and internationally? Here some students are expected to favour continuation of the Yeni Rakı marketing investments, while others might favour Johnnie Walker, Smirnoff vodka or Captain Morgan’s. This icebreaker entry would facilitate the discussion of the questions listed in the teaching note section.

  • 43.
    Ozturkcan, Selcen
    Bahcesehir University, Turkey.
    The rise and fall of a fake psychologist as an Instagram celebrity2017Other (Refereed)
  • 44.
    Özturkcan, Selcen
    et al.
    Kadir Has University, Istanbul, Turkey.
    Tuncalp, D.
    Istanbul Technical University, İstanbul, Turkey.
    Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation2016In: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer, 2016, p. 89-106Chapter in book (Refereed)
    Abstract [en]

    iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

  • 45.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Tuncalp, Deniz
    Istanbul Technical University, İstanbul, Turkey.
    Case study 8: iGaranti: Expanding the frontiers of mobile banking innovation2016In: Services Marketing Cases in Emerging Markets: An Asian Perspective, Springer, 2016, p. 89-106Chapter in book (Refereed)
    Abstract [en]

    iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. 

  • 46.
    Özturkcan, Selcen
    et al.
    Bilgi University, Turkey.
    Fis, Ahmet Murat
    Ozyegin University, Turkey.
    Effects of Essentialism on Entrepreneurial Intentions & Efficacy2016Conference paper (Refereed)
  • 47.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Fis, Ahmet Murat
    Özyeğin University, Turkey.
    Effects of essentialism on entrepreneurial intentions & efficacy2016In: Presented at the 19th EBES Conference, Istanbul, Turkey, May 26-28, 2016, 2016Conference paper (Refereed)
    Abstract [en]

    Objectives: The global gender gap in entrepreneurship still persists (Vossenberg, 2013), with more males choosing to be entrepreneurs than females. According to the essentialist theory, this gender difference might be due to the distinctions present in the genetic codes of the two sexes. Inline with the system-justification theory, essentialist beliefs assist in rationalizing sex inequality for submissive or disadvantaged positions (Kay et al., 2007), e.g., the genetic assignment of female is considered to involve weak traits, while male is associated with stronger traits. In this study, we ground our theorization on essentialism (Morton et al., 2009), which makes use of genetic causes to explain human social behavior and aim to enlighten the factor behind low levels of entrepreneurial intentions of females, through this perspective.

    Data & Methods: We’ll adopt essentialism and entrepreneurship scales to survey undergraduate students. Our sample is planned to be follow snowball approach among students of foundation universities in Turkey. Turkish entrepreneurs are reported to chose entrepreneurship out of necessity, and the ratio of woman entrepreneurs is still very low (Çetindamar, 2002; Karadeniz, 2006). We aim to comprehend to what extend the essentialism theory is capable of explaining and predicting this motivation.

    Results & Conclusions: We are still going through the data analysis phase. Our results will be of importance to scholars and practitioners working on gender equality in entrepreneurship domain.

  • 48.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi Univ, Istanbul, Turkey..
    Sengun, Sercan
    Istanbul Bilgi Univ, Istanbul, Turkey..
    Pleasure in Pain: How Accumulation in Gaming Systems Can Lead to Grief2016In: Gamer Psychology and Behavior / [ed] Bostan, B, Springer, 2016, p. 41-55Chapter in book (Refereed)
    Abstract [en]

    This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.

  • 49.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi Univ, Istanbul, Turkey.
    Sengun, Sercan
    Istanbul Bilgi Univ, Istanbul, Turkey.
    Pleasure in Pain: How Accumulation in Gaming Systems Can Lead to Grief2016In: Gamer Psychology and Behavior / [ed] Bostan, B, Springer, 2016, p. 41-55Chapter in book (Refereed)
    Abstract [en]

    This chapter applies the concepts of regulatory focus and regulatory fit into gaming structures and articulates their effects especially inside massively multiplayer games to understand the behavior of players inside gaming structures, as well as emotional transitions associated with them.

  • 50.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Şengün, S.
    Istanbul Bilgi University, Turkey.
    Gaining reward vs. avoiding loss: When does gamification stop being fun?2015In: Emerging Research and Trends in Gamification / [ed] Harsha Gangadharbatla, Donna Z. Davis, IGI Global, 2015, p. 48-71Chapter in book (Refereed)
    Abstract [en]

    This chapter enhances the dyadic gain-loss concept by presenting findings of a research project on uncovering whether the efficiency component of gamification could be better attained by balancing a shift from gain to loss, or completely avoiding it altogether. The gamification of any system requires a good selection and balance of game design elements to make the overall experience fun, as well as gaming emotions to keep it intrinsically rewarding. However, if not designed properly, participators of a gamified system that expect the prospect of gaining rewards, may ultimately realize a shift of engagement from gain to avoiding losses any earned status, badge, experience, or popularity often defined within the periphery of the gamified system. Findings reveal changing levels of motivation within different participatory foci, where loss avoidance (punishment scenarios) generates more motivation than the prospect of gaining rewards.

  • 51.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Şengün, Sercan
    Istanbul Bilgi University, Turkey.
    Gaining reward vs. avoiding loss: When does gamification stop being fun?2015In: Emerging Research and Trends in Gamification / [ed] Harsha Gangadharbatla & Donna Z. Davis, IGI Global, 2015, p. 48-71Chapter in book (Refereed)
    Abstract [en]

    This chapter enhances the dyadic gain-loss concept by presenting findings of a research project on uncovering whether the efficiency component of gamification could be better attained by balancing a shift from gain to loss, or completely avoiding it altogether. The gamification of any system requires a good selection and balance of game design elements to make the overall experience fun, as well as gaming emotions to keep it intrinsically rewarding. However, if not designed properly, participators of a gamified system that expect the prospect of gaining rewards, may ultimately realize a shift of engagement from gain to avoiding losses any earned status, badge, experience, or popularity often defined within the periphery of the gamified system. Findings reveal changing levels of motivation within different participatory foci, where loss avoidance (punishment scenarios) generates more motivation than the prospect of gaining rewards.

  • 52.
    Çevik, Müge
    et al.
    Sabancı Üniversitesi, İstanbul, Turkey.
    Özturkcan, Selcen
    İstanbul Bilgi Üniversitesi, İstanbul, Turkey.
    Kasap, Nihat
    Sabancı Üniversitesi, İstanbul, Turkey.
    Sosyal Medya Analitiği [Social Media Analytics]: Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]2015Conference paper (Refereed)
    Abstract [tr]

    Bu çalışma, büyük veri analizini sosyal medya araştırmalarında kullanımı için yöntem önerisinde bulunmaktadır. Büyük veri araştırmalarında, tümden gelim ya da tüme varım yerine alternatif olarak “abduction” yaklaşımı kullanılabilir (Kitchin, 2014). Bu yaklaşımda veri, en iyi açıklamanın çıkarılması açısından araştırmanın başlangıcından sonuçlanmasına kadar geçen her aşamada dikkat edilmesi gereken önemli bir unsurdur. Sosyal medya araştırmalarında veri hacmi büyüklüğü ve verinin oluşum hızının yüksekliği sebebiyle, büyük veri analizi benimsenen yöntemler arasında öne çıkmaktadır (Jacob, 2009). Bu bağlamda, sosyal medya araştırmalarında analitik ve yapısal bir yöntemin takip edilmesi, araştırmaların ve çıktılarının bilimsel niteliğinin korunması açısından önem taşımaktadır. Çalışmamızın amacı, sosyal medya analitiğine örnek oluşturmak ve özellikle Twitter analizi için büyük veri analizine dayanan bir araştırma yöntemi önerisinde bulunmaktır.

  • 53.
    Çevik, Müge
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Sosyal Medya Analitiği [Social Media Analytics]: Twitter için Büyük Veri Yaklaşımı [Big Data Approach for Twitter]2015Conference paper (Refereed)
    Abstract [tr]

    Bu çalışma, büyük veri analizini sosyal medya araştırmalarında kullanımı için yöntem önerisinde bulunmaktadır. Büyük veri araştırmalarında, tümden gelim ya da tüme varım yerine alternatif olarak “abduction” yaklaşımı kullanılabilir (Kitchin, 2014). Bu yaklaşımda veri, en iyi açıklamanın çıkarılması açısından araştırmanın başlangıcından sonuçlanmasına kadar geçen her aşamada dikkat edilmesi gereken önemli bir unsurdur. Sosyal medya araştırmalarında veri hacmi büyüklüğü ve verinin oluşum hızının yüksekliği sebebiyle, büyük veri analizi benimsenen yöntemler arasında öne çıkmaktadır (Jacob, 2009). Bu bağlamda, sosyal medya araştırmalarında analitik ve yapısal bir yöntemin takip edilmesi, araştırmaların ve çıktılarının bilimsel niteliğinin korunması açısından önem taşımaktadır. Çalışmamızın amacı, sosyal medya analitiğine örnek oluşturmak ve özellikle Twitter analizi için büyük veri analizine dayanan bir araştırma yöntemi önerisinde bulunmaktır.

  • 54.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Gumus, Burcu
    Istanbul Bilgi University, Turkey.
    Sustaining Competitive Advantage: Turk Telekom2015In: Strategic Marketing: Creating Competitive Advantage / [ed] Doug West, John Ford & Essam Ibrahim, Oxford University Press, 2015, 3rd, p. 519-525Chapter in book (Refereed)
    Abstract [en]

    This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

  • 55.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Gumus, Burcu
    Istanbul Bilgi University, Turkey.
    Sustaining competitive advantage: Turk Telekom2015In: Strategic marketing: creating competitive advantage / [ed] Douglas C. West, John B. Ford & Essam Ibrahim, Oxford University Press, 2015, 3, p. 519-525Chapter in book (Refereed)
    Abstract [en]

    This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

  • 56.
    Gümüş, Burcu
    et al.
    Istanbul Bilgi University, Turkey.
    Varnalı, Kaan
    Istanbul Bilgi University, Turkey.
    Özturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Adoption of Really New Products: Retro Appearance and the Bandwagon Effect2014In: Marketing theory challenges in emerging markets / [ed] Maja Szymura-Tyc, 2014, p. 23-Conference paper (Refereed)
    Abstract [en]

    The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products. We purport that retro appearance and peer effect – familiar product appearances and observing peer usage – may attenuate the negative prejudgments towards really new products associated with perceived risks and facilitate adoption.

  • 57.
    Gümüş, Burcu
    et al.
    Istanbul Bilgi University, Turkey.
    Varnalı, Kaan
    Istanbul Bilgi University, Turkey.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Adoption of Really New Products: Retro Appearance and the Bandwagon Effect2014In: Marketing theory challenges in emerging markets / [ed] Maja Szymura-Tyc, Katowice: Publishing House of the University of Economics , 2014, p. 23-Conference paper (Refereed)
    Abstract [en]

    The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products. We purport that retro appearance and peer effect – familiar product appearances and observing peer usage – may attenuate the negative prejudgments towards really new products associated with perceived risks and facilitate adoption.

  • 58.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Effie 2013 Kazananlar Kitabi: (Effie 2013 Award Winners Book)2014Book (Other academic)
  • 59.
    Yurdakul, Hakan
    et al.
    Bahcesehir University, Turkey.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives of Saudi Managers and Middle East Expats2014In: Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014) / [ed] Dr. Ahmed Saddam, Kuala Lumpur: Global Illuminators Publishing , 2014, p. 66-83Conference paper (Refereed)
    Abstract [en]

    This paper explores management practices in KSA on dimensions of management styles and perceptions onmanagement with cultural background factors through in-depth interviews. Two group of mangers have beendescribed with common and different management perspectives: (1) Middle East originated expats and (2)Saudi managers. Findings indicate that majority of Middle East originated expats share Arab culture to a degreedue to intensive social, economic and historical relations between KSA and regional expat providing countriessuch as Lebanon, Jordan and Egypt. On the other hand, there are differences found among regional and localmanagers’ practices. Uncovered emerging management practices in KSA are to be explored in this paperproviding practical implications for international and multinational companies to understand and improvebusiness(es) with or in KSA.

  • 60.
    Yurdakul, Hakan
    et al.
    Bahcesehir University, Turkey.
    Özturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Management Practices in Kingdom of Saudi Arabia: Exploring Perspectives ofSaudi Managers and Middle East Expats2014In: Proceedings of International Conference on Innovative Trends in Multidisciplinary Academic Research (ITMAR 2014) / [ed] Dr. Ahmed Saddam, Kuala Lumpur: Global Illuminators Publishing , 2014, Vol. 1, p. 66-83Conference paper (Refereed)
    Abstract [en]

    This paper explores management practices in KSA on dimensions of management styles and perceptions onmanagement with cultural background factors through in-depth interviews. Two group of mangers have beendescribed with common and different management perspectives: (1) Middle East originated expats and (2)Saudi managers. Findings indicate that majority of Middle East originated expats share Arab culture to a degreedue to intensive social, economic and historical relations between KSA and regional expat providing countriessuch as Lebanon, Jordan and Egypt. On the other hand, there are differences found among regional and localmanagers’ practices. Uncovered emerging management practices in KSA are to be explored in this paperproviding practical implications for international and multinational companies to understand and improvebusiness(es) with or in KSA.

  • 61.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Gursoy, Gul
    Istanbul Bilgi University, Turkey.
    On-line Reviews’ Impact on Trust Building2014In: Global Conference on Business and Finance Proceedings, 2014, Vol. 9, p. 350-360Conference paper (Refereed)
    Abstract [en]

    An on-line consumer review, which is a popular form of consumer created information, is provided by previous consumers. It often includes information and recommendation. This novel type of the electronic word-of-mouth communication has recently been emerging as a crucial factor in trust building during on-line shopping. Our research investigates the influences of online consumer reviews impact on trust-building process with regard to quality‚ quantity, proportion of negative/positive on-line consumer reviews as well as consumers’ purchasing intentions. On-line questionnaire has been implemented to a convenience sample of 73 respondents. Our findings provide important managerial implications for better-informed etailing marketing strategy design.

  • 62.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Gursoy, Gul
    Istanbul Bilgi University, Turkey.
    On-line reviews’ impact on trust building2014In: Global Conference on Business and Finance Proceedings: Volume 9, number 1, The Institute for business and finance research , 2014, Vol. 9, p. 350-360Conference paper (Refereed)
    Abstract [en]

    An on-line consumer review, which is a popular form of consumer created information, is provided by previous consumers. It often includes information and recommendation. This novel type of the electronic word-of-mouth communication has recently been emerging as a crucial factor in trust building during on-line shopping. Our research investigates the influences of online consumer reviews impact on trust-building process with regard to quality‚ quantity, proportion of negative/positive on-line consumer reviews as well as consumers’ purchasing intentions. On-line questionnaire has been implemented to a convenience sample of 73 respondents. Our findings provide important managerial implications for better-informed etailing marketing strategy design.

  • 63. Özturkcan, Selcen
    Technology Acceptance of Students: An Analysis of 100% Online Graduate Program2014Conference paper (Refereed)
  • 64.
    Ozturkcan, Selcen
    Istanbul Bilgi University, Turkey.
    Technology acceptance of students: an analysis of 100% online graduate program2014In: Presented at the 3rd European Conference on Social and Behavioral Sciences, Rome, Italy, February 6-8, 2014, 2014Conference paper (Refereed)
  • 65. Özturkcan, Selcen
    WINNERS / V. Effie Advertisement Effectiveness Competition - 2013 [KAZANANLAR / V. Effie Reklam Etkinliği Yarışması - 2013]2014Book (Other academic)
  • 66.
    Özturkcan, Selcen
    et al.
    Istanbul Bilgi University, Istanbul, Turkey.
    Aylin Genc, Eda
    Istanbul Bilgi University, Istanbul, Turkey.
    Uysa, Ozan
    Istanbul Bilgi University, Istanbul, Turkey.
    You are what you check-in: Socially created value of places and online identity formation2014In: European Journal of Research on Social Studies, ISSN 2148-6018, Vol. 1, no Special issue 1, p. 76-79Article in journal (Refereed)
    Abstract [en]

    Turkey provides the fastest growing market of Foursquare in Europe, though there aren’t any tangible benefits offered to users. Our research aims to uncover the underlying reciprocal relational dynamics of socially created values of places, and online identity formation via in-depth interviews with eleven Turkish respondents.

  • 67.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Aylin Genc, Eda
    Istanbul Bilgi University, Turkey.
    Uysa, Ozan
    Istanbul Bilgi University, Turkey.
    You are what you check-in: socially created value of places and online identity formation2014In: European Journal of Research on Social Studies, ISSN 2148-6018, Vol. 1, no Special issue 1, p. 76-79Article in journal (Refereed)
    Abstract [en]

    Turkey provides the fastest growing market of Foursquare in Europe, though there aren’t any tangible benefits offered to users. Our research aims to uncover the underlying reciprocal relational dynamics of socially created values of places, and online identity formation via in-depth interviews with eleven Turkish respondents.

  • 68. Özturkcan, Selcen
    et al.
    Genc, Eda Aylin
    Uysal, Ozan
    You are What You Check-In: Socially Created Values of Places and Online Identity Formation2014Conference paper (Refereed)
  • 69.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Genc, Eda Aylin
    Istanbul Bilgi University, Turkey.
    Uysal, Ozan
    Istanbul Bilgi University, Turkey.
    You are What You Check-In: Socially Created Values of Places and Online Identity Formation2014Conference paper (Refereed)
    Abstract [en]

    Turkey provides the fastest growing market of Foursquare in Europe, though there aren’t many tangible benefits offered to users. Our research aims to uncover the underlying reciprocal relational dynamics of socially created values of places, and online identity formation via in-depth interviews with eleven Turkish respondents.

  • 70.
    Özturkcan, Selcen
    et al.
    İstanbul Bilgi Üniversitesi, Sosyal Bilimler Enstitüsü, Eyüp, İstanbul.
    Kasap, Nihat
    Sabancı Üniversitesi, Yönetim Bilimleri Fakültesi, Tuzla, İstanbul.
    Eryarsoy, Enes
    Sabancı Üniversitesi, Yönetim Bilimleri Fakültesi, Tuzla, İstanbul.
    M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model]: Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]2012In: C.Ü. İktisadi ve İdari Bilimler Dergisi, E-ISSN 1303-1279, Vol. 3, no 2, p. 87-111Article in journal (Refereed)
    Abstract [en]

    M-government, a precedent of e-government, has been pursuing its emergence. Citizens need to possess a computer and access to an Internet service to benefit from the e-government services. Penetration of e-government usage is hindered by the citizens’ computer literacy, which has not yet reached the desired levels. On the other hand, a closer look at the Turkey’s cellular phone device park and mobile service coverage reveals that the device park mainly consists of new generation phones, a significant portion of the adult population owns at least one mobile phone, the majority of the landscape is covered by fast and affordable 3G Internet services. Hence, adoption of m-government approach in Turkey may bring several important advantages. This paper aims to contribute to the m-government literature by examining the user acceptance model of m-government in Turkey

  • 71.
    Ozturkcan, Selcen
    et al.
    Istanbul Bilgi University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    M-Devlet Kullanici Kabul Potansiyeli. [M-Government User Acceptance Model]: Kumeleme Analizi ve Karar Agaci Yaklasimi. [Cluster Analysis and Decision Tree Approach]2012In: C.Ü. İktisadi ve İdari Bilimler Dergisi, E-ISSN 1303-1279, Vol. 3, no 2, p. 87-111Article in journal (Refereed)
    Abstract [en]

    M-government, a precedent of e-government, has been pursuing its emergence. Citizens need to possess a computer and access to an Internet service to benefit from the e-government services. Penetration of e-government usage is hindered by the citizens’ computer literacy, which has not yet reached the desired levels. On the other hand, a closer look at the Turkey’s cellular phone device park and mobile service coverage reveals that the device park mainly consists of new generation phones, a significant portion of the adult population owns at least one mobile phone, the majority of the landscape is covered by fast and affordable 3G Internet services. Hence, adoption of m-government approach in Turkey may bring several important advantages. This paper aims to contribute to the m-government literature by examining the user acceptance model of m-government in Turkey

  • 72.
    Oncul, Selmin D.
    et al.
    Istanbul Technical University, Istanbul, Turkey.
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Istanbul, Turkey.
    Celebi, Dilay
    Istanbul Technical University, Istanbul, Turkey.
    A Review of Timetabling and Resource Allocation Models for Light-Rail Transportation Systems2009Conference paper (Refereed)
    Abstract [en]

    This paper surveys the relevant operations research literature on timetabling and resource allocation problems with a special attention paid to the transportation systems. The purpose of this review is to define the critical objectives, determine the key components and identify the key issues for developing a comprehensive mathematical model for timetabling of light rail transit vehicles in sequence with the assignment of drivers as an available resource. In doing so, the implications of the emerging timetabling research is discussed, components of the mathematical models proposed are reviewed, and the extend they reflect real business practices are analyzed. Finally, fundamental issues and primary elements of a simple model in association with general timetabling and resource allocation problems are presented.

  • 73.
    Oncul, Selmin D.
    et al.
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Turkey.
    Celebi, Dilay
    Istanbul Technical University, Turkey.
    A review of timetabling and resource allocation models for light-rail transportation systems2009In: Paper presnted at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009, 2009Conference paper (Refereed)
    Abstract [en]

    This paper surveys the relevant operations research literature on timetabling and resource allocation problems with a special attention paid to the transportation systems. The purpose of this review is to define the critical objectives, determine the key components and identify the key issues for developing a comprehensive mathematical model for timetabling of light rail transit vehicles in sequence with the assignment of drivers as an available resource. In doing so, the implications of the emerging timetabling research is discussed, components of the mathematical models proposed are reviewed, and the extend they reflect real business practices are analyzed. Finally, fundamental issues and primary elements of a simple model in association with general timetabling and resource allocation problems are presented.

  • 74.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey.
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing2009In: Services Marketing: Concepts, Strategies and Cases / [ed] K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, London: Cengage Learning , 2009, p. 560-562Chapter in book (Other academic)
  • 75.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing2009In: Services marketing: concepts, strategies and cases / [ed] K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood & Alexandra J. Kenyon, London: Delmar Cengage Learning, 2009, p. 560-562Chapter in book (Other academic)
  • 76.
    Özturkcan, Selcen
    et al.
    Ozyegin University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    An Actor-Network Theory (ANT) Approach to Turkish E-Government Gateway Initiative2009Conference paper (Refereed)
    Abstract [en]

    There are various models proposed in the literature to analyze trajectories of eGovernment projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers the interaction factors among network actors and actants. This paper proposes the ANT for approaching to the Turkish e-Government Gateway initiative as a case study. In doing so, it provides valuable insight in terms of both local and global actornetworks which surround the initiative.

  • 77.
    Ozturkcan, Selcen
    et al.
    Özyeğin University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    An Actor-Network Theory (ANT) approach to Turkish e-government gateway initiative2009In: Paper presented at the International Conference on eGovernment & eGovernance (Ice-Gov), Ankara, Turkey, March 12-13, 2009, 2009Conference paper (Refereed)
    Abstract [en]

    There are various models proposed in the literature to analyze trajectories of eGovernment projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers the interaction factors among network actors and actants. This paper proposes the ANT for approaching to the Turkish e-Government Gateway initiative as a case study. In doing so, it provides valuable insight in terms of both local and global actornetworks which surround the initiative.

  • 78.
    Özturkcan, Selcen
    et al.
    Özyeğin Üniversitesi, Turkey..
    Aydın, Serkan
    Türk Telekom Veri Ambarı ve İş Zekası Grup Müdürlüğü.
    Ateş, Metin
    Marmara Üniversitesi, Turkey.
    Çetin, Ayşe Tansel
    Gebze Yüksek Teknoloji Enstitüsü.
    Effects of Service Quality on Customer Satisfaction and Customer Loyalty: Marmara University Hospital2009Conference paper (Refereed)
    Abstract [en]

    This study employs six dimensions of service quality scale that is developed by Carman (2000) and Kara et al. (2005) to better understand the factors underlying healthcare customers’ perceptions of service quality. These dimensions investigated are namely tangibility, reliability, responsiveness, assurance, courtesy and empathy. Sampling has been conducted at the Marmara University Hospital between June 1st and July 15th 2007. Purposive convenient sampling has been employed to 183 inpatients. Through a 5 point Likert-type scale, healthcare customers’ expectations of a perfect service provider has been compared with the practices Marmara University Hospital to determine if there are any gaps. Quality of the Marmara University Hospital’s healthcare services has been analyzed together with its effects on customer satisfaction and customer loyalty through a regression analysis.

  • 79.
    Ozturkcan, Selcen
    et al.
    Özyeğin University, Turkey.
    Aydın, Serkan
    Türk Telekom Veri Ambarı ve İş Zekası Grup Müdürlüğü, Turkey.
    Ateş, Metin
    Marmara University, Turkey.
    Çetin, Ayşe Tansel
    Gebze Yüksek Teknoloji Enstitüsü, Turkey.
    Effects of service quality on customer satisfaction and customer loyalty: Marmara University Hospital2009In: Paper presented at the International Congress on Performance and Quality in Health, Antalya, Turkey, March 19-21, 2009, 2009Conference paper (Refereed)
    Abstract [en]

    This study employs six dimensions of service quality scale that is developed by Carman (2000) and Kara et al. (2005) to better understand the factors underlying healthcare customers’ perceptions of service quality. These dimensions investigated are namely tangibility, reliability, responsiveness, assurance, courtesy and empathy. Sampling has been conducted at the Marmara University Hospital between June 1st and July 15th 2007. Purposive convenient sampling has been employed to 183 inpatients. Through a 5 point Likert-type scale, healthcare customers’ expectations of a perfect service provider has been compared with the practices Marmara University Hospital to determine if there are any gaps. Quality of the Marmara University Hospital’s healthcare services has been analyzed together with its effects on customer satisfaction and customer loyalty through a regression analysis.

  • 80.
    Özturkcan, Selcen
    Ozyegin University, Turkey.
    Experiential Practises via Digital Services2009Conference paper (Refereed)
  • 81.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Experiential practises via digital services2009In: Presented at the eChallenges Conference, Istanbul, Turkey, October 21-23, 2009, 2009Conference paper (Refereed)
  • 82.
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey..
    Internalization, Objectivation and Externalization: Formation of Hyper-Loyal Brand Communities2009In: Building Brand Loyalty: Issues and Perspectives / [ed] Kalai N Selvan, Icfai University Press, 2009, p. 55-63Chapter in book (Refereed)
  • 83.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Internalization, objectivation and externalization: formation of hyper-loyal brand communities2009In: Building brand loyalty: issues and perspectives / [ed] Kalai Selvan N., Hyderabad, India: Icfai University Press, 2009, p. 55-63Chapter in book (Refereed)
  • 84. Özturkcan, Selcen
    et al.
    Kasap,, N.
    Eryarsoy, E.
    M-Devlet [M- Government]: Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]2009Conference paper (Refereed)
  • 85.
    Ozturkcan, Selcen
    et al.
    Özyeğin University, Turkey.
    Kasap, N.
    Eryarsoy, E.
    M-Devlet [M- Government]: Fırsatlar ve Engeller Üzerine Bir Analiz [An Analysis of Threats and Opportunities]2009Conference paper (Refereed)
  • 86.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey.
    Özturkcan, Selcen
    Ozyegin University, Istanbul, Turkey .
    Palmer, Mark
    Aston University, Birmingham, UK .
    Online Social Capital: Understanding E-Impulse Buying in Practice2009In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 16, no 4, p. 320-328Article in journal (Refereed)
    Abstract [en]

    Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

  • 87.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Ozyegin University, Turkey.
    Palmer, Mark
    Aston University, UK .
    Online Social Capital: Understanding E-Impulse Buying in Practice2009In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 16, no 4, p. 320-328Article in journal (Refereed)
    Abstract [en]

    Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

  • 88.
    Bozkaya, Burcin
    et al.
    Sabancı University, Istanbul, Turkey.
    de Kervenoael, Ronan
    Sabancı University, Istanbul, Turkey.
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey.
    Premium E-Grocery: Exploring Value in Logistics Integrated Service Solutions2009Conference paper (Refereed)
    Abstract [en]

    E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarkets are seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo-demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.

  • 89.
    Bozkaya, Burcin
    et al.
    Sabanci University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Premium e-grocery: exploring value in logistics integrated service solutions2009In: Paper presented at the International Conference for Prospects for Research in Transport and Logistics on a Regional – Global Perspective, Istanbul, Turkey, February 12-14, 2009, Elsevier, 2009Conference paper (Refereed)
    Abstract [en]

    E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarkets are seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo-demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.

  • 90.
    Bisson, Christophe
    et al.
    Kadir Has University, Istanbul, Turkey .
    De Kervenoal, Ronan
    Sabanci University, Istanbul, Turkey and Aston Business school, UK .
    Özturkcan, Selcen
    Özyeğin University, Istanbul, Turkey.
    Social e-Atmospherics in Practice (or not): A French and Turkish Web Designers’ Perspectives2009Conference paper (Refereed)
    Abstract [en]

    Little is known about the development of social e-atmospherics. And yet, e-atmospherics have motivated an emerging body of research which reports that both better layouts and ‘recognized’ atmospherics encourage consumers to modify their shopping habits. While the literature has analyzed mainly the functional (design) aspect of e-atmospherics, little has been done in terms of linking its characteristics’ to social (co-) creation. This paper attempts to redress the imbalance by exploring the anatomy from a website designer perspective of the social dimension of design in relation to e-atmospherics, which includes factors such as the aesthetic design of space and the influence of visual cues as a socially constructed meaning. We identify the challenges that web designers as social agents, who interact within intangible social reference sets, restricted by social standards, value, beliefs, status and duties, face daily within their work. We aim to review the current understanding of the importance and voluntary integration of social cues displayed by web designers from a mature market and an emerging market, and provides an analysis based recommendation towards the development of an integrated e-social atmospheric framework. Results report exploratory findings from questionnaires with 10 French and 16 Turkish web designers. These allow us to re-interpret the web designers’ reality regarding social e-atmospherics. We contend that by comprehending (before any consumer/client input) social capital, daily micro practices, habits and routine of designers, a deeper understanding of social e-atmospherics possible functions in the future will be unpacked.

  • 91.
    Bisson, Christophe
    et al.
    Kadir Has University, Turkey .
    De Kervenoal, Ronan
    Sabanci University, Turkey;Aston Business School, UK .
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Social e-Atmospherics in Practice (or not): A French and Turkish Web Designers’ Perspectives2009Conference paper (Refereed)
    Abstract [en]

    Little is known about the development of social e-atmospherics. And yet, e-atmospherics have motivated an emerging body of research which reports that both better layouts and ‘recognized’ atmospherics encourage consumers to modify their shopping habits. While the literature has analyzed mainly the functional (design) aspect of e-atmospherics, little has been done in terms of linking its characteristics’ to social (co-) creation. This paper attempts to redress the imbalance by exploring the anatomy from a website designer perspective of the social dimension of design in relation to e-atmospherics, which includes factors such as the aesthetic design of space and the influence of visual cues as a socially constructed meaning. We identify the challenges that web designers as social agents, who interact within intangible social reference sets, restricted by social standards, value, beliefs, status and duties, face daily within their work. We aim to review the current understanding of the importance and voluntary integration of social cues displayed by web designers from a mature market and an emerging market, and provides an analysis based recommendation towards the development of an integrated e-social atmospheric framework. Results report exploratory findings from questionnaires with 10 French and 16 Turkish web designers. These allow us to re-interpret the web designers’ reality regarding social e-atmospherics. We contend that by comprehending (before any consumer/client input) social capital, daily micro practices, habits and routine of designers, a deeper understanding of social e-atmospherics possible functions in the future will be unpacked.

  • 92.
    Özturkcan, Selcen
    et al.
    Ozyegin University, Istanbul, Turkey.
    Gunay, Nazan
    Ege University, Izmir, Turkey.
    Students’ Experiences in Business Schools2009Conference paper (Refereed)
  • 93.
    Ozturkcan, Selcen
    et al.
    Özyeğin University, Turkey.
    Gunay, Nazan
    Ege University, Turkey.
    Students’ experiences in business schools2009In: Paper presented at the 27th EuroCHRIE Annual Conference, Helsinki, Finland, October 22-24, 2009, 2009Conference paper (Refereed)
  • 94. Singh, A.K
    et al.
    Hadjikhani, AAktan, CÖzturkcan, Selcen
    Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management, Volume 1: Selected Proceedings of the Second International Conference on Social Sciences, Social Science Research Society2009Conference proceedings (editor) (Refereed)
  • 95. Singh, A.K
    et al.
    Hadjikhani, A.Aktan, C.Ozturkcan, SelcenÖzyeğin University, Turkey.
    Studies on Business Economics: Papers on Human Resources Management, Leadership, Organizational Culture, Organizational Social Responsibility, Performance Management, Auditing, Accounting, Tourism Management: Volume 1: Selected Proceedings of the Second International Conference on Social Sciences, Social Science Research Society2009Conference proceedings (editor) (Refereed)
  • 96.
    Özturkcan, Selcen
    et al.
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Bayraktar, Demet
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, 34367, Ayazağa, İstanbul.
    Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]2009In: ITU Dergisi D: Muhendislik, ISSN 1303-703X, Vol. 8, no 4, p. 3-12Article in journal (Refereed)
    Abstract [en]

    Supply chain management has attracted attention from various multi-disciplinary fields, which include manufacturing, operations management, customer management and transportation. Global sourcing, time and quality based competition, improvements in technology, and environmental uncertainties have placed supply chain management as a timely topic for academic research. Defect-free, fast and reliable delivery has almost become the necessities to be in the market, rather than competitive advantage. Ever stiff competition in the global arena calls for closer coordination and better alignment between supply chain participants. Therefore, a closer examination of supplier and buyer interactions is vital. As price becomes the most important feature of a product and reduces profitability and competitive advantage, and as information technology tools that help in a closer coordination with buyer and supplier emerge, suppliers get engaged in providing services around their products. Moreover, service quality is referred as a more important order winner than the product quality. Yet differentiation via services dimension is not an easy concept to grasp. Firms often perform services according to the norms they have established over years of experience. Though, the breadth of experience commonly varies from one firm to another. Therefore, norms adopted for services vary, too. A norm considered for a specific service in one company might not exist at another company, or even if exist could be underestimated. When placed in the context of complex supply chains, this presents a supplier with often buyers that have different services’ norms. A certain aspect of a supplier’s service might be deemed superior at one buyer, while normal or even inferior at another buyer. Therefore, provision of services in supply chain management presents a promising research area. There is a need to understand if supplier’s provision of services is capable of generating superior or inferior perceived buyer value. For a firm to gain and retain value additive beneficial relationships with its buyers, its offer should often involve some social values (something that will make buyer’s life a better one) either by clearly identifying the needs of its buyers or by outperforming what other suppliers already do. Suppliers demand more information on sophisticated norms and specifications of their buyers to formulate their services. This research attempts to shed the light on the issues discussed, and also uncover the possible causes of superior perceived buyer value creation upon supplier’s provision of services in supply chain. An exploratory research model has been developed by the aid of an analogy from Snell’s Law of the physics as services creation of value has an instantaneous nature like that of the passage of a beam of light from one medium to another one. Two propositions had stemmed from the exploratory research. Firstly, lower operational medium on supply side is likely to cause inferiority in perceived buyer value for an encounter. Secondly, higher operational medium on supply side is likely to cause superiority in perceived buyer value for an encounter. A panel of experts had been devised to confirm usefulness and meaningfulness of the developed model. The research process for the panel of experts was a qualitative technique based on an interpretive orientation. Participants included 9 provincial individuals. In all, there were 19 interviews, involving 9 individuals. In four instances more than one person participated in an interview. Thirteen of the interviews were face-to-face, and three were conducted by telephone. Interviewees confirmed the model by the practices they are involved within the industry, as well as with the exemplifying issues they have presented. No changes were requested for the developed exploratory model. The main contribution of this research endeavor to academia is the developed exploratory model, which explains creation of superior perceived buyer value via provision of services in a supplier-buyer interaction. Therefore, reference disciplines, including supply chain management and services have received contribution. High levels of services are often costly for suppliers to adopt for the entire buyer base due to two major reasons: the unnecessary high costs incurred for buyers who were not necessarily expecting such high services for value creation, and the dramatically raised expectations which will set the base for all forthcoming services of the supplier that’ll force the supplier to perform an ever higher levels of services. Developed model facilitates detection of possible opportunities to improve service levels through which a supplier can create superior perceived buyer value.

  • 97.
    Ozturkcan, Selcen
    et al.
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, Turkey.
    Bayraktar, Demet
    İTÜ Fen Bilimleri Enstitüsü, İşletme Mühendisliği Programı, Turkey.
    Tedarikci-Alici Etkilesimlerinde Hizmetin Deger Yaratimi. [Services' Creation of Value in Supplier-Buyer Interactions]2009In: ITU Dergisi D: Muhendislik, ISSN 1303-703X, Vol. 8, no 4, p. 3-12Article in journal (Refereed)
    Abstract [en]

    Supply chain management has attracted attention from various multi-disciplinary fields, which include manufacturing, operations management, customer management and transportation. Global sourcing, time and quality based competition, improvements in technology, and environmental uncertainties have placed supply chain management as a timely topic for academic research. Defect-free, fast and reliable delivery has almost become the necessities to be in the market, rather than competitive advantage. Ever stiff competition in the global arena calls for closer coordination and better alignment between supply chain participants. Therefore, a closer examination of supplier and buyer interactions is vital. As price becomes the most important feature of a product and reduces profitability and competitive advantage, and as information technology tools that help in a closer coordination with buyer and supplier emerge, suppliers get engaged in providing services around their products. Moreover, service quality is referred as a more important order winner than the product quality. Yet differentiation via services dimension is not an easy concept to grasp. Firms often perform services according to the norms they have established over years of experience. Though, the breadth of experience commonly varies from one firm to another. Therefore, norms adopted for services vary, too. A norm considered for a specific service in one company might not exist at another company, or even if exist could be underestimated. When placed in the context of complex supply chains, this presents a supplier with often buyers that have different services’ norms. A certain aspect of a supplier’s service might be deemed superior at one buyer, while normal or even inferior at another buyer. Therefore, provision of services in supply chain management presents a promising research area. There is a need to understand if supplier’s provision of services is capable of generating superior or inferior perceived buyer value. For a firm to gain and retain value additive beneficial relationships with its buyers, its offer should often involve some social values (something that will make buyer’s life a better one) either by clearly identifying the needs of its buyers or by outperforming what other suppliers already do. Suppliers demand more information on sophisticated norms and specifications of their buyers to formulate their services. This research attempts to shed the light on the issues discussed, and also uncover the possible causes of superior perceived buyer value creation upon supplier’s provision of services in supply chain. An exploratory research model has been developed by the aid of an analogy from Snell’s Law of the physics as services creation of value has an instantaneous nature like that of the passage of a beam of light from one medium to another one. Two propositions had stemmed from the exploratory research. Firstly, lower operational medium on supply side is likely to cause inferiority in perceived buyer value for an encounter. Secondly, higher operational medium on supply side is likely to cause superiority in perceived buyer value for an encounter. A panel of experts had been devised to confirm usefulness and meaningfulness of the developed model. The research process for the panel of experts was a qualitative technique based on an interpretive orientation. Participants included 9 provincial individuals. In all, there were 19 interviews, involving 9 individuals. In four instances more than one person participated in an interview. Thirteen of the interviews were face-to-face, and three were conducted by telephone. Interviewees confirmed the model by the practices they are involved within the industry, as well as with the exemplifying issues they have presented. No changes were requested for the developed exploratory model. The main contribution of this research endeavor to academia is the developed exploratory model, which explains creation of superior perceived buyer value via provision of services in a supplier-buyer interaction. Therefore, reference disciplines, including supply chain management and services have received contribution. High levels of services are often costly for suppliers to adopt for the entire buyer base due to two major reasons: the unnecessary high costs incurred for buyers who were not necessarily expecting such high services for value creation, and the dramatically raised expectations which will set the base for all forthcoming services of the supplier that’ll force the supplier to perform an ever higher levels of services. Developed model facilitates detection of possible opportunities to improve service levels through which a supplier can create superior perceived buyer value.

  • 98.
    Duvan, Bora Selcen
    et al.
    Renault Turkey.
    Özturkcan, Selcen
    Ozyegin University, Turkey.
    Used Car Remarketing2009Conference paper (Refereed)
    Abstract [en]

    Car manufacturers and dealers have tended to exclude used cars from their businesses thinking that the focus of dealers’ sales efforts should be on new cars, which carry higher price tags targeting wealthier buyers. Dealers and original equipment manufacturers (OEMs) have been aiming to push the new car inventory to the market with applicable incentives. However, used cars have started to add more to dealers’ bottom lines than sales of higher-status new cars. Improved quality and reliability of used cars have initiated a devoted customer base. As a result, manufacturers started to consider the crucial role of used vehicle management in improving residual values, new car sales and manufacturer brand equity.

  • 99.
    Duvan, Bora Selcen
    et al.
    Renault Turkey, Turkey.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Used car remarketing2009In: Paper presented at the International Conference on Social Sciences (ICSS) 2009, Izmir, Turkey, September 10-13, 2009, 2009Conference paper (Refereed)
    Abstract [en]

    Car manufacturers and dealers have tended to exclude used cars from their businesses thinking that the focus of dealers’ sales efforts should be on new cars, which carry higher price tags targeting wealthier buyers. Dealers and original equipment manufacturers (OEMs) have been aiming to push the new car inventory to the market with applicable incentives. However, used cars have started to add more to dealers’ bottom lines than sales of higher-status new cars. Improved quality and reliability of used cars have initiated a devoted customer base. As a result, manufacturers started to consider the crucial role of used vehicle management in improving residual values, new car sales and manufacturer brand equity.

  • 100.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey.
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Activating E-Bank Users: Exploring the Potential Impact of E-Atmospherics and Experiential Marketing2008In: Consumer Behaviour / [ed] Jim Blythe, London: Cengage Learning , 2008Chapter in book (Other academic)
  • 101.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing2008In: Consumer behaviour / [ed] Jim Blythe, London: Delmar Cengage Learning, 2008Chapter in book (Other academic)
    Abstract [en]

    Secured bank was established as a private commercial bank in the mid 1950's with currently over $40 billion in assets. It is now the third largest bank in Turkey with over 10.2 millions customers, 489 branches, and 2000 ATMs. Since 1999, a call centre and an Internet transaction site are available using state-of-the art technology. Secured bank is the leader in foreign trade, financing 25% of Turkey's exports and 19% of its imports; cash management, custody and Internet banking and manages the fastest growing credit card loyalty reward program in Turkey. Secured bank has long been renowned for its services' innovation. The culture of innovation that enhances customer expectations is at the centre of both their business and marketing strategies. It was the first to offer multi-currency cash management, Internet and telephone banking, Shop & Miles (the first frequent flyer program credit card), Flexi Card (the first credit card in Europe to allow customers to create their ideal credit card, customized to their specific financial needs) and Minibank (an innovative banking program for kids).

  • 102.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey and Aston Business School UK.
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Cetin, Seda
    Sabanci University, Istanbul, Turkey.
    Soylu, Yesim
    Sabanci University, Istanbul, Turkey.
    Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking2008Conference paper (Refereed)
    Abstract [en]

    For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'. Taking the case of e-atmospherics in Turkish e-banking practices, we revisit the theory of strategic experiential modules which are sense, feel, think, act and relate. Two major ebanking experience providers' types of communication, product design, retail presence and epresence have been unpacked. These are Garanti Bank, who's known with its many award winning web site, and Akbank who has a standard web site. The Turkish banking at the border of the EU and under global influences has expended and liberalized dramatically over the last decade making the most of new technologies, hence offering an interesting perspective in a non-homogenous society where the technological divide remains important. First a qualitative content analysis of both bank's homepages is conducted. This is followed by 43 online surveys, where 18 is Garanti Bank consumer, 19 is Akbank consumer and 6 is both Garanti and Akbank consumer, to explore how e-atmospherics experiential features currently recognized by users. Our findings indicate that experiential marketing in e-banking can be expected to be the key to greater online migration of consumers and differentiation among the players. Yet, while the first two steps sense and feel are explicitly developed by both players, act and relate still remain poor. Moreover, 'think' is discovered to be a key moderator where both banks seem to lack clear strategy.

  • 103.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Cetin, Seda
    Sabanci University, Turkey.
    Soylu, Yesim
    Sabanci University, Turkey.
    Adopting the experiential values propositions as e-atmospherics: an illustration through the case of e-banking2008In: Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    For a couple of years now, the Columbia Business School and in particular Bernd Schmitt have been advocating for more work to be done regarding 'experiential marketing'. Taking the case of e-atmospherics in Turkish e-banking practices, we revisit the theory of strategic experiential modules which are sense, feel, think, act and relate. Two major ebanking experience providers' types of communication, product design, retail presence and epresence have been unpacked. These are Garanti Bank, who's known with its many award winning web site, and Akbank who has a standard web site. The Turkish banking at the border of the EU and under global influences has expended and liberalized dramatically over the last decade making the most of new technologies, hence offering an interesting perspective in a non-homogenous society where the technological divide remains important. First a qualitative content analysis of both bank's homepages is conducted. This is followed by 43 online surveys, where 18 is Garanti Bank consumer, 19 is Akbank consumer and 6 is both Garanti and Akbank consumer, to explore how e-atmospherics experiential features currently recognized by users. Our findings indicate that experiential marketing in e-banking can be expected to be the key to greater online migration of consumers and differentiation among the players. Yet, while the first two steps sense and feel are explicitly developed by both players, act and relate still remain poor. Moreover, 'think' is discovered to be a key moderator where both banks seem to lack clear strategy.

  • 104.
    de Kervenoael, Ronan
    et al.
    Sabanci University, İstanbul, Turkey and Aston Business School.
    Özturkcan, Selcen
    Sabanci University, İstanbul, Turkey.
    Hallsworth, Alan
    Surrey University, UK.
    Canning, Catherine
    Glasgow Caledonian University .
    Capturing Loyalty across Garment Ranges: The Case of Supermarket Children's Clothing in the UK2008Conference paper (Refereed)
    Abstract [en]

    In recent years, the UK clothing and fashion industry has undergone some major changes. While the demise of traditional high street brands such as C&A have been widely heralded in the media, a new phenomenon has dramatically changed the children's garment landscape with the emergence of supermarkets as viable alternative providers. In a world where fashion is the prerogative of a substantial majority of the population, image, social status, personality, identity and self expression are so crucial and modelled around key top brands, the main UK supermarket chains seem - rather against the odds - to have created a new, socially-acceptable type of fashion consumption. Have supermarkets own label brands really moved from 'me too' to suitable everyday prestige alternatives? In addition, while parents control purchases for the smallest children, are they convinced to stay loyal across the age ranges - without somehow stigmatizing themselves or their children? Our exploratory research encompasses supermarket stores that are located on the outskirts of town - not accessible by walking from city centres - as a reflection of current spatial change in shopping patterns in the UK. Fifty nine interviews conducted in two ASDA and two TESCO stores in Devon and in Glasgow were analyzed. Our theoretical perspective draws on a body of research covering areas such as intra-household economy and relationships, children and childhood imagery, the consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, clothing shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers' marketing strategies. While ease of access (through linked grocery shopping) price and quality are perceived as the main decision factors, we reveal that style and design, commendation by word of mouth, refund policies and assortment/variety also linked to multiplicity of usage are greatly influencing parental choice. We highlight the increasing importance of browsing as a modern improvisation choice practice (planned impulse buying). We then provide a re-definition of 'taste and style' and another view of what it could be to be a good parent. Supermarket clothing ranges are perceived as a way to help in grounding, forming and assessing future clothing consumptions.

  • 105.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Hallsworth, Alan
    Surrey University, UK.
    Canning, Catherine
    Glasgow Caledonian University, UK .
    Capturing loyalty across garment ranges: the case of supermarket children's clothing in the UK2008In: Paper presented at the 15th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), Zagreb, Croatia, July 14-17, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    In recent years, the UK clothing and fashion industry has undergone some major changes. While the demise of traditional high street brands such as C&A have been widely heralded in the media, a new phenomenon has dramatically changed the children's garment landscape with the emergence of supermarkets as viable alternative providers. In a world where fashion is the prerogative of a substantial majority of the population, image, social status, personality, identity and self expression are so crucial and modelled around key top brands, the main UK supermarket chains seem - rather against the odds - to have created a new, socially-acceptable type of fashion consumption. Have supermarkets own label brands really moved from 'me too' to suitable everyday prestige alternatives? In addition, while parents control purchases for the smallest children, are they convinced to stay loyal across the age ranges - without somehow stigmatizing themselves or their children? Our exploratory research encompasses supermarket stores that are located on the outskirts of town - not accessible by walking from city centres - as a reflection of current spatial change in shopping patterns in the UK. Fifty nine interviews conducted in two ASDA and two TESCO stores in Devon and in Glasgow were analyzed. Our theoretical perspective draws on a body of research covering areas such as intra-household economy and relationships, children and childhood imagery, the consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, clothing shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers' marketing strategies. While ease of access (through linked grocery shopping) price and quality are perceived as the main decision factors, we reveal that style and design, commendation by word of mouth, refund policies and assortment/variety also linked to multiplicity of usage are greatly influencing parental choice. We highlight the increasing importance of browsing as a modern improvisation choice practice (planned impulse buying). We then provide a re-definition of 'taste and style' and another view of what it could be to be a good parent. Supermarket clothing ranges are perceived as a way to help in grounding, forming and assessing future clothing consumptions.

  • 106.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey and Aston Business School, UK .
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Eryarsoy, Enes
    Sabanci University, Istanbul, Turkey.
    Kasap, Nihat
    Sabanci University, Istanbul, Turkey.
    Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities2008Conference paper (Refereed)
    Abstract [en]

    E-government has often been heralded as the new way forwards for emerging countries. While many such countries are already offering e-government services and are gearing up for further growth, little is actually known of the forming stages that are necessary to ensure a greater rate of success and avoid the traditional failure traps linked to new technology and information system adoption and diffusion. We situate our research in the case of mobile phone as a reflection of the current market situation in emerging countries. We contend, in this paper, that more research is needed to understand future intention to use e-government services through mobile phone technology. Front loading activities both from a government and technology perspectives are required to facilitate the decision making process by users.

  • 107.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    Kasap, Nihat
    Sabanci University, Turkey.
    Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities2008In: Paper presented at the International Conference on Information Resources Management (Conf-IRM), Niagara Falls, Ontario, Canada, May 18-20, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    E-government has often been heralded as the new way forwards for emerging countries. While many such countries are already offering e-government services and are gearing up for further growth, little is actually known of the forming stages that are necessary to ensure a greater rate of success and avoid the traditional failure traps linked to new technology and information system adoption and diffusion. We situate our research in the case of mobile phone as a reflection of the current market situation in emerging countries. We contend, in this paper, that more research is needed to understand future intention to use e-government services through mobile phone technology. Front loading activities both from a government and technology perspectives are required to facilitate the decision making process by users.

  • 108. Koçaş, Cenk
    et al.
    Özturkcan, Selcen
    Ekonometrik Rekabet Modelleme ve Pazar Tepki Analizi [Econometric Modelling of Competitive Markets and Market Response]2008Book (Other academic)
  • 109. Koçaş, Cenk
    et al.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Ekonometrik Rekabet Modelleme ve Pazar Tepki Analizi: (Econometric modelling of competitive markets and market response)2008Book (Other academic)
  • 110. Özturkcan, Selcen
    et al.
    de Kervenoael, Ronan
    Grey Market e-Shopping and Trust Building Practices in China2008In: Trust and New Technologies: Marketing and Management on the Internet and Mobile Media / [ed] Teemu Kautonen and Heikki Karjaluoto, Edward Elgar Publishing, 2008, p. 56-73Chapter in book (Refereed)
  • 111.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Grey market e-shopping and trust building practices in China2008In: Trust and new technologies: marketing and management on the Internet and mobile media / [ed] Teemu Kautonen & Heikki Karjaluoto, Edward Elgar Publishing, 2008, p. 56-73Chapter in book (Refereed)
  • 112.
    Özturkcan, Selcen
    et al.
    Sabanci University, Istanbul, Turkey.
    de Kervenoael, Ronan
    Aston Business School.
    Kasap, Nihat
    Sabanci University, Istanbul, Turkey.
    Eryarsoy, Enes
    Sabanci University, Istanbul, Turkey.
    Mobile phone and e-government in Turkey: Practices and technological choices at the cross-road2008Conference paper (Refereed)
    Abstract [en]

    Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet sure which form of technological standards will take the lead including enhance SMS based operations or Internet based specifically developed mobile phone applications. With the introduction of interactive transactions via mobile phones, currently untapped segment of the populations (without computers) have the potential to be accessed. Our research, as a reflection of the current market situation in an emerging country context, in the case of mobile phones analyzes the current needs or emergence of dependencies regarding the use of m/e-government services from the perspective of municipality officers. We contend that more research is needed to understand current preparatory bottlenecks and front loading activities to be able to encourage future intention to use e-government services through mobile phone technologies. This study highlights and interprets the current emerging practices and praxis for consuming m-government services within government.

  • 113.
    Ozturkcan, Selcen
    et al.
    Sabanci University, Turkey.
    de Kervenoael, Ronan
    Aston Business School, UK.
    Kasap, Nihat
    Sabanci University, Turkey.
    Eryarsoy, Enes
    Sabanci University, Turkey.
    Mobile phone and e-government in Turkey: practices and technological choices at the crossroad2008In: Paper presented at the International Conferences on Mobile Government and the Mobile Society, Antalya, Turkey, September 16-19, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    Enhanced data services through mobile phones are expected to be soon fully transactional and embedded within future mobile consumption practices. While private services will surely continue to take the lead, others such as government and NGOs will become more prominent m-players. It is not yet sure which form of technological standards will take the lead including enhance SMS based operations or Internet based specifically developed mobile phone applications. With the introduction of interactive transactions via mobile phones, currently untapped segment of the populations (without computers) have the potential to be accessed. Our research, as a reflection of the current market situation in an emerging country context, in the case of mobile phones analyzes the current needs or emergence of dependencies regarding the use of m/e-government services from the perspective of municipality officers. We contend that more research is needed to understand current preparatory bottlenecks and front loading activities to be able to encourage future intention to use e-government services through mobile phone technologies. This study highlights and interprets the current emerging practices and praxis for consuming m-government services within government.

  • 114.
    Celebi, Dilay
    et al.
    Istanbul Technical University, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Turkey.
    Özturkcan, Selcen
    Sabancı University, Turkey.
    Multi Criteria Classification for Spare Parts Inventory2008Conference paper (Refereed)
    Abstract [en]

    Maintenance operations directly influence the performances of railway vehicles and play a crucial role in railway services to provide uninterrupted and high quality service to passengers. With the exception of preventive activities, the demand of spare parts for maintenance tasks is usually random; hence, the fast and secure management of the spare parts inventory is an important factor for the successful execution of the maintenance process. The purpose of this research is to extend the classical ABC analysis by developing a multi-criteria inventory classifi- cation approach for supporting the planning and designing of a maintenance system. Relevant classifi- cation criteria and control characteristics of maintenance spare parts are identified and selected and discussed in terms of their effects on maintenance operations, purchasing characteristics, positioning of materials, responsibility of control, and control principles.

  • 115.
    Celebi, Dilay
    et al.
    Istanbul Technical University, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Turkey.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Multi criteria classification for spare parts inventory2008In: Paper presented at the 38th Computer and Industrial Engineering Conference, Beijing, China, October 31-November 2, 2008, 2008, p. 1780-1787Conference paper (Refereed)
    Abstract [en]

    Maintenance operations directly influence the performances of railway vehicles and play a crucial role in railway services to provide uninterrupted and high quality service to passengers. With the exception of preventive activities, the demand of spare parts for maintenance tasks is usually random; hence, the fast and secure management of the spare parts inventory is an important factor for the successful execution of the maintenance process. The purpose of this research is to extend the classical ABC analysis by developing a multi-criteria inventory classifi- cation approach for supporting the planning and designing of a maintenance system. Relevant classification criteria and control characteristics of maintenance spare parts are identified and selected and discussed in terms of their effects on maintenance operations, purchasing characteristics, positioning of materials, responsibility of control, and control principles.

  • 116.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey and Aston Business School, UK.
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Bisson, Christophe
    Yeditepe University, Istanbul Turkey.
    The influence of social E-Atmospherics in practice: A website content analysis perspective2008Conference paper (Refereed)
    Abstract [en]

    E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is known on how processes and cues emerging from the social aspects of lifestyle influence purchasing behavior. The anatomy of social dimension and ICT is the focus of this research, where attention is devoted to unpack the meanings and type of online mundane social capital creation. Taking a cross-product/services approach to better investigate social construction impact, our approach also involves both an emerging and a mature market where exploratory content analysis of landing page are done on Turkish and French web sites, respectively. We contend that by comprehending social capital, daily micro practices, habits and routine, a better and deeper understanding on e-atmospherics incumbent and potential effects on its multi-national e-customer will be acquired.

  • 117.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Özyeğin University, Turkey.
    Bisson, Christophe
    Yeditepe University, Turkey.
    The influence of social E-Atmospherics in practice: a website content analysis perspective2008In: Paper presented at the 7th International Marketing Trends Congress, Venice, Italy, January 25-26, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    E-atmospherics have been often analyzed in terms of functional features, leaving its characteristics' link to social capital co-creation as a fertile research area. Prior research have demonstrated the capacity of e-atmospherics' at modifying shopping habits towards deeper engagement. Little is known on how processes and cues emerging from the social aspects of lifestyle influence purchasing behavior. The anatomy of social dimension and ICT is the focus of this research, where attention is devoted to unpack the meanings and type of online mundane social capital creation. Taking a cross-product/services approach to better investigate social construction impact, our approach also involves both an emerging and a mature market where exploratory content analysis of landing page are done on Turkish and French web sites, respectively. We contend that by comprehending social capital, daily micro practices, habits and routine, a better and deeper understanding on e-atmospherics incumbent and potential effects on its multi-national e-customer will be acquired.

  • 118.
    Özturkcan, Selcen
    et al.
    Özyeğin University, Istanbul, Turkey .
    de Kervenoael, Ronan
    Sabanci University, Istanbul, Turkey .
    Türkiye’de e-Bankacılık [Turkish e-Banking]: Tüketici Deneyimleri [Consumer Experiences]2008Conference paper (Refereed)
    Abstract [en]

    This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders of the Turkish e-banking sector, Garanti Bank and Akbank, have been chosen as the focus of exploratory analysis. First, a review of the literature is provided, and current practices are exemplified. This is followed by scale development to measure consumers’ experiences regarding the five experiential modules - sense, feel, think, act and relate. Principal component analysis is conducted on the responses of the pilot study. Findings indicate 3 groups are emerging. These are (1) recognizes the benefit of basic experiential approach, (2) demands specific experiential approach and (3) demands a holistic experiential approach. It is identified that new experiential cultural practices are emerging.

  • 119.
    Ozturkcan, Selcen
    et al.
    Özyeğin University, Turkey.
    de Kervenoael, Ronan
    Sabanci University, Turkey .
    Türkiye’de e-Bankacılık [Turkish e-Banking]: Tüketici Deneyimleri [Consumer Experiences]2008In: Paper presented at the 13th National Marketing Congress, Cappadocia, Turkey, October 25-29, 2008, 2008Conference paper (Refereed)
    Abstract [en]

    This paper re-visits the theory of strategic experiential modules in the case of Turkish e-banking e-atmospherics. It is argued that experiential marketing in the e-banking sector could be the key to greater active online migration of consumers and differentiation among the players. Two leaders of the Turkish e-banking sector, Garanti Bank and Akbank, have been chosen as the focus of exploratory analysis. First, a review of the literature is provided, and current practices are exemplified. This is followed by scale development to measure consumers’ experiences regarding the five experiential modules - sense, feel, think, act and relate. Principal component analysis is conducted on the responses of the pilot study. Findings indicate 3 groups are emerging. These are (1) recognizes the benefit of basic experiential approach, (2) demands specific experiential approach and (3) demands a holistic experiential approach. It is identified that new experiential cultural practices are emerging.

  • 120.
    Özturkcan, Selcen
    et al.
    Sabancı University, Istanbul, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Istanbul, Turkey.
    An Expert System Approach for Improving Service-Levels between Buyer and Supplier2007Conference paper (Refereed)
    Abstract [en]

    Service-level requirements emerge among the alternative strategies for supply chain firms that have already harvested the benefits of adopting ever low system wide costs. Though, the subjective and ever changing nature of services related understandings creates a challenge. In an attempt to fill this gap, our recent work presents an expert system approach, ESSER (Expert System Application for Suppliers to Improve Service-Levels) as a decision support mechanism for helping supplier firms to tailor their service offerings in order to meet updated service level requirements of their individual buyers.

  • 121.
    Ozturkcan, Selcen
    et al.
    Sabanci University, Turkey.
    Bayraktar, Demet
    Istanbul Technical University, Turkey.
    An expert system approach for improving service-levels between buyer and supplier2007In: Paper presented at the 14th International Annual EurOMA Conference, Ankara, Turkey, June 17-20, 2007, 2007Conference paper (Refereed)
    Abstract [en]

    Service-level requirements emerge among the alternative strategies for supply chain firms that have already harvested the benefits of adopting ever low system wide costs. Though, the subjective and ever changing nature of services related understandings creates a challenge. In an attempt to fill this gap, our recent work presents an expert system approach, ESSER (Expert System Application for Suppliers to Improve Service-Levels) as a decision support mechanism for helping supplier firms to tailor their service offerings in order to meet updated service level requirements of their individual buyers.

  • 122.
    de Kervenoael, Ronan
    et al.
    Sabanci University, İstanbul, Turkey .
    Özturkcan, Selcen
    Sabanci University, İstanbul, Turkey.
    Soopramanien, Didier
    Lancaster University Management School, Lancaster, UK .
    Anticipating e-grocery services pre-purchase practices: Contrasting trajectories in households’ organisation2007Conference paper (Refereed)
    Abstract [en]

    Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, e-grocery shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers’ e-strategies. Nowadays, there is simply no single member whom is ‘in sole charge of grocery shopping’. New e-grocery pre-purchase procedures should, however, be adapted to the chosen channel. These socially embedded practices should also be understood within the domestic/household context. In this paper, we present the case for a re-conceptualisation of the pre-purchase practices that surround e-grocery. Technology mediated household organisation is reviewed in the context of multiple equipment, diverse technological generations and access types, and household members’ geographical locations. We then, provide a theoretical analysis in the perspective of consumers’ daily life established social practices and cultural norms and routines, constrained by the repetitive aspects of grocery shopping. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. The multifaceted aspects of information gathering and sharing are unpacked including foreseen usage of grocery in specific social circumstances (conspicuity of food consumption) and perspectives (timing, logistic, and alternatives). Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

  • 123.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Soopramanien, Didier
    Lancaster University, UK.
    Anticipating e-grocery services pre-purchase practices: contrasting trajectories in households’ organisation2007In: Paper presented at the 14th International EIRASS Conference on recent advances in Retailing and Services Science (EIRASS), San Francisco, USA, June 29-July 2, 2007, 2007Conference paper (Refereed)
    Abstract [en]

    Supermarkets offer multiple mechanisms to encourage consumers to shop online. Little is, however, available to comprehend household purchasing arrangements, processes and practices before going online. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and retailing. We surmise that, due to the nature of the products/services, e-grocery shopping is, in effect, bringing new complexities for consumers which have yet to be addressed by most retailers’ e-strategies. Nowadays, there is simply no single member whom is ‘in sole charge of grocery shopping’. New e-grocery pre-purchase procedures should, however, be adapted to the chosen channel. These socially embedded practices should also be understood within the domestic/household context. In this paper, we present the case for a re-conceptualisation of the pre-purchase practices that surround e-grocery. Technology mediated household organisation is reviewed in the context of multiple equipment, diverse technological generations and access types, and household members’ geographical locations. We then, provide a theoretical analysis in the perspective of consumers’ daily life established social practices and cultural norms and routines, constrained by the repetitive aspects of grocery shopping. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. The multifaceted aspects of information gathering and sharing are unpacked including foreseen usage of grocery in specific social circumstances (conspicuity of food consumption) and perspectives (timing, logistic, and alternatives). Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

  • 124.
    De Kervenoael, Ronan
    et al.
    Sabanci University, Istanbul, Turkey .
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    Dimensionalizing E-Grocery Shopping 'in Practice': An Illustration Through Turkish Consumers' Front-Loading Activities2007Conference paper (Refereed)
    Abstract [en]

    Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and e-tailing. We surmise that, due to the nature of the products/services, e-grocery shopping is bringing new complexities for consumers. These socially embedded practices should also be understood within the domestic/household context. We present the case for a re-conceptualisation of the practices that surround e-grocery in an emerging country situation. Technology mediated household organisation is reviewed in the context of diverse technological generations and access types. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

  • 125.
    De Kervenoael, Ronan
    et al.
    Sabanci University, Turkey.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Dimensionalizing e-grocery shopping 'in practice': an illustration through Turkish consumers' front-loading activities2007In: Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007, 2007Conference paper (Refereed)
    Abstract [en]

    Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and e-tailing. We surmise that, due to the nature of the products/services, e-grocery shopping is bringing new complexities for consumers. These socially embedded practices should also be understood within the domestic/household context. We present the case for a re-conceptualisation of the practices that surround e-grocery in an emerging country situation. Technology mediated household organisation is reviewed in the context of diverse technological generations and access types. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

  • 126.
    Özturkcan, Selcen
    Istanbul Technical University, Turkey.
    Identification in Hyper-Loyalty Brand Communities2007In: The Making of Cult Brands / [ed] Swapna Gopalan, Icfai University Press, 2007Chapter in book (Refereed)
  • 127.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    Identification in hyper-loyalty brand communities2007In: The making of cult brands / [ed] Swapna Gopalan, Hyderabad, India: Icfai University Press, 2007Chapter in book (Refereed)
  • 128.
    de Kervenoael, Ronan
    et al.
    Sabancı University, Istanbul, Turkey and Aston Business School .
    Özturkcan, Selcen
    Sabancı University, Istanbul, Turkey.
    ‘It’s in Her Eyes’ A ‘barometer’ for EU accession through female perceptions of role portrayals in advertising: a Crosscultural study of Ukraine and Turkey2007Conference paper (Refereed)
    Abstract [en]

    This article examines female response to gender role portrayals in advertising for Ukraine and Turkey. Being both new potential EU candidates, we argue that gender stereotype could also be used as a ‘barometer’ of progress and closure towards a more generally accepted EU behaviour against women. While their history remains different, both from a political and society values point of views, constraints are currently being faced that require convergence or justification of practices and understanding. Principal components analysis is employed over 290 questionnaires to identify the underlying dimensions. Results indicate overall similarities in perceptions, fragmentation within groups, but seem to provide divergence regarding thresholds.

  • 129.
    de Kervenoael, Ronan
    et al.
    Sabanci University, Turkey;Aston Business School, UK.
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    ‘It’s in Her Eyes’ A ‘barometer’ for EU accession through female perceptions of role portrayals in advertising: a crosscultural study of Ukraine and Turkey2007In: Paper presented at the 36th European Marketing Academy (EMAC) Conference, Reykjavik, Iceland, May 25-27, 2007, 2007Conference paper (Refereed)
    Abstract [en]

    This article examines female response to gender role portrayals in advertising for Ukraine and Turkey. Being both new potential EU candidates, we argue that gender stereotype could also be used as a ‘barometer’ of progress and closure towards a more generally accepted EU behaviour against women. While their history remains different, both from a political and society values point of views, constraints are currently being faced that require convergence or justification of practices and understanding. Principal components analysis is employed over 290 questionnaires to identify the underlying dimensions. Results indicate overall similarities in perceptions, fragmentation within groups, but seem to provide divergence regarding thresholds.

  • 130.
    Elms, Jonathan
    et al.
    Lancaster University Management School, UK.
    Dunphy, Claire
    Lancaster University Management School, UK.
    de Kervenoae, Ronan
    Sabanci University, Istanbul, Turkey & Aston Business School, UK .
    Özturkcan, Selcen
    Sabanci University, Istanbul, Turkey.
    “It’s in His Eyes”: The Negotiation and Interpretation of Masculinity using the Dolce et Gabbana’s 2005 Print Advertising Campaign2007Conference paper (Refereed)
    Abstract [en]

    The concept of 'masculinity' has over more years received increased attention within consumer research discourse suggesting the potential of a 'crisis of masculinity', symptomatic of a growing feminisation, or 'queering' of visual imagery and consumption (e.g. Patterson & Elliott, 2002). Although this corpus of research has served to enrich the broader gender identity debate, it is, arguably, still relatively underdeveloped and therefore warrants further insight and elaboration. The aim of this paper is, therefore, to explore how masculinity is represented and interpreted by men using the Dolce et Gabbana men's 2005 print advertising campaign. The rationale for using this particular campaign is that it is one of the most homoerotic, provocative, and well publicised campaigns to cross over from the 'gay' media to more mainstream UK men's magazines. Masculinity, and what it means to be 'masculine', manifests itself within particular ideological, moral, cultural and hegemonic discourses. Masculinity is not a homogenous term which can be simply reduced, and ascribed, to those born as 'male' rather than 'female'. One may exhibit different degrees of masculinity or femininity, depending on social-cultural situation regardless of biological sex (Eagly 1987; Putreve, 2001). Fischer and Arnold (1994) suggest, for example, that masculine and feminine identities are 'orthogonal' rather than 'bi-polar' concepts, entangled and enmeshed together in a dialectical relationship. Therefore, it is more appropriate to consider multiple masculinities, which are plural, transient and ephemeral. As Askegaard (1991) maintains socio-cultural identity concerns' questions such as "who are we and who are the others?" and "how are we related to each other?". Advertising images, and imagery, attempt to answer some of these questions, through the continual negotiation of both individually and culturally accepted masculinities. Masculinity is not merely a 'visual' concept but advertisers have begun to represent 'visions of masculinity' to entice male consumers (e.g. Schroeder & Borgerson, 1998; Schroeder & Zwick, 2004). The portrayal of masculinity through the representation of male body has emerged from that of the muscle bound, rugged, 'cowboy', the stereotypical 'heterosexual masculinity' of the 1960s, to the 'New Man' of the 1980s: a more sensitive man who is in touch with his 'feminine' emotional side (Patterson & Elliott, 2002). The 'New Man' has been recently reinvented, taking the form of the 'metrosexual male' - the 'straight' man who dresses 'gay' - which is increasingly been used as a marketing ploy to target products, particularly clothes and cosmetics, at younger men (Simpson, 2002). This, in turn, has led to increased men's participation in the wider cultural arenas of consumption as well as encouraging visual consumption where 'men gaze at men' (e.g. Patterson & Elliott, 2002). A convenience sample of sixteen in-depth interviews was conducted with self-identified 'straight' men, between the ages of 18 and 24. Within the interview context, each respondent was asked to construct of collage of their masculine self ideals using images from men's magazines. Following the logic of 'photo-elicitation' and 'auto-driving' (Heisley & Levy, 1991), respondents were then given a copy of the Dolce et Gabanna print ads, which they were asked to describe in detail. Our findings would suggest that, for these men the visual images contained within the ads were largely rejected as representative of a singular, hegemonic, notion of 'masculinity'. The men voiced varying degree of distaste of the use and representation of the male models displaying interest and intrigue in each other in various state of undress with little, or no, reference to women within the ads. These models were not axiomatically considered as not being 'masculine' but were defended as "definitely not being 'gay'". A further concurrent theme was the continuous need for the men to demonstrate and reinforce their own masculinity by discursively 'proving' themselves as heterosexual men. Our tentative conclusions argue that masculinity manifests itself in not only what is included in the ads, and what is not, but also, more importantly, in the intangible spirit or character of the visual imagery. This masculine spirit is expressed visually via physical body image, but more insightful interpretation of masculinity is embodied within body language and gaze, as illustrated in Figure 1.

  • 131.
    Elms, Jonathan
    et al.
    Lancaster University, UK.
    Dunphy, Claire
    Lancaster University, UK.
    de Kervenoae, Ronan
    Sabanci University, Turkey;Aston Business School, UK .
    Ozturkcan, Selcen
    Sabanci University, Turkey.
    “It’s in his eyes”: the negotiation and interpretation of masculinity using the Dolce et Gabbana’s 2005 print advertising campaign2007In: Paper presented at the 4th Workshop on Interpretive Consumer Research (EIASM), Marseilles, France, April 26-27, 2007, 2007Conference paper (Refereed)
    Abstract [en]

    The concept of 'masculinity' has over more years received increased attention within consumer research discourse suggesting the potential of a 'crisis of masculinity', symptomatic of a growing feminisation, or 'queering' of visual imagery and consumption (e.g. Patterson & Elliott, 2002). Although this corpus of research has served to enrich the broader gender identity debate, it is, arguably, still relatively underdeveloped and therefore warrants further insight and elaboration. The aim of this paper is, therefore, to explore how masculinity is represented and interpreted by men using the Dolce et Gabbana men's 2005 print advertising campaign. The rationale for using this particular campaign is that it is one of the most homoerotic, provocative, and well publicised campaigns to cross over from the 'gay' media to more mainstream UK men's magazines. Masculinity, and what it means to be 'masculine', manifests itself within particular ideological, moral, cultural and hegemonic discourses. Masculinity is not a homogenous term which can be simply reduced, and ascribed, to those born as 'male' rather than 'female'. One may exhibit different degrees of masculinity or femininity, depending on social-cultural situation regardless of biological sex (Eagly 1987; Putreve, 2001). Fischer and Arnold (1994) suggest, for example, that masculine and feminine identities are 'orthogonal' rather than 'bi-polar' concepts, entangled and enmeshed together in a dialectical relationship. Therefore, it is more appropriate to consider multiple masculinities, which are plural, transient and ephemeral. As Askegaard (1991) maintains socio-cultural identity concerns' questions such as "who are we and who are the others?" and "how are we related to each other?". Advertising images, and imagery, attempt to answer some of these questions, through the continual negotiation of both individually and culturally accepted masculinities. Masculinity is not merely a 'visual' concept but advertisers have begun to represent 'visions of masculinity' to entice male consumers (e.g. Schroeder & Borgerson, 1998; Schroeder & Zwick, 2004). The portrayal of masculinity through the representation of male body has emerged from that of the muscle bound, rugged, 'cowboy', the stereotypical 'heterosexual masculinity' of the 1960s, to the 'New Man' of the 1980s: a more sensitive man who is in touch with his 'feminine' emotional side (Patterson & Elliott, 2002). The 'New Man' has been recently reinvented, taking the form of the 'metrosexual male' - the 'straight' man who dresses 'gay' - which is increasingly been used as a marketing ploy to target products, particularly clothes and cosmetics, at younger men (Simpson, 2002). This, in turn, has led to increased men's participation in the wider cultural arenas of consumption as well as encouraging visual consumption where 'men gaze at men' (e.g. Patterson & Elliott, 2002). A convenience sample of sixteen in-depth interviews was conducted with self-identified 'straight' men, between the ages of 18 and 24. Within the interview context, each respondent was