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  • 301.
    Brandt, Marjaana
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Finnish Parliamentarians’ Experiences and Utilisation of Social Media in Political Communication2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study sheds light on how social media has permeated to political sphere, examining parliamentarians’ subjective experiences of social media in relation to their way to communicate. The study explores, how social media affordances are utilised in the processes of communication, and also how social media can restrict parliamentarians’ due to its functionalities. Adapting a qualitative approach, the study uses nine in-depth interviews with Finnish parliamentarians as its empirical material.

    To explore social media affordances, understanding of social media and its functionalities becomes essential. Concepts of programmability, connectivity, popularity and digital storytelling are applied to explore and describe the ways the parliamentarians on the interactive processes of political communication use social media. The concepts, described as social media affordances, are depicted in political communication practices. The study explores them in the light of policy-making processes and agenda-building processes, considering social media’s implications in the light of deliberative communication and collective-decision making.

    The findings indicate that parliamentarians are benefitting from social media with several ways. Foremost, social media enhance parliamentarians’ representation and visibility on different medias. Social media is also recognised in political influencing, initiating political discussions and hence, utilised for societal virtue. The findings thus demonstrate that social media’s individuating elements are recognised and responded differently among parliamentarians. Furthermore, the research results show that whereas parliamentarians may be benefitting from social media, it is also considered to disrupt their workpace, bringing out a recognition of time as a resource. Even as social media can be said to be permeated to the political sphere, traditional news media remain central for parliamentarians. The parliamentarians seem to operate under a turmoil of the old media and the new media.

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  • 302.
    Brankova, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Being a Woman and Russian National Identity: Discourses and Representations Through the Lenses of Russian Conservative and Nationalist Organizations2023In: Post-Soviet Women: New Challenges and Ways to Empowerment / [ed] Ann-Mari Sätre, Yulia Gradskova, Vladislava Vladimirova, Cham, Switzerland: Palgrave Macmillan, 2023, p. 159-179Chapter in book (Refereed)
    Abstract [en]

    The Russian conservative turn and the masculinization of Russian national identity have affected women’s positions and their roles in the imagined community of the nation. The chapter explores how Russian nationalist organizations portray women and womanhood within Russian national identity discourses and representations. The study compares four nationalist and conservative groups: the Eurasian Youth Union, the Izborskii Club, the Russian Imperial Movement, and the Russian National Unity. The cases selected juxtapose more imperially oriented nationalists (the Eurasian Youth Union and the Izborskii Club) with their far-right, ethno-nationalist counterparts (the Russian Imperial Movement and the Russian National Unity). Digital media enhances the visualization of national identity discourses and the reach of nationalist media production to wider audiences. National identity discourses are critically analyzed within Russian nationalist new media ecologies focussing on their web channels, blogs, and social media. While far-right groups depict women through anti-abortion discourses and in terms of their reproductive functions for society, imperial nationalists have more complex and multi-layered notions of womanhood in terms of cultural, social, and political roles.

  • 303.
    Brankova, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Russian War Nationalism: Nationalist Practices, Empire, Conservatism, and Orthodoxy2023Other (Other (popular science, discussion, etc.))
    Abstract [en]

    The start of the 2022 Russo-Ukrainian war intensified the domestic expressions of different forms of Russian nationalism, from extremist circles and nationalist intellectuals to policy, public debates, and media spaces.

  • 304.
    Brankova, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    The Bulgarian Elections: the Rise of Banal Nationalism and Consolidation of the Far-Right Nationalists2021Other (Other academic)
    Abstract [en]

    The April 2021 Bulgarian Parliamentary elections showed a nationalist shift in the political landscape. There has been a rise in more banal forms of nationalist participation represented by the new Ima Takuv Narod party while the more ultra-nationalist formations such as IMRO and NFSB seek consolidation for the next round of elections in July.

  • 305.
    Brankova, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Transformation of Bulgarian 1990s Print Media Cultures: Technology, Cultural Representations, Piracy, and Identity Formation on a Crossroad between the East and the West2023In: TMG Journal for Media History, ISSN 1387-649X, Vol. 26, no 2, p. 1-33Article in journal (Refereed)
    Abstract [en]

    The article investigates the transformation of Bulgaria’s print media culture in the 1990s, a period of profound political, economic, social, and cultural change in Eastern Europe. The paper’s contribution is two-fold. Firstly, it focuses on the convergence of selected Bulgarian newspapers with established and emerging media formats alongside Bulgaria’s position between the East and the West. Secondly, the representations of and discourses about technology during the transition period are analysed and their link with identity formation is explored. I compare two tabloids (Trud and 24 Chassa) with two business-focused broadsheets (Cash and Capital) issued in 1997. Adopting a non-Western perspective by focusing on a case of transitional Eastern Europe, the article offers a snapshot and a reflection on the cultural representations of technologies, discursive identity construction, and media practices of the 1990s. The emergence of the free market and the influx of electronics in Bulgaria affected identity formation as technologies related to notions of modernity, Europeanness, globalisation, entertainment, power, gender, and social status.

  • 306.
    Brasar, Erik
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Garton, Emelie
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Kunskaps- och informationsasymmetriers påverkan på upphandlingsprocessen: En intervjustudie om IT-konsulters erfarenheter av upphandlingar2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen syftar till att bidra med en fördjupad förståelse för upphandlingsprocesser inom IT genom att besvara forskningsfrågan “Hur påverkar asymmetrier i kunskap och information upphandlingsprocessen ur ett IT-konsultperspektiv?”. Empiri samlades in genom en intervjustudie där fyra IT-konsulter med erfarenhet från upphandling intervjuades.  Intervjuerna analyserades främst med utgångspunkt i en forskningsmodell konstruerad av Liberatore & Luo (2010) tillsammans med relevant teori om asymmetrisk information och kunskap. Främst har studien identifierat att asymmetrier i kunskap och information utgör ett hot mot en lyckad upphandling genom att skapa osäkerhet i upphandlingens omfattning och mål. De främsta medlen för att hantera dessa problem utgörs av tydligare koordination och kommunikation i upphandlingar där risken upplevs som högre, samt genom att upprätta formella överenskommelser för att hantera otydligheter i upphandlingens omfattning. 

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  • 307. Braunerhjelm, P.
    et al.
    Ingram Bogusz, C.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svensson, M.
    Thulin, P.
    Kardelo, M.
    Entreprenörskap I Sverige – Nationell Gem-Rapport 20202020Report (Other academic)
  • 308.
    Breheny, Caitlin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    "By any memes necessary": Exploring the intersectional politics of feminist memes on Instagram2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Internet memes are exemplary forms of user-generated content in the age of social networking and user participation. This study draws attention to the work of an intersectional feminist community on Instagram who make use of this platform to discuss their personal politics via image macro memes. The community is made up of femmes who typically blend politics, pop culture, and a personal perspective into their content. This practice is identified as a contemporary feminist use of new media and is explored in relation to a theoretical reading of the current Third Wave of feminism as “embodied politics”. The theory of “disciplinary power” by Michel Foucault, and connections between disciplinary power with systems of oppression and social media are also employed to construct an understanding of feminist memes as a means of embodied resistance to disciplinary norms. This study seeks to explore how Internet memes are harnessed as a feminist mode of discourse, and why feminist meme creators (or “memers”) are motivated to use memes in this way. Therefore this research locates an intersection between digital culture and feminist use of new media. The research explores the possibility that Internet memes can serve as a creative and effective mode of feminist discourse in resistance to various forms of marginalisation - which occur both online and offline.

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  • 309.
    Bremer, Christina
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Not (B)interested? Using Persuasive Technology to Promote Sustainable Household Recycling Behaviour: An Identification and Implementation of Key Elements with Focus on Young Adults in Sweden2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As waste is separated at the source, the success of the Swedish recycling system largely depends on an active participation of households. However, especially young people were found to not consistently follow their local recycling schemes. A recent and promising approach to tackle such suboptimal household recycling behaviour (HRB) is the use of persuasive technology. To understand and further its context-specific potential, this research aims to explore the key elements of persuasive technology which aspires to promote sustainable household recycling behaviour among adults in Sweden. The chosen methodology is research through design. Based on the results of a literature review and online survey among target users (N=50), a mobile phone application was designed in an iterative manner. Through these activities, the following key elements were established: (1) easy access to information about optimal household recycling behaviour, (2) employment of several motivational strategies, (3) recognition of differences between local recycling schemes, (4) regard of users as equals and (5) use of a readily accessible technology channel. The impact of these elements depends on the users’ ability to carry out the target behaviour and therefore on a well-functioning recycling system. The technological format of persuasive technology interventions was found to spark the target users’ curiosity. Using this as a ‘carrot’, a well-designed content is argued to encourage repeated use and a reflection process to help break unsustainable household recycling habits.

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  • 310.
    Brengdahl, Åsa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Jernberg, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Vem är det som får synas?: En kvalitativ studie över konsumenters uppfattning av det sociala ansvaret hos modeföretags kampanjer.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background

    Corporate social responsibility or CSR encapsulates how companies work with environmental, economic and social responsibility. This is something that tends to be more central for companies as we are moving towards a more responsible and conscious society. The social responsibility is a concept that seems hard to define according to researchers. Beauty and fashion companies that work with social responsibilities through their external communication and what consumers perceive from them is not always the same thing. But research from the receiving end of the communication becomes relevant when the aim is to see how consumers interpret the implemented social responsibility.

     

    Aim

    The purpose of this study is to gain a deeper understanding of consumers perception of social responsibility in external communication from beauty and fashion campaigns. This study also communicates a studious empirical knowledge through which the results have been linked and offered to encoding/decoding theory and CSR.

     

    Methodology

    This study uses qualitative research and semi-structured interviews with focus groups are the method used. The point is to collect data that is later used to provide keywords and themes throughout the text. The transcribed material from the interviews was later on analyzed through thematic text analysis.

     

    Conclusions

    First, all the respondents of the semi-structured interviews agreed on the visibility of the main theme - “festive season”. The respondents later agreed that social responsibility in external communication was different between the three chosen companies. What differed our respondents was the attitude they had towards the companies after discussing the social responsibility of the campaign. Some agreed that they were still attracted to the campaign after they had concluded that there was a lack of responsibility taken and some stated that they would not be interested in the clothes shown. This is connected to how social responsibility has grown into a norm in our globalized society today. Furthermore, the respondent’s previous opinions of the companies affected their judgment of the pictures shown from the campaigns.

     

     

    Key Words

    Media and Communication Studies, Corporate Social Responsibility (CSR), Social Responsibility, encoding/decoding, Included, Variation

     

     

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  • 311.
    Brennicke, Tindra
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Lidzell, Alice
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Ansiktsigenkänning i brottsutredningar: Risker och möjligheter med ansiktsigenkänning i svenska brottsutredningar2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AI is a technology which development is frequently discussed. A small part of the phenomena AI is constituted by facial recognition, a technology which is rapidly implemented in an increasing number of societal functions. Since facial recognition itself is relatively new, the utilization of it within the police authority is as well. This study intends to investigate which risks and possibilities the utilization of facial recognition has in Swedish criminal investigations. The study is based on semi-structured interviews with people divided into one of two different interesting groups: AI-scientists and employees at the Swedish police authority. This, with the intention to capture two different perspectives. In the analysis of the empirical data the identified consequences are linked to the theory sociomateriality. The study presents a number of risks and possibilities which confirm already identified consequences in literature. The risks and possibilities identified related to integrity, laws and regulations, bias in databases, over-reliance and disbelief, efficiency, security enhancing, accuracy and working environment. The study concludes with suggestions for future research.

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  • 312.
    Briheim, Linnea
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    "Om inlägget är sponsrat tänker jag inte gilla": En undersökning om interaktionen på sponsrade och icke-sponsrade inlägg från influencers följare2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate the motives of young women choosing to interact with Swedish female influencers on Instagram, and these young womens, the followers, attitudes to sponsored material. The theories chosen as relevant for this study are “parasocial theory” as well as “perceived interconnectedness”. Both theories subject the relationship between a media personality and their fans. A content analysis was chosen to look at the difference in likes and comments on influencers sponsored as well as non-sponsored posts on Instagram. Furthermore, to increase the understanding, a survey was sent out to a collection of the followers who had commented on the relevant posts. This provided knowledge regarding followers' attitudes towards sponsored as well as non-sponsored posts. This empirical material was then analyzed using the method of content analysis. The main results of the study showed that the non-sponsored posts uploaded by the influencers were more appreciated by their followers, since 1 these non-sponsored posts generated more likes and comments from the followers. Furthermore, the respondents to the survey replied that they were often supportive of the influencers, and followed them as well as commented on their posts when they were inspired by them, wanted to support them, wanted to make their own opinions heard, or when the posts felt genuine and personal. The results are important as well as relevant for future studies, as well as for both influencers and companies willing to use influencers for marketing. 

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  • 313.
    Brinkschulte, Pia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies.
    Don't poke the sleeping Bear: Russia's nuclear programme under Putin2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In recent years, Russia’s nuclear weapons program has been widely discussed among policymakers, think-tank analysts, and academics. Some argue that Russia pursues an increasingly assertive weapons policy and has lowered its threshold of using them in conflict. On the other end of the spectrum, there are scholars who argue that Russia’s nuclear weapons modernization is proceeding at a normal pace, and in extension, that there is little reason to be concerned about Moscow’s at times confrontational nuclear rhetoric. This thesis seeks to contribute to that debate by addressing to central questions: (1) How has Russia’s nuclear weapons policy evolved in the last two decades? (2) What explains the evolution in Russia’s nuclear weapons policy? Towards that end, the thesis first conducts a historical analysis, which provides a detailed overview of the changes and continuities that have characterized Russia’s nuclear weapons policy in the last 20 years. Building on this, the thesis then seeks to explore the underlying drivers and objectives of Russia’s nuclear weapons policy via the lenses of offensive realism, defensive realism, and constructivism. The thesis concludes that the evolution of Russia’s nuclear weapons policy is best explained by two factors: the attempt to uphold a secure- second-strike capability (defensive realism) and an attempt to defend its status as a major global power (constructivism).

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  • 314.
    Britts, Wademar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Select Database (SeDB): A Database Selection Process Model2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
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  • 315.
    Brolin, Pär
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svedström, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Nisse i Hökarängen 2.0: En studie om webbanalys och gatekeepingprocessen inom det journalistiska fältet2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Online newspapers have enabled a new way for the audience to interact with the news. It has also created new ways for journalists to study crowd behavior. Through web analytics increases the public's opportunities to get involved in the creation of news. In the same time the journalistic field is facing a difficult economic situation and where a reduced readership is a disturbing fact. The following study has focused on explaining and developing an understanding of how online journalism is appearing along with the emergence of web analytics. The aim with the study was to examine how journalistic standards and way of working evolve in combination with web analytics. A case study has been carried out including 9 interviews with online journalists from the genres of general news, sports and culture.

    The study's results demonstrate that online journalists do not see web analytics as a necessary step in the process of news selection, but it is used as a complementary interpretation variable. Two factors that contribute to online journalists use of web analytics in the journalistic field has been identified: perception of economic instability at the organizational level, as well as the desire to maintain it’s readership by writing content that the journalist are aware that the audience wants. In addition, three negative forces that inhibit the use of web analytics has been demonstrated: the older generation of journalists' traditional view on the creation of news, a conservative view on news value and the journalist willingness to maintain its credibility and perceived knowledge stable. Another contribution is that these kind of aspects can not be studied without regard to genre context, especially when it comes to the genre of culture, that should be seen as a separate field within the journalistic field.

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  • 316.
    Brolin, Pär
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Svedström, Alexandra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Web Analytics and Online Journalism2017Conference paper (Other academic)
    Abstract [en]

    The gatekeeping process has become a central part of the online journalist’s work, as information from multiple sources increases along with the digital development. At contemporary online newspaper editorials, metrics of web analytics may work as a guide and reference point for journalists in this process. The technology behind web analytics is called web mining and involv es tracing metrics about the visitor’s behavior and storing the information in a so - called server log. The metrics are automatically retrieved through a web analytics program, which in turn generates statistics in a visual and user - friendly way.

    Scholars c laim that there is not enough knowledge about to what extent journalists take these metrics into consideration in the gatekeeping process. It is therefore of interest to study gatekeeping processes where web analytics are present. Hence, the overall purpos e of this case study is to explore these processes within online journalism since the emergence of web analytics.

    The results of this study indicate that online journalists do not perceive web analytics as a mandatory or even necessary tool in the gatekeep ing process. The study has identified two factors that contribute to the use of web analytics within the journalistic field – 1) perception of economic instability on an organizational level, and 2) the wish to maintain your readers by producing content th at they are requesting.

  • 317.
    Brostedt, Nathan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Heterogeneous data in information system integration: A Case study designing and implementing an integration mechanism2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The data of different information systems is heterogeneous. As systems are being integrated, it’s necessary to bridge inconsistencies to reduce heterogenous data. To integrate heterogenous systems a mediator can be used. The mediator acts as a middle-layer for integrating systems, it handles transfers and translating of data between systems. A case study was conducted, developing a prototype of an integration mechanism for exchanging genealogical data, that used the mediator concept. Further, a genealogical system was developed to take use of the integration mechanism, integrating with a genealogy service. To test the reusability of the integration mechanism, a file import/export system and a system for exporting data from the genealogy service to a file was developed. The mechanism was based on the usage of a neutral entity model, that integrating systems could translate to. A neutralizing/de-neutralizing mechanism was used for the translating of the data between the neutral entity model, and a system specific entity model. The integration mechanism was added to the genealogy system as an addon. The integration mechanism was successful at integrating genealogy data. The outcomes included: The integration mechanism can be added as an addon to one or more systems being integrated. It was good to have a neutral entity model, together with a neutralizing/de-neutralizing mechanism.

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  • 318.
    Brostedt, Nathan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Pettersson, Oscar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Bristfälliga utvecklingsprojekt av informationssystem i den kommunalasektorn2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The essay starts with defining and categorizing of information systems with flaws or failure. Flaws and failures identified from previous studies are then presented. A few informationsystems with flaws in a municipality are then examined to find what in them that flaws. To avoid future flaws and failure a model has been developed. Some significant flaws that has emerged include poor involvement of users and the lack of project management in the municipality.

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  • 319.
    Broström, Leonard
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Thorslund, Kasper
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Spelansvarsverktygens effekt: En kvalitativ kartläggning av faktorer som påverkar spelansvarsverktygens effekt2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With the advent of the internet, the opportunity to gamble for money is no longer limited by opening hours or that gambling is only available in specific places, which has meant that more and more people have developed an unhealthy relationship with gambling. Having an unhealthy relationship with gambling can have several negative consequences. To address this problem, relatively new legislation has been introduced in Sweden. According to the new legislation, all companies with a Swedish gambling license must implement responsible gambling tools. The purpose of these tools is to encourage users to play in a healthy manner. The results in existing research and literature on responsible gambling tools are contradictory, but in general it has emerged that responsible gambling tools have a low impact, especially among the players who have the greatest need for them, as they do not use the tools in a proper way.

    This study aims to investigate why responsible gambling tools have low impact among players with gambling problems. The study has a qualitative research approach with semi-structured interviews as a method for data collection. With this as a starting point, eight semi-structured interviews were conducted in which the informant was asked to explain opinions and perceptions about gambling responsible tools. The interviews were analyzed through a thematic analysis, which resulted in seven themes that individually and together can explain the study's purpose. The themes the study found were interpretable legislation, unlicensed gambling, lack of standardization, lack of centralization, lack in user knowledge, lack in provided information and a lack in self-exclusion tools. This study also develops the general knowledge of what the view of responsible gambling tools looks like from the various actors. The themes presented will also be a contribution, that can be used in future research and continued development of responsible gambling tools.

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  • 320.
    Brudvik, Vigdis
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Törnerud, Agnes
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Digital Musik och Algoritmer: En användarstudie om hur Spotify's algoritmer påverkar unga vuxnas musikkonsumtion2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine how the generation of young adults who grew up in a digital society relate to algorithms that control them on Spotify, how they experience the personification on the platform and how the algorithms affect their flows. The purpose is also to investigate how young people experience and relate to the effects of Spotify's algorithms. 

    The survey is based on six in-depth qualitative interviews conducted with young adults aged 20-30, that have been transcribed, discussed and analyzed using a thematic narrative analysis. The purpose of the study has been formulated according to the interview guide and the thematic narrative analysis. Results and analysis have been merged and there the respondents' intersubjective opinions and values are connected with the theoretical framework. 

    The results show that users believe that algorithms mainly have had a positive impact on their music consumption. The majority of the respondents described that they prefer the custom-made playlists on Spotify (created by algorithms), and that they like to be presented with personalized content. However, few respondents stated that they notice or are aware that the algorithms control them, which means they are being guided towards certain music preferences without being aware of it. This will further be analyzed with the help of previous research and the theoretical framework.

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  • 321.
    Bruhn, Lukas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Algelin, Max
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Designers Krav på Midjourney: En Studie om Integrationen av Bildgenererande AI i Grafiska Formgivares Arbetsprocess2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Text-to-image generation is one of the most significant technological advancements in artificial intelligence (AI) during recent years, with the software Midjourney being amongst the most popular tools for this purpose. There is however some uncertainty about how tools like Midjourney will impact and integrate with creative professions, such as graphic design. To successfully integrate graphic designers with image-generating software, it is necessary for the tools to be designed according to the needs of their design process. This study, therefore, examines the requirements graphic designers have for Midjourney to be integrated into the idea generation phase of their design process. Requirements were gathered through interviews, which were then prioritized through surveys. A comprehensive list of requirements was formulated based on these findings. An analysis of the results was also conducted to analyze the prioritization of each individual requirement. The results highlight areas of improvement in Midjourney, with a focus on control and usability. The discussion explores factors that could have influenced the validity of the results, along with a reflection on the study's implementation. Finally, the conclusion of the study outlines the key improvements needed for Midjourney according to the results and suggests directions for future research within the research area.

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  • 322.
    Brundin, Ebba
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ekblad Voltaire, Inez
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    The Good, The Bad and The Logo: En fallstudie om Elizabeth Holmes karismatiska kommunikation2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines Elizbeth Holmes’ communication according to charisma, to understand how charismatic communication may have played a role in the Theranos fraud. The aim of this study is to gain an understanding of how Elizabeth Holmes communicated charismatically. Using a method of qualitative content analysis and in part semiotic analysis, three separate videos were examined and analyzed. The material was used in order to gain increased understanding of how Holmes communicated in three separate situations. The study found that Holmes used  communication tools in order to perceive herself as charismatic. This, in turn, contributes to more knowledge in how fraudsters use charismatic communicative tools in order to establish themselves as legitimate. The reason for this is to hopefully shed some light on how charismatic leaders through their communication can legitimize fraud. The goal is to, through this research, contribute to an increased understanding about how fraudsters communicate charismatically and in turn help society prepare to spot similar frauds in the future and also inspire further research on the subject. 

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  • 323.
    Brundin, Fredrika
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Kritiska röster från Facebookgrupper: Hur människor i diskussionsgrupper där man talar kritiskt om Sveriges coronahantering uppfattat svenska myndigheters agerande och kommunikation under pandemin2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Crisis communication as a scientific field is mainly focused on organizations and profit driven companies. There is a lack of research about crisis communication for governments. There are few studies to draw conclusions from. The studies which have been made are done in 1986 after the chernobyl crisis, and after the tsunami crisis in Thailand year 2004. The world has changed since then and the way people communicate has changed as well. Social media is now the main way for people to communicate. Social media also allows people to access endless information at any time. The world has turned into an information society. In the year of 2020 Swedish authorities were facing a big crisis. The corona pandemic entered Sweden and ever since Swedish authorities have been dealing with crisis communication. The main goal is to provide the citizens of Sweden reliable information regarding the corona virus before anyone else does. The authorities themselves do not use social media to communicate. The citizens of Sweden do though. Social media is flooded by disinformation which can reach the Swedish citizens and cause the citizens to question the legitimacy of the authorities. The purpose of the present study is to investigate how Swedish government’s communication strategies have been received by users of discussion groups on Facebook. The study draws upon primary data collected from ten interviews conducted with members of selected Facebook groups that shows a critical view towards Swedish authorities. The results were analyzed using theories such as framing theory, legitimacy theory and the SMCC- framework. The results indicate that the users have a growing distrust towards Swedish authorities 

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  • 324.
    Brunnberg,, Linus
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Stenström, Noah
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    PoliTiktok: En kvalitativ analys av två politiska ungdomsförbunds kommunikation på Tiktok2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to examine how political communication is mediated on Tiktok during the Swedish electoral movement of 2022. Tiktok is a new social media with a rapid and highly growing popularity, hence there exists interesting untouched subjects to study. The focus in this thesis is regarding the two traditional opposite political parties youth associations, Sveriges Socialdemokratiska Ungdomsförbund (SSU) and Moderata ungdomsförbundet (MUF). The research question is regarding what and how SSU and MUF communicated on their Tiktok-channels during the 2022 election campaign. 

    The thesis follows the theoretic framework of medialisation, media logic, personification, convergence. The study used an inductive semiotic analysis regarding aspects of image, text and sound, followed by a deductive content analysis. The material consists of a total of 45 Tiktok videos from both SSU’s and MUF’s Tiktok-channels. 

    The analyses made it possible to identify what the youth associations communicated and how they did so by three overarching categories; media logic, personification and convergence. The study can conclude that there is a conscious communication aimed towards young users of Tiktok. Hence the significance of this can relate to Tiktok’s growing popularity as a source for information and how organizations in positions of authority choose to use Tiktok as a tool for their communication. 

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  • 325.
    Brädefors, Maja
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
    Kihlman, Therése
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    IT för hållbart samhälle: Drivkrafter till strategisk Corporate Social Responsibility hos IT-företag i Sverige2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The importance of Strategic Corporate Social Responsibility (CSR) has increased in recent years as stakeholders demand companies to act responsibly towards the society. In order to meet these demands, a functioning CSR strategy is a necessity, and in order for companies to gain trust from their stakeholders in the long term, communication of the CSR strategy is essential. Information technology (IT) can have a major negative impact on society, but IT companies' products and services can be crucial tools to solve many of today's and tomorrow's societal problems. There is a shortage in previous research on strategic CSR in the IT sector. Therefore, this study aims to shed light on how companies in the Swedish IT sector perceive the responsibility they have for society and how they meet the demands of their stakeholders. By answering the questions (1) What are the drivers of the strategic work with CSR in IT companies in Sweden? and (2) How do IT companies in Sweden communicate their strategic CSR to their stakeholders?, this paper aims to answer what drives the companies to work strategically with CSR and how this work can add value for its primary stakeholders. By applying the neo-institutional theory, driving forces for strategic CSR have been highlighted, and in order to investigate how IT companies communicate their strategic CSR, this study has applied Morsing and Schultz’ three CSR communication strategies. This paper studies strategic CSR from a management perspective by interviewing Sustainability Managers and analysing Sustainability Reports from seven recognized actors within the swedish IT sector. The results have shown that the main drivers of strategic CSR for IT companies are legitimacy, reputation and competitiveness. Additionally, the results have shown that the communication of the strategic CSR is dependent on the stakeholder group the communication is intended for and that the companies apply the communication strategy thereafter.

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  • 326.
    Brämming, Lovisa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Lindström, Fredrik
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Färg, form och fält – en kvalitativ studie av Stockholms grafiska designfält2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The field of graphic design is an essential part of the contemporary media and communication  landscape, not least as a result of  digitalization where visual content plays a more important role than ever before. Although influential, little research has been conducted in regards to graphic design. The thesis concerns the field of graphic design in Stockholm and poses two research questions. First, which social dynamics and unwritten rules are possible to discern from the graphic design field of Stockholm? Second, what does the interplay between an agent's position in the field and his/hers individual opinion concerning good graphic design look like? 

    The theoretical framework is centered around Pierre Bourdieu's field theory and its core concepts such as fields, capital, habitus and doxa. These are fundamental cornerstones for the thesis as a whole and used as an analytical framework. Furthermore, six qualitative semi-structured interviews with different actors from within the field were conducted and later analyzed using qualitative content analysis. The results concluded that there are social dynamics and unwritten rules within the graphic design field of Stockholm concerning; talent, education, social climate, norms and values, visual guidelines and the purpose of graphic design. Moreover, all actors agree on one basic premise – if something is to be considered good graphic design it has to fulfill the basic purpose of graphic design. However, when it comes to how that premise is fulfilled, there is a clear interplay between an agent's position in the field and their opinion.

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  • 327.
    Brünteson, Maja
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Celebrity Endorsement: En hiss eller diss ur konsumentens synvinkel?2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 328.
    Bucht Stjernman, Samuel
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Lyttkens, Ivar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Användningen av programmeringsparadigm inom utbildning på svenska universitet: Med fokus på systemvetenskap och datavetenskap på Sveriges fem största universitet2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine the use of programming paradigms at Swedish universities. The research question can be divided into three parts: which programming paradigms are used at Swedish universities, for what reason are they being used and can any trends related to the use of programming paradigms be identified? This study focuses on the bachelor level degrees in computer science and information systems at the universities of Stockholm, Uppsala, Linné, Lund and Gothenburg. The study has been conducted using a phenomenographic approach with semi-structured interviews as the main source of data generation. Nine interviews were conducted, transcribed, coded and analyzed using a phenomenographic approach. The result is presented using phenomenographic outcome spaces which shows the categories that came as a result of the data analysis in a hierarchical order. The outcome space categories are further explained with in-depth descriptions in text. The three main categories that were identified are as follows: used programming paradigms, reason for using different programming paradigms and trends.

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  • 329.
    Bulbeck, Emilia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. It is a strategy being employed by numerous terrorist groups, and a burgeoning research field is rapidly evolving to represent this development. This study seeks to explore how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani, using Aristotle's rhetorical triad of ethos, pathos and logos. This study has the hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist branding, terrorism, ICT and communication studies. Understanding the differences between how some of the most notorious terrorist organizations distinguish themselves will help counter the rhetoric and brand associations projected through their publications. In order to answer this research question, this study will consist of a two-part theoretical framework situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study understand how al-Shabab communicate and constructs their brand. It will allow for the analysis of any persuasive communications that express al-Shabab’s brand associations and help analyse al-Shabab's divisive use of language in order to ultimately promote their brand and ideas. The empirical data will be analysed through the use of qualitative content analysis.

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  • 330.
    Bulygin, Denis
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    How do people evaluate virtual goods in social media? The case of Dota 22019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Virtual purchases are the main source of revenue for developers of F2P games being a market with expected 17.4 billions of dollars volume in 2019. Despite the broad scope of research of virtual purchases, it is still unclear how the player evaluate non-functional goods. Based on analysis of discussions of virtual decorative items this work what experiences nonfunctional items grants players with and how those experiences discussions reflect in the item’s price. 

    With the use of Structural Topic Modeling framework this work demonstrates the dimensions of players’ experience in their association with price change on the case of Reddit.com subreddit /r/Dota2. Analysis reveals three main categories of discussions: dimensions of hedonic value, dimensions of social value, expectations mismatch. This work contributes to studies of virtual purchases by decomposing each category into experience dimensions and by revealing the relationship between extracted experience dimensions and items price.

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  • 331.
    Burlin, Amanda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Karlsson, Petra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Den feministiska rakhyveln: En kvalitativ studie av marknadsfeministiska tendenser i Estrids kommunikation2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The use of feminist messages in marketing is not a new phenomenon. However, there has been an increase in using this as a strategy in later years. Estrid is a Swedish company that sells a razor subscription service with an entire marketing strategy based on using feminist messages. This contradictory paradox motivated this thesis' subject and aim: to examine how young women interpret feminist messages in parts of Estrid's communication, and to critically discuss the use of a feminist strategy in communication from a company that sells razors to women from the perspective of commodity feminism according to Rosalind Gill. The research questions are thereby: 1) Can Rosalind Gill's aspects of commodity feminism be identified in parts of Estrid's communication? If so, how?; 2) How does young women interpret the feminist messages in parts of Estrid's communication?To answer the purpose statement, a semiotic analysis was conducted with pictures derived from Estrid's website. Two focus groups with women in the ages 20–25 was held to get the perspective from a potential target group. The material was then analyzed through the lens of commodity feminism. Through this analysis we could identify the use of multiple of Rosalind Gill's aspects of commodity feminism through different semiotic connotations in the material, as well as in the commentary from the focus groups. Further, the study demonstrated a feeling of internal ambivalence amongst the focus group participants. On the one hand, everyone showed a positive attitude towards Estrid including diverse models and body hair in their advertisements. On the other hand, they were all skeptical towards the genuinity of the feminist messages included in the same material. What inspired this thesis was therefore present in all stages throughout it: the paradox of selling razors using feminist messages.

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  • 332.
    Burman, Sanna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Nowadays organisations have to relate and adapt to a more digital reality, however, approximately

    70 % of all digital transformation projects fail.

    Gamification is constructed by applying game elements to non-game context, in order to

    create motivational affordance that signals gamefulness. Game elements can be components,

    mechanics, dynamics and emotion, i.e., visual elements and behind the scenes rules and structures.

    The aim of this master’s thesis is to explore how gamification, from a strategic communication

    perspective, can be used within organisations to support change processes linked to

    digitalisation and IT-systems use.

    To understand how gamification can be used in a change process, change communication,

    sensemaking, and human psychology theories are combined in an interdisciplinary theoretical

    framework.

    To explore the research question a qualitative approach has been chosen. The empirical data

    has been gathered through semi structured interviews with gamification experts and representatives

    from two case organisations.

    The results show that gamification can be used as a strategic communication tool in a

    change process by involving the employee in an ongoing dialog based on interaction, that

    helps them understand, accept and contribute to the intended transformation. By having an

    enabling and enhancing effect, gamification makes the employee’s use of digital tools more

    enjoyable and stimulating, and thereby supports a sociotechnical change process.

    The conclusion implies that gamification can be used to engage and motivate employees in

    a new way, that makes their roles and responsibilities more fun and interesting. Something

    that is becoming increasingly important to organisations in the struggle to attract and retain

    young professionals. Gamification can help organisations adapt to a more digitalised way of

    operation that includes the employees in an ongoing interaction, adapted to their needs and

    drivers.

    Keywords: gamification, gameful, gamefulness, digital transformation, change management,

    communication, sensemaking. motivation, engagement.

  • 333.
    Burman, Sanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Monstad, Therese
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    A Gameful Change: How Gamification Can Be Used as a Communication Tool in Change Management.2018Conference paper (Refereed)
    Abstract [en]

    Nowadays organizations have to relate and adapt to a more digital reality, however, approximately 70% of all digital transformation projects fail. 

    This study explores how gamification, from a communication perspective, can be used in organizations to support change processes linked to digitalization and IT-systems use. Gamification is constructed by applying game elements to non-game contexts, in order to create motivational affordance that signals gamefulness. 

    To understand how gamification can be used in a change process, change communication, sensemaking, and human psychology theories are combined in an interdisciplinary theoretical framework. 

    A qualitative approach has been used and the empirical data was gathered through semi- structured interviews with gamification experts and representatives from two case organizations. 

    The results show that gamification can be used as a communication tool in a change process by involving the employee in an ongoing dialogue based on interaction, that helps them understand, accept and contribute to the intended transformation. By having an enabling and enhancing effect, gamification makes the employee’s use of digital tools more enjoyable and stimulating, and thereby supports a sociotechnical change process. 

    The conclusion implies that gamification can be used to engage and motivate employees in a new way, that makes their roles and responsibilities more fun and interesting. Something that is becoming increasingly important to organizations in the struggle to attract and retain young professionals. Gamification can help organizations adapt to a more digitalized way of operation that includes the employees in an ongoing interaction, adapted to their needs and drivers.

  • 334.
    Bushue, Allison
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Framing of Military Activity in the Arctic on Russia Today2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to analyze the ways in which military activity in the arctic region is framed on the news website Russia Today. Russia Today is a state owned news agency which produces news intended for international audiences, and so this study has been positioned within international communication studies. The research employs discourse analysis as well as framing analysis. Initially, the search word “arctic” was used during the year 2014 to investigate the most common themes within news relating to the region. The most common news category was “military”, with 29 articles focusing on this topic. These articles were read and analyzed to determine the frames present, followed by a discourse analysis of two articles within each frame to further investigate the message presented. During the discourse analysis the framing of the arctic region was also investigated. The study suggests that on Russia Today, military activity in the arctic is framed in one of three ways: as defense, as matching military actions taken by the US or NATO, or as an effort to reclaim previously inhabited areas, which is connected to the framing of the arctic as an exceptional region in which larger international issues are played out. As a result, this study has the potential to give some insight into the main message which is presented on the reasoning behind recent military activity in the arctic. 

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  • 335.
    Butoyi, Ange-Auxley
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Moby, Stina
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Ellen: Ett fall från piedestalen: En kvalitativ fallstudie om kriskommunikation2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to study crisis communication through the organization The Ellen Show and with the crisis they underwent used as a case study. Communication is studied through the company that distributes the program, the producers and the host. To carry out the study, three different questions are used. These questions revolve around response strategies, legitimacy and rhetorical means used by the actors. The main theory used in the study is image repair theory by William Benoit. To support and deepen our analysis based on image repair theory, the concepts of legitimacy by Max Weber as well as rhetorical means were applied. The method used in this study is a qualitative research method and to analyze the collected material a directed content analysis was applied. The material was collected digitally and consists of statements taken from digital magazines. In addition, two videos were collected. The result showed that each actor tries to protect legitimacy in different ways, mainly by focusing on DeGenere´s legitimacy and by proxy also the organization´s. The actors also use different response strategies which varied between the actros. Over-represented in the rhetorical means were the use of different dramatic, emotional and moral-based arguments when trying to influence recipients. The study can be seen as helpful for both organizations that are going through a crisis and those that for preventive purposes plan to acquire knowledge about the subject.

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  • 336.
    Byhlin, Victor
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Excellenta perspektiv på webbtillgänglighet: En fallstudie om vad som krävs för att införa tillgänglighet på webben.2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The web accessibility directive has made web accessibility as a phenomenon a current issue. The concept of accessibility is used in web development to describe to what extent a product, a service or an environment is usable and navigable for people with certain needs or disabilities. Web accessibility involves the goal of making it easier for such persons to perceive, navigate, understand and contribute to the web (Kulkarni 2019). This study examines what practitioners in web development think is required to initiate accessibility on the web. The pur­pose is to reach a greater insight into what practitioners think is required to initiate web acces­sibility and what obstacles and problems they encounter during the process. The research ques­tion is: “what do web developers and interaction designers think is required to initiate web accessibil­ity?”. The study is a qualitative, descriptive case study. The data collection is made through semi-structured interviews with consultants at the IT-company XLENT. The data has been the­matized through coding and has been analyzed based on the theoretical framework, namely activity theory (AT). Problems observed are, among others, that web accessibility often is a low priority among clients, difficulties in explaining advantages and the importance of web acces­sibility and limited resources. The conclusion is that what is considered required is increased knowledge and awareness among clients and practitioners, more incentives to initiating web accessibility, pragmatic legislation, that web accessibility is prioritized from the very beginning of a project, more cooperation with people with disabilities during the process and more ready-made solutions in browsers.

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  • 337.
    Bynke, Elsa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Ahlerup, Tyra
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Digitaliseringens effekter på de Svenska skivbolagen: Skivbolagens erfarenheter och betydelse i en allt mer digitaliserad värld2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The effects of digitization on the Swedish record labels – The record labels viewpoint and significance in a digitalized world

    Authors: Tyra Ahlerup and Elsa Bynke

    The past twenty years has brought transformative changes to major industries due to the digitalization. The music industry suffered immensely from these changes when illegal file sharing made the record sales drop which resulted in a crisis for the industry and the record labels. The music industry survived and so did the record labels but the entire music economy has changed, thus this thesis aims to examine how the digitalization has affected the swedish record labels and their position in the industry. This will be discussed and examined through Peter Tschmucks theory on the four traditional central processes of a record label, as well as Patrik Wikströms theory on how the music economy has changed. To collect material on how representatives from record labels perceive the changes, difficulties and opportunities that the digitalization has led to, interviews were held with four record label representatives as well as two interest organizations for swedish record labels. The collected material was analysed through a qualitative content analysis that focused on the changes regarding four traditional central processes of a record label; searching for talent, recording and production, marketing and distribution. It is clear that all of the these four processes has changed and that the swedish record labels don't hold the same control over the music industry as before since the distribution is no longer in their hands and recording and production has become more accessible. Thus, the organisational structure of record labels has changed and they are no longer purely music companies but more marketing specialists that help artists to break through in the enormous stream of music that is produced today.

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  • 338.
    Byström, Niklas
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Knutsson, Alexander
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    #BlackoutTuesday: “En kvalitativ studie om studenters deltagande i sociala rörelser på sociala medier”2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine participation in the digital campaign #BlackoutTuesday to gain an understanding of the campaign's impact on university students’ awareness and participation in Black Lives Matter. Based on this, the study has two research questions: How have the students experienced that the #BlackoutTuesday campaign has affected their awareness of Black lives matter, and, for what reasons did the students feel that they participated in #BlackoutTuesday? With the help of slacktivism, networked publics, collective and connective action as the study's theoretical framework, we hope to gain a good interpretation of the results. To gather data, the study has used semi-structured interviews and to interpret the data, a thematic analysis has been used. The results that the study came to were that the students did not experience that their awareness was effected by #BlackoutTuesday. However, they still believed that they made a difference and that other people in their surrounding were affected in regard to awareness about Black Lives Matter. An unexpected discovery was also that many of the students connected Black Lives Matters, as an movement, solely to USA and not Sweden. The reasons for participation varied, but in this study, three main reasons were noted for the students participation. The reasons for participating were about the collective power, dissemination of information and taking a stand. With the results of the study we hope to create a better understanding of participation in similar campaign's and its effect on movements possibly society. However, more research is needed in this area to get a more thoroughly view of the field.

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  • 339.
    Bäckström, Josefine
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Sidenborn, Fanny
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Lärares acceptans av ChatGPT: En kvantitativ studie utifrån gymnasielärarnas perspektiv2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study provides insight into how subject teachers in Swedish and Mathematics in Stockholm perceive and integrate ChatGPT into their work. Using a quantitative approach based on the Technology Acceptance Model (TAM), the study found that teachers in mathematics generally have a more positive attitude towards and use ChatGPT to a greater extent than Swedish teachers. The results indicate that attitudes are the most influential factor hindering the use of ChatGPT among teachers in Swedish. At the same time, perceived usefulness is the most influential factor promoting usage among teachers in Mathematics.

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  • 340.
    Bäckström, Sanna
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ohlsson, Amanda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Er legitimitet ligger i vårt intresse: En kvalitativ fallstudie om unga vuxnas uppfattning av Folkhälsomyndighetens legitimitet i covid-19-pandemin2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The covid-19 pandemic in Sweden is characterized by high uncertainty and risk. Health experts and authorities play a central part in informing and guiding the public’s responses to a pandemic. But to have the right to operate, an organization’s legitimacy is important. How does a health expert authority get people to follow the guidelines to ensure public health efforts success in the covid-19 pandemic?

     

    This case study focused on Folkhälsomyndigheten’s perceived legitimacy by young adults in Sweden during the covid-19 pandemic, by understanding if Folkhälsomyndigheten was perceived as a legitimate expert and how their legitimacy was constituted through their conveying of risk. Hence, we aimed to contribute to health and crisis communication by adopting a public-centered approach to the constitution of legitimacy.

     

    The empirical data was collected through three online focus group interviews with 20-24-year-olds. Suchman’s legitimacy theory and Giddens’s notion of the postindustrial risk society was used the analyze the results. Through a thematic analysis, we discovered a total of 12 themes distributed over 3 dimensions, showing that Folkhälsomyndigheten’s legitimacy was constituted on the premises of pragmatic legitimacy, based on the self-interest of the public. We could conclude that Folkhälsomyndigheten was viewed as a legitimate expert because of their status as an institutionalized health authority, and that the legitimacy of their expert position role was grounded in a democratic mindset. Folkhälsomyndigheten’s legitimacy was, through procedures, representatives, and human attributes, constituted by organizing the unstable situation for the young adults to gain a feeling of stability.

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  • 341.
    Bällstav, Julia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Bokström, Elvira
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Arbetet med e-hälsa och digitalisering inom sjukvården i Region Uppsala2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    E-hälsa och digitalisering blir allt mer en självklar del inom vården då samhället digitaliseras mer och mer. Regeringen har satt upp en vision om att Sverige ska vara bäst i världen på att använda e-hälsa och digitaliseringens möjligheter år 2025; Vision e-hälsa 2025. Syftet med denna studie är att undersöka hur enheten för e-hälsa i Region Uppsala arbetar med att informera, utbilda och motivera vårdgivare gällande e-hälsa och digitalisering, samt hur de förankrar regeringens uppsatta mål; Vision e-hälsa 2025. En kvalitativ studie har genomförts som bygger på dokumentanalyser och tre intervjuer med medarbetare på enheten för e-hälsa. Empirin har analyserats utifrån Weicks (1995) teori om meningsskapande. Slutsatsen är att enheten för e-hälsa har flera satsningar med syfte att informera, utbilda och motivera vårdgivare och de följer egenskaper från teorin när detta arbete sker. Bland annat använder de sig av ett webbaserat spel, eHälospelet, som utbildar vårdgivare till att nyttja digitaliseringens möjligheter. Ytterligare utbildas och motiveras vårdgivare genom e-tjänstelyftet där så kallade e-tjänstecoacher agerar ambassadörer för att våga använda nya tekniker och arbetssätt som har tillkommit vid digitaliseringen av vården. Vårdgivare informeras och motiveras även genom att ta del av information och framsteg i digitalisering via seminarier och nyhetsbrev. Visionen i sig är inget styrande dokument i arbetet med digitaliseringen men den finns där som inspiration. Enheten för e-hälsa i Region Uppsala jobbar inte aktivt med att förankra visionen i dagsläget. För att visionen ska kunna bli en viktigare del i arbetet behöver den brytas ner och skapa värde för varje vårdgivare. Vårdgivarna måste bli berörda för att vilja ändra arbetssätt och börja jobba för en förändring i verksamheten.

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    Examensarbete
  • 342.
    Bärkås, Annika
    et al.
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Participatory eHealth and Health Data Research Group. Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Healthcare Sciences and e-Health.
    Kharko, Anna
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Participatory eHealth and Health Data Research Group. Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Healthcare Sciences and e-Health.
    Blease, Charlotte
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Participatory eHealth and Health Data Research Group. Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Healthcare Sciences and e-Health.
    Cajander, Åsa
    Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computerized Image Analysis and Human-Computer Interaction. Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computing Education Research. Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Division Vi3. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Johansen Fagerlund, Asbjørn
    Huvila, Isto
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
    Johansen, Monika Alise
    Kane, Bridget
    Kujala, Sari
    Moll, Jonas
    Rexhepi, Hanife
    Scandurra, Isabella
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Medical Sciences. Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computerized Image Analysis and Human-Computer Interaction.
    Wang, Bo
    Hägglund, Maria
    Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Women's and Children's Health, Healthcare Sciences and e-Health.
    Errors, Omissions, and Offenses in the Health Record of Mental Health Care Patients: Results from a Nationwide Survey in Sweden2023In: Journal of Medical Internet Research, E-ISSN 1438-8871, Vol. 25, article id e47841Article in journal (Refereed)
    Abstract [en]

    Background: Previous research reports that patients with mental health conditions experience benefits, for example, increased empowerment and validation, from reading their patient-accessible electronic health records (PAEHRs). In mental health care (MHC), PAEHRs remain controversial, as health care professionals are concerned that patients may feel worried or offended by the content of the notes. Moreover, existing research has focused on specific mental health diagnoses, excluding the larger PAEHR userbase with experience in MHC. Objective: The objective of this study is to establish if and how the experiences of patients with and those without MHC differ in using their PAEHRs by (1) comparing patient characteristics and differences in using the national patient portal between the 2 groups and (2) establishing group differences in the prevalence of negative experiences, for example, rates of errors, omissions, and offenses between the 2 groups. Methods: Our analysis was performed on data from an online patient survey distributed through the Swedish national patient portal as part of our international research project, NORDeHEALTH. The respondents were patient users of the national patient portal 1177, aged 15 years or older, and categorized either as those with MHC experience or with any other health care experience (nonmental health care [non-MHC]). Patient characteristics such as gender, age, education, employment, and health status were gathered. Portal use characteristics included frequency of access, encouragement to read the record, and instances of positive and negative experiences. Negative experiences were further explored through rates of error, omission, and offense. The data were summarized through descriptive statistics. Group differences were analyzed through Pearson chi-square. Results: Of the total sample (N=12,334), MHC respondents (n=3131) experienced errors (1586/3131, 50.65%, and non-MHC 3311/9203, 35.98%), omissions (1089/3131, 34.78%, and non-MHC 2427/9203, 26.37%) and offenses (1183/3131, 37.78%, and non-MHC 1616/9203, 17.56%) in the electronic health record at a higher rate than non-MHC respondents (n=9203). Respondents reported that the identified error (MHC 795/3131, 50.13%, and non-MHC 1366/9203, 41.26%) and omission (MHC 622/3131, 57.12%, and non-MHC 1329/9203, 54.76%) were “very important,” but most did nothing to correct them (MHC 792/3131, 41.29%, and non-MHC 1838/9203, 42.17%). Most of the respondents identified as women in both groups. Conclusions: About 1 in 2 MHC patients identified an error in the record, and about 1 in 3 identified an omission, both at a much higher rate than in the non-MHC group. Patients with MHC also felt offended by the content of the notes more commonly (1 in 3 vs 1 in 6). These findings validate some of the worries expressed by health care professionals about providing patients with MHC with PAEHRs and highlight challenges with the documentation quality in the records.

  • 343.
    Båtelson, Linn
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Wilczkowski, David
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Informationsspridning, organisation och mobilapplikation: En studie om en mobilapplikations påverkan på intern kommunikation2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 344.
    Börjesson, Johan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ehrenpohl, Kim
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Scrum i ett småskaligt projekt2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den agila utvecklingsmetoden scrum är en erkänd metodik inom systemutveckling som möjliggör noggrann utvärdering, testning och iteration inom utvecklingsprojekt. Scrum appliceras i projekt där scrumteamet normalt består av 3-9 personer. Vi presenterar i detta examensarbete resultat från en deltagande observation i ett småskaligt, tidsintensivt utvecklingsprojekt. Vi beskriver konsekvenserna av att med ett team bestående av två personer applicera scrum i ett utvecklingsprojekt med scrumartefakter såsom sprinter, dagliga scrummöten och produktbackloggar.  

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    Scrum i ett småskaligt projekt
  • 345.
    Caceras, Rikard
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Wong, Wendela
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Kritiska framgångsfaktorer för implementerandet av Business Intelligence & Analytics i små företag2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine the critical success factors for implementing Business Intelligence and Analytics for small enterprises. The study begins with a literature review, where the previously explored critical success factors are developed in the form of a theoretical framework. The study proceeds with a case study where four employees/employers with insight into BI&A and its implementation in small enterprises are interviewed based on the framework. Furthermore, the study investigates how the factors developed are valued by the interviewees with transparency in BI&A and to review the factors to find possible ones that do not belong in the framework or alternatively add ones that are critical for small businesses. The study concluded that there are eleven critical success factors were the major challenges lay in the financial limitations of small businesses and the use of proper technology.

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  • 346.
    Cakici, Eda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Agil utveckling i hemmet: Det ofrivilliga distansarbetets effekter på ledare i agila team2022Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    As a result of the outbreak of the covid-19-pandemic, many companies switched to teleworking. The purpose of this study is to investigate the effects of involuntary teleworking on employees working with agile development. To answer this, two questions were formulated: How have leaders in agile teams experienced that their psychosocial work environment has been affected by the forced teleworking during the Covid-19-pandemic? As well as: How have leaders in agile teams experienced that the demarcation between private life and working life has changed? To answer the questions, semistructured interviews were conducted with 7 participants who hold leading positions in agile development teams. To analyze what emerged in the study, a border-theory and job-demand-control-support model were used. The conclusion shows that the study participants have high control over their work situation, even though they have had to work according to new working methods. It emerged that there are opportunities to get help from colleagues and the manager, but that spontaneity does not exist as much as before. They further stated that the boundaries between work and private life have been blurred. However, many believe that there has been no problem as they identify with their job. 

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  • 347.
    Cancar, Irfan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Kommunicera mera: en studie av kommunikationen på Landstingsservice i Uppsala Läns transportavdelning2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

     

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    FULLTEXT01
  • 348.
    Cantar, Andreia
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Åström, Eri
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Interface update from older adult users’ perspective2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Is it unavoidable fact that the interface of a program will change when the program is updated. It is a well-known problem that such changes lead to usability issues, even if the new interface in itself is usable. In increasingly digitalized society where using computers and the Internet is no longer a matter of interest, but a necessity to manage everyday life, it is important that older generation is included in the rapid development. Older adults generally suffer from physical, motor and cognitive decline that can create barrier to using computers. Changing interface can be particularly problematic for this age group, and a smooth transition from the old interface to the new one is needed. Fifteen older and five younger computer users were recruited, to study how a drastically modified computer interface influences older adults as computer users. Internet Explorer 10 for Windows 8 was used as testing software for the case study where the participants were asked to conduct a series of tasks to observe the effects of first time experience with the new interface. The attitudes and the emotions towards the new interface, as well as the difficulties encountered during the first time use were studied in the thesis. The result showed the clear difference between the younger and older participants. Older participants generally had a more positive attitude towards the new browser, even though they encountered more difficulties during the test. The younger participants managed to complete the tasks with less assistance, but were skeptical towards the new interface. Despite the differences in the emotional reactions, both groups were reluctant to update to the new interface, which was shown to be particularly problematic for older participants. The result of the study indicates that an interface that undergoes major restructuring is most likely to be problematic for senior computer users. Thus, there is a need for a bridging strategy between the old and the new interface. 

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  • 349.
    Carlander, Minea
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Moisio, Minna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Sociala medier i marknadsföring: En studie av modebranschen och teknik- och industribranschen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SammanfattningSociala medier växer som marknadsföringsverktyg och det är enligt forskare ett utmärkt sätt för företag att skapa dialog och bygga relationer med sina kunder. Flera tidigare studier som behandlar sociala medier och dess effekter har genomförts de senaste åren och det finns fortfarande ett stort intresse inom ämnet. Det vi har valt att undersöka är hur företag idag använder sig av sociala medier i sitt marknadsföringsarbete, vi har även valt att jämföra två olika branscher för att utöka kunskapen inom det redan utforskade området. Vi har därför valt att se på modebranschen och teknik- och industribranschen för att utreda om det finns skillnader mellan dessa när det kommer till arbetet med sociala medier. För att undersöka detta så har vi använt oss av kvalitativa intervjuer med fyra företag inom modebranschen och fyra företag inom teknik- och industribranschen. Vi har använt oss av primärkällor och sekundärkällor, där våra primära källor utgörs av våra kvalitativa intervjuer och våra sekundära källor är hämtade ur tryckta källor och elektroniska källor. Resultatet vi fick har lett oss fram till slutsatsen att modebranschen kan dra större nytta av att använda sig av sociala medier då de fyra företag vi intervjuat säljer en produkt, till skillnad från de fyra företag vi intervjuat inom teknik- och industribranschen som är tjänsteföretag. Modebranschen ser sociala medier som en mer naturlig del av marknadsföringen, medan teknik- och industribranschen är mer traditionell och använder sociala medier mer för att utveckla sin relationsmarknadsföring och även som en kundtjänstkanal. Modebranschen arbetar mycket med bloggar, kampanjer och tävlingar medan teknik- och industribranschen arbetar mycket med rekrytering via sociala medier. Båda branscher ser sociala medier som en ökande trend och förstår vikten av att synas i de forum där deras kunder verkar.

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  • 350.
    Carlgren, Mathilda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Pihl, Svante
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Realtidsklassificering av munskyddsanvändning på Google Coral Dev Board2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Covid-19 pandemin är den mest omfattande pandemin i modern tid. Länder världen över har infört olika typer av krav och rekommendationer för att hämma smittspridningen, däribland rekommendationer om att bära munskydd. Tidigare studier har utvecklat modeller och system för att avgöra huruvida personer bär munskydd eller ej. Syftet med denna studie är att bevisa att det är tekniskt genomförbart att utveckla och implementera en IT-artefakt på en Google Coral Dev Board som i realtid inte bara kan avgöra om en person bär munskydd eller ej, utan även kan klassificera om ett munskydd bärs korrekt samt ge återkoppling om eventuell felanvändning. Ett sådant system skulle kunna användas för att uppmuntra och påminna om korrekt användning av munskydd. Det utvecklade systemet bygger på en två-stegs-arkitektur bestående av två stycken Convolutional Neural Networks (CNN), en förtränad ansiktsdetekteringsmodell samt en egenutvecklad klassificeringsmodell som bygger på en MobileNetV3-arkitektur. Klassificeringsmodellen tränades med hjälp av ett dataset bestående av 184 572 bilder och kategoriserar ansikten i fyra olika kategorier: munskydd används korrekt, munskydd täcker ej näsa, munskydd placerat på haka och munskydd används ej. Vid 5-delad korsvalidering uppnådde klassificeringsmodellen en genomsnittlig accuracy på >0.9994. Resultaten för studien var goda och bevisar den tekniska genomförbarheten. Den utvecklade prototypen kunde med hög tillförlitlighet detektera och korrekt klassificera ansikten i en videoström. Dock kommer studien fram till att denna typ av två-stegs-arkitektur är mindre lämplig i situationer då ett större antal ansikten är synliga i bild samtidigt då tiden som krävs för att behandla en bild ökar när antalet ansikten blir fler, vilket innebär att systemet ej kommer upplevas som responsivt.

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