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  • 251.
    Bjerke, Björn
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Karlsson, Mathias
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    On the importance of public entrepreneurs to local governments2010In: Proceedings of the ResearchSymposium on Marketing and Entrepreneurship, Boston, MA, 2010Conference paper (Other academic)
  • 252.
    Bjerke, Björn
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Karlsson, Mathias
    Samhällsentreprenör: att inte bara vara och agera som om2011Book (Other academic)
  • 253.
    Bjälesjö, Jonas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rockmusik och föreningsliv i Hultsfred2010In: "Mycket mer än bara rock": musik, ungdom och organisering / [ed] Jonas Bjälesjö, Peter Håkansson, Johan A. Lundin, Premiss förlag, 2010, 1, p. 116-130Chapter in book (Other academic)
  • 254.
    Bjälesjö, Jonas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ungdomars musik2011In: Musik / [ed] Charlotte Åkerman, Lund: Kulturen i Lund , 2011, 1, p. 99-106Chapter in book (Other (popular science, discussion, etc.))
  • 255.
    Bjälesjö, Jonas
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lundin, Johan A.Malmö University.Håkansson, PeterMalmö University.
    "Mycket mer än bara rock": musik, ungdom och organisering2010Collection (editor) (Other academic)
  • 256.
    Bjälkenfalk, Katrin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Peters, Sofi
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stimulerad & observerad: En studie kring sensorisk stimuli och dess påverkan2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.

    The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention. By combining the sensory cues visual and sound attention increased but not the amount of time spend in the environment. We can also see that the positive effect from one sensory cue actually can be decreased by adding another one.

  • 257.
    Bjärnebro, Timmy
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Karlsson, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Musik i reklamfilm: Synkroniseringsprocessen och dess effekter2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to analyse, identify and clarify:

    - The integration of music and brands in commercials that are created for television, cinema or internet,

    - The effects that this integration has for the involved parties and the movie that is being created.

    Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic. Although we used a qualitative approach, we revealed some clear trends during the process, where our respondents closely related to each other. Areas that we highlight in the conclusion are: Social Change and Competition, the progress of Personal Relationship, Effects for the involved parties and potential future developments. To illustrate our conclusions, we decided to develop a self-composed model.

     

  • 258.
    Björklund, Maria
    et al.
    Linköping University.
    Forslund, Helena
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Environmental performance in transport contracts2011In: Proceedings of the EurOMA conference in Cambridge UK, 2011, International Annual EurOMA Conference, 2011Conference paper (Refereed)
    Abstract [en]

    This study investigates the inclusion of environmental performance in transport contracts, and studies if differencesin inclusion can be explained by intra-organizational involvement. Findings from a survey study targeting logisticsservice providers and shippers suggest that those who include environmental performance in contracts, not necessarilyconsider how to measure the environmental performance and how to handle non-compliance. A higher degree ofintra-organizational involvement is related to larger inclusion of environmental performance in contracts. Findingsalso indicate that transportation managers play a more important role for inclusion of environmental performance incontracts, as compared to top management and environmental managers.

  • 259.
    Björkman, Peter
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Froom, Otto
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Corporate Social Responsibility - Att stärka ett varumärke2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting. When there are plenty of winners due to a marketing method, it has to be something to take seriously.

     

    To reach our goal with this study we have designed two questions;

    • For what reason does companies work with CSR to strengthen the brand?  
    • Which advantages and disadvantages does it mean for a brand to work with CSR?

     

    By having done several interviews and study of existing theories, we have reached our goal. We have through this work come to the conclusion that CSR plays an important role in the efforts to strengthen brands. The knowledge among the consumer has increased over the years and they have started to be more demanding when it comes to how companies operate. At the same time, companies have begun to realize that they can use CSR to relate properties to the brand that appeals to the consumer. Our qualitative study has brought more interesting information to daylight and we are happy to present it during our essay.

  • 260.
    Blom, Beatrice
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Blomster, Camilla
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Buzz: Med individen som insats2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    abstract

     

    buzz marketing, the phenomena

    Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?

    What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread positive information in different ways.

     

    research question

    How does Buzz Marketing work with the individual as a channel of communication?

     

    methodology

    This is a case study on the idea of Buzz Marketing and the individual as a channel of communication. The foundation of our research is based on a selection of three companies that are all involved in activities oriented towards Buzz Marketing and the individual as an influential factor. The three companies studied are; Pronto Communication, Buzzador and Springtime. We have also used one independent source.

    The empirical facts have been collected from homepages, personal- and mail interviews and the secondary data has been collected through subject literature and scientific articles.

     

    result & conclusion

    One needs to choose the right communication channel to get through the media noise, from sender to receiver. The individual functions within Buzz Marketing as a channel of communication and finding the right individual to spread positive Word-of-mouth is of major importance for the message to reach through. What these individuals are called and their required characteristics depends on the person who one asks and the task the individuals are about to perform. What they actually do is basically the same; they spread a message to a specific target group on behalf on a marketing bureau and its clients, often in exchange of free samples or something else that is coveted.  One can then choose to call them ambassadors, innovators, influencers or opinion leaders.

    It is very important that these individuals have the ability to influence specific target groups and that they are committed. They should also be willing to try new things, have a large social network and be curious. Marketers just need to identify these individuals and get to know them. This may sound like a simple task, but is in fact far from it. If Buzz Marketing is not transparent and well-planned enough it can result in a negative Buzz; every marketer’s nightmare.

     

    Keywords:

    Buzz Marketing, Word-of-mouth Marketing, Buzz, Word-of-mouth, innovator, opinion

    leader, communication channels, media noise, segmentation, IT, individual, diffusion of innovations, source credibility.

     

  • 261.
    Blomberg, Emma
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mansikka, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stålered, Therese
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Konsten att utvecklas: En studie om svenska SMFs etableringsprocess på tillväxtmarknader2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Internationaliseringen sker i en takt den aldrig gjort förut. Detta har skapat en ny sorts världsmarknad kännetecknad av tuff konkurrens. Den internationella marknaden har en karaktär som bidrar till att små och medelstora företag förr eller senare, i strävan efter bättre prestation, kommer att söka sig till utländska marknader. Detta med avsikt att tillvarata nya möjligheter där de kan utnyttja sina kärnkompetenser över ett större antal marknader. Syftet med uppsatsen är att beskriva hur små och medelstora företag etablerar sig samt förändrar sin verksamhet på en tillväxtmarknad. Vidare analyserar vi varför behovet av att byta etableringssätt uppstår och hur bytet påverkar företagets engagemang och prestation. Avslutningsvis dras slutsatser kring hur små och medelstora företag hanterar sin etableringsprocess på tillväxtmarknader. För att uppfylla syftet har vi arbetat efter en kvalitativmetod och tillämpat en flerfallsstudie där vi intervjuat sex stycken företag i sydöstra Sverige.

    Den teoretiska referensramen omfattar olika internationaliseringsstrategier, etableringssätt och förändringsagenter, samt teorier om byte av etableringssätt, engagemang och prestation. Det empiriska kapitlet presenterar resultatet av information insamlad från intervjuerna med fallföretagen. Kapitlet är strukturerat efter företagen samt de tre delproblemen som utformats.

    I analysen kopplas det teoretiska ramverket ihop med det empiriska materialet och analyseras utifrån hur företagen etablerat och fortsatt utveckla sin etableringsprocess på tillväxtmarknaden. Vidare analyseras hur deras verksamhet påverkas av ett etableringsbyte.

    I slutsatsen kan vi konstatera att fallföretagen väljer att initialt etablera sig på en tillväxtmarknad genom att använda direkt export och tenderar att fördjupa sitt engagemang vid ett etableringsbyte. Vidare dras en slutsats angående att ett fördjupat marknadsengagemang leder till bättre prestation för företagen. Slutligen presenteras förslag för vidare forskning. 

  • 262.
    Blomkvist, Camilla
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Mikaela
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindeberg, Amanda
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Understanding the relationship between Brand identity and Brand image: A case study of Coop2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the customers’ Brand image. In order to prevent reputation crises brand managements need to monitor the Brand identity and Brand image and identify possible gaps.

    Purpose: To identify and analyse what communication gaps that can occur between a company’s Brand identity and customers’ Brand image.

    Research question: What communication gaps can occur between a company’s Brand identity and the customers’ Brand image?

    Theory: Marketing Communication, Sender-Receiver model, Brand image and Brand identity focusing on Personality, Positioning, Vision & Culture and Relationship.

    Method: A case study of the Swedish food company Coop was conducted to investigate the relationship between their Brand identity and the customers’ Brand image. The case study was conducted in two steps; firstly, information concerning Coop’s Brand identity was gathered through in-depth interviews. Secondly, a questionnaire was handed out to Coop’s customers to see whether their Brand image was consistent with Coop’s Brand identity. The aim was to find similarities and dissimilarities between data and thereby identify communication gaps.

    Results: Several communication gaps were identified between Coop’s Brand identity and the customers’ Brand image when it came to the concepts of Personality, Positioning, Vision & Culture and Relationship. Coop experiences most communication gaps in Relationship, they has not managed to create close relationships with their customers.

  • 263.
    Bohlin, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ekerbäck, Lina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kunden som varumärkesskapare2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:

    • In which ways can the customer affect the communicated image of a brand?

    • To what extent can the customer influence the brand image and the perceived value?

    • Who has control over the brand, the customer or the company?

    For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis. We choose this qualitative approach to gain a deeper understanding and a complete picture for the studied topic. In the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM). Another conclusion we have drawn is that the consumer has gained more control over the information flow in the market and thereby their ability to affect the company’s marketing message has increased. The main reason for the consumers improved power is the explosion of media channels that has developed and increased through Internet. Finally we have drawn the conclusion that the brand image can be divided in to two different aspects; the personal and the general image.

  • 264.
    Bohlin, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Larsson, Viktoria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Missnöjda kunders agerande: En jämförelse mellan köp i fysisk butik och i virtuell butik2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The establishment of e-commerce has faciliated the daily routines for many people. Nowadays they can do purchases through internet, directly from their home and whenever they want. As long as trading has exist, dissatisfied customer has also been a fact and will be as long as we continue trading. New shopping habits and values come with e-commerce. Some customer are skeptical because of the missing sensual experience and because they estimate e-commerce complicated and problematic. We believed the customer dissatisfaction of a purchase through internet, differ from the customer dissatisfaction of a purchase done in a physical store.

    Our purpose with the thesis is to increase the understanding if dissatisfied customer acts differ between purchases made in a physical store from purchases made in a virtual store. If that is the case we will describe and analyze the differences for further knowledge of the subject. Subsequent recommendations will be given to companies on how to reduce the barriers that customers experience when buying in a physical and a virtual store when they are unhappy with a product. For this study we applied a qualitative approach and accomplished fifteen interviews to get a deeper understanding of the customers’ point of view of the disaffected situations. The result presented shows, that unsatisfied customers to a virtual store do not contact the store in the same extent as customers to a physical store. Expectations of a purchased product in a virtual store are not equal to products purchased in a physical store, which affects the behaviour of discontent.

  • 265.
    Bolander, Emma
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Landelius, Therese
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Examensarbete för civilekonomprogrammet: Framtagning och utveckling av en modell för investeringsbedömning i VIDA AB2011Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

     

    Titel: Examensarbete för Civilekonomprogrammet - Framtagning och utveckling av en modell för investeringsbedömning i VIDA AB

    Bakgrund och problemdiskussion: Den globala konkurrensen har blivit allt mer påtaglig. Det fordras att företag har en hög produktivitet för att inte förlora marknadsandelar. För att upprätthålla konkurrenskraften krävs uppoffringar i form av investeringar, vilka ofta genomförs för att säkerställa en ökad ekonomisk effektivitet. Att investera innebär en framtida satsning på konsumtionsutrymme och har således en stor betydelse för konkurrensförmågan och den långsiktiga överlevnadsförmågan. Investeringar sägs driva den ekonomiska tillväxten och den framtida samhälleliga välfärden är således beroende av de investeringar som görs idag.

    Flertalet författare anser att det finns ett gap mellan de metoder och tillvägagångssätt som presenteras i den akademiska investeringslitteraturen och den investeringspraxis som råder ute i företagen. Så tycks även fallet vara i VIDA, Sveriges största privatägda sågverkskoncern. VIDA är en koncern i tillväxt och verkar i en hårt konkurrensutsatt bransch vilket talar för ett betydande investeringsbehov. VIDA har inga dokumenterade investeringsrutiner vilket torde kunna underlätta för en god investeringsbedömning. Då sågverksbranschen är hårt konkurrensutsatt, blir det extra viktigt att rätt sorts investeringar genomförs och att investeringsprocessen därmed bör få större utrymme i sågverkskoncernen. VIDA:s behov av en enhetlig modell för hur investeringsprocessen torde genomföras har tilltagit allteftersom sågverkskoncernen har expanderat.

    Syfte: Studiens övergripande syfte är att utveckla en konceptuellt och empiriskt anpassad beslutsmodell med avsikt att öka kvaliteten i VIDA:s projektrutiner vid investeringsbedömning.

    Metod: Studiens syfte avser uppnås med en fallstudieansats samt med en interventionsforskningsansats. Studiens epistemologiska förhållningssätt är positivistiskt, konstruktionism antas som studiens ontologiska förhållningssätt medan det vetenskapliga angreppssättet är abduktivt. Datainsamling sker främst genom semistrukturerade intervjuer och avses förstärkas genom dokumentkällor. Studiens urval bygger på ett kedjeurval av respondenter.

    Resultat: Studiens resultat utgörs av en anpassad beslutsmodell vilken har för avsikt att förstärka beslutsunderlaget i samband med investeringsbedömning i VIDA. Modellens primära syfte är att bidra till att investeringsbeslut fattas på bättre grunder. Den anpassade modellen är såväl empiriskt som teoretiskt förankrad och tanken är att den ska fungera som ett stöd för att uppnå ett enhetligt beslutsfattande. Modellens bidrag är att den på ett systematiskt sätt tar upp aspekter vilka har identifierats som viktiga i investeringsprocessen.

    Slutsatser: En av studiens slutsatser är att gapproblematiken tydligt går att återfinna hos VIDA. VIDA tillämpar således inte de metoder som förespråkas av investeringslitteraturen vad gäller de kalkylmetodsmässiga delarna. Däremot framgick det ur studiens empiriska test att hänsyn tas till flertalet aspekter vilka förespråkas av investeringslitteraturen. Ytterligare en slutsats som kan dras är att ekonomiska beräkningar och kalkyler i form av lönsamhetsberäkningar och återbetalningstider har en stor inverkan vid investeringsbeslut i VIDA. Dessutom har investeringsleverantör identifierats som en extern påverkansfaktor vilken har en direkt inverkan på investeringsbeslutet i sågverkskoncernen.

  • 266.
    Bolander, Martina
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Friberg, Sara
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Den visuella kommunikationen och dess tolkning: En bild säger mer än tusen ord2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this case study has been to examine how two target groups interpret the visual communication of the Swedish travel company Ving by choosing two pictures from their advertising, for the ability to compare the result between the two groups and also Vings intention with the communication. To be able to answer this purpose, we have created following three research questions:

    • What does the travel company want to convey with their pictures in their advertising?
    • Which differences and similarities are there between target groups interpretation of travel pictures?
    • In what ways does the senders’ intention with the pictures correlate with the receiver’s perception and interpretation of them?

    We have used a qualitative methodology with an inductive approach in this study. For the empirical material we have conducted eight personal interviews with women representing two different target groups, couples and parents. We have also had a telephone interview with the marketing manager of Ving Sweden to collect information about the pictures used in this study.

    Our conclusions are that the travel company Ving wants to convey the following messages to their customers with their pictures in their advertising: visit the company´s website, portrait women as strong and with respect, convey feelings of relaxation, calmness, harmony and holiday feeling. Finally they want to differentiate themselves on the market. The differences in the target groups´ interpretations of the pictures are: different views of black and white travel pictures, the ability to distinguish more components and the male models portrayal. The similarities between the target groups´ interpretations are; the portrayal of the female model, references to sex and also emotions. Finally we have identified that Ving´s intention with the pictures correlate in some aspects to the target groups´ perceptions and interpretations of them: visit the company´s website, portrayal of women and the feeling of the same emotions. However, the intention with the differentiation and consistent communication do not reach the target groups. 

  • 267.
    Bomber, Kristin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Work/Life Balance and Smartphones: Can a Smartphone make a difference?2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    This thesis examines the relationship between work/life balance and Smartphones (Blackberry, iPhone, Android etc.)

    Academic research has areas where not much research has been done previously including the qualitative research on work/life balance, positive crossover of work/life balance, newness of Smartphone technology, and consequences of constant connectivity. This study hopes to eliminate some of the gaps in these areas of research and proposes two research questions:  So what does owning a Smartphone mean for work life and home life?  Most importantly can this phone help people towards or assist with the balance they are so looking for or do the phones not impact this balance and just assist in the work life and home life realms separately?

    A qualitative approach using constructionist and interpretivist views were used to conduct the research. Empirical material was collected during phone interviews with participants in the USA, while supporting material was gathered from conference papers, academic articles, websites, and textbooks.

    There are two major themes within this paper, work/life balance and Smartphone technology. For work/life balance a common understanding was reached that work and personal life should be kept happy but that doesn’t mean equal.  Also discussed is research about people that put up boundaries in their lives to try and separate things, one group of people likes to have work and personal separate but one group likes them combined.  Research also presents that there are consequences for setting up boundaries but that having the ability to choose where these boundaries are makes for a much happier situation.  On the technology side of research there is support for these devices being used to manage people’s different selves through communication from being more connected to people to feeling left out when the technology is not there. Also mentioned is how people adapt the devices to fit new and unique situations that the devices may not have been intended to be used for.

  • 268.
    Book, Jonathan
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindahl, Jesper
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Nergård, Emanuel
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Antecedents of positive word-of-mouth on social media2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. The, for companies actuable, elements of quality, interaction and service recovery are argued to influence satisfaction and word-of-mouthin general while their effect onword-of-mouth onsocial mediais not known.

    Facebook is the biggest social media today and itfacilitates communicationbetween users.  The messages are spread among friends and thus perceived by the receiver as trustworthysince it is not of commercial nature. The reasons whyword-of-mouth are spread on social media were investigated throughFacebook. Bymappingthe antecedents of positive word-of-mouthon social mediaitis also possible to guideline relationship marketingsince satisfaction is connected to both relationship marketing and word-of-mouth. Hence, the purpose of this study wasto examinethe impact of the relationship marketing elements quality, interaction and service recovery for triggering positiveword-of-mouth on social media.

    272 respondents, who historically had written positive comments about companies on Facebook, answered a questionnaire. The results showed that qualityhad the highest impact on satisfaction. The relationship marketing element qualitywas confirmed to have an impact onword-of-mouth on social media. It wasalso shown that interaction has the highest potential to be a word-of-mouth trigger on social media if the customer perceivedthat it was performed at a good or better than expected level of the elementstested. The relationship marketing element interaction can therefore be seen as a very important aspect fortriggeringword-of-mouth on social media. The relationship marketing element service recovery is supported as an important aspect for triggering word-of-mouth on social mediaas well.The better relationship marketing is performed the more satisfaction will be triggered,which in turn will lead to word-of-mouth on social media.

  • 269.
    Borg, Emma
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Karlsson, Maria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Studentkorgen: Tjänsteutformningen som kan underlätta universitetsstudenters matvanor2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to identify how the needs, demands and preferences for a certain service appear among University students in Kalmar. This is necessary to examine in order to create and design a possible service that will solve the problem with the University students eating habits.This study is based on a qualitative method with quantitative elements. The qualitative method contains of three focus group discussions. The quantitative method contains of a questionnaire. All respondents in this study fits in the target group.One important conclusion that we have stated after the investigation of this study, is that the nature of this problem seems to differ from person to person. Therefore, we realize that the solution of the problem needs to be individual and personal.

  • 270.
    Botani, Sivan
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svensk kod för bolagsstyrning: Hur väl efterföljs den?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 271.
    Botås, Kristin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Naeslund, Liselotte
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Uppköpt av Live Nation: En fallstudie om horisontell integration i musikbranschen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Uppköpt av Live Nation - En fallstudie om horisontell integration i musikbranschen

    Kurs: Företagsekonomi III - Redovisning/ekonomistyrning inklusive examensarbete vid Ekonomihögskolan, Linnéuniversitetet

    Författare: Kristin Botås och Liselotte Næslund Handledare: Thomas Karlsson

    Seminariedatum: 2011-01-14 Nyckelord: Live Nation, Luger, Musikbransch, Horisontell integration

    Syfte: Att utreda hur ett köpande och ett uppköpt företag motiverar sina respektive handlanden kring den aktuella affären samt att utreda förfarandet vid integration av det uppköpta företaget.

    Metod: Denna fallstudie på horisontell integration av två företag i musikbranschen har genomförts med en abduktiv forskningsansats, där studien analyserats kvalitativt. Slutsatserna baseras på främst företagsekonomiska referensramar och empiri från intervjutillfällen med representanter från respektive företag.

    Referensramar: Fallstudiens referensramar behandlar ett antal företagsekonomiska teorier med inriktning mot strategi och organisationsstruktur, samt lagtexter och regler, vilka tillsammans ger stöd åt den huvudsakliga teorin horisontell integration.

    Empiri: Fallstudiens empiri baseras på två företag i musikbranschen, där det större företaget två år före denna studie förvärvade det mindre företaget.

    Slutsatser: Efter analys av förfarandet i fallföretagen gällande den horisontella integrationen har slutsatser dragits om att förvärvet är till störst fördel för det förvärvande företaget.

  • 272.
    Bourkaib, Lynda
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Rozhkova, Darya
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Value creation and problems of modern mergers and acquisitions (using empirical illustration of Schlumberger company)2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Integration through strategy of mergers and acquisitions have become popular all over the world thanks to globalization, technological developments, liberalization, and saturated competitive business environment.

    On The Journal published on www.globusz.com, it has been announced that the number of M&A corporations has reached 5000 mergers, and the total value of the companies acquired is of about $1.7 trillion in 2000. In USA, it was the period where the most important and largest M&As were ever announced, it was the year where AOL and Time Warner were merged.

    Most of researches conducted on M&A activities have recognized that firms prefer to enlarge their activity by merging or acquiring new businesses rather than enlarging organically. However, in some cases, results collected are not the ones expected.

    IBM has made about 800 strategic alliances, Hewlet Packard about 300, and AT with T about 400. This proves that those alliances either with strategic suppliers, or with competitor or partners, they are an effective and a prompt access towards capital increase, talents discovery, effective distribution channels and manufacturing productive designs or operations.

    According to a study conducted by Coopers and Lybrand, companies that form strategic alliances grow 20% faster and gain 11% more in sales than those who choose to rely solely on their own expertise (Segil 1998). The study also identified that two thirds of middle level firms have entered some form of alliance: 37% with their customers; 35% with their suppliers; 15% with competitors.

    The gaining from M&As is said to be a means of protecting the market share and of expanding growth domestically and internationally, because it leads to more beneficial using of resources and assets, to more efficient managеmеnt, and to еcоnomies of scale, etc.  Thus, the question to raise is: do results of M&As create real value for the shareholders of acquirers?

  • 273.
    Boustedt, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Löfgren, Susanne
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Turism i Stockholms skärgård: - ur ett exportmognadsperspektiv 2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The objective of this thesis is to examine and analyse how key actors in the Stockholm archipelago area seek to develop a destination mature enough for an international launch. To fulfill our objectives we focused on the following research question: 

    ·     How do the key actors work with destination development and destination marketing in the Stockholm archipelago area to attract more international visitors?                                                                                                                        

    Stockholm archipelago consists of nearly 30 000 islands and established as a Swedish tourist paradise in the early 1900s. Still today is the archipelago regarded as a rural idyll and recreational landscape for many owners of country houses and tourists in Sweden. The Stockholm archipelago area is a sparsely populated area and the local inhabitants find that they need support with the promotion of the islands to maintain and expand the economy. The hospitality industry is an important part of the Stockholm archipelago's development, as an increasing number of companies and municipalities realize the opportunities and attraction value of the archipelago from a visitor’s perspective. Stockholm archipelago area is unique in its kind, and an established tourist destination in Sweden, but is it possible to establish the destination on an international market?

    In order to develop tourism in the archipelago area and to attract the attention of international visitors, the European project Scandinavian Islands was launched. The main objective of the project is to promote the archipelago areas in Sweden, Åland and Finland on three different key markets; Great Britain, Germany and the Netherlands. Although, certain key actors in the Stockholm archipelago area disagree on that the destination is ready for an international launch. They argue that efforts should be directed towards domestic development and regional cooperation instead of an international launch at this stage. Despite the mentioned criticism, the majority of the key actors believe that the archipelago area would benefit from an international launch, attracting important partners and financiers

  • 274.
    Bouvin, Mattias
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Carlsson, Gustaf
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ekberg, Markus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Affärsplaneringsprocessen: Hur fungerar den i en anslagsdriven verksamhet?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Affärsplanering kan ge många fördelar då det får företaget att gå igenom sin verksamhet. Dagens teori angående affärsplanering inriktar sig ofta på företag som verkar i marknadsmässig konkurrens vilket medför att den skulle kunna vara mindre lämpad för företag som befinner sig i andra situationer.

    Jägersro är en av Sveriges äldsta trav- och galoppbanor och ligger i Malmöregionen. På anläggningen är det JTG (Jägersro Trav och Galopp) som sköter verksamheten. Organisationen är anslagsfinansierad och får sina intäkter från ATG, dessa ska användas till de utgifter som uppstår för att hålla igång anläggningen. Eftersom Jägersro saknar affärsplan valde vi att undersöka hur de skulle kunna affärsplanera vilket sedan skulle kunna sammanfattas i en affärsplan.

    För att undersöka detta har vi valt att använda oss av ett induktivt angreppssätt för att på så vis försöka skapa en modell över vad som är viktigt för ett anslagsdrivet företag då det affärsplanerar. För att göra detta har vi försökt applicera de modeller som är framtagna för vanliga företag på en anslagsdriven verksamhet för att se om det är något som förändras.

    Då studien genomfördes började vi med att definiera den tjänst de tillhandahöll, vilket ledde oss till att placera företaget i arenabranschen. Detta fick som effekt att företaget fick en större kundgrupp där även andra evenemang kunde anordnas på arenan. Vi anser också att en anslagsdriven organisation ofta har ett mindre behov av att ta fram en marknadsplan, då de ofta har en stor och stabil kund. I Jägersros fall kan det dock vara meningsfullt att genomföra en marknadsanalys då de även har andra intäktskällor vilka de behöver konkurrera med andra företag om.

    Den operationella delen menar vi är mer lik ett vanligt företags operationella del då de ofta har samma behov som andra företag när det gäller verksamhetsstyrningen. Vi anser till och med att den kan vara något viktigare för ett anslagsdrivet företag då dessa inte har någon större möjlighet att påverka intäkterna.

    I Jägersros fall finns det ungefär samma behov av den finansiella delen av affärsplanering som i ett vanligt företag. Skillnaden är att Jägersro delar ut sin vinst i form av vinstmedel vilket medför några mindre förändringar. För anslagsdrivna organisationer i allmänhet är det svårare att dra några generella slutsatser då de mål verksamheterna har ofta skiljer sig från varandra.

  • 275.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Management Control: A Process that Creates Organizational Meaning2011In: Global Business and Management Research, ISSN 1947-5667, Vol. 3, no 2, p. 106-118Article in journal (Refereed)
    Abstract [en]

    Purpose - The present article uses Checkland and Holwell’s (Checkland and Holwell, 1998) POM Model to describe how the workings of management control can be understood in a company.

    Design/methodology/approach - The model departs from employee’s wish to act in a meaningful way. From a data-rich surrounding, they select information to which they then attribute meaning in collaboration with other employees in the organization. This process of organizational unification around an interpretation forms the basis for decisions and actions that can be regarded as a process that creates organizational meaning. Interviews with three different organizations supply the data for three examples regarding how to describe this organizational sensemaking.

    Findings - The examples show that individuals in an organization can contribute to resulting meaningful actions. Their shared goals and values form the basis of interpretations of information and impressions collected by the organization’s employees can be described as a management control process.

    Originality/value - The meaning of the conceptmanagement control has varied over time. The original definition, in some respects normative, has been challenged in recent years in favour of a more behaviourist-oriented definition.

  • 276.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Meningsskapande verksamhetsstyrning: En funktion under utveckling2011 (ed. 1)Book (Other academic)
  • 277.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Performance measurement - does ERP systems measure up?2011In: Problems & Perspectives in Management, ISSN 1727-7051, E-ISSN 1810-5467, Vol. 9, no 3, p. 33-41Article in journal (Refereed)
  • 278.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The meaning and development of the concept of Management Control: an etymological study2012In: International Journal of Management, ISSN 0813-0183, Vol. 29, no 2, p. 476-491Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to describe and analyse how the concept of management control has been defined by researchers publishing in Accounting, Organizations and Society, from 1976 to 2003. A word may develop and change over time, mainly depending on the context in which it is being used. The social and cultural context affects the meaning and content of the word. Building on etymological theory, the original meaning and use of management control as a concept among researchers published in AOS, have been traced.  The findings show that though the concept has held different emphasis during the years, a common core may be distinguished, where the concept is used as a way to describe how managers and employees work with a system, i.e. goals, planning and control, which handles resources.

  • 279.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The meaning of the concept Management Control and its development - an etymological study2010Conference paper (Other academic)
  • 280.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The meaning of the concept Management Control and its development: An etymological study2010Conference paper (Refereed)
  • 281.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The relevance of the theoretical concepts in an applied context: A study fo the management accounting concept in 130 large Swedish companies2010Conference paper (Other academic)
  • 282.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Relevance of Theoretical Concepts in Practice: A Study of Management Accounting Concepts in 130 Large Swedish Companies2011In: Business and Economics Research Journal, ISSN 1309-2448, Vol. 2, no 2, p. 1-22Article in journal (Refereed)
  • 283.
    Bredmar, Krister
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Theoretical foundations of the concept of management control: A references analysis2011In: International Journal of Management, ISSN 0813-0183, Vol. 28, no 3, p. 412-426Article in journal (Refereed)
  • 284.
    Brndusic, David
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Danielsson, Eric
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Langå, Lucas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Inköp är medicinen: En analys av hur konkurrenskraft skapas med hjälp av inköp på den svenska apoteksmarknaden.2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Examensarbete, handelsekonomprogrammet, Ekonomihögskolan vid Linnéuniversitetet, Kalmar, 2FE60E Företagsekonomi III Ledning och utveckling i handelsföretag, VT2011.

    Författare: David Brndusic, Eric Danielsson och Lucas Langå

    Handledare: Christine Tidåsen

    Datum: 2011-05-30

     

    Titel: Inköp är medicinen - En analys av hur konkurrenskraft skapas med hjälp av inköp på den svenska apoteksmarknaden

     

    Bakgrund: Det svenska apoteksmonopolet avskaffades år 2009, sedan dess har flera kedjor etablerat sig på marknaden (Apoteket AB årsredovisning 2009). Delar av Apoteket AB såldes av till privata aktörer för att undvika en för stor marknadsandel, de är dock fortfarande marknadsledande. Marknaden präglas nu av fri konkurrens och det har därför blivit allt viktigare att skapa sig konkurrensfördelar för att få en starkare marknadsposition. Inköpet är direkt kopplat till företagens resultat, vilket påverkar hur mycket de har råd att investera för att bli mer konkurrenskraftiga (Gadde & Håkansson, 1998).

     

    Syfte: Syftet med uppsatsen är att på ett tydligt sätt skapa en förståelse för hur de professionella kedjorna på den svenska apoteksmarknaden arbetar med inköp för att skapa konkurrensfördelar.

     

    Metod: Uppsatsen är en kvalitativ studie utförd på tre professionella kedjor på den svenska apoteksmarknaden. Alla kedjor har olika stora marknadsandelar, bakgrunder och därmed olika förutsättningar. Den empiriska datainsamlingen har skett genom intervjuer med nyckelpersoner i de utvalda apotekskedjorna.

     

    Slutsats: I uppsatsen har vi formulerat en rad slutsatser baserat på insamlad data och de processer som sker i inköpsverksamheten. Vi har kunnat identifiera att inköpsfunktionen för de kedjor som vi analyserat är av strategisk art då de tänker långsiktigt. Genom att effektivisera processens alla delar samt att lägga större vikt vid avtalsförhandlingar arbetar kedjorna för att sänka sina kostnader rörande inköp.

    Med hjälp av en egenkonstruerad modell har vi illustrerat kedjornas arbetssätt och hur de skapar konkurrensfördelar i inköpsprocessen. I varje delprocess har vi identifierat arbetssätt som har en kostnadsbesparande effekt. Dessa kostnadsbesparingar kan senare investeras för att öka värdet för slutkunden, det vill säga öka sin konkurrenskraft.

  • 285.
    Brndusic, Denis
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hjärtåker, Thim
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    En analys om hur virtuella IT företag analyseras och värderas2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: An analysis of how virtual IT companies are analyzed and evaluated in 2012

    Background: During the Dot.com period that followed Netscape's launch, analysts were working on the challenge of evaluating a new form of company that acted on the internet. Analysts had problems with evaluating and analyzing these new virtual companies, since most of them were newly started it was considered that key ratios like Price-Earnings ratio did not provide a fair valuation (Briginshaw, 2002). What followed the Dot.com crash in the beginning of the 2000 century resulted in that even well-functioning of a viable projects, had problems finding funding because of the low valuation (Bernhardsson, 2002). More than a decade after the Dot.com period, LinkedIn a social network was listed in in 2011, and increased in value by 109.4% at the end of the trading day (www.affärsvarlden.se).

    Purpose: The purpose of this paper is to gain an understanding of how virtual IT companies are valued. We then want to find out what is analyzed and what the analysts are focusing on in their analysis and the valuation method that is considered to provide the most accurate valuation of IT companies.

    Method: The essay is a qualitative study based on seven professional individuals with experience in business valuation. All individuals are from different companies, backgrounds and thus have different conditions. The empirical data collection has been performed by both telephone interviews and in person.

    Conclusion: In this paper we have formulated a series of conclusions based on the basis of data gathered and the analyzes performed. What we have found is that there is a greater focus on business analysis than on the financial analysis, in business analysis of IT companies. Based on the collected data, we have identified a few items of business analysis and how much emphasis placed on each. Based on these items, we have designed a special way to calculate security of the beta, of the CAPM.

  • 286.
    Broberg, P
    et al.
    Department of Business Administration, School of Economics and Management, Lund University.
    Tagesson, T
    School of Business and Engineering, Halmstad University.
    Collin, Sven-Olof Yrjö
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    What explains variation in voluntary disclosure? A study of the annual reports of corporations listed on the Stockholm Stock Exchange2010In: Journal of Management and Governance, ISSN 1385-3457, E-ISSN 1572-963X, Vol. 14, p. 351-377Article in journal (Refereed)
    Abstract [en]

    The demand for information and transparency from listed corporations

    has recently increased. In spite of an increased demand for mandatory disclosures

    from regulators, corporations choose to voluntarily disclose additional information

    in order to satisfy demands from the capital market. However, the extent and

    content of information in those voluntary disclosures vary across corporations. The

    aim of this study is to explain the variation in the content of information in voluntary

    disclosures by listed corporations. The analyses are based on data collected

    from 431 annual reports from corporations listed on the Stockholm Stock Exchange

    during the years 2002 and 2005. The findings support explanations from agency

    theory and positive accounting theory that size and the debt ratio are positively

    correlated with the content of information in voluntary disclosures. Corporations

    with a high share of management ownership disclosed less information than corporations

    with a low share of management ownership. The study also shows that

    variations in voluntary disclosures can be explained by factors derived from institutional

    theory and ‘international capital market pressures’. The results indicate that

    foreign ownership and international listing to some extent have a positive effect on

    the content of information in voluntary disclosures. Industry was another factor that

    had a significant influence on voluntary disclosures. One important finding is that

    regulation to some extent can stimulate voluntary disclosures; our results did not

    indicate an ‘unintended chilling effect’ due to too much regulation. In general, the

    corporations disclosed more voluntary information after the introduction of IFRS.

  • 287. Broberg, Pernilla
    et al.
    Collin, Sven-Olof Yrjö
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Tagesson, Torbjörn
    Axelsson, Monika
    Schele, Charlotta
    Why reduce profit? – Accounting choice of impairments in Swedish listed corporations?2011In: International Journal of Accounting and Finance, ISSN 1752-8224, Vol. 3, no 1, p. 49-71Article in journal (Refereed)
    Abstract [en]

    Positive accounting theory and institutional theory are used in

    conjunction in order to explain accounting choice. The theory is applied on

    IAS 36 (impairment of assets), and tested on a sample of listed Swedish

    corporations. We find that the choice is mainly induced by agency and general

    business factors and to a slighter degree by institutional factors. Especially, we

    find that institutional influence will be stronger when it is in the interest of

    important stakeholders; that impairments can be used as a mean of signalling

    trust to absent owners and that the institutional element of tradition cannot be

    tested separately from the agency element of opportunism.

  • 288.
    Broman, Kristofer
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Fransson, Emil
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Artisters identitet och image - ett varumärkesperspektiv2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Artists’ identity and image – a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:

     Identity and image when people are viewed as brands

     What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands

     How artists identity and image can be highlighted, shaped, influenced and how it can change

    In this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject. The essay has been characterized by an abductive approach. The collected empirical material consisted of seven interviews with people who have good insight into the music business and/or brands. Six of these interviews were made face-to-face and one of them was implemented by email. The study has shown that it is more common today to consider artists as brands. It has also become more common to think “outside the box” when record sales are no longer the obvious source of income. It is important that artists find their unique basis that imbues everything they do to create a unified and strong brand.

  • 289.
    Broo, David
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mobiltelefoni - en djungel för konsumenterna: Vilka faktorer påverkar valet av mobiloperatör? 2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This is a master thesis within the field of marketing written at the Economic institution on the Linnaeus University in Växjö, 4FE03E, spring 2011.

    Author:

    David Broo

    Tutor:

    Sarah Philipson

    Title:

    Mobile telephony – a jungle for the consumers. Which factors affect the choice of mobile network operator?

    Purpose:

    Purpose of this essay is to explore which factors that affect the Swedish consumer’s choice of mobile network operator. A part of the purpose is also to explore which factors that affect the loyalty to their mobile network operator.

    Research question:

    Which factors affect the Swedish consumer’s choice of mobile network operator?

    Method:

    The theoretical material consists of literature and scientific articles. The empirical part was conducted by four focus groups with a total of 20 students from Linnaeus University in Växjö, and from electronic sources, various trade press and journals.

    Conclusion:

    Safety, coverage and price are key factors in consumer’s selection of mobile network operator. It seems that the mobile network operators do not differentiate themselves sufficiently. Ethical values, freedom and flexibility are factors that could contribute to a clearer differentiation of the brands of the mobile network operators. Currently consumers are loyal to their mobile network operator because of they do not consider it worthwhile to change. They are instead seeing the industry as "a jungle" and are therefore loyal.

    Keywords:

    Brand name, consumer’s, loyalty, mobile network operator, consumer behavior

  • 290.
    Brossault, Romain
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jaussoin, Rémi
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Interim Management2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The economic context changes, companies adapt and recruitment evolves. As future managers and leaders, or simply new actors in the working environment, this is our duty to be aware of the demand of the market. The economic situation has a huge impact on the recruitment and this more so in a crisis period (Aswegen, 2009). In order to respond of the need of flexibility, facing crisis situation or simply facing the need of change, Interim Management seems to correspond to this request or is at least one of the tools that companies can take into consideration.

    During the previous phase of our thesis, we realized that only a few people were aware of this promising concept of management. It became a challenge for us, we wanted to know more about this topic and to write a paper in order to share the knowledge that we would gather through the process of depicting this emerging phenomenon called „Interim Management‟ while remaining objective.

    During our research and interviews, we met recruitment consultants, Interim Managers, and corporate human resources directors; all of these meetings helped us to understand companies' needs and what they expect when hiring Interim Managers. Our thesis aims at explaining and depicting the emerging concept of Interim Management in order to give our vision of the reality.

  • 291.
    Browall, Nils
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Politis, Andreas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sinnesmarknadsföring: En observationsstudie över kundbeteendet på OnOff i Kalmar2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vi valde att skriva vår C-uppsats om sinnesmarknadsföring och hur detta påverkade kundernas

    agerande i butiken. Vi såg detta ämne som väldigt intressant och något som låg rätt i tiden. Att

    sinnesmarknadsföring sedan är ett nytt ämne vilket är hyfsat outforskat gjorde oss ännu mer

    intresserade inom detta område. När vi undersökte detta ämnet närmare framgick det att vi inte

    kunde se några direkta undersökningar om hur sinnesmarknadsföring påverkade kunderna utan

    vi hittade endast litteratur där författarna förklarade hur det fungerade. För att se om denna nya

    strategi inom marknadsföring påverkade kunderna valde vi att genomföra ett experiment på

    OnOff i Kalmar för att sedan utföra observationer på de kunder som gick in i butiken. Först

    ändrade vi ingenting i vår undersökningszon utan vi observerade endast hur kunderna vanligtvis

    agerade i området. I våra observationer av kontrollgruppen framgick det att väldigt få

    uppmärksammade teven och hemmabiosystemet som var placerade i zonen.

    När vårt experiment genomfördes implementerade vi olika sinnesstimuli i zonen med hjälp av

    doftvärmeljus som spred en vaniljdoft i undersökningszonen. För att stimulera synen och

    hörselsinnet valde vi att visa filmen Avatar där ljud och bild är en stor del av filmen vilket vi

    tyckte passade bra in för att visa kunderna vilken kvalité det var på produkterna. Vi valde även

    att flytta på produkterna för att göra dem mer tillgängliga för kunderna. När vi genomförde

    observationer på experimentgruppen framgick de tydligt att flertalet av kunderna som gick in i

    butiken uppmärksammade produkterna. Utifrån detta konstaterade vi att implementering av

    sinnestimuli var något som påverkade kunderna och hur de agerade i butiken. Vi menar vidare att

    sinnesmarknadsföring är något som fler butiker skulle tjäna på att arbeta med då kunden

    uppmärksammas av produkterna. Med denna marknadsföringsstrategi skapas även en interaktion

    mellan företaget och kunden vilket är viktigt för att få en god relation med varandra.

  • 292.
    Brun, Sandra
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Stark, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Traditionell paketresa eller flexibel paketering?: -en kvalitativ studie om charterresans framtid2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Charterresor har under en lång period varit och är fortfarande en populär reseform bland turister. Internet har medfört att tillgängligheten för turister att själva paketera sin resa har förenklats, vilket bidrar till ett mer flexibelt resande. Utvecklingen av nya reseformer har medfört att forskare börjat frågeställa charterresans framtid och tror att den kommer att bli utkonkurrerad av andra reseformer. Syftet med uppsatsen var att undersöka charterresans framtid och vilka faktorer som påverkar reseformens framtid. För att kunna besvara frågeställningen har en kvalitativ studie genomförts, där sex stycken intervjuer med aktörer inom resebranschen utförts. Uppsatsens resultat visar att svenska charterarrangörer påverkats av den teknologiutveckling som skett. Utvecklingen har förändrat distributionen av resan samt skapat en ökad konkurrens på marknaden. Charterarrangörerna visar på en ökning bland antalet resenärer och ser att en sådan utveckling kommer att fortsätta. Det finns många interna och externa faktorer som kommer påverka reseformens framtid men en stor del av Sveriges invånare kommer även i framtiden att efterfråga sol, bad och avkoppling under trygga former.

  • 293.
    Brunbäck, Anna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Larsson, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Media, en del i utvecklingen av hållbarhetsredovisningen?: -   En studie med fokus på hållbarhetsredovisningens utveckling och mediernas påverkan2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Titel:      Media, en del i utvecklingen av företagens hållbarhetsredovisning?

    -       En studie med fokus på hållbarhetsredovisningens utveckling och mediernas påverkan

     

    Författare: Malin Larsson och Anna Brunbäck

     

    Handledare: Andreas Jansson         Examinator: Sven-Olof Yrjö Collin

     

    Utbildning: Examensarbete, Civilekonomprogrammet –Ekonomihögskolan vid Linnéuniversitetet, redovisning, 4FE03E

     

    Bakgrund: Idag är redovisning av hållbarhet vedertaget hos många företag och fler och fler företag väljer att frivilligt redovisa sitt hållbarhetsarbete. Ökningen av hållbarhetsredovisningen kan ses som ett sätt för företagen att tillmötesgå det ökade trycket i samhället på hållbarhetsfrågor. Samhällets förväntningar på företagen kan enligt Agenda Setting Theory påverkas av vilka frågor som uppmärksammas i media.

     

    Syfte: Syftet med studien är att förklara utvecklingen av hållbarhetsredovisning över tid det senaste decenniet i börsnoterade större bolag. Fokus ligger speciellt på om de samhälleliga förväntningarna utifrån medias rapportering påverkar omfattningen och innehållet i företagets hållbarhetsredovisning.

     

    Metod: Studien har utgått från en deduktiv ansats där hypoteser formulerats utifrån befintliga teorier. Den kvalitativa delen är baserad på fallstudier där intervjuer och granskning av års- och hållbarhetsredovisningar genomförts. I den kvantitativa delen tillämpades en longitudinell design.  En innehållsanalys har genomförts där det empiriska materialet har samlats in från börsnoterade bolag på Nasdaq OMX Large Cap listans års- och hållbarhetsredovisningar samt från rikstäckande tidningar.

     

    Resultat/Slutsatser: Företagens redovisning av hållbarhetsområdena socialt, miljö och ekonomi via års- och hållbarhetsredovisningar har ökat över tiden. Även i media har en ökning av rapporteringen kring dessa ämnen skett. Från 2002 till 2010 har redovisningen gått från att främst vara fokuserad på miljö till att ha en jämnare fördelning kring hållbarhetsområdena. Det finns även ett samband mellan medias rapportering i tidningar och företagens omfattning av hållbarhetsredovisningen. Dock finns inget som tyder på att det finns ett signifikant samband mellan medias rapportering och innehållet i företagens hållbarhetsredovisningar. Av de olika faktorer som har undersökts har storlek, bransch, ägarstruktur och tid en påverkan på hur starkt sambandet är mellan medias rapportering och företagens omfattning av hållbarhetsredovisningen.

     

  • 294.
    Brundin, Ethel
    et al.
    Internationella handelshögskolan.
    Johansson, Anders W.Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.Johannisson, BengtLinnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.Melin, LeifInternationella handelshögskolan, Jönköping.Nordqvist, MattiasInternationella handelshögskolan.
    Familjeföretagande: affärer och känslor2012Collection (editor) (Other academic)
  • 295.
    Brusquini, Jakob
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Eneqvist, Tom
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    K2-regelverket: En studie om upplevelserna2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund:

    Sedan år 2004 har Bokföringsnämnden arbetat med det så kallade K-projektet. Projektet innebär att företagen delas in i fyra olika kategorier (K1-K4) och att samlade regel-verk skapas för de olika kategorierna. Förhoppningen med K-projektet är att redovisningsar-betet ska underlättas. K3 kommer att vara huvudalternativet för företag som upprättar årsre-dovisningar och regelverket för årsredovisning med K2 innehåller förenklingar som mindre företag frivilligt får tillämpa istället för de mer avancerade reglerna i K3.

    Problem:

    Vi har identifierat en valsituation som ansvariga på mindre företag står inför. Valet står mellan att antingen invänta K3-regelverket eller att byta till K2-regelverket. Problemet för personerna i valsituationen är att de saknar upplevelser av både K2-regelverket och K3-regelverket eftersom de ännu inte har använt sig av regelverken. De har således ingen uppfatt-ning om huruvida K2 är ett förenklat regelverk eller inte. Det innebär att de ska grunda sitt val på obefintliga erfarenheter.

    Syfte:

    Syftet med vår studie är att beskriva hur personer som arbetar på redovisnings-/revisionsbyråer upplever K2-regelverket. Vi vill utifrån personernas upplevelser ta reda på och redogöra för vilka företag det lämpar sig att använda K2-regelverket.

    Metod:

    Studien bygger bland annat på primärkällor i form av åtta stycken intervjuer med personer som arbetar på olika redovisnings-/revisionsbyråer i Sverige. Studien är utförd på ett kvalitativt sätt och våra respondenters delgivelser är av stor vikt för studien. Sekundärkällor som har använts i studien består av litteratur, regelverk, artiklar samt information från Bokföringsnämndens hemsida.

    Slutsatser:

    En av våra slutsatser är att K2 i dagsläget upplevs som onödigt på grund av att vi ännu inte har kunnat jämföra förenklingsreglerna med huvudreglerna. Strukturen med samla-de regelverk upplevs som positivt på grund av att osäkerheten om att det kan finnas andra rekommendationer tas bort. Majoriteten av våra intervjupersoner upplever att periodiserings-arbetet underlättas i K2. En annan slutsats är att redovisningsarbetet i K2 upplevs olika bero-ende på vilken typ av företag som använder regelverket. Vår studie visar att K2 är ett lämpligt regelverk för företag som är mindre och där användarna av redovisningen är de själva och banken. K2 är också ett lämpligt regelverk för företag med få delägare.

  • 296.
    Buchner, Stefan
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Concept of CSR: An empirical study of practitioners' CSR conceptions2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
  • 297.
    Burmann, Emma
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Design management som framgångsfaktor för att skapa starka varumärken inom möbelbranschen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to examine how Swedish companies in the furniture business use design management as a way to gain strong brands. This topic is relevant since the competition on the market is growing and companies forces to find new ways to create strong and commercial brands. Design in companies has come to be a coordinating factor to meet the need for innovation in a changing environment. Design has a significant role in the world we live in, the choices and the companies are many, which means that the trademark in combination with a well implemented designstrategy is increasingly critical. My ambitions have been to describe how Swedish companies in the furniture business use design management and what impact it has had. To fulfill my purpose I have targeted two questions which are:

    What advantage is there when companies implement design management in brand building?

    What disadvantage is there when companies implement design management?

    For this study I have used a qualitative method, to get the empirical material I have conducted seven interviews with recognized people in the furniture business, which has given me a basis for my analysis. In the final chapters I present my conclusions of the study. I have found that design management has an essential role in furniture companies, by the way design attracts attention and adds value.

  • 298.
    Burén, Lisa
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svensson, Caroline
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vad motiverar resenärer?: -En prövning av Travel Career Pattern2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vad motiveras resenärer av? Att få nya upplevelser och fly vardagen är två motivationskategorier som gör att individer konsumerar en resa. Uppsatsen behandlar resemotivation genom att pröva teorin

    Travel Career Pattern på ett nytt segment, svenskar, och till stor del unga i åldern 0-25, och studerande på högskola eller universitet. Vi inventerar Travel Career Patterns resemotivationsfaktorer och studerar hur de motiverar resenärer. Undersökningen är utförd genom en enkät, och en analys sker av materialet för att få en bild av vad som motiverar resenärerna. Det visade sig att det finns skillnader när man prövar undersökningen på andra segment då vi fick ett annat resultat än vad Pearce fick i sin undersökning.

  • 299.
    Busk, Erik
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Olsson, Peter
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Örlander, Erik
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svenska SMF i en global värld: Internationaliseringsstrategier för expansion till Indien2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Svenska SMF i en global värld Internationaliseringsstrategier för

    expansion till Indien

    Kurs: 2EB00E Kandidatuppsats VT-2012

    Författare: Erik Busk 860724 Peter Olsson 830502 Erik Örlander 861126

    Bakgrund:

    Att etablera sig på en internationell marknad har tidigare varit förbehållet främst stora företag. Men i takt med att inträdesbarriärerna har minskat har det öppnats möjligheter även för mindre företag att etablera sig på en internationell marknad och Indien är ett av de länder som lockat flest utländska företag de senaste 20 åren. Även om internationaliseringen har blivit lättare, innebär det stora risker för små och mellanstora företag, och valet av strategi och entry mode är därför mycket viktigt.

    Syfte:

    Syftet med studien är att identifiera och undersöka vilka begränsningar och möjligheter svenska tillverkande SMF har i deras internationaliseringsstrategier till Indien. I syfte att att klargöra vad som påverkat företagen i sitt val av strategin har vi valt att genomföra en fallstudie på fyra företag samt en intervju med ett MNF som alla, på ett eller annat sätt, har den indiska marknaden gemensamt.

    Metod:

    Studien har genomförts med ett kvalitativt synsätt där vi använt oss av en fallstudie på fem olika fallföretag. Den insamlade datan har sedan analyserats utifrån en tematisk analys för att på detta sätt uppmärksamma teman och mönster som varit återkommande under intervjuerna.

    Resultat, slutsatser:

    Vi har hittat indikationer på att samarbete över kultruella gränser är problemfyllda och kan vara svåra för SMF att hantera. Våra resultat pekar också på ett område inom kulturen som inte berörs av våra internationaliseringsmodeller, och det är att indierna i många fall värdesätter arbete för MNF högre än arbete för SMF - även om lönen är bättre på det senare. Slutligen kan vi också visa att det är svårt för SMF att själva kontrollera alla variabler som påverkar företaget i internationaliseringsprocessen. 

  • 300.
    Bäcke, Louise
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hansen, Ellinor
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Linnea
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mobile Search: An empirical investigation of the next big thing2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. This trend has led to an importance for companies having their websites visible on these search engines. In addition, people tend to be more and more on the go and are searching with their smartphones instead of traditional personal computer (PC). Meaning that companies’ websites can be available for customers 24 hour a day, 7 days a week, independent on customers location. Consequently, companies have the possibilities to reach the attention of customers when they actually search for a product/service and are therefore most likely to purchase.

     

    In this thesis a marketing strategy has been developed for managers regarding how to master this new communication tool, in order to reach success and competitive advantage. This strategy was developed by investigate in what characteristics and functions users desire when searching with their smartphone. Together with three hypotheses tested if the perceived user-friendliness, relative advantage and compatibility within mobile search have a positive affect on the intention of use this new technology.

     

    In this bachelor thesis a survey was conducted among people in generation C living in Sweden, which resulted in 397 completed responses. The hypotheses were tested with use of a regression analysis and the findings were that the relative advantage and compatibility in mobile search has a positive affect on the intention of use. Therefore, this thesis suggests companies to develop their mobile search engine marketing strategy with the aim of delivering value and satisfying the customer. Moreover, this thesis recommend managers to keep their mobile website quick, relevant and making sure having valuable and informative information about their business in the description text visible to users in the search engine hit list.

     

    Finally, the majority of the population does already act on this new market and it is therefore of great importance for companies satisfying these users in order to stay competitive.

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