Background: Over decades, companies have been integrating quality management to constantly improve and develop their businesses. Techniques and tools have been used as support to meet the company’s values, and to increase external and internal customer satisfaction with a reduce amount of resources. Recent projects have demonstrated that gender mainstreaming works as an effective approach for business improvement and development. The method is claimed to have a positive impact on the company’s business performance, for instance by improved working environment, increased creative and innovative capacity of employees and an increased ability to attract well-trained staff. In addition, it is considered that gender mainstreaming contributes to social sustainability and the achievement of the UN’s global goals faster, which in turn leads to sustainable development.
Purpose: The purpose of this study has been to investigate how gender mainstreaming and quality management interact, and how gender mainstreaming can contribute to the improvement of construction projects.
Methodology: The study has been carried out as an in-depth case study at Skanska Commercial Development Nordic in Gothenburg. In order to understand the business case, its problem and current situation, a qualitative methodology with quantitative data was made. The qualitative data was used to obtain a deeper understanding of the case, and the quantitative data consisted of statistics from the company and the construction industry. As method of analysis, a Thematic analysis and Voice Of The Customer Table (VOCT) was done to understand the needs of the employees at Skanska.
Result: In the study’s theoretical framework, several similarities between gender mainstreaming and quality management were identified, in which gender mainstreaming could be seen as a technique within quality management. From the study of Skanska’s way of working, it emerged that there is no link between their work with quality and gender equality. That entails gender mainstreaming in the project Götakvarteren will involve major changes as new ideas and methods must be established. On the other hand, the analysis indicated that the employees need of an equal construction project would be beneficial for the company’s sustainable development. Based on the needs of the employees, recommendations have been given for how Götakvarteren could become profitable by becoming Skanska’s most equal project.
Conclusion: There is a distinct link between gender mainstreaming and quality management, in which gender mainstreaming can be argued to be a technique within quality management. Just as Skanska’s current quality management system, the work with gender equality should be integrated in the daily activities and accepted as a method for continuous improvement. After identifying the company’s challenges, opportunities and needs, actions have been developed for how gender mainstreaming can contribute to successful and equal construction projects.