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  • 201.
    Bengtsson, Fredrik
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Ågerfalk, Pär
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Information technology as a change actant in sustainability innovation: Insights from Uppsala2011In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, no 1, p. 96-112Article in journal (Refereed)
    Abstract [en]

    This study investigates the effects of a sustainability initiative in a Swedish municipality viewed through the lens of actor network theory. The focus is on the consequences of committing to the implementation of a reporting and analysis system for IT-supported sustainability. This commitment involves several actor networks, both internal and external to the municipality. The study shows that, to implement successfully a sustainability initiative, a thorough understanding of organizational routines and standards is required to enrol the affected stakeholders. Information systems can play a central role as tools for improving sustainability indicators and routines, thereby constituting important change actants.

  • 202.
    Bengtsson, Fredrik
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ågerfalk, Pär J.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Sustaining Sustainability: Investigating the Long-Term Effects of a Sustainability Initiative2016In: Nordic Contributions in IS Research: 7th Scandinavian Conference on Information Systems, SCIS 2016 and IFIP8.6 2016, Ljungskile, Sweden, August 7-10, 2016, Proceedings / [ed] Lundh Snis, Ulrika, Switzerland: Springer International Publishing , 2016, p. 86-99Chapter in book (Refereed)
    Abstract [en]

    This study investigates to what extent holistic sustainability values persist when a sustainability innovation initiative is transformed to standard mode of operation in a Swedish municipality through the lens of actor-network theory. The focus is on the effect of change in sustainability routines, inscribed in IT systems, when governance shifts from a dedicated initiative management to regular management. This longitudinal study shows that information systems can play a central role to enrol stakeholders in sustainable practices, but that sustainability outcomes are closely related to the view of sustainability inscribed in routines and supportive IT systems.

  • 203.
    Bengtsson, Jonathan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Myrén, Simon
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Informationsstyrning & informationskrigföring på sociala medier: En studie om individers beslutsfattande i krigstider2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 204.
    Bengtsson, Marina
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Ekwall, Mattias
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Digitaliseringen av institutionen för informatik och medias utbildningsverksamhet under Covid-19 pandemin2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Effekterna av Covid-19 pandemin medförde bland annat en övergång till distansundervisning för institutionen för informatik och media på Uppsala universitet. I samband med denna övergång digitaliserades institutionen ytterligare, under en kort tidsperiod. Syftet med studien är att undersöka hur digitaliseringen av institutionens utbildningsverksamhet gick till under denna rådande pandemi utifrån Goldkuhl och Röstlingers (2019) teori om den funktionellaoch regulativa dimensionen. En kvalitativ fallstudie genomfördes och grundar sig i fyra intervjuer med medarbetare inom institutionen och inom Uppsala universitets verksamhet. Dessa intervjuer kompletterades även med dokumentanalys. Intervjuerna och dokumentanalys utgjorde empirin som sedan analyserades baserat på tidigare forskning inom digitalisering och kommunikation inom organisationer samt organisationsförändringar. Empirin analyserades dessutom utifrån Goldkuhl och Röstlingers (2019) teori om digitala resurser i verksamheter utifrån den funktionella och regulativa dimensionen. Slutsatsen för studien är att institutionens utbildningsverksamhet har digitaliserat de verksamhetsprocesser som tidigare inte varit digitaliserade. Dessa innefattar undervisningsmoment som föreläsningar, workshops, laborationer, seminarier och examinationer som ses som delvis digitaliserade delprocesser. Med hjälp av Zoom, Inspera, Studentportalen och mail har dessa undervisningsmoment kunnat digitaliseras och bedrivas på distans. Dessutom har möten digitaliserats i full utsträckning med hjälp av applikationen Zoom. Det visade sig att kommunikationen har digitaliserats ytterligare med hjälp av digitala resurser som Medarbetarportalen, Studentportalen, Uppsala univeristets hemsida, Rektorsbloggen och mail. Dessa har fungerat som kommunikationsinstrument och har visat sig vara en väsentlig del för att kunna genomföra digitaliseringen. Slutsatsen för studien är även att råd, riktlinjer och bestämmelser på olika författningsnivåer har haft en reglerande karaktär och styrt digitaliseringsprocessen för institutionen.

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  • 205.
    Bengtsson, Stina
    et al.
    Södertörns högskola.
    Fast, Karin
    Karlstads universitet.
    Jansson, André
    Karlstads universitet.
    Lindell, Johan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Media and basic desires: An approach to measuring the mediatization of daily human life2021In: Communications: the European Journal of Communication Research, ISSN 0341-2059, E-ISSN 1613-4087, Vol. 46, no 2, p. 275-296Article in journal (Refereed)
    Abstract [en]

    The extended reliance on media can be seen as one indicator of mediatization. But even though we can assume that the pervasive character of digital media essentially changes the way people experience everyday life, we cannot take these experiences for granted. There has recently been a formulation of three tasks for mediatization research; historicity, specificity and measurability, needed to empirically verify mediatization processes across time and space. In this article, we present a tool designed to handle these tasks, by measuring the extent to which people experience that media reach into the deeper layers of daily human life. The tool was tested in an empirical study conducted in Sweden in 2017. The results show that perceived media reliance is played out in relation to three types of basic desires: (1) (re)productive desires, (2) recognition desires, and (3) civic desires, and is socially structured and structuring. We argue this tool, in diachronic analyses, can measure one important aspect of mediatization.

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  • 206.
    Bengtsson, Towe
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Källen, Matilda
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Från granskare till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska journalisters professionella identitet2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: From inspectors to guides: how citizen journalism and participatory culture

    affect the professional identity of Swedish journalists (Swedish title: Från granskare

    till guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenska

    journalisters professionella identitet).

    Number of pages: 44 (48 including enclosures).

    Authors: Towe Bengtsson and Matilda Källén.

    Tutor: Amelie Hössjer.

    Course: Media and Communication Studies C.

    Period: Fall 2011.

    University: Division of Media and Communication, Department of Informatics and

    Media, Uppsala University.

    Purpose/Aim: The goal of this paper was to answer how citizen journalism and

    participatory journalism as well as an increasing range of information today have

    affected the professional identity and professional lives of journalists. In addition to

    this, study how journalists today respond to these changes.

    Material/Method: The study is based on Deuze’s theories about journalistic ideals,

    Jenkins’ theories about convergence culture, and on theories about professionalization

    and de-professionalization based on Nygren, Wiik and Torstendahl’s theories. The

    study is based on eight interviews with professional journalists, four employed

    journalists and four freelance journalists. The results are analysed based on a broad

    theoretical framework.

    Main results: The results of this survey show that the role of the professional

    journalist is extremely complex, with a strong ideological basis that fundamentally

    influences the journalist's view of the profession and of him- or herself. The survey

    shows that the journalist role is changing and how important the identification as a

    journalist still is. Furthermore, the survey shows that the role is being redefined. The

    role consists of two levels, an ideological level and a more practical level. The survey

    shows how these two levels are in harmony, but also on a collision course, and how

    journalists seek to clarify their ideology to distinguish themselves from others, but

    also how they actually adapt the ideals on a more practical level.

    In summary, despite a de-professionalization of the profession, the journalists keep

    the journalistic ideals very high, although they constantly redefine their role, as well

    as the ideals. They see their role as an aid to guide the readers, rather than a traditional

    journalist, although they still cling to a traditional perception of the ideal journalist.

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  • 207.
    Bennich-Björkman, Oscar
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    A comprehensive summary and categorization of physical quantity libraries2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In scientific applications, physical quantities and units of measurement are used regularly. If the inherent incompatibility between these different units is not handled properly it can lead to major, and sometimes catastrophic, problems. Although the risk of a miscalculation is high and the cost equally so, almost no programming languages has support for physical quantities. Instead developers often rely on external libraries to help them spot these mistakes or prevent them all together.

    There are several hundred of these types of libraries, spread across multiple sites and with no simple way to get an overview. No one has summarized what has and has not been achieved so far in the area leading to many developers trying to ‘reinvent the wheel’ instead of building on what has already been done. This shows a clear need for this type of research.

    Employing a systematic approach to look through and analyze all available physical quantity libraries, the search results were condensed into 82 libraries which are presented in this thesis. These are the most comprehensive and well-developed, open-source libraries, chosen from approximately 3700 search results across seven repository hosting sites. In this group, 30 different programming languages are represented. The goal is for the results of this thesis to contribute to a shared foundation on which to build future libraries as well as provide an easy way of spreading knowledge about which libraries exist in the area, thus making it easier for more people to use them.

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    MasterThesis_OscarBennichBjörkman
  • 208.
    Bennich-Björkman, Oscar
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    McKeever, Steve
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    The Next 700 Unit of Measurement Checkers2018In: Proceedings of the 11th ACM SIGPLAN International Conference on Software Language Engineering (SLE '18), New York, NY, USA: Association for Computing Machinery (ACM), 2018, , p. 12p. 121-132Conference paper (Refereed)
    Abstract [en]

    In scientific applications, physical quantities and units of measurement are used regularly. If the inherent incompatibility between these units is not handled properly it can lead to major, sometimes catastrophic, problems. Although the risk of a miscalculation is high and the cost equally so, almost none of the major programming languages has support for physical quantities. Instead, scientific code developers often make their own tools or rely on external libraries to help them spot or prevent these mistakes. We employed a systematic approach to examine and analyse all available physical quantity open-source libraries. Approximately 3700 search results across seven repository hosting sites were condensed into a list of 82 of the most comprehensive and well-developed libraries currently available. In this group, 30 different programming languages are represented. Out of these 82 libraries, 38 have been updated within the last two years. These 38 are summarised in this paper as they are deemed the most relevant. The conclusion we draw from these results is that there is clearly too much diversity, duplicated efforts, and a lack of code sharing and harmonisation which discourages use and adoption.

  • 209.
    Bennich-Björkman, Oscar
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Nyström, Anton
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    The Backup-Plan: En kvantitativ studie om säkerhetskopiering bland studenter på Uppsala universitet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Few people backup their files frequently enough, even though they risk losing important files. Why is this? This paper has through a quantitative survey attempted to elucidate which factors have the biggest impact on this behavior and if there is a correlation between these. The data was collected using a questionnaire which got over 300 answers from students at Uppsala University. The results were analyzed using the theoretical framework “Protection Motivation Theory” (PMT) and was then compared to similar research.

    The results show that laziness and forgetfulness are the two biggest factors that the respondents themselves say have the biggest impact on their behavior. In addition to this the kind of program the student is attending also has an effect. The results show that the assessed probability of losing data and the severity of the problem of losing data have a positive correlation with how often backup is done, where assessed problem has the biggest impact. These results differ from what some of the earlier research has shown, but is in line with what PMT says about this behavior.

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    The Backup-Plan: En kvantitativ studie om säkerhetskopiering bland studenter på Uppsala universitet
  • 210.
    Berander, Moa
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Miller, Hugo
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    "Det är som att elda för kråkorna": En kvalitativ intervjustudie om sportjournalisters syn på en jämställd rapportering2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sports journalism has always been a male territory, both in the editorial office and in the media reporting.  

    This thesis examines how four male, and four female sports journalists look upon sports coverage through a gender equality perspective. The research questions regarded current sport coverage, in a gender equality perspective; why the journalists believe it is that way, what they want to change and what differences could be found between male and female journalists. The study interviewed the journalists and used constant comparative methods to analyse the result through the theories of news valuation, media logic, hierarchy of influences and gender theory.

    It was found that sports journalists consider current sports coverage unequal. The biggest cause is the interest from the readers, which is far larger for men’s sports. One of the most suggested ways to change the coverage is to try and report a bit more about women's sports than consumers request, to grow reader interest. Additionally, management must prioritize women’s sports higher, in order for the coverage to become more equal. One difference identified between the opinions from male and female sports journalists, is that female journalists emphasized the way sports journalists report about women, which the male journalists didn’t. Their biggest concern is instead how to report more about women’s sports and adhere to readers' interests.                                                                           

    This study offers an understanding of which parameters affect, and what can be done for a more gender equal sports coverage, through the perspective of active sports journalists. 

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  • 211.
    Berezovskiy, Nick
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Jonsson, Elin
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Hur påverkas förtroende av webbdesign?: En kvalitativ intervjustudie om hur en hemsidas design kan påverka det förtroende som en person känner för myndigheten bakom den.2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Användningen av internet har ökat exponentiellt sedan skapandet av The World Wide Web vilket har gjort att användare alltmer använder internet för att utföra sina vardagliga ärenden. Detta har då också börjat ställa krav på funktionell och estetisk design av hemsidor för att användare ska känna sig trygga och ska vilja fortsätta använda hemsidorna. I denna studie undersöks kopplingen mellan webbdesign och känslor av förtroende. Vi delar upp förtroende i 3 underkategorier- kompetens, ärlighet, och välvilja. Även design delas upp i tre kategorier - visuell design, innehållsdesign, och strukturell design. För att identifiera kopplingarna mellan dessa 6 underkategorier så utfördes kvalitativa intervjuer med 4 olika användbarhetsexperter där dessa fick undersöka 4 olika myndigheters hemsidor. Den data som har samlats in har analyserats och jämförts för att hitta samband och likheter i vad som ger en känsla av förtroende men även vad som kan förstöra förtroende och dessa resultat används till slut för att besvara hur designkategorierna påverkar förtroende samt vad som gör vissa hemsidor mer förtroendeingivande. Utifrån denna undersökning kan vi se vissa tydliga samband för dessa frågor. Resultatet visar att alla tre designkategorier är mycket viktiga för att ge användare en känsla av förtroende men av olika anledningar. Alla tre designkategorier är dock viktiga för att göra en myndighetshemsida mer förtroendeingivande. Det visar sig också att avsaknaden av bra kvalité hos en av designkategorier kan medföra mycket försämrad förtroende överlag även om om man gör ett bra jobb med de andra designkategorierna. 

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  • 212.
    Berg, Kristofer
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Lovéus, Jonas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Kickstarting a Kickstarter: Kommunikativa komponenter i lyckade & misslyckade crowdfundingkampanjer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor’s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other. Further it is shown that campaigns lacking in visual expressions are running a bigger risk of failure than campaigns using a video and some images. Also a correlation between the amount of rewards and the amount of backers are being shown. The study suggests that texts should include literary topoi deriving to “person”, “item” or “special themes”. A campaign that is moderate and shows signs of preparedness in “Risks & Challenges” are more likely to succeed. Apart from this, the study show a rise in the amount of already developed products being published on Kickstarter.  

    It should be noted that this study is not a checklist for creating a successful campaign on Kickstarter, it is an indication on what differs between a successful and an unsuccessful campaign.

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  • 213.
    Bergdahl, Jacob
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    The AI Revolution: A study on the present and future application and value of AI in the context of ERP systems2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Business leaders around the world are expressing equal amounts of excitement and urgency for implementing artificial intelligence (AI) technologies. Yet the upcoming AI revolution is clouded with uncertainties and misconceptions. In this thesis, the business value and application potential of AI were studied in a context of enterprise resource planning (ERP) systems through a case study at a consultancy firm with small- to midsize clients. Three research questions were posed and answered: how can, or do, organizational processes covered by ERP systems benefit from AI, what AI features do customers typically request when ordering ERP systems, and is AI adopted with the purpose of reducing costs or increasing revenue?

    Using a framework for data analysis, multiple organizational processes covered by ERP systems were explored through interviews with ERP experts. The results indicated that small- and midsize companies were still primarily requesting and working to implement basic, incremental AI with the purpose of reducing costs through automations. Future leaders may instead need to implement AI that fundamentally reinvents their business processes, with the purpose of increasing revenue through augmentations. Overall, while some organizational processes have already been improved with AI solutions, many processes have yet to be AI-powered in the ERP solutions sold by the consultancy firm examined in this study. However, the consultants of the firm express great positivity for the untapped potential of AI, and many further AI solutions are being developed.

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  • 214.
    Bergdahl, Jacob
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Sinabian, Armine
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Big data: En studie om dess affärsnytta samt dess utmaningar och möjligheter, med fokus på detaljhandeln2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Enormous amounts of data is created and stored today, all the while only a small amount of data is being analysed and used. Big data is a term that has circulated for years, however in recent years its meaning have been increased. More enterprises are starting to open their eyes for big data, while few understand how to actually use it. Some even ask themselves: is there a business benefit? With a focus on the retail industry, we examine whether there is a business benefit with using big data, and above all what challenges and opportunities are connected to it. Terms such as business intelligence and analytics are discussed in the relationship to big data. In this qualitative study, three experts from different enterprises; IBM, Knowit and Exor, have been interviewed. The results from the interviews has been connected to the theory from the literature around the subject, and has been compared in the analysis. All identified challenges and opportunities have been listed, and among the conclusions can the ethical and human factors be seen to have a major importance, and that the business benefits can be dependent of an enterprises’ size and market. The essay is written in Swedish.

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  • 215.
    Bergelin, Jakob
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Reuterskiöld, Axel
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Vägen till DevOps: Implementation i praktiken - en fallstudie hos Centrala Studiestödsnämnden2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    IT-utveckling är ett område präglat av ständig förändring, i form av tekniska medel, innovationer och arbetssätt. Precis som all annan form av produktutveckling varierar det tillvägagångssättet vida mellan organisationer, företag och myndigheter. Inom mjukvaruutveckling har förändringen varit lika snabb som uppkomsten och den har gått från sekventiell traditionella utvecklingsmetoder till flexibla agila. Nu sker det återigen ett nytt skifte till ett mer dynamiskt utvecklingssätt, ämnat att sammanföra och i grunden förändra sättet som teams skapar IT-produkter. I det närmaste en ny filosofi - DevOps. DevOps bygger på principen att utvecklingssidan, “Development”, och drift- och förvaltningssidan, “Operations”, går samman för att skapa ett enhetligt team som är gemensamt ansvariga för hela utvecklings- och förvaltningscykeln. Underlaget som möjliggör detta är en kombination av en stark samarbetskultur, god kommunikation och nyskapande tekniska verktyg. Tillvägagångssätten för att implementera ett sådant brett koncept är många, och implementation av nya arbetssätt är en utmaning för alla organisationer som vågar ligga i framkant. Centrala Studiestödsnämnden, CSN, är en sådan organisation, och en myndighet på väg mot DevOps. Det är inte ett okomplicerat arbete för en myndighet som olikt ett privat företag inte arbetar i vinstsyfte och behöver följa andra lagar och förordningar. Denna studie har genom semi-strukturerade intervjuer och en kompletterande litteraturgenomgång utrett hur en organisation kan implementera DevOps och vilka förutsättningar som finns i nuläget. Resultatet pekar på att CSN som organisation har en god utgångspunkt för en lyckad DevOps-miljö, med några nyckelsteg för att fullfölja en fulländad implementation. Dessa inkluderar faktorer som att minska avståndet mellan Development och Operations, möjliggörandet av nödvändiga tekniska verktyg för automatisering, och en förändring i sin utvecklingsstruktur.

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  • 216.
    Bergendal, Taghrid Sara
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    P.S. I love you...and other growth hacking strategies used by disruptive tech start-ups: A case study on the relevance and enactment of growth hacking by Sweden's tech start-ups2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Disruption innovation theory has been the zeitgeist for building globally disruptive tech companies since 1997. One decade later, disruptive tech start-ups are moving away from traditional marketing strategies in favour of growth hacking. There is a seemingly growing consensus by online tech experts, tech entrepreneurs, advisors and investors, that suggests that growth hacking is becoming increasingly important practice for disruption based tech start-ups. Furthermore, Sweden is becoming the Silicon Valley of the Nordics, producing more unicorns per capita than any other country in the world. This case study research is an investigation of the relevance and enactment of growth hacking by disruptive tech start-ups in Sweden. The main objective is to determine whether growth hacking is actually being used and how it is enacted by the start-ups. The goal is to explore how relevant this new term is, if it as popular as suggested in online literature and if so which growth hacks are being used. The study is conducted by carrying out a qualitative case study on five tech start-ups in Sweden: Fidesmo, a smart-chip payment system based on NFC technology that can be implanted into everyday objects such as watches, bracelets and cards, and that allows users to update and add new digital services as well as open doors or pay with a simple tap; TaskRunner, a geo-location based ‘help on demand’ platform that allows people to post ads for help with tasks while nearby task runners can bid to be hired to complete those tasks; Beleco, a unique marketplace for furniture rentals with a modern white-glove approach, that allows people to change or rent, rent-to-own or buy their furniture with the utmost ease; &frankly, a continuous tracking application software that helps create happier and productive workspaces by triggering and measuring engagement and surveys between employees and employers in a non-hierarchical manner; and Wunderino; a Malta-based online casino platform started by Swedish entrepreneurs with the goal of taking the traditional pressures associated with gambling away and replacing it with an element of fun and gaming. Empirical data collection consisted of the interviews and observational study of their innovation on their platform or website. The results were interpreted and contextualized within the disruption innovation theory framework. The results of the study reveal that growth hacking is relevant to disruptive tech start-ups, and is becoming increasingly important to them as their companies develop. Additionally the study reveals that growth hacking occurs organically within these start-up structures, already integrated into their marketing and strategy, without a separate or official definition of the practices. Additionally, growth hacking may have initially been seen as lower cost approach to marketing, however the research reveals that it is not lower cost if there isn’t someone who is highly technical on the founding team. Finally, the results reveal that growth hacking is not fully operationalized or defined as growth hacking to the extent of its popularity online and in popular texts, however it does lay on the horizon as a goal for tech start-ups. 

  • 217.
    Bergens, Simon
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Gotland University, Department of Software Engineering.
    Frykengård, Pontus
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media. Gotland University, Department of Software Engineering.
    Skräppost eller skinka?: En jämförande studie av övervakade maskininlärningsalgoritmer för spam och ham e-mailklassifikation2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Spam messages in the form of e-mail is a growing problem in today's businesses. It is a problem that costs time and resources to counteract. Research into this has been done to produce techniques and tools aimed at addressing the growing number on incoming spam e-mails. The research on different algorithms and their ability to classify e-mail messages needs an update since both tools and spam e-mails have become more advanced. In this study, three different machine learning algorithms have been evaluated based on their ability to correctly classify e-mails as legitimate or spam. These algorithms are naive Bayes, support vector machine and decision tree. The algorithms are tested in an experiment with the Enron spam dataset and are then compared against each other in their performance. The result of the experiment was that support vector machine is the algorithm that correctly classified most of the data points. Even though support vector machine has the largest percentage of correctly classified data points, other algorithms can be useful from a business perspective depending on the task and context.

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  • 218.
    Berggren, Daniel
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Vejbrink Kildal, Hedvig
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Vaccinmotstånd i online communities: En fallstudie om vaccinmotståndares kommunikation på Facebook2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In 2019, the World Health Organization classified vaccine hesitancy as one of the ten biggest threats to global health. Since then, the anti-vaccination movement has expanded, at the same time as the Covid-19 virus has spread around the world. This thesis examines how opinion leaders in an anti-vaccination Facebook group design their communication in order to spread their alternative realities of Covid-19 vaccines. This case study focuses on what a specific anti-vaccination online community’s rhetorical situation looks like, and which rhetorical appeals are being used by the group’s opinion leaders. It has its theoretical starting point in a modified version of Lazarsfeld and Katz’s Two-step flow of communication that was put in relation to Bitzer’s and Aristotle's rhetoric theories. The result shows that the use of logos, ethos and pathos depends on the rhetorical situation. Pathos dominated the opinion leader's Facebook posts as their language was emotionally emphasized and appealed to individuals' feelings. Emotional arguments were seen as an effective approach to receive engagement from the recipients. Logos was the least used appeal and the opinion leaders' arguments rarely involved scientific proof or credible sources. This was considered to be due to the fact that the rhetorical audience consisted of like-minded people who already shared the views of the opinion leader. Therefore, they did not need to be convinced with fact-based arguments. This study was conducted through a netnographic approach and a rhetorical analysis with the aim of helping to fill a knowledge gap that can be helpful as support in preventative measures to reduce vaccine resistance through communication.

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  • 219.
    Berggren, Emelie
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Wallin, Moa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Att leda digitalt - det "nya" ledarskapet: En kvalitativ studie om digitalt ledarskap till följd av coronapandemin2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Due to the covid-19 pandemic, organisations were forced to make a rapid and involuntary transition to teleworking. This shift in labour entails new demands, especially on leaders who are forced to rely on digital tools for communication and leadership. Accordingly, the aim of this study was to investigate experiences of leaders during this period of time, and how leadership is mediated through information and communication technology (ICT). To answer the research question, semi structured interviews were conducted with twelve leaders. The results were primarily analyzed through an affordance lens, combined with a leader-member exchange perspective, which emphasizes the dyadic relationship between leader and follower.

    The results imply that ICT is essential for remote leadership. However, a major issue arises as leaders previously has developed a leadership style that primarily relies on informal communication and following up with employees face-to-face. Although individual characteristics matter in regards to how well and to what extent digital affordances are actualized, digital tools do not manage to create and transmit social affordances to the same extent as the physical environment. Yet, a progress has been made since the start of the pandemic-induced telework, and the use of ICT has increasingly been integrated in the leadership. To fully reach so-called e-leadership, new e-competencies are nevertheless required, where ICT is applied effectively, deliberately and appropriately.

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  • 220.
    Bergh Brorsson, Elsa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    A non-governmental organization’s communication for social change: a qualitative case study of Kvinna till Kvinna2022Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study investigates how the non-governmental women’s rights organization Kvinna till Kvinna structures their external communication to raise public awareness in Sweden of issues important for social change; and in what way strategic communication is used in this process in order to cope with contemporary challenges. A qualitative research approach is applied to create an in-depth understanding of this. Two methods, qualitative content analysis of online gathered material and semi-structured interview, are used to grasp the organization’s work with the external communication. The strategic participatory approach to communication for development and social change functions as the theoretical framework. The results identify the organization’s approach to social change, strategic thinking in the set of goals, communication tactics, communication strategies and use of strategic junctures. Kvinna till Kvinna communicates on the basis of a structured and strategic plan which decides what, when and how to communicate. By repeatedly sharing great amounts of information about women’s rights, development work and development challenges, the communication is characterized by persuasion as well as educational connections. The persuasive character is strengthened through the use of storytelling and celebrities that convey the information. Kvinna till Kvinna to some extent work according to the strategic participatory approach which indicates that the awareness of the public could be increased. It is however primarily strategic rather than participatory elements, that permeate the organization’s communication, which also function as a way to handle contemporary challenges. A strategic communication which takes the external environment into account is concluded to be a tool for counteracting threats by political developments. The study highlights that strategic elements are central for a non-governmental organization in its strive for promoting and achieving social change, but participatory elements can also be understood as valuable in this process. The case of KtK enabled a discussion about the applicability of the theoretical framework and through this, possible developments and additions to the framework were highlighted.

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  • 221.
    Bergholtz, Maria
    et al.
    University of Stockholm.
    Eriksson, Owen
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Towards a Socio-Institutional Ontology for Conceptual Modelling of Information Systems2015In: Advances in Conceptual Modeling: ER 2015 Workshops AHA, CMS, EMoV, MoBID, MORE-BI, MReBA, QMMQ, and SCME, Stockholm, Sweden, October 19-22, 2015, Proceedings / [ed] Jeusfeld, Manfred A., Karlapalem, Kamalakar, Springer International Publishing , 2015, p. 225-235Conference paper (Refereed)
    Abstract [en]

    Most work on ontologies for conceptual modelling is based on the assumption that conceptual models represent a pre-existing reality, which they should faithfully reflect. This paper suggests an ontology for conceptual modelling of institutional domains taking into account also the prescriptive role of conceptual models, thereby supporting the design of information systems. The paper draws on the current ontological discourse in information systems engineering; descriptive vs prescriptive conceptual modelling; socio-materiality in terms of clarifying the relationships be-tween physical and social domains; and ontological differences between (physical) properties and rights. The results of the paper can be used to support conceptual mod-elling in business analysis, in particular requirements elicitation of regulative aspects.

  • 222. Bergholz, Maria
    et al.
    Eriksson, Owen
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.
    Johannesson, Paul
    Towards a Sociomaterial Ontology2013In: Advanced Information Systems Engineering Workshops (pp. 341–348). Springer Berlin Heidelberg. Retrieved from http://link.springer.com, At CAiSE 2013 International Workshops, Valencia, Spain,, Volume: 148 / [ed] X. Franch & P. Soffer, 2013Conference paper (Refereed)
  • 223.
    Berglind, Jonathan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Östlund, Jakob
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Systemvetare och informationssäkerhet: En kvantitativ studie om hur systemvetares kunskap om informationssäkerhet påverkar deras attityd och beteende gällande ämnet2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    With society turning more digitalized, digital crime is reaching higher levels affecting companies and individuals alike. At the same time researchers identify human error and negligence from employees to be the largest reason for companies to being hacked or suffer from cybercrime. At the same time less resources are invested in education within information security compared to expensive firewalls and cyber defenses. The purpose of this thesis is to compare how students at Uppsala University within information systems improve their attitude and behavior towards information security after they have attended at least one course within the subject. This was done by dividing the students into two groups, one (group 1) who had not studied information security and one (group 2) that had. The study used a survey based research method expressed in an online survey. The survey was based on the Knowledge-Attitude- Behavior model which has been used in information security research before with the questionnaire format HAIS-Q. The questionnaire in question was used in this thesis as well, although slightly altered. The result showed that group 2 had better attitude towards information handling as well as a more secure behavior when facing password management. At the same time group 2 achieved a higher mean value in attitude and behavior compared to group 1, although this difference was not statistically significant.

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  • 224.
    Berglund, Emil
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Facklam, Alexander
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Framgång eller förfall?: Utvecklingen, riskerna och potentialen av BYOD2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen undersöker fenomenet Bring Your Own Device (BYOD), dess för- och nackdelar samt hur riskerna BYOD medför kan hanteras. För att uppnå detta har en litteraturstudie genomförts. Denna kompletteras av en enkätstudie på Stockholms Läns Landsting och tre intervjuer på Uppsala Kommun med målet att se hur dessa organisationer hanterar BYOD. Arbetet ger en djup insikt i BYOD olika aspekter och visar även på hur de risker som uppkommer kan hanteras.

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  • 225.
    Berglund Eriksson, Klara
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Wallin, Emma
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Konstruerad legitimitet eller samhällsmedvetenhet?: En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter.2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Constructed legitimacy or social responsibility? A qualitative study of the tour operator TUI’s CSR-communication directed to Swedish consumers (Konstruerad legitimitet eller samhällsmedvetenhet? En kvalitativ studie av charterbolaget TUIs CSR-kommunikation till svenska konsumenter)

    Authors: Emma Wallin and Klara Berglund Eriksson

    Aim: The purpose of this study is to investigate how the tour operator concern TUI work to achieve legitimacy during a period of criticism towards the travel industry, by studying their CSR-communication. This is done by answering following questions:  

    1. Does TUI use CSR-communication as a way to achieve legitimacy?
    2. How does TUI communicate their CSR-commitment in their relationship with Swedish consumers?
    3. Which tendencies of Suchman’s legimicity types can be found in TUI’s CSR-communication?

    Method/Material: To answer the research questions we have analysed material from TUI’s sustainability report of 2018, their press releases from 2018-2019 and content from the page of sustainability at TUI Sweden’s website. The material was collected by document analysis and analysed through a qualitative content analysis. 

    Main Results: Our study indicates that TUI use CSR-communication to achieve legitimacy and maintains two of Suchman’s legimicity types: pragmatic and moral. TUI primarily use one-way communication and the study indicates that there is an economic interest behind their work with achieving legitimacy through their CSR-communication. 

    Number of pages: 50 pages

    Course: Media and Communication studies C

    Department: Department of Informatics and media

    University: Uppsala University

    Period: Spring 2020

    Tutor: Martin Landahl

    Keywords: Public Relations, Corporate Social Responsibility, CSR-communication, Legitimacy, Tourism. 

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  • 226.
    Berglund, Isabelle
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Nygren, Anna
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Vad sägs om vego?2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 227.
    Bergman, Mikael
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    The Exploration of a Uni-Mode Survey: Impact of Verbose Verbal CATI Elements on Survey Comprehension for CAWI Respondents2024Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This research explores what type of verbal/text survey content translates effectively between survey modes within a Computer Assisted Telephone Interview (CATI) and Computer Assisted Web Interview (CAWI) mixed-mode survey project within unified mixed-mode survey design. This phenomenon is researched through the implementation of online probes within an existing CAWI survey project for sections close to an original CATI design. This research provides insights into how respondents understand and conceptualize verbal content within a unified mixed-mode CAWI survey in today’s online survey environment. This research is timely as the penetration of mobile has increased drastically, which may have implications on CAWI/CATI mixed-mode research considering the conflicting best practices for mobile CAWI survey design and CATI survey design. The results show that respondents do not engage with introductory pages enough to reliably recall their information, even when significantly shortened and simplified. Additionally, respondents are sensitive to high amounts of text and topics within survey question spaces. This means that some aspects of CATI survey design do not translate to CAWI and may even be cause for data quality concerns. These findings highlight some key issues faced by researchers and practitioners, provide some guidance on how design choices may impact results, and presents rich opportunities for future research.

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  • 228.
    Bergmark, Rasmus
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Backman, David
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Profilering i offentliga sektorn: En studie i varför statliga förvaltningsmyndigheter bedriver profileringsarbeten2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Branding the public sector

    Author: Rasmus Bergmark and David Backman

    Tutor: Magnus Fredriksson

    Purpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.

    Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.

    Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.

    Number of pages: 53

    Course: Media and Communications studies C

    University: Division of Media and Communication, Department of Information sience, Uppsala university

    Period: Fall 2013

    Keywords: Corporate branding, public sector, motives, market communication

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    Profilering i offentliga sektorn
  • 229.
    Bergqvist, Andreas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    When Code Becomes Play: Appropriation in the Programming of Outdoor Play Spaces2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Children get fewer opportunities to create and shape the places they play in due to the urbanization of society. Meanwhile, society has begun expecting them to begin learning to code at earlier ages. As more children play in designed playgrounds, they have fewer chances to build their own treehouses and hideouts. This study attempts to explore how programmable props in playgrounds afford appropriation by children, in an attempt to give them more power over the playgrounds and their play. A set of programmable playground props were designed and developed into a prototype. A prototype consisting of three artefacts shaped like insects, a programming language, and a development environment was designed. The prototype was tested and evaluated by 20 children in the ages eight to ten divided into five groups. The study took place outside close to where the participants normally played. A thematic analysis was done on the observations of the prototype being used and the recorded conversations from group interviews with the participants. The analysis resulted in five themes; control over the prototype, focus on self, focus on supporting others, social hierarchy around the device, and usages of the prototype. The result of the study suggests that programming languages and development tools are not just tools in the appropriation of play spaces, but also structures that can frame play. Through this, the programming becomes part of the play. Additionally, the design process and study generated insights on how you can work with and study programmable playgrounds.

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  • 230.
    Bergstedt, Sophie
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Bäcklin Neijnes, Cajsalisa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Donald Trumps definition av COVID-19 via Twitter: En studie som undersöker hur Donald Trump definierar en pandemi på Twitter.2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine Donald Trump's political communication regarding COVID-19 on Twitter during the time period 01-01-2020 to 30-09-2020. This study is motivated by the importance of analyzing Trump's power of definition regarding the situation surrounding the national crisis caused by COVID-19. The research questions include aspects of identifying frequent problem definitions, who is responsible for various crisis and whether Trump is motivating it, all provided through Trump’s tweets during the time period of the study. 

    The theoretical framework is constructed based on Entman (1993) as well as Matthes and Kohring (2008) to fulfill the purpose of the study and answer the research questions. The method is based on quantitative content analysis with qualitative elements. The method provided the ability to focus on the most frequent themes and topics. The analytical categories that have been used are: problem identification, problem definition, treatment recommendation, distribution of responsibility and whether it is motivated or not. 

    Findings of the most frequent societal crises were: Health crisis, Invisible Enemy-crisis and Information-crisis. Based on these three frames were identified: China is responsible for causing a Health crisis in the USA, China is responsible for causing the Invisible enemy-crisis in the USA and The spreading of disinformation by certain actors is harmful for the USA. With support of previous research of Donald Trump's political communication and usage of Twitter, this study highlights the importance of critically analyzing Trump, belonging to the political elite, how he uses his power to define COVID-19. 

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  • 231.
    Bergström, Johan
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Berg, Ivan
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Mobilapplikationsutveckling för människor med kognitiv funktionsnedsättning2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Många människor lider av kognitiva funktionsnedsättningar. Det kan försämraförmågan att använda teknik och leda till att människor går miste om många verktyg och funktionersom andra tar för givet. Att ta hänsyn till kognitiva funktionsnedsättningar i utvecklingen avmobilapplikationer är utmanande då vissa gränssnitt och funktioner kan upplevas som för kompliceradeeller ostrukturerade. I denna uppsats presenteras designmönster som kan bidra till en inkluderandedesign enligt konceptet Design för alla. Design för alla innebär design som möjliggör användande föralla människor. Designmönstren har nåtts genom kvalitativ metod. Intervjuer med sakkunniga inomkognitiva funktionsnedsättningar och tekniska hjälpmedel har varit den huvudsakligadatainsamlingsmetodiken.

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    Inkluderande mobilapplikationsdesign för människor med kognitiv funktionsnedsättning
  • 232.
    Bergström, Melisa
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    A COMPARATIVE STUDY ON HOW THE WORLD WILDLIFE FUND ADAPTED ITS 2014 ENVIRONMENTAL COMMUNICATION CAMPAIGN EARTH HOUR IN SWEDEN AND TURKEY2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Climate change is a serious problem that threatens our planet and all its inhabitants. The World WildlifeFund puts a great deal of effort to minimize the devastating effects and prevent the frighteningconsequences that the humanity will inevitably face if we do not alter our approach. Addressing this issue,the Earth Hour campaign is the organization’s most important campaign supporting the green movementagainst climate change. The campaign was a success from day one in 2007 in Sydney and quickly spreadaround the world achieving global recognition. The campaign managed to create awareness and bring thepublic's attention to the subject. For example, climate change gained great news value in the mass mediaand through social media, it became greater. Various methods were employed for the promotion of thecampaign. In Turkey, celebrity endorsement proved successful in raising awareness and conveying theWWF's message. Sweden took a different path to address the global warming problem and contactedpoliticians directly. In the current study, the Earth Hour 2014 communication campaigns in Sweden andTurkey were analysed and compared. Data for the study were collected through interviews withrepresentatives of WWF in Sweden and Turkey. With its findings, the study provides valuable insightsinto the similarities and differences between two campaigns. It is noteworthy to see how a globalorganization conducts its "Earth Hour" communication campaign differently in two culturally separatecountries to address the same problem.

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  • 233.
    Bergvall, Gustav
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    "Att avgå frivilligt, helt ofrivilligt": Mediedrev eller granskande journalistik?2012Student paper other, 10 credits / 15 HE creditsStudent thesis
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    VT 12 C Bergvall Gustav - "Att avgå frivilligt, helt ofrivilligt"
  • 234.
    Bergwik, Stina
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Samuelsson, Emilia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Användaracceptans inom e-hälsa: En sambandsstudie om acceptansen av 1177 Vårdguiden hos dess användare med utgångspunkt i UTAUT2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vårdbehovet i Sverige ökar vilket utmanar hälso- och sjukvården. Ett sätt att möta vårdbehovet tros vara med hjälp av digitala verktyg, men för att digitala lösningar ska bli framgångsrika krävs att lösningen accepteras av dess potentiella användare. Studiens övergripande syfte var att undersöka användaracceptans av e-tjänsten 1177 Vårdguiden med hjälp av det teoretiska ramverket Unified Theory of Use and Acceptance of Technology. De faktorer som undersöktes var intentionen att använda och faktisk användning av 1177 Vårdguiden i relation till de teoretiska koncepten förväntad prestation, förväntad ansträngning, underlättande faktorer och tillit. Data insamlades med hjälp av en enkät (N = 81) och undersöktes med hjälp av korrelations- och logistisk regressionsanalys. Resultatet från korrelationsanalysen visade signifikanta positiva samband mellan intentionen att använda 1177 Vårdguiden och förväntad prestation samt förväntad ansträngning. Signifikanta positiva samband uppmättes även mellan faktisk användning av 1177 Vårdguiden och intentionen att använda 1177 Vårdguiden samt underlättande faktorer. Regressionsanalysen visade att intentionen att använda 1177 Vårdguiden var en viktigprediktor för faktisk användning av 1177 Vårdguiden. Inga samband upptäcktes mellan tillit och intentionen att använda 1177 Vårdguiden.

  • 235.
    Berkeley, Evelyn
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Westtorp, Micaela
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    “Du kan rädda världen, bara gå till affären”: En fallstudie om Returpacks målinriktade kommunikationskampanj och mottagarnas uppfattningar av denna2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 236.
    Bernsdorff Wallstedt, Simon
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Art to Genre through Deep Learning: A Comparative Analysis of ResNet and EfficientNet for Album Cover Image-Based Music Classification2024Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Musical genres enable listeners to differentiate between diverse styles and forms of music, serving as a practical tool to organize and categorize artists, albums, and songs. Album covers, featuring graphic depictions that reflect the vibe and tone of the music, serve as a visual intermediary between the artist and the audience. While numerous machine learning techniques leverage textual, visual, and audio information in a multi-modal approach to categorize music, the sole focus on visual aspects, specifically album cover images, and their correlation with musical genres has been less explored. The question guides this research: How do EfficientNet and ResNet compare in their ability to accurately classify album cover images into specific genres based solely on visual features?

    Two state-of-the-art convolutional neural networks, ResNet and EfficientNet, are employed to classify a newly created dataset (the EquiGen dataset) of 60,000 album cover images into 15 distinct genres. The dataset was divided into 70% for training, 15% for validation, and 15% for testing.The findings reveal that both ResNet and EfficientNet achieve better-than-random classification accuracy, indicating that visual features alone can be informative for genre classification. Some genres performed much better than others, namely Metal, New Age and Rap. EfficientNet demonstrated slightly superior performance compared to ResNet, with higher accuracy, precision, recall, and F1 scores. However, both models exhibited challenges in generalizing well-to-unseen data and showed signs of overfitting.This study contributes to the interdisciplinary research on Music Genre Categorization (MGC), machine learning, and music.

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  • 237.
    Berntsson, Martin
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Hedman, Niclas
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Effektiv Dokumenthantering2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Alot of money is invested in information systems today. The goal with these investments is usually to make business critical process mer efficient to save money. But the management of internal documents, which can be viewed as the organisations memory with instructions regarding how to do certain tasks or how employees should handle difficult situations is something that hasent recieved enough attention in relation to its value. This studie has examined document management in a municipal organisation to see how it works and how it can be improved. During the studie we have seen that there is room for improvement of document management which can save time and thereby money for organisations today.

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    Effektiv_Dokumenthantering
  • 238.
    Berrios, Andromeda
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Kind, Tuva
    Kulturell polarisering och politiskt färgade medier: En jämförande studie av mediekonsumenters kulturella kapital och tidningars organisationsidentitet2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish political landscape has become more polarized with questions regarding multiculturalism, identity and globalization. The same polarization is reflected in the way media and news outlets report on current events. This polarization can, in turn, have an effect on individuals and their decision-making process when looking for a news outlet that reflects their unique political views. But is it possible that aspects such as cultural capital also affect each individual's decisions and are news outlets deliberately using aspects of cultural capital to attract a certain demographic? Using a qualitative method this case study aims to research if readers of two politically opposing Swedish magazines share the same cultural capital or if the readers differ both in political views and life experiences. Eight interviews were conducted with readers of the two magazines to answer the question at issue. Although the study does not aim to prove a hypothesis or create generalizable material, the major findings of this explorative study show that the readers share a lot of cultural capital. In regards to organizational identity, readers of the left-leaning magazine primarily identify with their organization, but no readers seem to regard their relationship with the magazine as affiliation. The study’s result cannot be deemed representative or theory-forming, but instead aims to inspire further research in the field and show the relevance of cultural capital in modern society.

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  • 239.
    Bertran, Ferran Altarriba
    et al.
    UC Santa Cruz, Santa Cruz, CA 95060 USA.
    Duval, Jared
    UC Santa Cruz, Santa Cruz, CA 95060 USA.
    Isbister, Katherine
    UC Santa Cruz, Santa Cruz, CA 95060 USA.
    Panella, Oscar Garcia
    Univ Barcelona, ENTI, Barcelona, Spain.
    Wilde, Danielle
    Univ Southern Denmark, Kolding, Denmark.
    Badal Leon, Laia
    Fundacio Alicia, Sant Fruitos De Bages, Spain.
    Márquez Segura, Elena
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Chasing Play Potentials in Food Culture to Inspire Technology Design2019In: CHI PLAY'19: Extended Abstracts Of The Annual Symposium On Computer-Human Interaction In Play, Association for Computing Machinery (ACM), 2019, p. 829-834Conference paper (Refereed)
    Abstract [en]

    We propose a Situated Play Design (SPD) workshop aimed at exploring how culture and traditions can guide playful design. Using food as an accessible starting point, we invite scholars from diverse communities to share, analyze, and make creative use of playful traditions, and prototype new and interesting eating experiences. Through hands-on engagement with traditions, play and technology, we will discuss strategies to make designerly use of forms of play that are embedded in culture. The outcomes of the workshop will be twofold: First, in response to recent calls for increasingly situated and emergent play design methods, we explore strategies to chase culturally-grounded play. Second, we produce an annotated portfolio of "play potentials" to inspire the design of future food-related technologies. The workshop will contribute to enriching the set of tools available for designers interested in play and technologies for everyday-use, in and beyond the food domain.

  • 240.
    Bertran, Ferran Altarriba
    et al.
    Univ Calif Santa Cruz, Social Emot Technol Lab, Santa Cruz, CA 95064 USA..
    Kim, Soomin
    Seoul Natl Univ, Dept Commun, Seoul, South Korea..
    Chang, Minsuk
    Korea Adv Inst Sci & Technol, Sch Comp, Naver AI Lab, Seoul, South Korea..
    Dagan, Ella
    Univ Calif Santa Cruz, Social Emot Technol Lab, Santa Cruz, CA 95064 USA..
    Duval, Jared
    Univ Calif Santa Cruz, Social Emot Technol Lab, Santa Cruz, CA 95064 USA..
    Isbister, Katherine
    Univ Calif Santa Cruz, Social Emot Technol Lab, Santa Cruz, CA 95064 USA..
    Turmo Vidal, Laia
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    Social Media as a Design and Research Site in HCI: Mapping Out Opportunities and Envisioning Future Uses2021In: Extended abstracts of the 2021 CHI conference on human factors in computing systems  (CHI'21), Association for Computing Machinery (ACM) Association for Computing Machinery (ACM), 2021Conference paper (Refereed)
    Abstract [en]

    In this workshop, we will explore the emergent methodological space of social media based HCI design and research. We will gather scholars and practitioners from different areas within HCI to discuss how social media platforms might support their practice. Through short presentations, open discussions, and design-led activities, we will examine the affordances of existing social media platforms and speculate future developments in this methodological space. The outcome of the workshop will be an interactive data visualization of existing social media platforms, their main characteristics, and their affordances for HCI design and research. Overall, we will begin to characterize the methodological space of social media based HCI design and research, setting the foundation for future developments in this space.

  • 241.
    Bertran, Ferran Altarriba
    et al.
    UC Santa Cruz, Santa Cruz, CA 95064 USA..
    Márquez Segura, Elena
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    Duval, Jared
    UC Santa Cruz, Santa Cruz, CA 95064 USA..
    Isbister, Katherine
    UC Santa Cruz, Santa Cruz, CA 95064 USA..
    Chasing Play Potentials: Towards an Increasingly Situated and Emergent Approach to Everyday Play Design2019In: DIS '19: Proceedings of the 2019 on Designing Interactive Systems Conference, Association for Computing Machinery (ACM) , 2019, p. 1265-1277Conference paper (Refereed)
    Abstract [en]

    User involvement is well established in game and play design. But in a time when play design is becoming relevant in domains beyond pure entertainment, and play blends into everyday activity in diverse ways, we need to revisit old, and develop new, user involvement methods. Using a situated perspective and Research through Design, we present Situated Play Design (SPD), a novel approach for the design of playful interventions aimed at open-ended, everyday activities that are non-entertainment based. Like user-centered game and play design methods, our contribution leverages user engagement; like Participatory Design methods, our method acknowledges the co-creating role of end users. SPD extends those approaches by focusing on uncovering existing manifestations of contextual playful engagement and using them as design material. Through two case studies, we illustrate our approach and the design value of using existing and emergent playful interactions of users in context as inspirations for future designs. This allows us to provide actionable strategies to design for in-context playful engagement.

  • 242.
    Bertran, Ferran Altarriba
    et al.
    UC Santa Cruz, Santa Cruz, CA 95064 USA..
    Márquez Segura, Elena
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    Isbister, Katherine
    UC Santa Cruz, Santa Cruz, CA 95064 USA..
    Technology for Situated and Emergent Play: A Bridging Concept and Design Agenda2020In: Proceedings Of The 2020 Chi Conference On Human Factors In Computing Systems (CHI'20), Association for Computing Machinery (ACM) , 2020, article id 730Conference paper (Refereed)
    Abstract [en]

    Despite the capacity of play to spontaneously emerge in our daily life, the scope of application of play design in HCI is generally narrower, specifically targeting areas of pure leisure, or wholly utilitarian and productive play. Here we focus on the value of play design to respond to and support our natural gravitation towards emergent play that helps to meet our social and emotional needs. We present a bridging concept: Technology for Situated and Emergent Play, i.e. technology design that supports playful engagement that emerges interwoven with our everyday activities outside leisure, and that enriches these activities with socio-emotional value. Our intermediate-level contribution has value as a synthesis piece: it weaves together theories of play and play design and bridges them with concrete design examples. As a bridging concept, it contributes: i) theoretical grounding; ii) inspiring design exemplars that illustrate the theory and foreground its value; and iii) design articulations in the form of valuable experiential qualities and design features. Our work can help to focus design agendas for playful technology and inspire future designs in this space.

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  • 243.
    Bertzell, Christoffer
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    Major vs. Independent: en undersökning om hur skivbolagsrepresentationen ser ut i svensk dagspress2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim for this study of Swedish daily press is to see how the musical reporting is structured for the newspapers I have chosen to analyse. My main purpose is to investigate how the newspapers reporting are distributed between artists who belong to either a major record company or an independent record company. With this research I want to find out if there are any economic backgrounds to the content and if the reporting is equal to the market production.

    Method/Material: For this study I have studied, by quantitative research, every piece of musical reporting in seven daily newspapers for two weeks. Through thorough research I have determined the belonging of every article’s record company. I have compared the newspapers with each other to see how the reporting differs. I have also collected information concerning the economic aspects of the music business to investigate if the reporting is equal to the market production.

    Main results:

    - The representation of major and independent record companies in Swedish press is distributed as the following: 60 % Major and 40 % Independent.

    - The national press and regional press both show a distorted picture of the record company representation while the evening press and free press show a more truthful representation according to the market share holdings.

    - There are signs of a scope economic structure in Bonnier which cannot be fully verified.

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    FULLTEXT01
  • 244.
    Best, Laura
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Russian and Eurasian Studies. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Courting Risk: A Prospect Theory Analysis of Putin’s Decision to Invade Ukraine2023Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    On February 24, 2022, Russia launched a full-scale invasion into Ukraine under orders of Vladimir Putin. The invasion subsequently inspired a debate on the rationality behind this decision. The existing academic debate into the decision behind the invasion has identified both external and internal factors which can explain why this specific action may have been taken but has omitted a nuanced answer on clarifying the extent of Putin’s military actions. Prospect theory dictates that people under conditions of risk are more likely to be risk acceptant if they have experienced the context leading up to the decision to be one in which they have experienced losses. This thesis aims to explore how prospect theory can contribute to an understanding of Putin’s decision to invade Ukraine by employing a congruence analysis case-study approach. It concludes that the principles of prospect theory provide a substantiated explanation as to why Putin chose a full-scale invasion into Ukraine, demonstrating that Putin found himself in a domain of losses and opted for the option with the highest outcome uncertainty. Moreover, prospect theory also adds nuance to the existing academic debate by defining rationality as a scale with intervening factors, demonstrating that Putin’s decision-making rationality may have been impacted by his framing of losses.

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    CourtingRisk_LBABest
  • 245.
    Betzeki, Christina
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    PropTech: Exploring the prerequisites to advance the digital innovation of real estate listings2020Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    With an increasing population and decreasing housing supply, students in large cities get entangled in a societal crisis. Concurrently, the intermediary rental websites are scattered and insufficient. An emerging technology; PropTech is in the nascent phase, aiming to streamline the rental process by assisting target users. Through an exploratory approach, this study thoroughly investigated the sequences which prospective tenants encounter during the rental process. Simultaneously, their challenges and needs got examined. The data collection consisted of a landscape analysis, and semi-structured interviews combined with a focus group. The identified sequences which need to be incorporated into a rental PropTech platform are (1) Finding the listings, (2) Filtering the listings, (3) Contact with landlord, (4) Viewing the property, (5) Closing a deal, (6) Moving in, and (7) Post moving feedback. Throughout such a platform, it is essential to implement functions that support transparency, reliability, privacy, and feedback.

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    PropTech:Exploring the prerequisites to advance the digital innovation of real estate listings
  • 246.
    Bi, Bo
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Navigating Context Collapse: How Do Chinese Journalists Engage in Weibo Practices2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
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  • 247.
    Bi, Chun
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
    The Cultural Characteristics in China's Official Online Tourism Advertisements2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors are usually conveyed. In this thesis, the main intention was to describe the cultural factors reflected in advertising and discover the role that Chinese cultural identity plays in China’s official Internet tourism advertisements to overseas markets using a theoretical framework of diverse cultural issues. The objects of this study are the official tourism advertisements from China National Tourist Office’s (CNTO) websites.

    The author researched Chinese cultural characteristics and tried to connect them with the expressional tendencies in tourism advertisements. Using a quantitative content analysis method, the most frequent cultural symbol in advertising was discovered as the basis and general image of the online tourism advertisements. Then the author discussed the external manifestations of cultural factors in tourism advertising in detail and analysed the internal cultural values behind them using the qualitative discourse analysis method. The main conclusions of this study indicated that the most representative cultural characteristic of Chinese culture in tourism advertising is a high-context cultural feature; in addition, at present traditional ideology in Chinese society, such as Confucianism and Taoism, was still being conveyed in tourism advertising. In general, Chinese cultural traditions influenced tourism advertising expressions, both in external manifestations and internal connotations.

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  • 248.
    Biehl, Marten
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.
    Sketching Movement-based Interactions: Defining Guidelines for Tool Support in Interdisciplinary Teams2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In the fields of Human-Computer Interaction and Interaction Design there is an increased interest in designing for leisure and fun in contrast to an understanding of technology primarily as part of the workplace. Along with this, the relevance of experiential aspects of design is heightened compared to usability in terms of effectiveness, efficiency and satisfaction. At the same time, this created an interest in the relationship between the human body and technology use in research and industry.

    The starting point for this thesis is the perceived difficulty to combine exploration and technology in early stages of the design process without becoming technology-focused. Instead of picking a technology early in the process and therefore letting the design process be shaped by it, this thesis advocates introducing technology in a way that designers can explore different technologies similar to sketching with different materials.

    This thesis aims to identify the needs of designers in inter- disciplinary teams when designing with movement-based interactions. This is done by first summarizing important aspects of sketching from the literature. Secondly, the tools that are currently available are reviewed. Finally, an observational study of a design situation is conducted to complete this investigation.

    The main outcome of this thesis is a set of guidelines for designing a sketching tool for movement-based interactions in interdisciplinary teams. The most important are low transaction costs, overview over sketches, integration into the existing ecosystem, optimization for the team setting and clear articulation of material qualities. 

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    Biehl-SketchingMovementbasedIx.pdf
  • 249.
    Biese, Rebecca
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    Österwall, Gabriél
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    “Cross Your Fingers and Hope You Don’t Get Hacked”: A Qualitative Study on The Psychological Factors Behind Non-Compliance with Cybersecurity Recommendations2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Cybersecurity is one of the most important issues in today’s digitalized society, with new technology and security policies constantly being developed. However, one of the largest challenges threatening cybersecurity is the human factor — an aspect that is often overlooked in cybersecurity research and development. Research shows a dissonance between security awareness and level of concern and security behaviours, finding that people are likely to disregard security recommendations and circumvent security measures at the expense of their own online safety. Prominent psychological theories on the topic largely examine the issue from a cognitive, affective, or behavioural perspective, while neglecting to consider a more integrative explanation. An exploratory qualitative study was conducted through interviews with students at Uppsala University in order to identify and analyse underlying psychological phenomena influencing and guiding user behaviours, perspectives and attitudes from a multi-dimensional angle. Three main themes were identified: resignation, naivety, and convenience. Analysis of these themes in relation to existing theories suggests a significant impact on security behaviour and attitudes, through complex mechanisms of interaction and contradiction.

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  • 250.
    Bijia, Zhang
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
    A Comparative Study of Emergency Coverage on People's Daily Newspaper and Its Sina Weibo account - In the case of the "TianjinExplosion"2017Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    AbstractIn current society, social media play an increasingly important issue role. When Emergencies Occur, They exert great influence on the society, as well as on the traditional media. This research AIMS at Contributing to a more comprehensive understanding of the differences between the traditional mass media and the social media Regarding the news coverage of social emergencies, in particular, the Chinese environment. The objects of this research are the People's Daily Newspaper -the most influential newspaper in China and its Sina Weibo account - @ People's Daily. I chose Sina Weibo as one of the media platforms of ice Because of it is the most popular microblogging portal in China and has great influence among Chinese people. In this thesis, crisis communication is used as the theoretical framework. Content analysis is used as the method to analyze the Collected Data. A specific event- "Tianjin Explosion" has been chosen to conduct the research. The result of the research indicates thatthere are some similarities and differences of the emergency coverage on the People's Daily Newspaper and @ People's Daily. Both media platforms focus on the crisis-stage and paid attention to the dissemination of the information about the emergency itself. However, the People's Daily Newspaper has stronger government control than @ People's Daily, and mostly speaking for the government, did not show much attention to the AFFECTED people and Their Families, Whereas posts on Sina Weibo are more sympathetic and there are more critical posts on @ People's Daily. Another difference Is that news on @ People's Daily is timelier than the People's Daily Newspaper. Furthermore, this thesis Also Provides some suggestions about how the media Should be improved in covering social emergencies in the future.Keywords: People's Daily, traditional media, social media, social emergency.

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