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  • 151.
    Anund, Nathalie
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Severin, Adam
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Zalewski, Martin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Like us on Facebook!: A qualitative study about online communication on Facebook2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. Social networks present a completely different way for consumers and companies to interact with each other, compared to traditional communication, and create an incredible challenge for corporations. The hard task that companies have to face is how to engage their consumers through interaction, participation, entertainment and innovative creativity. The pursuit of consumer engagement plays a key role in coping with the ongoing changes in social life as well as in consumer behavior.

    The purpose of this thesis is to investigate how companies engage customers through online communication at Facebook. In order to fulfill the purpose the authors chose to conduct observations of six Swedish companies active on Facebook; Marabou, Nelly.com, McDonald’s Sweden, Liseberg, ICA and Fotografiska.

    The research showed that companies use integrated marketing communication as a tool to involve and engage customers on Facebook. The results imply that there are key factors that characterized the observed companies’ Facebook communication. Frequent updates, clear information, visualized messages and customer involvement were vital in creating customer engagement and indicate how communication on Facebook is carried out by companies.

  • 152.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Flexicurity, Swedish-style, against the crisis: What impact on inequality?2011In: Inequalities in the world of work: the effects of the crisis / [ed] Daniel Vaughan-Whitehead, Geneva: International Labour Office ILO , 2011, p. 449-481Chapter in book (Other academic)
  • 153.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    From one crisis to another: the Swedish model in turbulent times revisited2012In: A triumph of failed ideas European models of capitalism in the crisis / [ed] Steffen Lehndorff, ETUI , 2012, p. 27-40Chapter in book (Other academic)
  • 154.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Les années 1990 où la fin du modèle suédois,1993In: Emploi nouvelles donnes / [ed] Gazier Bernard, Paris: Economica, 1993Chapter in book (Refereed)
  • 155.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Negotiated flexibility in Sweden: A more egalitarian  response to the crisis?2011In: Work inegalities in the crisi: Evidence from Europe / [ed] Daniel Vaughan-Whitehead, Edward Elgar Publishing, 2011, p. 445-476Chapter in book (Refereed)
    Abstract [en]

    This chapter provides an in-depth overview of the effects of the global financial crisis on inequalities in the world of work in sweden . It examines these inequalities multidimensionally, looking at employment, wages and incomes, working conditions, and social dialogue, and investigates whether the crisis may halt the progress made in Sweden  toward better quality jobs and working conditions. The cahpter k includes assessments of national trends and analysysis odf swedish  case studies on individual enterprises or sectors as well as policy solutions adopted at the national and local levels.

  • 156.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Towards an active and integrated lifecourse policy: the Swedish experience2010In: The welfare State and Life Transition: A European  Perspective / [ed] Anxo D., Bosch G and Rubery J, Cheltenham: Edward Elgar Publishing, 2010, p. 104-127Chapter in book (Refereed)
  • 157.
    Anxo, Dominique
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Von einer Krise zur nächsten: Das schwedische Modell in turbulenten Zeiten2012In: Ein Triumph gescheiterter Ideen: Warum Europa tief in der Krise steckt. Zehn Länder-Fallstudien / [ed] Steffen Lehndorff, VSA Verlag , 2012, p. 36-50Chapter in book (Other academic)
  • 158.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Bosch, Gerhard
    Duisburg-Essen University.
    Rubery, Jill
    Manchester Business School.
    Shaping the life course: a  European Perspective2010In: The welfare State and Life Transitions: a European  Perspective / [ed] Anxo D., Bosch G., and J. Rubery, Cheltenham: Edward Elgar Publishing, 2010, p. 1-77Chapter in book (Refereed)
  • 159.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Bosch, GerhardDuisburg-Essen.Rubery, Jill
    The welfare State and Life Transitions: A European  Perspective.2010Collection (editor) (Refereed)
    Abstract [en]

    The Welfare State and Life Transitions uses the lens of key life stages to highlight changes in these transitions and in available resources for citizen support within nine European welfare states.This timely book reveals that new life courses are found to require more, and not less welfare support, but only Sweden has developed an active life course approach and only three more could be considered supportive, in at least some life stages. For the remainder, policies were at best limited or, in Italy's case, passive. The contributors reveal that the neglect of changing needs is leading to greater reliance on the family and the labour market, just as these support structures are becoming more unpredictable and more unequal. They argue that alongside these new class inequalities, new forms of inter-generational inequality are also emerging, particularly in pension provision.

  • 160.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ericson, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jolivet, Annie
    Working longer in European countries: underestimated and unexpected effects2012In: International journal of manpower, ISSN 0143-7720, E-ISSN 1758-6577, Vol. 33, no 6, p. 612-628Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to analyse the main evolutions and the current situation of the 50-74 year olds on the labour market in eight European countries (Denmark France, Germany, Italy, The Netherlands, Sweden, Poland and the UK). Design/methodology/approach - Based on a cross-country comparative approach, this overview draws on detailed analysis of the situation of older workers and public policies in each of the selected countries but also on a wide range of available studies and statistics on employment and welfare outcomes. Findings - The eight selected countries display similarities: a u-shaped pattern of employment rates of older workers (55-64 years old) over the last 40 years, with an increase since the mid 1990s, the later exit of higher educated workers and the higher prevalence of non-standard employment contracts among older workers. On the other hand, considerable disparities can be observed regarding the gender gap in employment rate, current employment rates, self-employment and part-time employment among older workers. Social implications - Specific questions will be more acute with the effective postponement of retirement: increasing inequalities between groups of older workers, increasing uncertainty about the age of retirement, the way to keep lower educated workers in their jobs, sustainable working conditions, increasing risks of age discrimination, and impact of care of older relatives. Originality/value - This paper offers a synthetic overview with a special attention paid to the main features of the countries' exit patterns at the end of the working life, the prevailing public policies and the specificity of the different national employment and societal models.

  • 161.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ericson, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jolivet, Annie
    Working longer in European countries: underestimated and unexpected effects2012Report (Other academic)
  • 162.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ericson, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mångs, Andreas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kvinnors företagande – en strategi för att lösa livspusslet?.2011In: Kvinnors företagande – mål eller medel? / [ed] Eva Blomberg, Gun Hedlund och Martin Wottle, Stockholm: SNS förlag, 2011, 1, p. 266-291Chapter in book (Other academic)
  • 163.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Forslind, Rikard
    Stockholms universitet.
    Hassler, John
    Stockholms universitet.
    Krusell, Per
    Stockholms universitet.
    Lindh, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Institutet för framtidsstudier.
    Waldenström, Daniel
    Råd till en finansminister2010Report (Other academic)
  • 164.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hussain, Shakir
    Shukur, Ghazi
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The Demand of Part-time in  European Companies: A Multilevel Modeling Approach2012In: Applied Economics, ISSN 0003-6846, E-ISSN 1466-4283, Vol. 44, no 8, p. 1057-1066Article in journal (Refereed)
    Abstract [en]

    Part-time work is one of the most well-known « atypical » working time arrangements. In contrast to previous studies focusing on the supply side, the originality of our research is to investigate the demand-side of part-time work and to examine how and why companies use part-time work. Based on a large and unique sample of European firms operating in 21 member states, we use a multilevel multinomial modeling in a Bayesian environment. Our results suggest that the variations in the extent of part-time workers at the establishment level is determined more by country-specific features than by industry specific factors.

  • 165.
    Anxo, Dominique
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Mencarini, Letizia
    University of Turin.
    Pailhe, Ariane
    INED Paris.
    Solaz, Annae
    INED Paris.
    Tanturri, Maria Letizia
    University of Padua.
    Gender Differences in Time-Use over the Life Course: a Comparative Analysis of France, Italy, Sweden, and the United States2011In: Feminist Economics, ISSN 1354-5701, E-ISSN 1466-4372, Vol. 17, no 3, p. 159-195Article in journal (Refereed)
    Abstract [en]

    This contribution analyzes how men  and  women in France,  Italy, Sweden, and the  United  States  use  their  time  over  the  life cycle and  the  extent  to  which societal  and  institutional contexts  influence the  gender division  of labor.  Inorder  to test the hypothesis that contextual factors play a crucial role in shaping time allocation,  this study considers countries  that diverge considerably  in terms of  welfare  state  regime,  employment and  paid  working  time  systems, familypolicies, and social norms. Using national  time-use surveys for the late 1990s andearly 2000s and  regression  techniques, the  study not  only finds  large  gender discrepancies in time use in each country at all stages of life but also determinesthat   institutional  contexts,   in  particular  the   design  of  family  policies  and employment regimes, do shape gender roles in different ways, and that Sweden displays the  lowest gender gap in time allocation  across the  life course.

  • 166.
    Apelqvist, Johan
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hellström, Lee
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ledare: Att vara eller inte vara2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Synen på ledarskap har under 1900-talet varierat mellan allt från att en ledare bör ha vissa fysiska egenskaper såsom rätt längd etc. till att idag vara inriktat på hur människor kan utvecklas till ledare genom rätt utbildning.

    Vi har därför genom sju stycken kvalitativa enkäter som skickats ut till ansvariga för ledarskapsutbildningar tagit reda på hur ansvariga för ledarskapsutbildningar idag ser på ledarskap och huruvida vem som helst kan bli ledare. Vi har också studerat vilka personliga egenskaper som är önskvärda hos ledare för att få oss en bild av hur synen på ledarskap ser ut idag. Vårt angreppssätt har varit induktivt då vi haft vår empiri som grund då vi hämtat relevant teori till vår studie.

    I teorikapitlet inleder vi med att beskriva ledarskap och dess omvärldsfaktorer och går sedan in på nya krav som ställs på dagens ledare. Övriga teorier vi använt oss av behandlar egenskapsteorier för att se hur teorin beskriver önskvärda personliga egenskaper och hur synen på ledarskap ser ut idag, situationsbaserat ledarskap och hur integritet är starkt kopplat till ledarskap.

  • 167.
    Arnsvik,, Elin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Milicevic, Marina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kalmarflyg, din lokala prispressare till Stockholm:  En Fallstudie om Kalmarflyg som varumärke2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med uppsatsen är att skapa en djupare förståelse av varumärkesuppbyggande av varumärket Kalmarflyg samt lyfta fram kundernas syn på Kalmarflyg. Våra frågeställningar är:

    -          Vilken identitet har Kalmarflyg?

    -          Vilka egenskaper kan vi identifiera i varumärket Kalmarflyg med hjälp av Kapferers tre varumärkesuppbyggande modeller?

    -          Hur ser kunderna på varumärket Kalmarflyg?

    Metod: Vi har använt oss av en kvalitativ metod och kontrasterat denna med en kvantitativ metod. Den kvalitativa metoden består av två intervjuer medan i den kvantitativa metoden återfinns kundernas röster i from av statistisk säkerställd data från Svenskt Kvalitetsindex (SKI): ”Rapport Sverigeflyg 2009 Privatpersoner”. Från SKI-rapporten har vi använt värdefull data och sammanställt dem i diagram för att belysa kundernas åsikter i olika områden kring varumärket Kalmarflyg. Frågeställningarna för empiriinsamlandet har en grund i teorin samtidigt som vi ville skapa oss en förståelse samt vara pålästa kring vårt valda ämnesområde. Av denna anledning valde vi en deduktiv ansats i uppsatsen. 

    Teori: Teorikapitel är uppdelat utifrån huvudrubriken Varumärkesuppbyggande där vi presenterar och analyserar Kapferers tre varumärkesuppbyggande modeller.

    Empiri och teoretisk analys: Detta kapitel är strukturerat utifrån tre huvudrubriker nämligen Brand kernel, Brand style samt Brand themes, acts and product. Kapitlet basera sig på Kapferers modell ”Identity and Pyramid Models”. Vi har applicerat vår empiri med en teoretisk analys samt egna tolkningar. Vi redovisar våra två intervjuer kvalitativt medan kundernas röster redovisas kvantitativt i from av diagram.

    Slutsatser: Kalmarflyg är ett lokalt flygbolag som vill värna om sina kunder och detta uppskattas av kunderna. Kalmarflygs kunder har överlag en överrensstämmande bild av Kalmarflygs identitet. Personalen är en viktig del i varumärket Kalmarflyg eftersom de ser till att varumärket fortlöper. Relationen till kunderna är essentiell för Kalmarflyg då de agerar på en begränsad marknad. Den bristande faktorn i varumärket som vi har upptäckt är att de bör synliggöra sin miljösatsning ännu mer eftersom kunderna inte har fått någon nämnvärd uppfattning om detta.    

  • 168.
    Aronsson, Fredrik
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Blomberg, Anna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Jönsson, Rikard
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    "Varumärket är ingenting utan personalen": Intern kommunikation av varumärket inom hotellsektorn2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers. This is caused by the fact that part time or seasonal front line employees staff much of the hotels. This creates a possible tension since those delivering the service often are staff with limited brand awareness while at the same time the hotels are dependent of a constant brand delivery to create a sustainable brand image.

    The study has been made through a qualitative approach and as a case study of a representative part of the Swedish hotel industry. We have conducted 7 interviews with various people, all working in management at different hotels. Research findings show that while there is an understanding of the front line staffs part in brand communication, the implementation phase is troublesome. In order for the staff to communicate the hotel brand true to the hotels proposed brand identity there is a need for a symbiotic relationship between the hotels management and the front line staff. A model for this relationship is therefore proposed by us.

  • 169.
    Aronsson, Thomas
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Pettersson, Richard
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Examensarbete i Logistik: Åtgärder för att öka produktiviteten i orderplockningen på Atea Logistics2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Degree project in Logistics – Actions to enhance the productivity in the order picking operations at Atea Logistics

    Subject: Degree project in Logistics, the Business Administration and Economics Programme, 30 credits

    Authors: Thomas Aronsson & Richard Pettersson

    Tutor: Åsa Gustafsson & Roger Stokkedal

    Keywords: Warehouse layout, article placement, ABC-analysis, picking techniques, batch picking, picking routes and route planning.

    Background: Atea Logistics has the expectation that their turnover and sales will rise in the autumn of 2011. Because of the increase in the turnover and sales there is a need to review current warehouse layout, article placement and picking functions.

    Purpose: The purpose of this study is to identify existing warehouse layout, article placement and picking functions and from that information identify appropriate actions to enhance the productivity in the order picking operations at Atea Logistics.

    Methodology: The study has been performed on a specific company by following a detailed line, therefore it is characterized by a case study design.

    Conclusion and result: The conclusion of this thesis is that if the recommended actions are adopted it leads to an increase in productivity. This conclusion leads to a result which means that Atea Logistics can pick 68 order lines per hour instead of 41 order lines per hour, representing an increase of 66 %.

    Suggestions for further research: The authors have identified two main areas that Atea Logistics has a need to review, which is inventory levels and how new articles should be treated.

  • 170.
    Arsenovic, Jasenko
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gjurovski, Kristian
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Creativity in the digital world of Advertising.: A study within the Swedish advertising agencies.2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    AbstractMaster thesis in marketing at the Linnaeus University School of Businessand Economics in Växjö, spring 2012.

    Authors: Kristian Gjurovski & Jasenko Arsenovic

    Examinator & Tutor: Mosad Zineldin

    Title: Creativity in the digital world of Advertising - A study within the Swedishadvertising agencies.

    Purpose: The purpose of this paper will be to examine how the Internet and itspossibilities has affected the creativity in teams for creating advertising andalso to find which are the most vital qualities for the organisation to possesswithin to be able to succeed in the creative work.

    Research question: How has the creativity in Swedish advertising organisationschanged with the intrusion of Internet and what qualities are the most vital tosucceeding with creative advertising with the increased technologicaldevelopment in society through the Internet?

    Methodology: The research that has been conducted in this thesis iscategorized by an inductive reasoning. Information and data that was obtainedwas gained through semi-structured interviews and a survey. Hence, bothqualitative and quantitative research was performed.

    Conclusion: The culture in Sweden is defining the creativity and the hierarchicstructure in the organisations creates a need for structure. The core2competences should stay in the organisations as well as the weak competencesshould be outsourced.

    Suggestion for further research: A deeper insight into the componentscreating creativity could have been done, (individual creativity, group creativity,and organisational theory, with the aspect from the environment) would havegiven an interesting results. Also combining the creative concept in psychologywith creativity in computer science and find the correlation would probably havegiven interesting results.

  • 171.
    Arshad, Babar
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Riaz, Muhammad Tayyeb
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Internationalization of Swedish SMEs in Indian market through joint ventures: How to make the marriage work?2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    India as a fast growing economy provides great business opportunities. It is considered as one of the most attractive emerging markets. Due to globalization, international business expands and international market is continually converting into boundary less environment. These conditions also affect SMEs. The SMEs are traditionally considered as home based industry but their survival is no more possible with local business. Joint venture is a type of entry mode to foreign markets. This thesis is an attempt to investigate how to improve joint venture relationship between foreign Swedish SME and local Indian firms by identifying and investigating the effecting factors. Throughout our study, the experience of case company Amokael remains focal point. Indian government is still imposing restrictions on certain industries in which foreign firms have to establish business through joint venture. Joint ventures of Swedish SMEs with Indian partners on Indian soil are considered to be critical due to the cultural and societal differences.

  • 172.
    Arthurson, Per-Olov
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Bilprovningen: -Nytt läge på en konkurrensutsatt marknad2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 173.
    Arvidsson, Frida
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Olander, Åsa
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Varför efterfrågar småföretag revision?: I ljuset av revisionsreformen2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Revision har länge varit viktigt i samhället och varit lagstadgad sedan 1983 för alla aktiebolag. I och med revisionsreformen i november 2010 har cirka 250 000 små aktiebolag nu möjlighet att välja bort revisorn. Studiens fokus är varför småföretag, till följd av revisionsreformen, fortsätter efterfråga revision, vilken kommer ge många intressanta infallsvinklar i och med att många aktörer i samhället berörs. Ett avskaffande av revisionsplikten kan påverka revisionsmarknaden och revisionsbyråarnas tjänsteutbud. Likaså kan företags intressenter förlora sin trygghet om företag väljer bort revision.

  • 174.
    Arvidsson, Hanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Cronholm, Lisa
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Melander, Matilda
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kärt barn har många namn: Om HR-funktionens många roller2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Inledning:

    Flertalet organisationer har idag kommit att identifiera sina medarbetare som den viktigaste resursen, detta har lett till att allt högre krav ställs på HR-funktioner/personalavdelningar. Att de ska tillfredsställa både medarbetarna och organisationernas behov för att på så vis bidra till att organisationen når framgång. Under de senare åren har många personalavdelningar förändrats till HR-funktioner med mer strategiska inriktningar, övergången har medfört oklarheter kring HR-funktionens roller, vilket i många fall har lett till att HR-funktionens fulla potential inte nyttjas samt att deras arbete begränsas.

    Syfte:

    Att öka kunskapen kring HR-funktionen och dess tillskrivna roller, skapa en medvetenhet och förståelse för de oklarheter som existerar kring dessa. Vi vill synliggöra de effekter och konsekvenser misstolkningar kan generera, vilket i sin tur kan möjliggöra för förbättringar.

    Metod:

    Studien genomförs i form av en fallstudie bland ledning och mellanchefer på ett medelstort företag inom tillverkningsindustrin. Den har en kvalitativ forskningsstrategi med en deduktiv ansats, där datainsamling sker genom kvalitativa intervjuer.

    Resultat:

    Studien har påvisat att det finns olika uppfattningar kring HR- funktionens roller samt att dessa uppfattningar och värderingar skiljer sig åt mellan ledning och mellanchefer. Trots att en del miss- uppfattningar verkar begränsa HR-funktionens egentliga syfte, så har studien visat på att HR-funktionen både efterfrågas och har kapacitet att kunna hantera flera varierade arbetsmoment för att möta olika behov. Studien inspirerade även till en ny roll, Profil- och Kulturbärare. En tydligare profilering av HR-funktionen och vad de faktiskt kan bidra med till organisationen rekommenderas. 

  • 175.
    Arvidsson, Karoline
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Harrisen, Ksenia
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Småföretags överlevnad i Nybro: En fallstudie i Nybro kommun2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Temat till den här uppsatsen uppkom genom att en av författarna är verksam inom det politiska och på ett möte så förelästen representanten för Nybro handel om förhållarna för Nybros småföretag. Ett intresse väcktes för att ta reda på anledningen till problemet och förhållandena i Nybros handel.

    Vår uppsats baseras på en induktiv arbetsmetod vilket innebär att vi har utgått ifrån empirin vid skapandet av uppsatsen. Vi började med att samla in data till temat och att göra en pilotintervju med Inge Ivarsson för att sedan genomföra åtta intervjuer med olika småföretag inom Nybros detaljhandel. Efter att dessa intervjuer med småföretag var genomförda beslutade vi för att ha en återkopplingsintervju med Inge Ivarsson. För att få kommunens perspektiv har vi även intervjuat Jonas Algotsson verksam inom kommunen. Vi har även gjort en mindre enkätundersökning för att kunna koppla den med några tidigare undersökningar.

    Vi valde att ha ett gemensamt kapitel för empiri och referensram för att ge en mer övergripande förståelse för läsaren. Vi arbetar induktivt men presenterar ändå referensramen före empirin, även detta för att underlätta för läsaren. Vi har använt oss av några särskilt utvalda teorier och kommer därför inte att använda alla teorier som finns inom ämnets ram. Till dessa har vi kopplat den empiriska studien i samband med teorierna. Vi har använt oss av två äldre undersökningar som vi har analyserat tillsammans med vår egen enkätundersökning i Nybro. Denna undersökning visar att närheten till Kalmar påverkar handeln i Nybro. Vi har även behandlat olika faktorer som påverkar småföretagen. Dessa är kunder, leverantörer och interna faktorer. Vi har även presenterat nätverkande, hur det ser ut idag och även teorier om olika nätverk. Under nätverkande har vi valt att ta med ett avsnitt om kommunen eftersom den är en viktig del i nätverket.

    I diskussions kapitel har vi diskuterat de viktigaste faktorerna kring småföretagande i Nybro. Vi har tagit upp de viktigaste faktorerna som påverkar handeln i Nybro och det är inre och yttre faktorer som: kunder, leverantörer, ny etableringar, företagets interna förhållanden och målbilden. Vi har även tagit upp nätverkande och hur det kan förändras. Här har vi tagit upp följande aspekter som hur ett nätverk skulle kunna bedrivas och att kommunen måste vara en större bidragande faktor. Vi anser att det behövs en person som kan fungera som centrumledare och samordna alla de viktiga aktiviteter i form av utbildningar, evenemang och samt som kan utveckla förhållandet mellan småföretagen.

    Avslutningsvis har vi kommit fram till att Nybro är i behov av en centrumledare. Vi anser att denna bör finnansieras av Nybro kommun istället för företagarna på grund av den ekonomiska siturationer.

  • 176.
    Arvidsson, Oskar
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johannesson, Emil
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Johansson, Pierre
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Investeringsprocesser i ett divisionaliserat företag: -En fallstudie inom Södra Skogsägarna 2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay studies the capital resource allocation process in the divisionalized company Södra Skogsägarna ekonomisk förening. The study aims to describe and explain the company's capital resource allocation processes and to describe and explain to what extent these processes are standardized. The study analyzes these processes using existing theory on the subject. The study shows that the capital resource allocation process is initiated by the operational levels of the firm and then integrated by the operational levels and the business unit management. Decisions are made at all levels of the company based on the capital expenditure. The study also shows that there are both major similarities and differences between the divisions’ capital resource allocation processes. The similarities are often a result of the company's capital budgeting manual while the differences often due to the different characteristics and environments of the divisions.

  • 177.
    Asfar, Sara
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gezici, Sandra
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Samarbeten mellan modebranschens två olika världar: En varaktig företeelse?2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study has been to examine how collaborations between clothing

    companies and fashion designers can influence their brands. Our ambition has been to

    describe this phenomenon by describing how collaborations can affect and influence

    the clothing companies’ brand identity, image and positioning. Furthermore, we want

    to describe how these collaborations have changed the fashion industry and what the

    future holds for it. We find this topic relevant since collaborations are becoming an

    advantage for companies in a competitive industry that is constantly in change. We

    have used a qualitative approach for this study, in which we have conducted seven

    interviews with different respondents who are related to the fashion industry or with

    knowledge of brand management. We choose this qualitative approach to gain a

    deeper understanding for our studied topic. In the final chapter we present our

    conclusions of this study.

  • 178.
    Ask, Amanda
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Malm, Sophia
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Reagera - det nya planera: En studie om hur SMFs tillväxtstrategier påverkas av marknadsturbulens2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att studera förhållandet mellan företags tilltänkta tillväxtstrategier innan finanskrisen, gentemot hur dessa realiserats under och efter finanskrisens inverkan. Sålunda undersöks i uppsatsen hur marknadsturbulens inverkar på små- och medelstora företags tillväxtstrategier. Vidare har vi valt att använda oss av en kvalitativ ansats och tillämpat en fallstudie som forskningsstrategi för att få en så djup inblick i företagens agerande som möjligt, som kan hjälpa oss att förstå deras beteende.

     

    Den teoretiska referensramen implicerar till huvudsaklig del teori gällande strategi och hur företag kan gå tillväga för att skapa tillväxt, vilket väsentligen belyser tillväxt genom marknadspenetrering, marknadsutveckling, produktutveckling och diversifiering. Vidare redogörs för åtta fallföretag i empiri- och analyskapitlet och hur deras tillväxtstrategier såg ut innan, under samt efter finanskrisen, där vi avslutar med en analytisk sammanställning av kapitlet. I diskussionskapitlet diskuteras de mönster som kunnat tydas utifrån de åtta fallföretagen, där teori integreras med vår inhämtade empiriska data. Här utgår vi från uppsatsens tre delproblem och undersöker samt försöker förstå de bakomliggande anledningarna till de mönster som visats.

     

    Uppsatsens slutsats påvisar att de undersökta små- och medelstora företagen får en individuell påverkan av marknadsturbulens beroende på deras grundförutsättningar och uppfattning av marknaden. Vidare har marknadsturbulensen framkallat strategisk utveckling i företagen utifrån att ha reagerat på kritiska händelser i den externa miljön snarare än genom deras egenplanerade strategi. 

  • 179.
    Aslam, Muhammad Bilal
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Baig, Mirza Nafees
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sahms, Sohail
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    How to establish corporate brand?2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. Thus the overall purpose of this thesis is to investigate that how a company evolved b2b selling can establish corporate brand. So three research questions were addressed:

    1. What are the major components of corporate brand building process?
    2. How to establish corporate brand image with the customer?
    3. How effective corporate communication can enhance the corporate brand?

    To reach the solution, Norden machinery as a case company was also studied. A theoretical framework was synthesized, based upon the different models and theories regarding the corporate brand building. The framework guided the authors through the entire research process.

    Our empirical findings shows a quest in Norden to develop a corporate brand and during the analysis we found that the  in some areas case company is following the components of brand building process that were described in the theoretical framework but there are some areas where the Norden has to improve as well.

    Thus based upon the analysis it is concluded that a company can establish a corporate brand by following the brand building components vision, culture, brand objectives, brand personality, brand essence, creating brand image and corporate communication.

  • 180.
    Aslan, Rodi
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Banisaid, Ehsan
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Förändringsarbetet i organisationer2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vi lever i en värld där förändringar ständigt sker vare sig det gäller individen eller naturen, men även organisationer måste göra förändringar för att anpassa sig efter miljön i sin omgivning. Vi befinner oss i en högteknologisk tid, alltmer företag använder modern teknik för att generera konkurrensfördelar. Vi anser att förändringsprocesser sker olikartat beroende på olika bakomliggande faktorer som vi kommer fram till i uppsatsen.

  • 181.
    Atikomtrirat, Woraphan
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Pongpayaklert, Tanavut
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Managing Diversity in Multinational Organization: Swedish and Thai culture2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    This project proposes is focus on having diversity in workforces of different cultures within theglobalized world that we live in. It is not enough to be perceived as effective in a singleorganization or by one nation. Leaders must look to understand how this can create acompetitive advantage and really should have skills that are perceived as effective by manydifferent people, despite cultural differences.The aim of this research is to have a better knowledge of how a leader can be perceived aseffective in a diverse workforce in Swedish and Thai context. And we also would like to knowthe employees’ expectation toward their future manager.To figure out the employees’ expectation, we conduct a questionnaire which was send to ourrespondents in both Thailand and Sweden. We are choosing currently workforce and futureworkforce of both countries to be our respondents. We also interview manager who have beenworked in multinational company about their experience of working in internationalenvironment.

  • 182.
    Atzmüller, Albin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kamande, Sylvia
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sundblad, Michael
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Factors for maintaining successful business partnerships: A case study of the construction equipment industry2011Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. Using a qualitative research method, we studied the case of TACHI as a player in the construction equipment industry. The purpose of the research was to find factors for maintaining successful business partnerships within this industry and also the role of co- branding in these business partnerships. After analysing the results of our study and reflecting on the theoretical framework, we concluded that operational compatibility, and commitment and trust were considered as the key factors that were most important in making business partnerships work successfully. Interestingly, players in the construction equipment industry do not consider co-branding as a strategy for entering new markets. However, we discovered a new phenomenon, which is informal branding, and we recommend this as a topic for future research.

  • 183.
    Augustesen, Johanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gunnarsson, Annica
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Olsson, Katrin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kunden arbetar för sitt eget bästa!: En studie om kundmedverkan inom charterbranschen2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den moderna resenären har allt mer ansvar i köpprocessen utav sin resa, förr låg det hos researrangören att förse kunderna med information och sköta bokningen, något som kunderna idag kan göra själva genom Internet. Många kunder väljer charter då det är ett bekvämt sätt att resa, researrangören agerar försäkran om ett professionellt bemötande samt att personal finns vid deras sida. Vårt intresse fastnade vid den motsägelsen att kunden tar större ansvar i charterreseprocessen samtidigt som de avstår mer och mer från att paketera sin egen resa.

    Syftet med denna uppsats är att kartlägga och analysera kundens roll som medverkande part inom charterbranschen. I undersökningen har vi haft en kvalitativ forskningsansats och utifrån detta antagit ett abduktivt perspektiv där vi använt oss utav den kvalitativa metoden med semi- strukturerade djupintervjuer. Vi har genomfört sju intervjuer med personer som har anknytning till resebranschen, av dessa har sex skett fysiskt och en via telefon. Vi har sedan analyserat svaren och satt dessa i relation till teorin för att komma fram till vår slutsats.

    Vår främsta slutsats är att charterföretagens bild av kundens medverkan bör ändras. Företagen ser idag endast de uppenbara aktiviterna i form av att kunder checkar in på flygplatsen och liknande händelser. I denna uppsats har vi konstaterat att kunder medverkar i större utsträckning än så, de medverkar hela tiden. Företag vill öka den uppenbara kundmedverkan genom att skapa en situation där kundens aktivitet skapar en effektivitet som inte är möjlig när personal sköter hela processen. I vår slutsats har vi även konstaterat att kundernas primära anledning till att åka på charterresor istället för med reguljärflyg, är tryggheten och säkerheten charterarrangörerna tillför processen.

  • 184.
    Augustesen, Johanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kappelhoff, Janina Alisa
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    When change and communication collide: The necessity of international communication as a reaction to national change2011Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Background: In June 2010, Swedish parliament decided that Swedish academia should compete with quality and introduce tuition fees for foreign students. This means that higher education will remain free of charge for citizens of EU/EEA and that third-country students will have to pay a tuition fee for studying in Sweden.

    Problem discussion: Managing the introduction of tuition fees is a matter of priorities among the various Swedish universities. Depending on the size and budget of the university, the concentration of the change has varied. Linnaeus University is at the moment concentrating on recruiting national students and building their brand within the Swedish boarders, ignoring the consequences that the lack of international students will lead to. We question how the university should be able to maintain an international experience for the student, teachers and researchers unless they choose to invest in international relations and internal marketing to sell their brand.

    Research question: What could Swedish academia do to communicate their quality of education and their brand on an international market in order to attract international students?

    Purpose: The purpose of this thesis is to describe and analyze how Linnaeus University, and other institutions in similar situations, can promote their brand on an international market in order to successfully maintain and communicate the core values of their brand. We also wish to inspire similar organizations to be active and work with the situation rather than approaching change with a wait and see strategy.

    Methodology: We have chosen to make a qualitative research with The Actors perspective. We quickly discovered that this is the ultimate method for us since we are not trying to find any absolute truth, but rather gain knowledge and understanding of how different institutions handle the same situation. To create this understanding, our primary data has been collected through discussions with representatives from various universities and governmental organizations within Sweden.

    Findings: Our findings are based on several factors in relation to the emerging situation out of the introduction of tuition fees. We identified two major issues regarding inactive leadership and absent decisions. We believe that this is based on the paradigm shift in global Academia, from the classical institution to an organization within a competitive market - with students as their customers. We also found a lack of experience within Swedish Academia when it comes to communication internationally in an effective and efficient manner. Both issues show the urgent necessity for Academia to learn how to communicate their brand internationally in order to successfully attract international students.

    Keywords: Communication, Change management, Branding, International marketing, Introduction of Tuition Fees, Swedish Academia

  • 185.
    Augustsson, Åsa
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Fredriksson, Erica
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    "Ta på dem, så du vet hur de känns": En kvantitativ studie som ämnar undersöka stimulans av sinnena vid köp av toalettpapper.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med uppsatsen är att beskriva och analysera huruvida stimulans av sinnen leder till att kunden agerar genom taktilt berörande av en produkt ämnad för hudnära användande. Vi önskar undersöka om kunden reagerar på ett modifierat servicelandskap, samt om kombinationen av doft och möjlighet till taktil beröring leder till förändringar i beteende vid köpbeslut.

    Metod: Arbetet med denna uppsats är baserat på en kvantitativ metod med en deduktiv ansats. Arbetet kretsar kring det experiment, med tillhörande observationer, författarna har utfört vid toalettpappersavdelningen på ICA Maxi Stormarknad i Kalmar. Ur instuderad teori har hypoteser formats, som sedan under experimentet har testats. Följaktligen har ett deduktivt arbetssätt tillämpats under uppsatsskrivandets gång. I uppsatsens analys återger författarna med egna ord sina tankar i en separat diskussion om experimentets resultat samt gjorda observationer.

    Slutsats: Genom stimulans av sinnena syn, känsel och doft, har författarna genom experimentet registrerat kundens förändrade agerande, som vid köp av toalettpapper. Ett antal kunder har noterat experimentets exponeringsrullar och använt sig av taktil beröring. Resultaten visar även att stimulans av sinnen har påverkat den tid kunderna har vistats vid toalettpappershyllan.Sinnesstimulansen har bidragit till att kunden tagit ett aktivare köpbeslut vid toalettpappershyllan, och att experimentet därav bidragit till en starkare köpupplevelse för kunden. Studien visar även att stimulans av sinnen i större utsträckning visat sig effektivt hos kunder med sällskap.

  • 186.
    Avander, Alexander
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Robertsson, Erik
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Batch size policy: A case study of the production site in Hillerstorp 2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract

     

    Master Degree Project. Business Administration and Economics Programme, Linnaeus University, Logistics, 4FE05E, Spring 2011.

    Authors: Alexander Avander and Erik Robertsson

    Supervisor: Peter Berling

     

    Title: Batch size policy Thule Vehicle Solutions - A case study in Hillerstorp

     

    Background: The Company has currently no clear batch size policy and batch sizes are an area that has been recognized with potential earnings within the company. A project to map two flows (a high volume and a low volume) and suggest a new cross functional batch size policy has been initiated.

     

    Purpose: The purpose of this project is to, with the help of a current state map, propose a new cost effective and cross functional batch size policy for the business unit car accessories and compare this to the present batch size policy to show possible earnings.  

     

    Method: This project uses a qualitative approach to show the effect of batch sizes with data supplied from the Thule Sweden AB and researched through the Linnaeus University’s recourses. 

     

    Findings: Thule Vehicle Solutions should be able to remove several inventories that have been caused by a batch size policy where whole pallets are preferred. A batch size policy where one batch size is used to the semi-finished inventory and another size, part of first batch size, from that inventory until the finished-goods inventory has been suggested as a cross functional batch size policy. This suggestion has been tested and in four different versions was found more cost effective than the current policy. Using smaller batch sizes in the suggested batch size policy decreased inventory levels and lead times. However, the current, larger batch size was more optimal as the holding costs are low and the set up costs are high.

     

    Key words: Batch size, batch size costs, cross functional, inventory control, lean management, production flow, supply chain integration, transportation costs, value stream mapping. 

  • 187.
    Avander, Alexander
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Robertsson, Erik
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Muller, Johannes
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hallgren, Emil
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lagerstyrning av reservdelar: En studie av industriföretag i Småland2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Kandidatuppsats i företagsekonomi, Ekonomihögskolan vid Linnéuniversitetet i Växjö, 2FE02E Ämnesfördjupande arbete i logistik, VT 2010

    Handledare: Helena Forslund Examinator:Petra Andersson

    Nyckelord:

    spareparts, logistics, inventory managements, forecast, information flow, communication och warehouse

    Titel:

    Lagerstyrning av reservdelar: En studie av industriföretag i Småland

    Bakgrund:

    Eftermarknadens storlek har vuxit parallellt dess betydelse för företag. Detta talar för att lagerstyrningen av reservdelar blir allt viktigare för den totala prestationen i företag, speciellt med hänsyn till dagens konkurrenssituation.

    Syfte:

    Syftet med studien är att beskriva hur industriföretag arbetar med lagerstyrning av reservdelar. Vidare skall studien identifiera och diskutera de bakomliggande orsakerna till industriföretagens arbetssätt beträffande lagerstyrning av reservdelar. Slutligen skall studien se hur lagerstyrningen av reservdelar i företagen kan förbättras.

    Metod:

    En tvärsnittsstudie har genomförts, byggd på sekundärdata samt empiriska data insamlade genom semistrukturerade intervjuer.

    Teoretiskt ramverk:

    Det teoretiska ramverket baseras på relevant litteratur om lagerstyrning med avseende på prognostisering, lagerdimensionering och informationsflöde, i syfte att förmedla författarna och läsaren de kunskaper som krävs för att bygga vidare på arbetet samt förstå dess kontext.

    Empiri:

    Empirin baseras på intervjuer med Thomas Arvidsson, delägare på Fläktgruppen AB, Gullwei Åkesson, ansvarig för reservdelar på Rottne Industri AB, Bruno Rappner, ansvarig reservdelar på IV Produkter AB, samt Niklas Morstedt & Charlie Gunnarsson, lageransvarig respektive produktionsansvarig på Wexiödisk.

    Slutsats:

    Samtliga företag delade upp sina reservdelar i kritiska och icke-kritiska men de har inga tydliga gränser för denna klassificering. För att förbättra företagens prognoser är en tydlig uppdelning en fördel. Ett förslag som läggs fram är att klassificera reservdelar baserat på efterfrågan.

    Inget företag använder sig utav mer än en prognosmetod. Företagens val utav prognosmetod varierar beroende på prognostiserarens position inom företaget. Företagskulturen identifieras som en större utav flera faktorer vilka påverkar företagens val gällande lagerstyrning. Dessa faktorer kan hindra företagens utveckling utav prognosmetoder.

    Upplevd konkurrenssituation påverkar företagens val av att tillverka mot order eller mot lager. Genom att använda en ABC-analys eller FMECA kan företagen välja ut artiklar som behöver lagerföras och vilka som kan tillverkas mot order för att öka servicenivåer alternativt minska lagernivåer, beroende på behov.

    Förslag till fortsatt forskning:

    Vidare studier kan göras för att ytterligare bygga upp en empirisk grund med ansatsen att kunna generalisera de slutsatser som denna studie berört. Vidare kan det vara intressant att undersöka hur tydliga klassificeringar samt nyttjandet av flera situationsanpassade prognosmetoder kan gynna lagerstyrningen av reservdelar i företag

  • 188.
    Awaritoma, Oghenefejiro
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Performance Management in Lean Production2010Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: Lean production and performance management are very important aspect in the production process because when activities that do not add value to a product are not reduced or eliminated it would amount to waste which would eventually result to unnecessary cost for the organization. Thus it is vital to have the right performance management system in place to control of the organization.

    Objectives: The purpose of this thesis is to first identify the different types of production wastes evident in the production process of the case companies and how these waste have been reduced or eliminated. As the management of performance in lean production is very important, the second objective of this study is find out how these companies are currently managing performance in lean production in comparison with the performance management systems model

    Method: This is a multiple-case study with systematic combining approach as the orientation. Interview and documents are the instruments of data collection. Empirical data from each case has been analyzed based on cross and within case analysis. Construct validity, external validity, and reliability are the basis for scientific credibility of this thesis.

    Conclusions: Not all types of production wastes are evident in all the case companies studied due to one reason or the other. In reducing or eliminating these wastes, they have adopted different lean principles based on their product type. When it comes to managing performance in lean production it is clear that each of the case company adopts almost similar performance management systems although they have adopted different approach.

    Suggestions for future research: It would be interesting to undergo a similar research in the service sector to see if the findings arrived would be the same or if it will lead to contradictory results. Additionally, since the main focus was on performance in within the studied case companies, it would be interesting to see the outcome of how performance management between these companies and their external suppliers would turn out.

  • 189.
    Axelsson, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hellborg, Therese
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Låt oss göra det tillsammans: Hur Medstop kan skapa värde tillsammans med sina kunder2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Let’s do it together – How Medstop can create value with their customers

    Course: 2FE07E, bachelor thesis in marketing, 15 hp

    Authors: Jenny Axelsson, Therese Hellborg

    Tutor: Michaela Sandell

    Examiner: Frederic Bill

     

    Purpose: The purpose of this bachelor thesis is to create an understanding for the opportunities companies have, when they work with co-creation of value as a tool, trough dialog and experiences in the service encounter and through that strengthen the customer’s value and therefore the relationship with them.

    Research question: How can Medstop enhance the value for its customers by working with co-creation of value?

    Methodology: This bachelor thesis is based in a hermeneutic approach and a qualitative analysis is used to analyse the material. The empirical data is collected by three different methods: survey, interviews and observations. The authors made the observations during the visits of three pharmacies, and at the same time surveys were conducted towards the customers. Semi structured interviews were done towards three self-care operators.

    Conclusion: By listening to their customers, Medstop can achieve a better understanding of their customers’ needs and preferences. This knowledge can be used to find the right offers to the customer and therefore give the customer a stronger experience during their visit to the pharmacy.

    Key words: co-creation of value, co-creation dialog, the service encounter, value-in-use, value-in-offering, experience, dialog 

  • 190.
    Axelsson, Jenny
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Remmegård, Nicklas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Makt, beslut och kreativa processer: om byråverksamheten och kunden2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Advertising agencies are often considered as being creative. In this thesis we have examined the conception of agencies as creative. Especially we have taken an interest in how this conception affects the relationship between an agency and its client. This has been examined through the concepts of (creative) decision making, power and, to some extent, the Bourdieuesque concept of field and habitus. We have found that the conception of the creative ad agency have an impact on the relationship between agency and client, especially when we relate it to the concept of creative capital. Also, we have found that the power in the relationship in a formal sense lies at the client, but that the agency has a great deal of indirect power by the ability to choose what they should bring to the customer. There are also important to make a distinction between the formal power and the de facto power. With the latter meaning the power that actually takes place in the relationship, but in formal sense doesn’t really exist.

  • 191.
    Axelsson, Karin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Dragan, Ioana
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Styrelsesammansättningens påverkan på revisorsarvodet2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Introduction:By insight in the company and by monitoring the management, the board has an important function in creating trust in governance of the company. Furthermore, the board reduces the asymmetry of information between the owners and the management, which also is the function of the auditor, by auditing how the board governs the company and the accounting. In case the board does not effectively monitor the management, the auditor has to extend its monitoring, which increases the owners agency costs through the audit fee. The board composition can affect how effectively the board practices the monitoring

    Problem: How is the audit fee affected by the board composition?

    Purpose: The purpose of this study is to explain how the board composition affects the audit fee.

    Method: The study uses a quantitative method, where the data was collected from the annual reports of 112 limited companies listed on the NASDAQ OMX Large and Mid Cap lists on January 2, 2012. Hypotheses were formulated to be able to test, and answer if there is a relationship between the composition of the boards and the fees for the auditors. Relationships, which could contribute to explaining the effect of the board composition on the audit fee.

    Results and conclusions: The results of the study demonstrate that the composition of the board affects the audit fee. This due to the fact that the study showed that companies with a higher proportion of female and foreign board members respectively pay a higher audit fee than comparable companies. One explanation for this is that conflicts may arise in heterogenous boards, leading to that the auditor must increase his level of supervision. The increased supervision in turn leads to higher audit fee. The study also showed that companies, with the CEO as a member on the board, paid a higher audit fee. This since the boards’ monitoring ability decreases when the CEO is a board member. As a result, the auditor needs to enhance its supervision, which results in a higher audit fee. Thus it is the agency theory, which focuses supervision, the theory which best explains how the composition of the board affects the audit fees. This study may contribute by developing the theory of the boards’ and the auditors’ supervision and increase the understanding of how the board composition may affect the audit fee.

  • 192.
    Axelsson, Sanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Björson, Hanna
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Att styra arbetet i rätt riktning: En fallstudie om individuell målstyrning på Siemens Industrial Turbomachinery AB2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Företag kan använda sig av balanserade styrkort för att få ner organisationens övergripande mål i mindre delar. En fördel med det är att de anställda blir mer involverade och motiverade till att göra ett bra arbete. Styrkortet består av flera styrtal som mäter olika prestationer. Sie-mens Industrial Turbomachinery AB, även kallat SIT AB, använder sig av balanserade styrkort och har även ett antal styrtal på individnivå på avdelningen MIP. I dagsläget är inte de styrtalen tillförlitliga och därför fick vi i uppdrag av SIT AB att undersöka hur arbetet med individuella styrtal kan förbättras.

    Syftet med studien är att beskriva hur MIP, en av de strategiska inköpsavdelningarna på SIT AB, arbetar med individuella styrtal idag, identifiera deras problem med individuella styrtal samt att utveckla lösningar till problemen.

    Vi har pratat med anställda på en av SIT AB:s strategiska inköpsavdelningar, fått skriftlig dokumentation tilldelade samt hittat relevanta teorier och det är de källorna som har utgjort grunden för vårt examensarbete. Utifrån det insamlade materialet har vi fått lärdom om att det är viktigt att använda sig av individuella mått för att få ner organisationens strategi i företaget samt att motivera de anställda till att göra ett bra arbete, men att det måste ske på ett bra ar-betssätt för att det inte ska tappa trovärdigheten.

    För att SIT AB ska kunna lösa problemet med att styrtalen inte är rättvisande har vi gett dem tre förslag på lösningar. Lösningarna bör bearbetas för att se hur pass väl de fungerar i verk-samheten och för att göra det möjligt anser vi att de bör tillsätta en grupp som har kunskap om problemet och hur systemet fungerar.

  • 193.
    Axen, Johanna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Dahlin, Julia
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Muhic, Aida
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lika barn leka bäst?: Affärskulturella upplevelser från Bosnien & Hercegovina2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats har i syfte att undersöka och framföra svenska affärsmäns upplevelser av den bosniska affärskulturen. Det vi ville ta reda på var hur svenskar upplevde affärskulturen i landet men även undersöka hur svenskar som är födda i Bosnien och Hercegovina (B&H) upplevde affärskulturen. Vår första huvudfråga är;

    Hur upplever svenska affärsmän den bosniska affärskulturen? Vår andra huvudfråga är; Hur upplever svenska affärsmän som är födda i B&H den bosniska affärskulturen? Vidare har vi valt att undersöka om eventuella affärskulturella skillnader påverkar företagets transaktionskostnader. För att på bästa sätt besvara dessa frågor har vi valt en abduktiv ansats och vidare haft en flerfallstudie som forskningsstrategi. Den teoretiska referensramen i vår studie beskriver internationalisering, institutionell teori, transaktionskostnader samt relationer. I det empiriska kapitlet har vi valt att tillägga ett mindre avsnitt om Sverige och B&Hs historia, politik, ekonomi samt religion och etnicitet i landet. Detta görs för att ge läsaren en bakgrund och större förståelse för ländernas utveckling och kultur idag. Det empiriska kapitlet innehåller även information från fem olika affärsmän som alla har erfarenheter av att göra affärer i B&H. I vår analys diskuterar och kopplar vi samman empirikapitlet med teorikapitlet. I analysen beskriver vi kopplingen mellan ländernas historia, politik och ekonomi samt andra viktiga faktorer som har påverkat kulturen i länderna med institutionell teori. Vidare diskuterar vi relationer och kommunikation samt transaktionskostnader. Slutligen framförs våra slutsatser där vi kommit fram till att institutionerna i Sverige och B&H är väldigt olika vilket har format och påverkat affärskulturen i länderna. Vidare drar vi en slutsats att relationer står i centrum i B&H. Detta leder därför till högre transaktionskostnader än i Sverige. Nyckelord: Bosnien & Hercegovina, internationalisering, affärskultur, institutioner, transaktionskostnader, affärsrelationer.

  • 194.
    Ay, Robert
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Investeringsprocessen: Fallstudie för Alvesta kommun2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 195.
    Azinovic, Tin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Bengtsson, Carl Henrik
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Harrysson, Niklas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Belöningssystem: En fallstudie av Handelsbanken och Swedbank2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    För att nå uppställda mål har organisationer valt att använda sig av belöningssy-stem som motivationsfaktor. Det kan innebära extra ersättningar utöver den fasta lönen som används som ett styrningsverktyg för att skapa ett incitament till den anställde. Bonus räknas som en extra ersättning utöver lönen och speciellt bonus har diskuterats flitigt i media den senaste tiden. Utifrån resonemanget har vi funnit det intressant att göra en uppsats om hur medarbetarna i Handelsbanken och Swedbank påverkas av belöningssystemet för att nå de uppställda målen.

    Syftet med vår uppsats är att beskriva hur belöningssystem påverkar medarbetarna att uppnå målkongruens inom Handelsbanken och Swedbank. 

    För att kunna besvara vårt syfte har vi ansett att en induktiv ansats med kvalitativ fallstudie som vetenskaplig metod är mest lämplig. För att genomföra vår uppsats på ett utför-ligt sätt har mestadels av datainsamlingen utförts med hjälp av kvalitativa intervjuer. 

    De slutsatser som framkommit i uppsatsen är att icke-monetära belöningar utgör en större motivationsfaktor än monetära belöningar i eftersträvandet av målkongruens. En kom-bination av icke-monetära belöningar samt arbetsförhållanden och arbetsuppgifter utgör grun-den för att organisation och medarbetare ska sträva mot samma mål.

  • 196.
    Azinovic, Tin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Harrysson, Niklas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Le, Kane
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Dynamiska strategier – Nischbankers etablering på svenska bankmarknaden2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 197.
    Baldemark, Zandra
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Holm, Tina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lean i tjänsteföretag2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Lean is a philosophy to streamline organizations and originate from the industry in Japan, when the production of Toyota were about to be streamlined to be able to compete with Ford. This has subsequently become a popular approach worldwide. Today, Lean has also begun to be used in service companies where it has become increasingly popular. It has been discussed whether Lean fit into the service sector or not and how to use it there. There is much research within Lean but studies in the service sector are fewer. This study will examine how lean is used in three service companies. This study is interesting because it is a current topic in both research and in industry as many companies will face these changes.

    The purpose of this study is to study and describe how three service companies, in three different industries, put Lean into practice.

    The study is a qualitative case study which means that understanding and description is the key to how Lean is used in the three case companies. The primary data consists of interviews from one respondent in each company and the secondary data consists of previous studies and reports, and literature.

    When Lean is used, it is important that the whole enterprise is imbued with a certain mindset, and that everyone is working towards the same goal of continuous improvement. That they are service companies does not affect the applicability of Lean but it becomes more difficult to plan since they are dealing with people, staff and customers. In all three companies, productivity has increased as a result of Lean since the lead times have been shortened, the right things are done properly and planning and information is handled in an efficient and structured manner.

  • 198.
    Ballesteros Rodriguez, Sara
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    de la Fuente Escobar, Inmaculada
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Talents: The Key for Successful Organizations2010Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Taking into account the rapidly changing of the environment nowadays and the necessity of being different between organizations, this paper tries to show how to achieve a sustainable competitive advantage in companies, through talented people using talent management strategies.

    Here is included all theoretical framework where we will explain our understanding of talent management, talented people and the creativity as a talent. This framework gives us the tools needed to be able to analyse a real talent management strategy.

    During the analysis we will discover that a talent management strategy has to be fitted with the corporate strategy and with the corporate culture and also, that there are infinite ways to develop the talent management activities, it depends on the organization which develops it. For instance we are going to study two companies, Zerogrey and Google, which are very different between them but both of them have a talent management strategy.

  • 199.
    Bankelius, Henrik
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Albinsson, John
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vem väljer vad?: En studie av faktorer som påverkar småföretag i valet av externa redovisnings- och revisionstjänster2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Inledning: Sedan i november 2010 är revision för småföretag inte längre ett tvångenligt lag i Sverige. Marknaden för redovisnings- och revisionstjänster har dessutomutvecklats så att funktioner som tidigare endast revision kunde bidra med till ettföretag numera även kan erhållas genom redovisningstjänster. Det är såledesintressant att undersöka vad som påverkar småföretagen till det val av tjänst de gör.

    Problemformulering: Vilka faktorer påverkar småföretagens val av externaredovisnings- och revisionstjänster?

    Syfte: Syftet med studien är att kartlägga faktorer som påverkar småföretags val avredovisnings- och revisionstjänster.

    Metod: Studien är genomförd med en kvantitativ undersökningsmetod där detempiriska materialet har genererats genom en internetbaserad enkätundersökning.Deltagarna i enkätundersökningen består av småföretag i Sverige som valts ut genomett slumpmässigt urval.

    Resultat och slutsats: Studien påvisar att regional placering, anställda, ägarstruktur,omsättning och företagarens ålder är samtliga faktorer som enligt vår studie påvisarett samband med valet av redovisnings- och revisionstjänster. Av studiens resultat kanvi således konstatera att kontroll och verifierbarhet, samt gamla vanor ochförväntningar är samtliga viktiga omständigheter när företagaren står inför sitt val avexterna tjänster.

  • 200.
    Baronce, Esther
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
    From Passivity to Toxicity: Susceptible followers in a conducive environment2015Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The romance of leadership is over. So is the romance of followership. Indeed, followers are notpassive as they used to be considered. The majority of the scholars underline their active rolein the creation of the relationship with the leader. This is why when it comes to toxic leadership;the leader is not the only one to blame. Actually, followers are equally responsible for themaintenance and even the creation of toxicity in an organization context. Padilla et al. (2007)argue that toxic leadership comes from the interaction of a toxic leader, susceptible followersand a conducive environment.This research paper focuses on the interaction of two of these components: susceptiblefollowers and the conducive environment. The aim is to understand the role of the influence ofthe environment on decision making in a first time. Then, how individuals, under pressure whenit comes to decision making are more likely to maintain or foster toxicity.After a deep digging into the psychological and sociological mechanisms which are at the basisof the following process, this paper ends by a reflection on human being’s relation withfreedom.

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