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  • 151.
    Aspö, Ida
    Mälardalen University, School of Innovation, Design and Engineering.
    Illustration av blomväxters livscykel i ett handledningsmaterial för årskurs 4-92014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this report, I explain how and what I have done to create an illustrated learning material that can explain the different events in the life cycle of flowering plants for pupils in grades 4-9. This has has been a collaboration between me and the Uppsala Botanical Garden. This material is meant to be used by teachers or personnel during visits at the Uppsala Botanical Garden to teach pupils about flowering plants. The information in the finished material include how the lifecycle of flowering plants might look like, how these plants can spread their seeds and how flowers are pollinated.To find out how to illustrate the important information of these evenets I have used principles of information design. A situational analysis and target audience analysis has also been conducted to investigate how this kind of learning materials might look like and under what conditions the pupils understand the information.

  • 152.
    Asserlind, Caroline
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Interior Architecture & Furniture Design.
    Urban nature center: The development of educational spaces and how they can interplay with nature in an urban context2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Educational spaces that interact with nature can give children in the city a start in experiencing the nature close to them. First hand experiences have the potential to influence and inspire children to continue learning about the environment that they are a part of.

    The Urban Nature Center aims to bring the concept of Nature School into the urban setting of Tantolunden in Stockholm city in order to invite the public to experience the urban nature. It creates a link to further explore the nature areas surrounding the city.

    By developing educational spaces that interplay with nature, focus has been on the relationship between inside and outside and on creating different levels of openness. Providing spaces for teaching both in groups and individually. The interior spaces either focus inwards on the activity taking place or outwards towards the nearby environment by filtering the view between inside and outside.

  • 153.
    Astrup Hällkvist, Jon
    Mälardalen University, School of Innovation, Design and Engineering.
    Vad? Hur? Vart?: En grafisk koppling mellan gymnasieutbildning och karriär2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay will narrate the process of my degree project on how to create an artifact in the form of an informative material. The purpose of this informative material is to help upper secondary school students, that study the arts program with art and design as a specialization, to create a relation between their art education and a future career as well as further education. To reach that goal, I have tried to visualize facts in an informative and meaningful way that have been customized for the target audience. This degree project is based on theories and methods within the information design field. To answer my thesis statements, I have for example conducted an interview with a teacher and had a focus group discussion with a group of students, with the purpose to customize and adapt the artifact to the target audience. I have also worked with the design method KISS (Keep it short and simple) to create structure within the information in the artifact. The finalized artifact is also based on several theories, for example, theories on gestalt psychology and visual hierarchies to make the information clearer and easier to understand. I have also worked with theories regarding for example visual messaging and rhetoric to engage the target audience. The result of this project takes form as a brochure where the students may be able to receive a fast and simple overview of professions and education regarding art and design: What you can work with, How to get there and Where you can work.

  • 154.
    ATAPHOL, SUJIRAPINYOKUL
    University of Borås, Swedish School of Textiles.
    Texniture, a freestanding functional textile object2011Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    The purpose of this thesis is to explore the possibilities to create freestanding functional textile object that involves the potential of traditional textile technique for creating three-dimensional textile structures. These three-dimensional textile structures are used to generate the style of freestanding functional textile object and to create a product for the public room. The subculture and techniques involved in Thai textile techniques are the inspirations throughout this project. For example, sitting on the floor is prominent in this subculture and is, therefore; an initiation of the furniture development in this project. Meanwhile, Scandinavian design also influences the aesthetic and finds out the simple solution with its simplicity and functionalism. Nature is also a powerful source of inspiration in creating these three-dimensional knitted textiles. These factors influence the method used to explore techniques, colours and style. Moreover, sociology is considered to guide the design process and to determine the style of freestanding textile object, for instance; the relationships among people. “Texniture” is a name given to the freestanding functional textile object and is a kind of the furniture created in this project. The result shows how three-dimensional textiles can be manipulated in space, and aims to give audiences a new understanding of textiles. Texniture 1

  • 155.
    Atterling, Anna
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ädellab/Metal.
    Organiska former för handen1998Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 156.
    Atterling, Anna
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ädellab/Metal.
    Ornament som form, form som ornament2000Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 157.
    Attersand, Åsa
    Mälardalen University, School of Innovation, Design and Engineering.
    "Det är bara att hälla in texten": – En studie om att anpassa ett tryckt läromedel till digitalt format2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study is about what happens to text and image content in a printed teaching material when adapted to a digital format. The purpose of my work is to find out if readability is changing in the new medium. 

    The theoretical focus of the study is readability, text and image in collaboration, as well as multimodality. To find out if the digital format affects readability, i have performed two text analyzes, a readability analysis of the printed material and a comparative analysis of the digital material. I have also conducted interviews with teachers and experts about the teaching methods. A test and a participant observation were conducted with the target group where my improvement proposal was compared with the existing material. 

    The conclusions i have come to is that there must be clear links between text and image in a digital teaching material. Color markings in body text with word explanations can interfere with the reading rhythm and too many heading levels can confuse the reader. The most important conclusion is, however, that how readable a text is depends on the audience's previous knowledge, objectives and motivation for the subject. A hard-worded factual text does necessarily need to be easier by splitting the text into short paragraphs, but it can however, make it more difficult to understand the content. 

  • 158.
    AUGUSTSSON, JESSICA
    et al.
    University of Borås, Swedish School of Textiles.
    WESTERBERG, LINNÉA
    University of Borås, Swedish School of Textiles.
    Sortimentsplanering för modeföretag2013Independent thesis Basic level (university diploma)Student thesis
    Abstract [sv]

    Avsikten med denna studie är att undersöka hur sortimentsplanering arbetas fram i större och mindre modeföretag och koppla ihop detta med hur man planerar sitt sortiment, vilka beslut som tas, vilka faktorer som påverkar, hur sortimentsplanering sker i butik och hur man förbereder en sortimentsplan. Genom att undersöka och analysera arbetet kring sortimentsplanering har vi kommit fram till skillnader och likheter mellan de medverkande modeföretagen. För att uppnå syftet med studien och för att få svar på hur modeföretag arbetar med sortimentsplanering och vilka skillnader och likheter som uppstår beroende på en verksamhets storlek och företagsform, har vi utgått från fyra företagsintervjuer. Två av dessa skedde genom ett personligt möte, ett via telefonkontakt och ett via mejlkontakt. Utifrån de frågor som ställdes och respondenternas svar var det möjligt att både analysera och dra slutsatser gällande ämnet i fråga. Studien utgår från bland annat Hernant och Boströms (2010), Nordfälts (2007) och Clodfelters (2009) teorier där till exempel produkternas roller och de fem stegen vid utformandet av en sortimentsplan presenteras. Genom dessa har vi kunnat skapa en överblick av vad sortimentsplanering handlar om och hur man kan framställa en så strukturerad sortimentsplan som möjligt. Genom att analysera svaren från respondenterna har vi kommit fram till konkreta skillnader och likheter som uppstod mellan samtliga modeföretag. Alla företag arbetar med sortimentsplanering, men vikten av processen skiljer sig beroende på vilken modestil företaget vill förmedla till kunderna och vilka behov som ska tillfredsställas. Slutligen har vi kommit fram till att sortimentsplanering är ett brett begrepp som innebär olika för olika företag. Av större företag krävs det ett större engagemang och ansvar kring den planering av sortimentet som utförs. Planeringen påverkar hela företaget, från huvudkontor till butik. För mindre modeföretag är sortimentsplaneringen inte lika komplex då det endast ansvarar för den enskilda butiken.

  • 159.
    Aunaas, Karin
    Linköping University, Department of Culture and Communication. Linköping University, Faculty of Arts and Sciences.
    Marknadsföring: ur ett slöjd-, hantverk- och formgivningsperspektiv2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Förändring sker! Med en snabbt växande informationsspridning och teknikutveckling kommer vi möjligtvis behöva ändra vår syn på marknadsföring. Eller?

    Med detta arbete är syftet att undersöka hur marknadsföring går till idag och vilka marknadsföringskanaler som används. I arbetet läggs fokus på att tydliggöra en djupare uppfattning om marknadsförings-ämnet hos fyra informanter. Undersökningen genomförs med en teoribakgrund om viktiga delar inom marknadsföring, så som sociala medier och varumärkets roll i sammanhanget. Därefter utformas en enkät som skickas till de tillfrågade per mail. Informanterna delar med sig av deras uppfattningar kring deras egen marknadsföringsprofil.

    Med olika förutsättningar för verksamheten läggs det mer och mindre vikt vid olika delar i marknadsföringen hos de olika informanterna. Oberoende av examinationstid skiljer informanterna på hur de väljer att uttrycka sig i marknadsföringen. Fokus ligger på att framhäva ett tydligt bild- och formspråk, främja varumärket och förståelsen hos kunder, hitta rätt bärare och att skriva och visa bilder på egen tillverkning. Diskussionen förs i koppling till teoribakgrunden och om det finns samband med tidigare forskning och en bakomliggande anledning till val av marknadsföringskanaler. Finns det skillnader mellan att vara examinerad formgivare på 1900–talet kontra att vara examinerad som formgivare på 2000–talet. 

  • 160.
    Ausinsch, Fredrik
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    HUR KAN VI REDUCERA DEN INTERNA ÖVERGÖDNINGEN SAMT REGLERA ALGBLOMNINGAR FRÅN ATT NÅ EGENTLIGAÖSTERSJÖNS KUSTZON ?”: En vision om att återfå en balans i Östersjön genom att skörda algöverskott och använda biomassan som en framtida råvara.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Baltic Sea is one of the world’s most polluted seas. Increased discharge of nutrients due to greater populations of people, together with a slow water exchange, creates great stress on the sea. Too much nutrients leads to increased growth of algae and causes problem in the ecosystem. Even if we reduce nutrient discharge the problem still exist in the ocean. When algae dies and sinks, more nutritional substances is produced called "internal eutrophication". This phenomenon will grow in the future due to a warmer climate and the problem is spreading towards the coastal zone, which is an important site for fish recreation. By removing the abundance of algae, the nutritional and toxic substances are reduced and the algae biomass can be a future resource for biofuel production.

  • 161.
    Avery, Helen
    et al.
    Lund University, Sweden.
    Halimeh, Nihal
    Lebanese American University, Lebanon.
    Crafting Futures in Lebanese Refugee Camps: The Case of Burj El Barajneh Palestinian Camp2019In: FORMakademisk, ISSN 1890-9515, Vol. 12, no 2Article in journal (Refereed)
    Abstract [en]

    The initiative at the Burj El Barajneh camp is run by a network of local associations, and aims at improving living conditions, services, infrastructure and livelihoods for the inhabitants. Burj el Barajneh has a large number of active associations and many highly educated professionals. However, in this kind of complex hyperdense context any kind of change needs to be carefully considered, there are no simple recipes, and existing professional expertise does not necessarily match the specific conditions of the locality. By working with collective design and collaboration between the camp's inhabitants, it becomes possible to envisage larger coordinated efforts, and to solve issues that remain blocked at an individual level.

  • 162.
    Avila, Martin
    University of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Design responses as response diversity2017In: La Vie À L'Oeuvre / Life at Work: Nouvelles Écologies, Bioart, Biodesign / Towards New Ecologies / [ed] Perig Pitrou, Paris, 2017Conference paper (Other academic)
    Abstract [en]

    This talk addresses the use of the ecological notion of response diversity (Elmqvist Et al. 2003) as a frame to develop coupled natural-artificial systems. It does so through the practice of design, making explicit the type of performativity that design proposals could enact by devising complementary responses designed to support the life of specific beings in specific ecosystems. The talk elaborates upon examples from the project Dispersal machines, part of my postdoctoral research entitled Symbiotic tactics and financed by the Swedish Research Council (2013-2016). Dispersal machines proposes two complementary artificial systems that attempt to minimise the damages by a moth (Spodoptera frugiperda) on crops (corn and soy predominantly) in the agroecosystems of Córdoba, Argentina. The proposals attempt to biologically control this species by interventions that disseminate and/or host species that predate or parasitize the moth at different stages of its life cycle: a diurnal response, based on the dissemination of parasitized eggs of the moth by a tiny wasp (Telenomus remus), as well as a nocturnal response, based on the placement of bat refuges that feed on the adult moth.

  • 163.
    Avila, Martin
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Ecologizing, Decolonizing: An Artefactual Perspective2017In: NORDES 2017: DESIGN + POWER, 2017, Vol. 7Conference paper (Refereed)
    Abstract [en]

    In this paper I present a design project developed in Córdoba, Argentina, entitled ‘Spices-Species’. Through this case study, I discuss the possibility of designing using two decolonial strategies —"objectivity (or truth) in parenthesis" and " being where one does and thinks"— that can lead to delinking, on a micropolitical scale, from colonial social patterns as well as reconnecting humans with natural processes and beings to which they are detached by means of devices. The paper suggests that these decolonial strategies, combined with the performance of designed artefacts may help to acknowledge not only human diversity, but also the multiple and diverse nonhuman beings that conform and participate in different localities.

  • 164.
    Avila, Martin
    et al.
    HDK (School of crafts and design) Gothenburg University.
    Carpenter, John
    Mazé, Ramia
    Interactive Insitute Sweden.
    3Ecologies: Visualizing Sustainability Factors and Futures2010Conference paper (Refereed)
    Abstract [en]

    ‘3Ecologies’ makes visible factors affecting the sustainability of consumer products. Within engineering and economics, there are a variety of models for analyzing and ‘predicting’ the environmental factors such as energy, emissions and waste involved during production, consumption and disposal. We develop an expanded model, which emphasizes human impact and choices as well as potential consequences and futures. Psychological, sociological and environmental factors are mapped over time – throughout the lifespan (production, purchase, use, and disposal) and the extended lifecycle(s) of products. Case studies of familiar products in everyday life are developed to demonstrate the conceptual model, and three applications are proposed to reach designers, consumers and the general public. 3Ecologies uses diagrams and narratives to visualize the history and possible futures of products, including natural disintegration, active recycling and unexpected adaptations – an alternative view upon the ‘life’ of things that we might ordinarily take for granted

  • 165.
    Axebrink, Madeleine
    et al.
    University of Borås, Swedish School of Textiles.
    Andersson, Elin
    University of Borås, Swedish School of Textiles.
    Björk, Sofie
    University of Borås, Swedish School of Textiles.
    En affärsplan i ekologins anda2008Independent thesis Basic level (university diploma)Student thesis
    Abstract [sv]

    Syftet med det här projektet är att starta en butik som säljer ekologiska och miljövänliga kläder. Genom att utarbeta en affärsidé, affärsplan och göra en marknadsundersökning får vi reda på om detta är möjligt. Idén har vuxit fram under utbildningens gång då många kurser tagit upp den miljöpåverkan våra kläder står för. En annan anledning är att Borås nyligen blivit en Fair Trade City, vilket innebär att Borås stad ska ha ett visst utbud av ekologiska och miljömärkta varor. För att kunna skapa en affärsplan behövs olika verktyg och metoder, några av dessa är litterära, muntliga och undersökningar. Undersökningarna består av en påstan intervju och en enkätintervju som bl.a. hjälper oss att få reda på om det finns något intresse för en ekologisk butik i Borås. Vår målgrupp är kvinnor och män i åldern 25-45 år, med barn. Sortimentet är utformat för att passa denna grupp med bl.a. jeans, T-shirts, skjortor samt babykläder. Jämfört med våra konkurrenter kommer vi att ha ett större sortiment, en högre prisklass och bättre service. Våra konkurrenter är väletablerade på marknaden i Borås medan vi är nya aktörer som kan leda till en del problem och risker för oss. Därför har vi valt att analysera dessa närmare med hjälp av SWOT - analys och Porter´s femkraftsmodell. Vi har även gjort positioneringskartor som visar vilken plats på marknaden som är ledig och att det faktiskt finns ett hål som vi kan fylla. Som sagt finns det stora risker förenat med att starta ett nytt företag och några av dessa är bl.a. en missbedömning av vår marknad och målgrupp, att den ekologiska bomullen skulle kunna ta slut m.m. Många nystartade företag får stänga inom det första året och därför är det viktigt att göra en budget som visar det tänkta pengaflödet. Vi har därför ställt upp en resultatoch en likviditetsbudget för första året. Likviditetsbudgeten och investeringskapitalet visar oss hur mycket vi behöver låna av banken för att kunna öppna butiken samt betala våra fakturor och resultatbudgeten visar vinsten det första året. Den enkätintervju som vi gjort med två egenföretagare visar att det går att starta ett nytt företag och att det kan gå till på helt olika sätt. Den påstan intervju vi gjort har tagit plats i Borås med personer mellan 25 och 45 år, både kvinnor och män. De flesta köper kläder flera gånger i månaden och vi anser att vår målgrupp är relativt köpstark. Analysen visar dock att intresset och kunskapen om ekologisk bomull är mindre än vi tänkt oss. Detta kan leda till problem med att starta upp verksamheten.

  • 166.
    Axelsson, Caroline
    Mälardalen University, School of Innovation, Design and Engineering.
    Istället för en parkbänk: Värdet att forma fysiska mötesplatser i en digitaliserad värld2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This work is a thesis in Information Design with a focus on Spatial Design. The purpose of the work is to investigate the needs and functions that a larger food store’s foyer boutique has to fill, with increasing digitalization and the changing habits of shoppers using more online services instead of shopping in physical stores. Digitalization means that people do not have to shop at a physical location, with a result in people no longer meeting face-to-face in the same manner as before. The work also examines how the store’s foyer area spatially can make visible and communicate a solution to meet these needs and functions.

    Questionnaires have been developed to find out what needs and functions a food store’s foyer boutique needs to fill. A focus group has been carried out with participants who are knowledgeable in the area of shop fittings. Also, a site analysis of ICA Maxi Eurostop in Örebro has been carried out in order to be able to communicate and make visible a solution to the needs and functions to be found in a grocery store's foyer boutique. 

    Based on theory and empirical evidence, a design proposal has been developed that shows how larger food stores' foyer boutiques can be used as meeting places. Instead of only placing a bench, this work has produced a modular booth with several types of seating possibilities. The module booth also has electrical outlets to be able to charge digital devices and has ceilings and fabric-covered walls to reduce the transition of sound, thus forming a kind of sound-damping room within the room. By placing out different types of seating opportunities, more people can stop and meet, which can facilitate social interactions between people (Gehl 2011). 

    Keywords: Digitization, shop fittings, meeting place, spatial design, public spaces.

  • 167.
    Axelsson, Jessica
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Levinsson, Ronja
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Barn och föräldrars val av bilderbok med fokus på illustrationer: En intervju- och observationsundersökning2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was the comparison of children 3–6 years old and parents’ preferences of picture book illustrations, as well as to examine how parents reason about the choice of picture book and the illustration’s role in this context.

    Through individual semi-structured interviews and observations with 22 children (3–6 years) and 10 parents were examined which types of book illustrations that were preferred. The parents then also choose which of five picture books, from which the illustrations were from, they would like to read to their children.

    The results of the study indicate that the illustrations are an aspect for both children and parents in the selection of picture book and that there are factors that are preferred in the illustrations.

    The children in the study seemed to prefer naivistic illustrations with a high number of focal points. The parents preferred realistic illustrations with elements they can connect to real life.

    Parents considered illustrations, moral and knowledge to be of great importance when choosing a picture book for their children. Many parents wanted the opportunity to tell their own story about the illustrations in the picture books.

  • 168.
    Axelsson, Julia
    et al.
    Jönköping University, School of Engineering.
    Nohlgren, Rebecca
    Jönköping University, School of Engineering.
    Konsten att kommunicera ett varumärke grafisk2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Dagens marknad innebär hög konkurrens för företag samt för de nya företag som

    försöker slå sig in. På grund av detta krävs idag väl genomarbetade grafiska profiler

    samt genomtänka strategier för marknadsföring och kommunikation. Vi har under tre

    år på Jönköpings Tekniska Högskola läst informatik, grafisk design och

    webbutveckling och har därför arbetat mycket med ämnen som omfattar detta

    problem.

    Syftet med rapporten är att öka förståelsen för hur man marknadsför och

    kommunicerar ett starkt varumärke i dagens samhälle. De frågeställningar rapporten

    kommer besvara är: ”Vilka metoder är framgångsrika när man ska marknadsföra och

    kommunicera ett mindre svenskt modeföretag på internet med hjälp av en logotyp?”,

    samt delfrågeställningen: ”Finns det speciella arbetssätt för varumärken i digitala

    medier?”. Rapporten syftar till att hjälpa dessa nya modeföretag på internet med saker

    som berör varumärket såsom logotyp, marknadsföring, kommunikation med mera.

    Problemet rapporten fokuserar på att lösa är hur man i dag arbetar med

    marknadsföring av ett varumärke på bästa sätt, framförallt i digitala medier, då vi tror

    att det finns många som inte förstår tyngden av ett starkt och hållbart varumärke.

    Under arbetet kommer inget grafiskt att utföras utan resultatet kommer framställas

    som teori.

    För att kunna presentera ett resultat används en metod som består av en

    surveyundersökning, intervjuer på reklambyråer samt en litteraturstudie.

    Surveyundersökningen är fokuserad till privatpersoners uppfattning av logotyper och

    marknadsföring. Intervjuerna på reklambyråerna ställs samman och kopplas ihop med

    svaren från surveyundersökningen. Litteraturstudien är framtagen för att kunna

    sammanställa ett ramverk med meningsfull teori. Sammanfattningsvis gav metoderna

    information om vad privatpersoner säger gentemot vad teorin påvisar.

    I analysavsnittet och i diskussionen analyseras, tolkas och diskuteras det hur man idag

    marknadsför sig på bästa möjliga vis som en nystartad modebutik på internet. Den

    största slutsatsen av hela arbetet är att grunden till en lyckad marknadsföring av ett

    modeföretag på internet är att kommunicera enhetligt genom hela den grafiska

    profilen samt de digitala medier man väljer att finnas i.

  • 169.
    Aytekin, Cenk
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Living an Active Life with Asthma2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In 2019 a striking 400 million people worldwide will be living with asthma. Environment, genetics and lifestyle are all factors that are assumed to cause this chronic disease. The current treatment of asthma is focused on medication, and wellness through exercise is not promoted. The benefits of an active lifestyle for asthmatics are many and include a reduced medication dose, increased tolerance to triggers and less asthma symptoms. Regular exercise can therefore dramatically decrease the effects of asthma and the mental and physical limitations that may follow. However, many asthmatics experience difficulties maintaining an active lifestyle due to the fear of having an exercise-induced asthma attack. There is also reluctance to the necessary intake of the high dosage of preventive medication.

  • 170.
    B. Torretta, Nicholas
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    New Behaviours of Design for Sustainability2017Other (Other academic)
  • 171.
    B. Torretta, Nicholas
    et al.
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Reitsma, Lizette
    RISE Interactive.
    Design, power and colonisation: decolonial and antioppressive explorations on three approaches for Designfor Sustainability2019In: Academy for Design Innovation Management 2019 (ADIM2019), Loughborough University London, 18th - 21st June, 2019, London, 2019Conference paper (Refereed)
    Abstract [en]

    Our contemporary world is organized in a modern/colonial structure. As people,professions and practices engage in cross-country Design for Sustainability (DfS), projectshave the potential of sustaining or changing modern/colonial power structures. In suchproject relations, good intentions in working for sustainability do not directly result inliberation from modern/colonial power structures. In this paper we introduce threeapproaches in DfS that deal with power relations. Using a Freirean (1970) decolonialperspective, we analyse these approaches to see how they can inform DfS towards beingdecolonial and anti-oppressive. We conclude that steering DfS to become decolonial orcolonizing is a relational issue based on the interplay between the designers’ position inthe modern/colonial structure, the design approach chosen, the place and the peopleinvolved in DfS. Hence, a continuous critical reflexive practice is needed in order to preventDfS from becoming yet another colonial tool.

  • 172.
    Backéus, Sofia
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ädellab/Metal.
    En herrgårdssägen: fem smycken : uppsats om mitt arbete med Selma Lagerlöfs roman En herrgårdssägen1997Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 173.
    Backéus, Sofia
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ädellab/Metal.
    Hålla hav, hälla öken1999Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 174.
    Backlund, Axel
    University of Borås, Faculty of Textiles, Engineering and Business.
    A Bunch of Motherfuckers2018Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this project a collection of clothes, based on the raggar culture has been developed. e work is intended to be a modernization of the clothing, exploring the subculture and developing it, however without loosing its attitude. In uences from other related subcultures have also taken part in the work.

    The aim is to investigate the technique of spray painting directly on garments, as a method for developing prints, taking visual inspiration from the culture of raggare. Sources for inspiration to the painting have been gra ti, airbrush and action painters. In order to keep the attitude of the raggar culture, the collection is largely based on vintage clothing, linked to the culture in question. e result in this project is a collection containing eight out ts, dedicated mainly to raggare but also to others.

  • 175.
    Backlund, Sara
    et al.
    Interactive Institute.
    Gyllensvärd, M.
    Gustafsson, A.
    Ilstedt Hjelm, Sara
    SVID (Swedish Industrial Design Foundation).
    Mazé, Ramia
    Interactive Institute.
    Redström, Johan
    Center for Design Research, Royal Academy of Fine Arts, School of Architecture, Copenhagen, Denmark.
    Static!: The aesthetics of energy in everyday life2006In: WonderGround 2006 / [ed] Ken Friedman, Terence Love, Eduardo Côrte-Real, Chris Rust, Lisbon: CEIADE – Centro Editorial do IADE , 2006Conference paper (Refereed)
  • 176.
    Backman, Elvira
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Textiles.
    Projekt Maya2000Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 177.
    Backman, Elvira
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Textiles.
    Tivoli: en kollektion mönstrade tyger och applikationer för kläder2002Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
  • 178.
    Badur, Nisha
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Interior Architecture & Furniture Design.
    Regler utan gränser2016Independent thesis Basic level (degree of Bachelor of Fine Arts)Student thesis
  • 179.
    Bager, Freja
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Making a hybrid of Fraktur and Helvetica: Investigating typography's connection to power, from a historical perspective in a contemporary context2018Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Throughout history and in today’s society, typography has been and still is without doubt a great part of communication. Behrens, an important designer from the modernist movement, believed that after architecture, typography provided “…the most characteristic picture of a period” and “…development of people”. Typography carries meaning and associations, built on the contexts and the design it is used in, that finally creates a typographic image.

    The Blackletter style Fraktur, and Helvetica were born to serve a purpose connected to power. Important for this research is to understand in detail, the origin of that power and its position: Blackletter portrays features of the Gothic architecture, expressing religious emotions and civic pride, intended for effective writing, and was predominant in religious and educational contexts. This improvement of writing was a necessity for the development of the society during the medieval times; for both educational and financial reasons.

    As Fraktur became a symbol of Germany, the today’s connotations towards oppression and Nazism were inevi­table as the Third Reich continued to use it until it was banned in 1941. Meanwhile, the post war modernism in the 20th Century, sought objectivity, simplicity and readability in their design, to erase any carried meaning or associations that could have a misleading effect on the information. This period of time paved way for a corporate culture, with approaches towards rationalist and function­alist methods, that expresses authority and reliability. Achieving brand recognition for a wide range of products and contexts was required by the graphic designers.

    Through workshops that document people’s associations and comments on the shapes and typographic images that both Helvetica and Fraktur create, and visual research made in forms of sketching and adding Fraktur features to signs of institutions and public sectors, I have investigated Fraktur’s tainted image of oppression and political sentiments with the help of Helvetica as the contemporary norm.

  • 180.
    Bahari, Hanif
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
    Observation: A prosocial video game on the way of social integration2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The vision of this project is to prevent prejudice which comes from wrong stereotypes. The goal is to design a pro-social video game by which people are informed through observation, hence stereotypes will be eliminated. Questionnaire was made and published on social media. The test game with same character was made and published in iTunes and after receiving feedbacks, technical problems were fixed.

  • 181.
    Bahlenberg, Siri
    et al.
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Bergfeldt, Sofia
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Isbiblioteket: ett projekt om beständighet och förgänglighet2016Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Det här projektet handlar om att få igång tankar kring hur den svenska medelklassen behandlar sina tillhörigheter. Vi, Siri Bahlenberg och Sofia Bergfeldt, vill frammana situationer där föremål används på ett passande sätt utifrån sin tänkta livslängd. Med hjälp av form och material vill vi skapa ett lekfullt och symboliskt exempel på hur livslängden kan uppfattas i olika bruksföremål.

  • 182.
    Bahlner, Sofia
    University of Borås, Swedish School of Textiles.
    Under con-structure2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    For this project I want to cheer my subconscious passion for animals and use them as inspiration and as a starting point. Animals are mostly interesting in the project when it comes to their surface and their structure. The work has been a development of structures and techniques in an experimental way of working with textiles and mixed media on garments. The aim is to explore how structures can form garments. Comparing to a traditional design process this work is explored by a reversed design method where the material are formed into shapes or modules and then put together as a garment. So the form has been secondary to the surface structure of the garments. It is also important that the collection urge viewers to touch and feel the structure and hopefully also encourage people to understand and get involved with the fabric and what it´s maid of. The work shows that structure in textile is a lot about levels and layers in the surface area. The investigation in the work is about creating a three-dimensional feeling that is almost like a landscape to explore. During the process it has been found that it´s a thin line between when the garment has a specific surface structure and when it is a garment decorated with modules of a certain material. For me this could be a neverending life project. A project that can continue into several outfits in various techniques and materials but the idea could be developed by putting up rules like using only waste material or material that has been given to you.

  • 183.
    Balaam, Madeline
    et al.
    Open Lab Newcastle University, UK.
    Hansen, Lone Koefoed
    Aarhus University.
    D’Ignazio, Catherine
    Emerson College.
    Simpson, Emma
    Newcastle university.
    Almeida, Teresa
    Open Lab Newcastle University, UK.
    Kuznetsov, Stacey
    Arizona State University.
    Catt, Mike
    Newcastle University.
    Juul Sondergaard, Marie Louise
    Dept of Digital Design and Information Studies, Aarhus University.
    Hacking Women’s Health2017In: CHI EA '17 Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems, Denver, Colorado, USA — May 06 - 11, 2017, ACM , 2017, p. 476-483Conference paper (Refereed)
    Abstract [en]

    The aim of this two-day workshop is to bring together a nascent community of researchers to share research, ideas, methods and tools that can encourage, inspire and strengthen those of us working on digital women's health. Our workshop aims to take a pro-active stance, offering participants the opportunity to critique, design and hack existing and new women's digital health experiences. Or, in other words, to get their hands dirty. Through our hack-led event we aim to face headon issues related to digital women's health, such as taboo, power and prejudice. This workshop will address current gaps in research and practice by enabling us to develop the confidence, networks and strategies that can facilitate researchers/designers/technologists to work within this space.

  • 184.
    BALDVINSDÓTTIR, UNA
    University of Borås, Swedish School of Textiles.
    The Wind Projects2013Independent thesis Advanced level (degree of Master (Two Years))Student thesis
    Abstract [en]

    The Wind Projects are based around ideas about materialization. They are an attempt at combining factors related to textiles, such as patterns, structure, materials and body with abstract ideas about movement, change, unpredictability and interrelated relationships between materials, environments objects and actions.

  • 185.
    Ballaei, Sahar
    Gotland University, School of the Humanities and Social Science.
    Utveckling av skylt samt en parkerings app för Visby innerstad2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this examination project, at candidate level with extent of 15 credits has been going on for ten weeks and been in collaboration with the municipality of Gotland, Region Gotland.This assignment has been about developing a new parking sign for Visby’s inner town and to facilitate navigation in traffic through a parking app. The parking sign and the app interact with each other and create a unity over the traffic problems in Visby.

    The problem formulation of the project has been:“How can I develop a new navigational system to facilitate the traffic flow in Visby and a new parking sign that is easily understood, while blending in with the cultural heritage with reasonable measures for Region Gotland to produce?”

    I have through studies of color, form, function analyzed and come up with a graphic symbol, in a choice that is recognizable to the signs related to parking machines and payment of them adapted for Visby’s inner town as well as it should blend in with the environment. You should easily be able to interpret the signs and find the parking machines as well as the parking app gives you direction to the nearest parking space and inform you if any parking spaces are available or not, all this give you more comprehensive and facilitate information.The project has been adapted to human from an ergonomic perspective and the cultural heritage of Visby old town, with reasonable measures for the municipality to realize and produce.

  • 186.
    Bandolin, Gunilla
    et al.
    University College of Arts, Crafts and Design, Institutionen för Konst (K).
    Gora, Monika
    How much for a tree?: How planning goes wild and the values of trees2015In: Proceedings of Nordes No 6, 2015: Design Ecologies / [ed] Bo Westerlund, et. al., Stockholm: Konstfack , 2015Conference paper (Refereed)
    Abstract [en]

    This exhibition item contains a book, “How much for a tree” and a 4 channel video installation. The book investigates a planning process in Malmö, that turns out as a disaster. A hundred year old park is destroyed. The investigation of the process is done in the form of a drama, where all the people involved get to tell their version. The question that is posed is: What are the values that are destroyed by this planning disaster? The video installation tries to give an answer to the question from the authors’ point of view. What are the values of trees? There are numerous ways of valuing trees, from biologic estimation on the value for insects and other plants, from the perspective of the property owner, from the importance for the air quality in the city, etc. For telling the values of trees from non-anthropocentric view, the trees importance for humans is not important. A non-anthropocentric view values what trees are in themselves, as far as it is possible for human beings to identify. The authors, both artists, suggest that through artistic means it is possible to touch upon and communicate the real non-anthropocentric values of trees.

  • 187. Barbosa, Janaina T.
    et al.
    Wiltse, Heather
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Mota, João A.
    Power of design agency in building and sustaining collaboration: two cases in São Paulo2017In: Nordes 2017: DESIGN+POWER, Nordes , 2017, no 7Conference paper (Refereed)
    Abstract [en]

    Design research has considered the power of collaboration in terms of the politics of artefacts, services and practices to build or to support publics. Working within a framework of “commons” as continuing processes of negotiation in collaboration, this study asks: How can designskills and agency build up collaborative capacities in urban communities for sustained processes of social innovation? This qualitative research explores two case studies in Brazil, where design agency is identified in social practices carried out by both designers and non-designers. Three key processes involved in designing collaboration were identified: experimenting, disrupting and sustaining. This work concluded that design skills facilitate the distribution of power to build collaboration through co-production of common spaces. This investigation contributes to the ongoing discussion of design and “infrastructuring,” identifying the power of design agency in building and sustaining collaboration in a complex social landscape of an emerging city.

  • 188.
    Bartos, Veine
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Interior Architecture & Furniture Design.
    Uppvakningsrum: en ljudlig rumsgestaltning2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Based on our fascination for how good we are at understanding our surroundings using our hearing, I investigate how form and materials create good conditions for an auditory experience that promotes the purpose of a space. The visual and the tactile become subordinated, serving to strengthen the auditory qualities of the space.

  • 189.
    Basara, Anja
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    HOLD: En undersökning i hur glas kan anpassas efter reumatikers behov.2017Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 HE creditsStudent thesis
    Abstract [sv]

    I denna uppsats undersöker jag hur dricksglas i materialet glas kan anpassas för reumatiker. Syftet med studien är att titta på om jag kan finna alternativa lösningar på att det idag inte finns ett attraktivt alternativ för reumatiker vad det gäller glas. Jag utför min undersökning genom att designa ett antal olika exempel på glas och dessa testas senare av en testgrupp som består utav fyra av Reumatikerförbundets medlemmar i Göteborg. Uppsatsens resultat visar att tre av de glasen jag designat har särskilt potencial vad gäller behjälpliga former för reumatiker.

  • 190.
    BASHIR, IKRAM
    et al.
    University of Borås, Swedish School of Textiles.
    KHAN, SHAHZAD
    University of Borås, Swedish School of Textiles.
    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan2013Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan thesis is about finding out the strategy which is driving the Pakistani textile industry and the problems this industry is facing and the problems in terms of creative business management, state of the art technology or the smart textiles that are keeping the industry for making further progress

  • 191.
    Bashir, Ikram
    et al.
    University of Borås, Swedish School of Textiles.
    Khan, Shazad
    University of Borås, Swedish School of Textiles.
    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan2012Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    “It is change, continuing change, inevitable change, that is the dominant factor in society today.” Isaac Asimov The development in technology and the adaptation to strategies and production techniques has led the textile industry to a completely different path, to the one on which it was for decades. The current scenario shows the world at the verge of total transition. But this much advancement is not consistent. The countries across the globe can be divided into two distinct groups, developed and the developing countries. So is also the case with the development and the advancement within these countries and the one country Pakistan which is the focus in this paper. The countries which were at the forefront in expansion and development during the industrial revolution are now leading the textile industry in all aspects and the developing countries which realized the importance of textile industry quite late, are now following the footsteps of these countries. Still there is a huge gap between their approaches and strategies, and that concerns not only the technology but other constituents of society such as education, policies and infrastructure etc. The basic thinking and objective behind the study was to identify the strategies of the Pakistani textile and clothing industry with the consequences and results as a response of these adopted strategies. The textile and clothing industry of Pakistan has always been the backbone of the country’s economy. It contributes 54% of total exports and 46% of total manufacturing income which shows the importance of this industry in the overall economy of the country. So, in order to sustain and also to increase the current contribution level, it is necessary to sustain a certain level of competency and to increase this level either by improving the system, strategies, infrastructure or policies with or without the help of government. The technology up-gradation has not only simplified the processes but also has helped different industries to extract favorable results and to shape the things according to the desires and needs. But still there are regions where the main focus of the textile industry is not on further development in the textile field but to sustain a specific level of production which they are doing by containing a certain level of technology and equipment to run their industry such as in Pakistan, while on the other hand the developing countries are involved in much more intensive development in textile field exemplified by smart and intelligent textiles, nano technology, bio mimics and tissue engineering. In order to achieve the results, an extensive and detailed search was done which was then analyzed and finally interpreted to find the desired outcome. The study showed wide differences between the general approach and strategies of people and the industry of Pakistani textile and clothing industry from its main competitors in the same region of Asia and with the other countries.

  • 192.
    Bayoucefi, Saida
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    J'eux De Pause: providing new rest experience and alternative rest inspiration2013Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 193.
    Bačun, Nina
    et al.
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Experience Design.
    Mellbratt, Anders
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Experience Design.
    Man-machine affairs2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    In the pre-study project Man-Machine Affairs, Nina Bačun and Anders Mellbratt question the world of existing and emerging technologies and their impact (mainly of the computer) on people's lives.

    While aiming to locate themselves in a technologically-driven society and using their personal technophobia and technophilia as a starting point, Bačun and Mellbratt are investigating the man-machine relationships in order to gain insight into how to design for new roles and metaphors within this context. This is done by collecting stories through interviews, discussions and a survey, and applying a process of idea generation, synthesis and practice-based case studies.

    After the first stage of research, subjects for two case studies were selected, further investigated through designing a bespoke experience over the course of a week, towards the goal of enabling co-creation of fictional scenarios with the help of the objects and scripts.

    In the first case studey, the subject unknowingly faces the embodimet of the concept of singularity. In the second case study,  Bačun and Mellbratt play the role of matchmakers in an engagement proposal etween the subject and her personal computer. The authors' prediction is that if these experiences are well designed and delivered in the proper manner, they might prompt the subjects to renegotiate their relationship  towards technology.

    To further expand the platform for discussion around the topics explored in their work,  Bačun and Mellbratt employ tactics from theatre in designing a pseudo-consultancy office setting for ten days, where they attempt to create a suspension of disbelief in order to create a dialogue otherwise unapproachable. Putting themselves into the characters of consultants, performing as consulting staff or extras, and leaving the role of the protagonist to the visitor, they weave performance and visual identity together with scenography to attract visitors into this dialogue.

    An early conclusion of the pre-study research based on two cases is that there is a potential for this type of approach and that this potential needs to be further explored.

  • 194.
    Becirovic, Anja
    Linnaeus University, Faculty of Business, Economics and Design, School of Design.
    Brunbjörn till höger: att hitta rätt bland djuren och bergen2012Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
  • 195. Beck, Jordan
    et al.
    Stolterman, Erik
    Examining Practical, Everyday Theory Use in Design Research2016In: She Ji: The Journal of Design, Economics, and Innovation, ISSN 2405-8726, Vol. 2, no 2, p. 125-140Article in journal (Refereed)
    Abstract [en]

    This paper discusses how theories (as objects) are used in articles published in Design Studies. While theory and theory construction have been given time and attention in the literature, less is known about how researchers put theories to work in their written texts about practical, everyday theory use. In the present paper, we examine 32 articles and synthesize six models of theory use based on our examination.

  • 196. Beck, Jordan
    et al.
    Stolterman, Erik
    Examining the Types of Knowledge Claims Made in Design Research2016In: She Ji: The Journal of Design, Economics, and Innovation, ISSN 2405-8726, Vol. 2, no 3, p. 199-214Article in journal (Refereed)
    Abstract [en]

    While much has been written about designerly knowledge and designerly ways of knowing in the professions, less has been written about the production and presentation of knowledge in the design discipline. In the present paper, we examine the possibility that knowledge claims might be an effective way to distinguish the design discipline from other disciplines. We compare the kinds of knowledge claims made in journal publications from the natural sciences, social sciences, and design. And we find that natural and social science publications tend to make singular knowledge claims of similar kinds whereas design publications often contain multiple knowledge claims of different kinds. We raise possible explanations for this pattern and its implications for design research. Examining the Types of Knowledge Claims Made in Design Research.

  • 197.
    BECKMAN, SIRI
    et al.
    University of Borås, Swedish School of Textiles.
    KARLSSON, LINA
    University of Borås, Swedish School of Textiles.
    Gant: vägen till deras framgång2010Independent thesis Basic level (university diploma)Student thesis
    Abstract [sv]

    Modebranschen är en ständigt föränderlig bransch med högt tempo. Konkurrensen är stenhård och hela tiden etablerar sig nya varumärken på marknaden. För att nå framgång, eller för att överhuvudtaget överleva, gäller det att slåss för sin sak – det gäller att synas! Ett företag som verkligen har lyckats i sitt arbete är svensk/amerikanska Gant, de har hittat en väg att följa, en väg som har lett dem till den position de har idag – ett internationellt ledande modeföretag. Att deras företag har en historia bakom sig, något att berätta i sitt varumärke, spelar troligen en stor roll i denna framgång. Syftet med detta arbete är att göra en kartläggning över Gant som företag samt deras marknadsföring och kundgrupp. Detta för att få förståelse för hur de arbetar för att nå långsiktig framgång i den hårda modebranschen. För att ta reda på detta har följande frågor ställts:1. Vad gör Gant som är unikt för att nå framgång på den konkurrenskraftiga marknaden? 2. Vad har varumärket för betydelse för Gants positionering i kundens medvetande?3. Hur jobbar Gant med att marknadsföra sig ut mot kund?4. Vilka är Gants typiska kunder?För att svara på dessa frågor har det varit nödvändigt att använda sig av en kombination av en kvalitativ och en kvantitativ metod. Den kvalitativa i form av intervjuer och den kvantitativa i form av en enkätundersökning, detta för att styrka den sekundärdata som insamlats. Rapporten har ett hermeneutisktiskt förhållningssätt då det handlar om att tolka texter, intervjuer och den utförda enkätundersökningen. Varumärket Gant bygger på en historia om dess amerikanska ursprung och denna historia genomsyrar allt i företaget. Varumärket står för en livsstil vars värderingar präglas av integritet, elegans, karaktär, samförstånd och optimism. I arbetet med att bygga upp ett starkt varumärke har det varit en självklarhet för Gant att vara konsekventa i sin marknadskommunikation. Detta för att konsumenten alltid ska känna igen sig och veta vad Gant står för. Historien bakom Gant är även grunden i all marknadsföring, i vilken det handlar om att förmedla en livsstil och en känsla bakom varumärket. Även om Gant har en väldigt spridd målgrupp är det främst en önskan om god kvalitet och design som kunden värdesätter. De personer som handlar Gant gör det främst på grund av den kvalitet, design och livsstil som Gant erbjuder.Under arbetets gång har det framkommit att bakom Gants framgång ligger en välbevarad historia som alltid har haft en avgörande roll i företagets utveckling. Kontinuitet i allt de tar sig för medför också en stadig grund och ger trygghet åt varumärket. Utöver detta har Gant en otroligt väluttänkt och välgenomförd marknadsföring som ger deras kunder känslan av en uppnåelig dröm. Gants framgång kan alltså sammanfattas med orden: en unik historia, den rätta känslan, en strategisk marknadsföring och kontinuitet i alla delar.

  • 198.
    Behin, Roozbeh
    University of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV).
    Somehow I can't think about graphic design without thinking about eurocentrism2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 199.
    Beijer, Andreas
    Linköping University, Department of Management and Engineering, Carl Malmsten - furniture studies. Linköping University, The Institute of Technology.
    En soffa2014Independent thesis Basic level (degree of Bachelor), 10,5 credits / 16 HE creditsStudent thesis
    Abstract [sv]

    Mitt mål har varit att skapa ett koncept för en modulsoffa för offentlig miljö som i så stor utsträckning som möjligt är ekologiskt hållbar. Jag har samarbetat med möbelproducenten Lammhults möbel AB. Utifrån min egen idé om vad som utmärker en ekologiskt hållbar möbel har jag lyssnat in mig på producentens önskemål och därefter fördjupat mig i kravspecifikationen genom att undersöka olika materialalternativ, funktion och form. Min metod för att lösa min uppgift har varit research genom intervjuer, nätbaserade källor och omvärldsanalys av befintliga soffor på marknaden. Resultatet är ett koncept till en modulsoffa för offentlig miljö som uppfyller kraven på en ekologiskt hållbar produkt samtidigt som den representerar min egen estetiska vision som formgivare. 

  • 200.
    Beillon, Nathalie
    et al.
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Runeby, Fanny
    Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
    Unga vuxnas åsikter kring bokomslags formgivning: En enkät- och fokusgruppsundersökning2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The reader’s first encounter with a book is through its cover. Therefore it is important that the cover is appealing and sends out the right message. According to book publishers, young adults (individuals aged 16–27 years) are hard to reach because of a lack of knowledge about what attracts them and because of the group’s diversity.

    The objective of this study is to show what young adults are attracted by in book cover designs, using an extensive questionnaire survey and two focus groups investigating their perceptions.

    The results show that young adults argue that a book cover must relate to the potential reader and corresponds to the reader’s identity. The typography should be easy to read. Photographic images are preferred and should depict the contents of the book. Unsaturated colors appeal to the target group – red and black seem to be the most popular colors, while pink is not preferred. Special effects (like varnish and foil) should be used with caution.

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