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  • 1401.
    Willesson, Magnus
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Reply to: Pricing of Card Payment Services in Scandinavian Banking: a Comment, by Leo van Hove2011In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, ISSN 507, Vol. 31, no 11, p. 1799-1807Article in journal (Refereed)
    Abstract [en]

    A comment on the previously published paper ‘Pricing of card payment services in Scandinavian banking’ has been written by Leo Van Hove and published in this issue of The Service Industries Journal; it suggests alternative analytical approaches and other implications of the results. This reply develops the study further, providing new presentations of the empirical data and discussing its conclusions. The suggestions and approaches provided by Van Hove do not change the conclusions drawn in the paper, and in-depth implications of the results in a wider context are outside the scope of the paper. However, this reply proposes further empirical studies regarding the pricing of card payment services.

  • 1402.
    Wissinger, Oscar
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Janekärr, Joakim
    Davidsson, Olah
    Grus i maskineriet: en fallstudie om förbättringspotential2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Grus i maskineriet – en fallstudie om förbättringspotential

    Växeln AB, a company that provide sales, service and repair of industry gears, has contacted the authors of the essay and asked us to investigate in which areas of the company that has improvement potential. Persistent improvement is a recurring and up-to-date issue that many business leaders not put enough resources on. A big problem in many companies is the issue that there is no comprehensive view and therefore some of the workers tend to not follow the routines that are required for the whole system to work.

    The goal with the essay is to give Växeln AB advice on to which areas in the company that have improvement potential.

    We have used a qualitative method with mainly semi-structured interviews which has led to an inductive approach. 13 co-workers that work in different areas of Växeln AB have taken part in the interviews. The empiricism lead to the essay being divided in three improvement areas regarding improvement potential: information, communication and handling of suggestions.

    The three big areas with improvement potential are all linked together within the whole company. Problems that have been found and categorized are consideration of the entirety, that written routines and goal is not found or poorly followed and that Växeln AB miss a decent way to handle suggestions within the company. By informing and involving all co-workers in the development of the company’s working process we think that Växeln AB can improve.

  • 1403.
    Xu, Ai
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics. Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The cognitive processes underlying country of origin- effects and their impacts upon consumer's evaluation on automobile2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of  origin-effects. The study also aims to give managers some information to assess consumer's purchase intentions of car and assist them in managing their product's COO.

    Design/methodology/approach A self-administered survey was used in this study.The main samples consist of the 31 students in Linnaeus university from more than 10 countries.The Spss software was used to analyze the empirical data which provide the source of judging three hypothesis of the study.

    Findings The results indicated the impact of country of origin on automobile evaluation is mainly moderated by other prior country-product knowledge rather than the perceived economic development.In addition, the different cognitive processes  underlying country of origin-effects occur when responders evaluating Chinese automobile and Swedish automobile

    Originality?Value The paper applies ELM model with extensions.This finding yields some insight for the efficiency in marketing strategy of Chinese car and Swedish car. By designing the marketing strategy more efficiently, the managers will subsequently make a better decision of how brand and country of origin should be managed.

    Paper type Research paper

  • 1404.
    Xu, Wangpo
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Cholahan, Paramet
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Fair leadership and sustainable economies: The comparison of CSR between China and Thailand2010Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The main aim of this thesis is to analyze the awareness and application of CSR within Chinese and Thai companies. The thesis collects the academic and empirical achievements which have been done by the Chinese and Thai scholars as the theoretical framework. Further, the authors devised a piece of survey based on Carroll’s Three Dimensional Corporate Performance Model and Corporate Social Responsibility Pyramid Model and sent it to Chinese and Thai companies. Analysis and comparisons are carried out based on the result of survey with the help of theoretical framework. Moreover, the authors try to give some explanations towards the situations in the result of survey, hoping to help enhance the level of CSR in China and Thailand with some thoughtful suggestions.

     

  • 1405.
    Yang, Dan
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Geng, Qiang
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Islam, Shahnur
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Managing the relationship between shipper and provider: An empirical study of the relationships among the Tianma Group and its providers2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 1406.
    Yang, Lilia
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Shao, Nanxiang
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sustainability Strategies in IKEA with the focus on Production and Suppliers2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    “Waste of resources is a mortal sin at IKEA.” – Ingvar Kamprad

    IKEA, as one of the biggest furniture companies in the world (Alänge, 2015), makes it interesting to have a look into their practices to gain a deeper insight by looking at how they work on a more sustainable and environmental friendlier world. Since Ingvar Kamprad, the founder of this company, mentioned sustainability from the earliest years, this work will provide an insight on how the sustainability annual reports of IKEA present their sustainability strategies to the reader every year.

    The researchers use the secondary analysis method to provide the theoretical framework and apply a case study to conduct the empirical data of the company IKEA. Since (Harte et al., 1991) pointed out that annual reports are an important source of environmental information. The database is in form of annual reports from the year 2010 till 2018 that were provided by the company IKEA itself. Through the pattern matching method the numbers over the years are compared and discussed due to their development. Furthermore, the areas “production” and “supplier” are selected from the supply chain management and also included in the analyzes section, since both, the development of other organizational relationships in the supply chain and the environmental corporation can become an integral part of the company (Seuring & Müller, 2008). Through diagrams in the empirical chapter this work will provide a comparison between the different factors in the mentioned areas of the supply chain management and discuss the actual development and partly improvements of the factor’s “energy”, “waste”, “production” etc. and the promises and goals from the IKEA’s side.

  • 1407.
    Yemane, Yordanos
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Georgiadou, Déspina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Gott och blandat ska det vara!: En studie om mångfald och dess effekter i arbetslivet2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 1408.
    Zakharova, Maria
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kruisman, Tim
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Shop employees as a source of innovation: A study of Dutch franchise retail organizations2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: These days in uncertain circumstances and economic downturn, innovation is very important for organizations. This applies also on Dutch franchise retail organizations (DFRO’s) and its suppliers, which are in focus in this thesis. The authors argue that shop employees working in the physical shops are a valuable source of innovation and can function as a pass-through of consumer information to the management of a DFRO and its suppliers.The main question is, if and how DFRO’s and its supplier use shop employees as a source of innovation?

    Purpose: To describe and explore the involvement of shop employees in the innovation process of Dutch franchise retail organizations and its suppliers; and to find out possible advantages and disadvantages of shop employees’ involvement in the innovation processes, and directions of innovation in which shop employees are involved.

    Method: This thesis is written from a social constructivism perspective with the use of a deductive approach. A holistic multiple case-study of eight Dutch franchise retail organizations was applied by using qualitative method. To collect the empirical data 23 semi-structured interviews with shop employees were conducted in combination with several observations. The collected empirical data was analyzed by using cross-case synthesis method. The research quality is based upon trustworthiness and authenticity.

    Results and conclusions: The highest degree of involvement of the shop employees in the innovation process by both management and suppliers takes place in the last three stages of the innovation process, which are validation, commercialization and evaluation, in offer- and support-related directions of innovations. In other words, the shop employees are more involved in the innovation process in their own working environment rather than in the decision-making level. The results of the study show that shop employees are willing to be more involved in the innovation process and see more advantages than disadvantages for management, suppliers and themselves.

    Suggestions for future research: Since this thesis gives interesting results, the future research could be done to strengthen and expand those. The authors suggest to increase the amount of researched DFRO’s; to research multiple shop locations of the same DFRO; to take the position, responsibilities and working period of the shop employees more into consideration. Also the authors see a necessity of future research to confirm the mentioned possible disadvantages and advantages of shop employees’ involvement out of a different perspective.

  • 1409. Zamac, Jovan
    et al.
    Hallberg, Daniel
    Lindh, Thomas
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Low Fertility and Long-Run Growth in an Economy with a Large Public Sector.2010In: European Journal of Population, ISSN 0168-6577, E-ISSN 1572-9885, Vol. 26, no 2, p. 183-205Article in journal (Refereed)
    Abstract [en]

    Recently it has been suggested that low fertility countries may be caught

    in a trap that is hard to get out of. One important mechanism in such a trap would be

    social interaction and its effect on the ideal family size. Such social interaction

    mechanisms are hard to capture in formal models, therefore we use an agent-based

    simulation model to investigate the issue. In our experimental setup a stable growth

    and population path is calibrated to Swedish data using the Swedish social policy

    setup. The model is provoked into a fertility trap by increasing relative child costs

    linked to positive growth. Even rather large increases in child benefits are then

    insufficient to get out of the trap. However, the small number of children temporarily

    enables the economy to grow faster for several decades. Removing the

    adaptation of social norms turns out to disarm the trap.

  • 1410.
    Zambrell, Katarina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Artistic organizational interventions through “ culturalistic ” leadership2012In: Design!?: Sub-theme 47: From Designing Organizational Creativity to Creativity for Organizational Design / [ed] Alexander Styhre, 2012Conference paper (Refereed)
    Abstract [en]

    In this paper I will devote my attention to leaders that might be seen as “architects” for human interactions and creativity. Artistic organizational interventions, as it is expressed in this paper, is a manifestation of a management approach to leadership. My aim is to attempt to depict how these management actions can be understood. The main interest is to emphasize managers/leaders practicing a leadership which empower constitution of the personal identity, as a way to better understand arts in business. Based on interviews with more than thirty Swedish managers with experiences from Airis projects (Artists in Residence) I identify most of them as “”culturalists”, my notion for a manager with much focus on human aspects in work. It is a person who understands that benefits could be achieved with artists in the organization. He/she has confidence in the artistic processes as well as in the employees’ intent and wish to develop. It is a manager whose aim is to provide creativity, open mindedness and also to make work fun, human and meaningful. A ”culturalist” loves to see his/her employees grow as persons through challenging tasks, good teamwork and other positive values of artistic interventions in organizations, such as Airis-projects. This way of leading is what I would like to call a ”culturalistic” leadership.

  • 1411.
    Zamlynska, Anna-Maria
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Musikfestivaler : En studie om hur musikfestivaler kan göra för att överleva.2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsens syfte är att problemidentifiera hur en musikfestival, som drivs ideellt jobbar med organisation, information och kommunikation för att överleva.

    För att kunna ta reda på vad en festival kan göra för att överleva valde jag en deduktiv ansats. Teorin har sedan jämförts med fallstudien Arvikafestivalen. Förutom respondenternas reflektioner kommer även mina reflektioner redovisas då jag har varit observerande deltagare under Arvikafestivalen 2009 och 2010.

    Kommunikation är en viktig faktor vid planering av ett evenemang. Det måste finnas en tydlig kommunikation till intressenterna, funktionärerna och även inom ledningen. Att ha en välgenomtänkt planering är även viktigt. Att genomföra utvärderingar är ett sätt att inför framtida planeringar veta vad som var bra och vad som måste förbättras. Därför är det viktigt för en ledning, oavsett evenemangstyp, att genomföra utvärderingar över sitt evenemang.

  • 1412.
    Zandler, Carl
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Eriksson, Gustav
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Strategi för att kommunicera produkten fiberanslutning: Fallstudie på Bjäre Kraft Bredband AB2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Strategi för att kommunicera produkten fiberanslutning.

    Bakgrund: Vem bygger internet i Sverige? Det finns mängder av företag som bygger fibernätverk. Ett utav dessa är Bjäre Kraft Bredband AB. Fibernätverk är den snabbaste och senaste tekniken för dataöverföring. För att fibernätverket skall växa och fastigheter skall ansluta sig krävs en investering från fastighetsägaren för utrustning och grävarbete. Bjäre Kraft Bredband AB måste därför kommunicera fördelarna med fiberanslutning och alla budskap som företaget sänder ut måste peka mot den strategiskt valda inriktningen att bygga ut fibernätverket.

    Problemfråga: Hur ska strategi för att kommunicera produkten fiberanslutning utformas?

    Syfte: Syftet är att konstruera en strategi för marknadskommunikation för Bjäre Kraft Bredband AB.

    Metod: Kvalitativ fallstudie som baseras på öppna ostrukturerade intervjuer med snöbollsurval.

    Teori: Studiens teoretiska referensram behandlar fenomenet strategi och modeller för hur strategier skapas.

    Empiri: Utifrån de teoretiska modellerna om hur strategi skapas har empiri insamlats om Bjäre Kraft Bredbands interna och externa förutsättningar för att konstruera en strategi för kommunikation .

    Slutsats: Bjäre Kraft Bredband bör kommunicera sina styrkor som det kundnära företaget. Alla kommunikation som företaget sänder ut, både medvetna kampanjer och omedvetet i det dagliga arbetet bör peka mot det som företaget satsar på i framtiden, sitt fibernätverk. För att öka sin attraktionskraft på den lokala marknaden bör Bjäre Kraft Bredband AB söka efter strategiska partners. Att använda en specifik slogan eller logotype för fibernätverk istället för att enbart använda koncernens gemensamma logotype skulle göra kommunikationen för fibernätverket tydligare för presumtiva kunder som annars kan associera andra saker med koncernens logotyp.

    Förslag till fortsatt arbete: Genomföra forskningen ur ett kundperspektiv, eller en jämförande studie mellan företag i branschen med olika ägarformer.

  • 1413.
    Zanotti, Diego
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The importance of Customer Relationship Management in service companies2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The intent of my thesis is to report on how managers interact with their customers in order to establish a long-term relationship and the ways in which the problems in the service encounter are resolved. This work is defined as qualitative research.  This view is supposed to interpret the topic without analysing practices and norms but new theory will be created.

     

    Purpose: The purpose of this thesis is to learn what research says when it comes to analyze what managers should do in order to improve customer satisfaction of service use. Managers have to satisfy their customers. This is the first step to be taken in order to maintain loyalty and a long-lasting relationship. These conditions have to be achieved for realizing greater profitability from customers. As it will be seen, profitability is not a target to be reached in the short term as a result of a single service encounter, but rather to be reached through a continuous process of relationship between customers and service companies.

    There are two main research questions to analyze about problems concerning the relationship with the customers. These research questions will be resolved through a problem discussion by using literary texts, scientific articles and interviews through a problem discussion.

    Method: For obtaining a wider view I didn’t restrict the analysis just to a theoretical work based on looking for information on scientific articles and comparing them each others, but I got information by interviewing via Skype two service companies’ managers for getting the evidence of the theoretical part with an empirical one. These managers have shown them available for providing me all the information needed for having an empirical investigation and writing an analysis comparing theoretical and empirical part for drawing the evaluation of the study.

    Result: CRM can be defined as a process of carefully managing specific information about individual customers and all their characteristics in order to maximise loyalty and reach a durable relationship.

    The advantage of CRM is on providing an excellent customer service through the use of individual account information, that allow companies to customize services and marketing offerings. CRM is fundamental because the main driver of company profitability is the aggregate value of the company’s customer base.

    Managers should be aware of the enormous advantage given by developing a CRM in the right way, in this case companies can keep on performing in the market, since every time it presents new issues to be faced and new challenges.

     

  • 1414.
    Zeebari, Zangin
    et al.
    Jönköping University.
    Shukur, Ghazi
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Kibria, B. M. Golam
    Modified Ridge Parameters for Seemingly Unrelated Regression Model2012In: Communications in Statistics - Theory and Methods, ISSN 0361-0926, E-ISSN 1532-415X, Vol. 41, no 9, p. 1675-1691Article in journal (Refereed)
    Abstract [en]

    In this paper, we modify a number of new biased estimators of seemingly unrelated regression (SUR) parameters which are developed by Alkhamisi and Shukur (2008), AS, when the explanatory variables are affected by multicollinearity. Nine estimators of the ridge parameters have been modified and compared in terms of the trace mean squared error (TMSE) and proportion of replications (out of 1,000) for which the SUR version of the generalised least squares (PR) criterion. The results from this extended study are the also compared with those founded by AS. A simulation study has been conducted to compare the performance of the modified estimators of the ridge parameters. The results showed that under certain conditions the performance of the multivariate ridge regression estimators based on SUR ridge RMSmax is superior to other estimators in terms of TMSE and PR criterion. In large samples and when the collinearity between the explanatory variables is not high the unbiased SUR, estimator produces a smaller TMSEs. 

  • 1415.
    Zhang, Kai
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Preechawipat, Chanat
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Supplier Information Integration for Mitigating Supply Risk in Chinese and Thai Manufacturing Industries2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background:  Supply risk becomes a crucial risk that manufacturing companies are facing while supplier information integration is one of the most important parts of supply chain management and supplier integration. The research based on the relationship between them is rarely found.

    Purpose: To find, describe, and compare the significant relationship of supplier information integration and supply risk and identify whether supplier information integration can help to mitigate supply risk in Chinese and Thai manufacturing industries.

    Methods: In order to answer the research questions, the search of the relevant literatures were carried out. The theoretical frame was made of basic concepts, approaches of supplier information integration, and sources of supply risk. The questionnaire was designed based on the theoretical framework and sent out among Chinese and Thai listed manufacturing companies. The correlation analysis was carried out as the main approach to check the significant relationships while the   descriptive statistics were used to described, compared, and analyzed in order to indentify the level of SII and perception of supply risk.

    Conclusion: The level of supplier information integration and the perception of supply risk showed differences in Chinese and Thai manufacturers. Chinese manufacturing industry was at medium level of IT and share tactical and strategic information with suppliers with a concern on suppliers’ suppliers while the Thai manufacturing industry was at low level of IT and shared only tactical information with suppliers with very less concern on suppliers’ suppliers. Chinese manufacturers showed an obvious lower perception of getting affected by terrorist incidents and natural disasters while Thai manufacturers showed the same perception of all sources of supply risk. The results indicated that most of relationships between the sub items of supplier information integration and supply risk were not significant with some special cases that showed small and medium relationships. The contribution and suggestion were concluded at the end. 

  • 1416.
    Zhang, Xin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Patent development, R&D intensity and human capital: a study based on a panel data model2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this paper, my purpose is to test whether the government education policy and R&D expenditure policy can lead to development of patents or not. I use an idea-based growth model as the framework while treating patents as outputs to analyze patent development. I use the data of R&D intensity, patent and human capital of 30 countries in OECD from 1997 to 2006 based on panel data model to analyze their relationships. Research shows that R&D intensity and human capital produce some effects on patent development. Finally, I give some advice for government policy about improving patents.

  • 1417.
    Zhao, Liting
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Policy suggestions to the rural migration in China: According to the Todaro model and current situation of China2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper studies the rural-urban migration in China. The cause of the analysis was the increasing number of rural-urban migrants caused by the fast industrialization. It could lead some serious problems in urban areas, such as the shortage of urban resources like house, food, etc., the increasing of unemployment probabilities and so on. China is the most populous country in the world. And the rural population in China has been exceeded half of the total. Due to the special current situation of China is different from other developing countries, the factors impact the rural migration in China and how to perfect the policy institutions are what I want to research in the paper.

  • 1418.
    Zineldin, Mosad
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Back to the Future: Back to the Future: The Era of Relationships2012In: 10th Annual International Conference on Business: Accounting, Finance, Management & Marketing / [ed] Gregory T. Papanikos, Athens, Greece: THE ATHENS INSTITUTE FOR EDUCATION AND RESEARCH , 2012, p. 112-125Conference paper (Refereed)
    Abstract [en]

    Relationship marketing has been used to reflect a number of different types of relational marketing activity. Unfortunately, the precise meaning of relationship marketing is not always clear in the literature. The term relationship marketing has become a buzzword, with the concept being used to reflect a number of differing themes or perspectives, and has become a "catch-all" phrase. Relationship is based on the rediscovery of marketing as a cross functional approach, not as a departmental approach. Our research reveals that the philosophy of viewing marketing as a cross-functional approach or orientation is not a new discovery of the 1980s or 1990s. The paper also argue that, a company is not marketing a relationship because a relationship is not a commodity. It is a tool or a strategy that can be used when dealing with a customer. It is a tool like any other tool, such as price, quality, service and promotion, etc. A relationship orientation is a management philosophy. We, thus believe that it would be appropriate if we replace the concept relationship marketing with relationship management. This is not just a semantic point, it is an essential distinction which can be strategically significant for the long-term survival of the organization.

  • 1419.
    Zineldin, Mosad
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Regional Economics and Economic Policy2012Collection (editor) (Refereed)
  • 1420.
    Zineldin, Mosad
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Strategic Alliances, Total Relationship Management (TRM) and 5 Qs: Why do both Marriages and Strategic Alliances have over 50% failure rate?2012In: ISO, TQM, Medical Tourism & Patient Safety Best Practive / [ed] Samueal Ho; Mosad Zineldin and Martin Amsteus, 2012, p. 115-123Conference paper (Refereed)
    Abstract [en]

    The paper describes theoretically with some empirical evidences the decision and result of strategic alliance as a relationship between people or as a love affair and a commitment to marriage which is ideally, based on shared interest, love, mutual trustworthiness, and commitment to continue the relationship. The main point is that, just as successful human marriages require clarity of needs, purpose, maturity, preparation, patience, nurturing, flexibility, commitment, trust, and compromise, so too will such prerequisites apply to successful organizational strategic alliance relationships.

     

    The main task of this conceptual research is to identify the reasons for failures of strategic alliances to answer the question of why do they fail. The problem will be later on (phase 2) analysed taking into consideration different industry sectors located in different countries

     

  • 1421.
    Zineldin, Mosad
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Trait EI, customer orientation and service performance2012Collection (editor) (Refereed)
    Abstract [en]

    Review/granskning

    Ref.:  Ms. No. BSFA-12-982

  • 1422.
    Zineldin, Mosad
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    What are the antecedents of coopetition?: An explanation in terms of centrality and personality traits2012Collection (editor) (Refereed)
    Abstract [en]

    Review/granskning av Manuscript ID: EBR-Sep-2012-0051

  • 1423.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Akdag, Hatice Camgoz
    Kadir Has University, Turkey.
    Vasicheva, Valentina
    Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
    Assessing quality in higher education: new criteria for evaluating students’ satisfaction2011In: Quality in Higher Education, ISSN 1353-8322, E-ISSN 1470-1081, Vol. 17, no 2, p. 231-243Article in journal (Refereed)
    Abstract [en]

    The aim of this research is to present a new quality assurance model (5Qs) and to examine the major factors affecting students’ perception of cumulative satisfaction. The model includes behavioural dimensions of student satisfaction. The factors included in this cumulative summation are technical, functional, infrastructure, interaction and atmosphere of higher education institutions. This study concerns students in higher education institutions in Istanbul Turkey. The questionnaire contains a total of 39 items (attributes) of newly developed five quality dimensions (5Qs). A total of 1641 complete and usable questionnaires was received. Frequency analysis, factor analysis and reliability analysis were used for analysing the data collected. Inspection of scree plot and eigenvalues enabled the analysis to reduce the 39 quality attributes to seven factors. The results can be used by higher education institutions to re-engineer and re-design creatively their quality-management processes and the future direction of their more effective education quality strategies.

  • 1424.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Bill, Frederic
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vasicheva, Valentina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Philipson, Sarah
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sandell, Michaela
    Relationship management for the future2012 (ed. 1)Book (Other academic)
    Abstract [en]

    Relationship management for the future (RMF) provides a unique and powerful tools and rod map for understanding relationship creation, development and sustainability in everyday work and life. This comprehensive and unique book blends the enduring wisdom of the past with the fresh thinking of today in order to offer a remarkably intriguing look into the future of tomorrow´s relationships. It is a multidisciplinary work addressing a broad spectrum of total relationship management (TRM) issues and strategies to create exciting and dynamic competitive organizations.

    What an organisation needs today to master it is future is a new total relationship management (TRM) philosophy. Total relationship management for the future (TRMf) should be supported by and rooted in the organization as a whole. Consumers and business customers are people with different current and future desires and needs. To win the heart of the people, a relationship- based- organisation should understand  today´s and future customers’ needs and desires and providing them with a mix of functional, utilitarian, technical and symbolic values.  This requires that people (managers, marketers and all other employees) who comprise the chain of relationships by which value is created for the end-customer must themselves work together to define areas of mutual interest and the potential for sharing. Thus, a TRMF philosophy should be the basis for re-engineering of business processes, policies and relationship views.

    RMF provides a synthesis of research and practice, offering valuable new insights for effective management of relationship-based organization. This book is aimed at both undergraduate and graduate business and management students, researchers, managers, marketers and all organizations facing the challenges of the future in all sectors such as industrial, consumer, education, agricultural, IT, medical, health care and other services.

     

  • 1425.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Borén, Peter
    Linnaeus University, Faculty of Health, Social Work and Behavioural Sciences, School of Education, Psychology and Sport Science.
    The School of the Future: The ideas underlying the Swedish national reform of upper-secondary education 20112011In: / [ed] Borys Grinchenko Kyiv University- Kiev-Ukraine, Kiev-Ukraine: Borys Grinchenko Kyiv University- , 2011Conference paper (Refereed)
    Abstract [en]

    In the article reveals an idea of the school of the future, describe different aspects of the Swedish New Reform. Special attention is paid to the description of the 5Qs Model which incorporates essential and multidimensional attributes, missing in other models.

  • 1426.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Camgoz Akdag, Hatice
    Kadir Has University, Istanbul- Turkey.
    Belal, Mohamed
    Damanhour Universtiy-Faculty of Commerce- Egypt.
    Total Relationship Management (TRM) and 5 Qs Model as New Management Techniques: A Comparative Study for a Knowledge-Intensive Sector2012In: International Business and Management, ISSN 1923-841X, E-ISSN 1923-8428, Vol. 4, no 1, p. 1-17Article in journal (Refereed)
    Abstract [en]

    The aim of this research is to develop a new conceptual quality assessment model including behavioural dimensions of student- professor relationship and student satisfaction for knowledge-intensive sector.

    his study provides an empirical base to understand the complex an multidimensional nature of the quality of higher education and student satisfaction.

    In this study that the TRM in higher education is a cumulative construct, summing various facets and variables which impacting students satisfaction,such as technical, functional, infrastructure, interaction culture and atmosphere variables. There are differences between Egypt and Turkey in Priority of the ten most important factors of effect satisfaction of higher education students.

    The initial results are encouraging as they lay the groundwork for future studies.

    The research provides a platform for ongoing investigation of university-citize relationship while improving and assuring outcomes for those involved in the process. It appears that the 5Qs instrument can have a useful diagnostic role to play in assessing and monitoring educational service quality, enabling staff to identify where improvements are needed from the students’ perspective.

    In this research we describe a study  involving a new instrument, i.e. the 5Qs model and a new method. The result can be used by the university to reengineer and redesign creatively their quality management processes and the future direction of their more effective higher education quality strategies.

  • 1427.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Camgöz-Akdag, Hatice
    Kadir Has University, Turkey.
    Vasicheva, Valentina
    Linnaeus University, Faculty of Health, Social Work and Behavioural Sciences, School of Social Work.
    Measuring, Evaluating and Improving Hospital Quality Parameters/Dimensions: An Integrated Healthcare Quality Approach2011In: International Journal of Health Care Quality Assurance, ISSN 0952-6862, E-ISSN 1758-6542, Vol. 24, no 8, p. 654-662Article in journal (Refereed)
    Abstract [en]

    Purpose – This paper aims to examine the major factors affecting cumulative summation, to empirically examine the major factors affecting satisfaction and to address the question whether patients in Kazakhstan evaluate healthcare similarly or differently from patients in Egypt and Jordan.

    Design/methodology/approach – A questionnaire, adapted from previous research, was distributed to Kazakhstan inpatients. The questionnaire contained 39 attributes about five newly-developed quality dimensions (5Qs), which were identified to be the most relevant attributes for hospitals. The questionnaire was translated into Russian to increase the response rate and improve data quality. Almost 200 usable questionnaires were returned. Frequency distribution, factor analysis and reliability checks were used to analyze the data.

    Findings – The three biggest concerns for Kazakhstan patients are: infrastructure; atmosphere; and interaction. Hospital staff's concern for patients' needs, parking facilities for visitors, waiting time and food temperature were all common specific attributes, which were perceived as concerns. These were shortcomings in all three countries. Improving health service quality by applying total relationship management and the 5Qs model together with a customer-orientation strategy is recommended.

    Practical implications – Results can be used by hospital staff to reengineer and redesign creatively their quality management processes and help move towards more effective healthcare quality strategies.

    Social implications – Patients in three countries have similar concerns and quality perceptions.

    Originality/value – The paper describes a new instrument and method. The study assures relevance, validity and reliability, while being explicitly change-oriented. The authors argue that patient satisfaction is a cumulative construct, summing satisfaction as five different qualities (5Qs): object; processes; infrastructure; interaction and atmosphere.

  • 1428.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ho, SamuelHong Kong Buddhist College.Amsteus, MartinLinnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    ISO, TQM, Medical Toursim & Patient Safety Best Practice2012Conference proceedings (editor) (Refereed)
    Abstract [en]

    International Standards Organisation (ISO) series sets out the methods that can be implemented in an organization to assure that the customers’ requirements are fully met. Moreover, the organization’s requirements will be met both internally and externally and at an optimum cost.  This is the result of efficient organization of the resources available, including material, people and technology.  The most important standard in the ISO Series is obviously ISO 9000.  Over the past fourteen ICIT’s the focuses were on ISO 9000.  However, with the advancement of mankind, there is a pressing need for other equally important standards for organizations to develop and compete.

    Because of the significance of the ISO Series of standards, and its close relationship to TQM, the Ufirst objective of this proceedings is to consider the impact of ISO implementation on TQM.  

     TQM and TRM provide the overall concept that fosters continuous improvement in an organization.  They stress a systematic, integrated, consistent, organization-wide perspective involving everyone and everything.  It focuses primarily on total satisfaction for both the internal and external customers within a management environment that seeks continuous improvement of all systems and processes.  TQM has been considered by many organizations as the way to survive and succeed.  The Usecond objective of this proceedigns  is therefore to provide a forum for the identification of the contemporary development in the theories and practices of TQM´and TRM.

     In view of the importance of Cooperation & Competition as developed by Prof. Mosad Zineldin (2000), the third objective of this porceddings is to research on the Cooperation & Competition approach to healthcare quality/safety and patient satisfaction as well as medical tourism.

     

  • 1429.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Hytter, Anders
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Leaders' negative emotions and leadership styles influencing subordinates' well-being2012In: International Journal of Human Resource Management, ISSN 0958-5192, E-ISSN 1466-4399, Vol. 23, no 3, p. 748-758Article in journal (Refereed)
    Abstract [en]

    Emotions are an important aspect of organizational life. However emotional issues, particularly negative emotions, have traditionally been largely neglected in organizational life. The aim of this study is to investigate the relationship between transformational, transactional, and laissez-faire leadership styles, and leaders’negative emotions perceived by the subordinates. The aim is also to investigate the influence of leadership styles on the subordinates’ overall psychological health and well-being. The result challenges some of the earlier findings, suggesting that there is a need for a better understanding of how contextual factors might intervene in the relation between leaders’ negative emotions, leadership styles, and subordinates’ well-being.

  • 1430.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Thurn, Emmie
    Gustafsson, David
    Does Loyalty Exist Within the Swedish FMCG Sector?2012In: ISO, TQM, Medicla Tourism & Pateint Safety Best Practice / [ed] Sameul Ho, Mosad Zineldin and Martin Amsteus, HKBC and Linneaus University , 2012, p. 44-60Conference paper (Refereed)
    Abstract [en]

    This explanative  study aims to examine how relationship-marketing strategies can enhance companies’ effectiveness and the quality factors that encourage long-term relationship in the FMCG retail market. The purpose of the study is to examine and develop a better understanding of the relationship between quality, customer relationship management, customer loyalty and satisfaction. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship.

    A quantitative research based on 200 respondents is used to identify differences between various 5Qs variables and to explain different relationship between them. This study shows that satisfaction does not automatically lead to loyalty and RM does not create loyalty, which also indicates that RM is not effective within the FMCG market. The price is a ruling factor that makes the customer chase discounts, no matter who provides it.

    The study recommend FMCG retailers to implement more effective RM strategies in order to assure the possibility to reap the benefits from satisfied and loyal customers. Therefore, the study raise the question if price is the new customer loyalty program within the FMCG market?

  • 1431.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vasicheva, Valentina
    Minsk State Linguistic University, Belarus.
    The Implementation of TRM Philosophy and 5Qs Model in Higher Education: An Exploratory Investigation at a Swedish University2012In: Nang Yan Business Journal, ISSN 2307-4450, Vol. 1, no 1, p. 65-75Article in journal (Refereed)
    Abstract [en]

    Students, their families, employers and the government want the assurance that students will get “good quality” education. The question is: what does “good quality education” mean? This paper seeks to provide the answer as well as some concrete criteria and proposals to improve the objectives and quality of the education systems. We argue in this study that the quality of higher education and student satisfaction is a cumulative construct, summing various facets and variables of the educational institution, such as technical, functional, infrastructure, interaction and atmosphere variables. In this research we describe a study involving a new instrument, i.e. the 5Qs model and a new method which assures the reasonable level of relevance, validity and reliability, while being explicitly change-oriented. The main goal of the empirical part of this study is not to evaluate the performance of the staff or to analyze the student assessment or satisfaction, rather to test the new 5Qs model. The use of the 5Q dimensions provides both a structure for designing a higher education quality measurement instrument and a framework for prioritizing results and findings.

  • 1432.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Vasicheva, Valentina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Total Relationship Management (TRM), and Quality of Labour Force performances in the Higher Education Sector in Sweden, Turkey and Egypt2012In: Adapt International Bulletin, ISSN 2281-4469, no 30, p. 1-8Article in journal (Refereed)
    Abstract [en]

    This paper discuss how  total relationship apporoach highlights the importance and the role of workforces at any organisation. Psychology is the understanding of people, their motivation, and their social interactions as they work within confines of their environment. Stresses that people/workforce are the organisation’s most precious resource and that they have an innate need for positive relationship with others, a need to learn, and a need to belong.

  • 1433.
    Zineldin, Mosad
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Zineldin, Jonas
    Karolinska Institutet.
    Vasicheva, Valentina
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Approaches for  Reducing Medical Errors &  Increasing Patient Safety: TRM, Quality  and 5 Qs Methods2011In: Approaches for Reducing Medical Errors: TRM, Quality and 5Qs Method, 2011Conference paper (Refereed)
    Abstract [en]

    On important goal in any country should be to deliver safe and  high-quality health care to patients in all clinical settings. Despite the best intentions, however, a high rate of largely preventable adverse events and medical errors occur that cause harm to patients.

    Medical errors are one of many Nations´ leading causes of death and injury. In USA, between 50,000 to 100,000 people die in U.S. hospitals each year and 1 000 000 excess injures as the result of medical errors (MEs) and adverse events (AEs). 23% of Europeans argue that they have been directly affected by a medical errors personally or in the family. over 3000 people die in Sweden, 185,000 case are associated with an adverse event in Canada and almost 11% of total deaths in Australia are caused by medical errors. Mixed up test results, injuries suffered during childbirth, infections following surgery, and incorrect drug dosages are just a few of the harmful errors.

    This means that more people die from medical errors than from motor vehicle accidents, breast cancer, or AIDS. One question is How many patients need to die before the media, government, county councils and care planners start to take serious actions to prevent such lose of people because of the medical errors?

    Total relationship medical management (TRMM) emphasizes the totality and the holistic nature of a relationship which includes internal and external factors, functions and resources inside and outside any health care organization/institution. TRMM includes 5 generic quality dimensions (5 Qs) and measurements.  5Qs will be used in this study to identify the shortcoming of a health care institution to reduce the medical errors which lead to the increase of physicians and patients relationship.

  • 1434.
    Zirke, Irina
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Atashi, Bentalhoda
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Branding strategies of Swedish 'new-luxury' fashion brands2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. Brands can be divided into ‘traditional-luxury’, ‘new-luxury’ and ‘non-luxury’ categories, and experts have found that branding strategies of ‘traditional-luxury’ brands differ from ‘non-luxury’ brands. Where ‘new-luxury’ brands are positioned has not been clearly defined yet. The lack of theoretical research in the field of ‘new-luxury’ branding strategies justifies our choice of research.

  • 1435.
    Zubova, Kateryna
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Arikainen, Olga
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Procurement Process Integration (PPI) in Swedish and Ukrainian Companies Producing Machinery and Equipment: Comparison in terms of the level of integration, the tools of integration and the barriers to integration from buyers’ perspective2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Business Administration, Business Process & Supply Chain Management, Degree Project (Master), 30 higher education credits, 5FE02E, Spring 2012

     

    Authors: Kateryna Zubova and Olga Arikainen

     

    Tutor: Åsa Gustavsson

    Title: Procurement Process Integration in Swedish and Ukrainian Companies Producing Machinery and Equipment

    Background: Although the science of economics and logistics comprises a great amount of literature on supply chain integration, there is a lack of information on procurement process integration. Procurement process is one the supply chain processes and is one of the most important processes for manufacturing companies.

    Purpose: To describe the level of procurement process integration (PPI), tools of PPI and barriers to PPI from buyers’ perspective in Swedish and Ukrainian companies producing machinery and equipment, and then to test if there is a significant difference in them between respondents of two countries.

    Method: Web-based questionnaire was created and sent out to 500 companies producing machinery and equipment in Sweden and to 500 companies in Ukraine.  73 responses were received from Swedish companies and 49 responses from Ukrainian companies. T-test was performed in order to test the differences in procurement process integration between Swedish and Ukrainian companies in terms of levels of integration, tools of integration and barriers to integration.

    Results, conclusions: There is no significant difference in the level of integration between Swedish and Ukrainian companies. In both countries the average level of integration is medium that means long-term relationships which are reviewed periodically. However, significant differences were found in the tools and barriers to procurement process integration between Swedish and Ukrainian companies.

  • 1436.
    Älmegran, Anton
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Olsson, Sven
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    PMS för SME: - En studie av Care of Sweden2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    BAKGRUND:

    För ett företag gäller att tillgodose de behov som finns på marknaden genom att upprätthålla en stark konkurrens mot övriga aktörer och på så sätt minska risken att tappa marknadsandelar till aktörer som bättre tillfredsställer dessa behov. I syfte att uppnå detta krävs mål samt strategier för hur företaget ska agera, samtidigt som det är av yttersta vikt att dessa strategier formuleras och implementeras på ett effektivt sätt. Här lyfts ofta prestationsmätning fram som ett verktyg för att lyckas med denna implementering. Att samtidigt kombinera dessa mått i ett system förespråkas eftersom måtten då kan relateras till varandra och bättre beskriva verksamhetens komplexitet för att därigenom generera maximal nytta.

    Vissa forskare hävdar emellertid att det finns klara skillnader mellan olika företag där deras karaktäristika drivs av företagets storlek. Samtidigt menar samma forskare att de teoretiska ramverken för prestationsmätningssystem har byggts utifrån stora företag och dess situation, varpå de blivit mindre passande för SME. Denna studie fokuserar därför på detta glapp i forskningen.

    SYFTE:

    Vår ambition är att genom denna studie utforma ett prestationsmätningssystem för Care of Sweden i egenskap av SME. Detta ska åstadkommas med hjälp av att analysera Care of Swedens förhållande till typiska karaktärsdrag för dessa företag. Därigenom kommer studien att ge ett bidrag till utvecklad kunskap kring prestationsmätning för SME.

    STUDIENS UPPLÄGG:

    Studien utgörs av en fallstudie av aktionsforskningskaraktär där det empiriska materialet har samlats in genom deltagande observationer och intervjuer med anställda på olika positioner i fallföretaget. Under studien har det funnits en växelverkan mellan insamling av teoretisk bakgrund och empiriskt material från fallföretaget och därav har en lärandeprocess uppstått där empiriskt material inspirerat till ny insamling av teoretisk bakgrund och vice versa.

    RESULTAT & SLUTSATSER:

    Fallföretagets förhållande till de karaktärsdrag som behandlats av olika forskare har studerats för att utforma ett passande prestationsmätningssystem. Trots fallföretagets ringa storlek visar det sig att de uppvisar få av de typiska karaktärsdragen för SME. Utifrån denna analys byggs ett balanserat styrkort med utgångspunkt i en ”bottom-up” approach, vilken identifierar företagets underliggande strategier, vision och nuläge.

  • 1437.
    Åkerström, Niclas
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Blomqvist, Roger
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Markusson, Simon
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Sport sponsorship: A multiple case study in Sweden2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. There is still a gap within this research field in Sweden and the rest of Europe. Though, researchers have found common desired brand objectives for using sport sponsorships which are called the sponsorship portfolio.

    The purpose of this study is to investigate companies’ perception and use of sport sponsorship. The purpose will also be to investigate how well companies’ use of sport sponsorship match with their customers perceptions of it.

    This study is based on a qualitative multiple case study using a semi-structured interview technique. Two companies, Craft and Team Sportia, were interviewed with five different managers to investigate their perception of sport sponsorship. Two focus groups, one on each company, where conducted in order to compare the results of the interviews. The study will be limited to the Swedish sport sponsorship market.

    In the case of Craft, findings indicate that Crafts sport sponsorship strategy is in overall congruence with the most important brand objectives using sponsorship in the theory. Though are the focus group perception of Crafts sport sponsorship and their brand not quite as consistent as company want to reflect. Results from the case of Team Sportia reveal that they could be seen as a company with a positive brand image. The brand itself is perceived as less strong than their competitors by the focus group due to weak perceived brand awareness. New findings in this study are Crafts product development through sport sponsorship as well as the message of brand familiarity through Team Sportias sport sponsorship. 

  • 1438.
    Åkesson, Martin
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lindqvist, Malin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Etablering av möbelföretag i Sverige: En studie om anpassning och standardisering2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Examensarbete, Enterprising and Business Development, Ekonomihögskolan vid Linnèuniversitetet, företagsekonomi, 2EB00E, VT 2012

    Författare: Martin Åkesson och Malin Lindqvist

    Handledare: Lena Olaison

    Titel: Etablering av möbelföretag i Sverige: En studie om anpassning och standardisering

    Bakgrund: Minskade barriärer mellan gränser medför att det blir allt lättare för företag att förflytta sin verksamhet till andra länder genom etablering. Efterfrågan från befintliga kunder och potentiella kunder gör att verksamheten ser möjligheter i att utmana konkurrenter på en ny marknad. En marknad som utvecklats på grund av minskade barriärer i och med EU, är den svenska marknaden. Möbelbranschen i Sverige utmärks av ett fåtal stora aktörer som historiskt innehar majoriteten av marknadsandelarna. Men dessa marknadsandelar har blivit mindre med åren och ger plats för nya aktörer på marknaden. Detta innebär en ökad konkurrens inom branschen. Etablerade företag kan väja att anpassa eller standardisera delar av sin verksamhet till Sverige för att passa in på marknaden.

    Syfte: Att studera i vilken mån utländska möbelföretags val av etableringsprocess och etableringssätt påverkade deras anpassnings- och standardiseringsstrategi.

    Metod: Arbetet utgår från en kvalitativ studie av möbelföretag som etablerats i Sverige. Kvalitativa intervjuer har utförts med bakgrund i en teoriinsamling där sökord som etablering, anpassning, standardisering och möbelbranschen användes.

    Resultat, slutsatser: Möbelföretagen har genom etablering i Sverige gjort olika grader av anpassningar och standardiseringar för att passa in på marknaden. Graden av möbelföretagens anpassnings- och standardiseringsstrategi har påverkats av deras etableringsprocess, etableringssätt samt hur deras verksamhet är utformad.

  • 1439.
    Åslund, Linda
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Yousef, Shirin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Svensk kod för bolagsstyrning: Vem finner nytta med den?2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Master thesis in business administration, School of business administration, Linnaeus University, accounting, 4FE03E, Spring 2011.

    Authors: Linda Åslund and Shirin Yousef.

    Supervisor: Professor Sven-Olof Yrjö Collin

    Examiner: Christopher von Koch

    Title: The Swedish code of good governance – Who finds it useful? 

    Background: Corporate governance has emerged to maintain the stockholders interests in corporations where the owners are separated from control in order to create confidence in the corporations. In 2005 the Swedish code of good governance emerged to prevent in part additional corporate scandals from happening and to make sure that the board is acting in the interest of the owners. The code is a complement to the Swedish Companies Act since it has a more strict demand in certain areas but it gives the companies a possibility to deviate by either complying or explaining their actions.

    Purpose: The purpose with this thesis is to examine who finds the Swedish code of good governance useful.

    Method: The research method of this survey is quantitative where the purpose is to investigate deviations in the companies’ corporate governance reports. The scientific approach is deductive where empirical data is generated from the theories. Secondary data is gathered from the companies’ corporate governance reports and annual reports. 

    Conclusions: Out of the different variables that we examined we find significant correlations between the boards ownership, Audit Bureau, female auditors, institutional and foreign owned corporations, the corporations profitability, type of business, stock-exchange lists and the number of deviations which the corporations does and on some of the recommendations in Swedish code of good governance. From these variables we make the conclusion on who finds the Code useful.

  • 1440.
    Öggesjö, Mikael
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Lexander, Robin
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Partnerskapets påverkan: Vilken påverkan har revisionsbolagens ägarstruktur på revisionens kvalitet?2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Examensarbete, Civilekonomprogrammet, Ekonomihögskolan vid Linnéuniversitetet, 4FE03E Examensarbete Redovisning 30 hp, VT 2011

    Författare: Robin Lexander och Mikael ÖggesjöHandledare: Professor Sven-Olof Yrjö Collin

    Titel: Partnerskapets påverkan – Vilken påverkan har revisionsbolagens ägarstruktur på revisionens kvalitet?

    Bakgrund: Revisorslagen (2001:883) reglerar att 75 procent av rösterna i ett revisionsbolag skall ägas av kvalificerade revisorer. Lagen innebär konkret att revisionsbolagen ägs av individer verksamma inom bolaget, och detta fenomen benämns populärt partnerskap. Forskning om revision belyser dock sällan revisionsbolagens ägande, vilket medfört att det finns en begränsad kunskap om hur revisionsarbetet påverkas av partnerskapet.

    Syfte: Uppsatsens syfte är att förstå och förklara hur olika aspekter i revisionsbolagens partnerskap påverkar revisionens kvalitet, för att på så sätt kunna uttala oss om vilken inverkan partnerskapet har på denna variabel. 

    Metod: För att utreda hur partnerskapet och dess struktur påverkar revisionskvaliteten görs tre olika empiriska datainsamlingar: dokumentgranskning, intervjuer och enkätundersökning. Datan som samlas in är både kvalitativ och kvantitativ, och uppsatsen har både ett deduktivt och ett induktivt angreppssätt. 

    Slutsats: Studiens resultat visar att partnerskapet påverkar revisionskvaliteten positivt, där en större andel partners av totalt antal anställda leder till en högre revisionskvalitet. När uppsatsens teoretiska resonemang relaterades till den empiriska datan fann vi underlag för att utveckla en ny teori, partnerteorin. Denna teori förklarar hur partnersammansättningen bör se ut för att revisionsbolaget ska kunna prestera revisioner av hög revisionskvalitet.

    Viktiga ord: Revision, partnerskap, revisionskvalitet, revisionsbolagens ägarstruktur.

  • 1441.
    Öjhage, Nina
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Ottosson, Sara
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Styrelsens Ersättning: Vilka faktorer ligger till grund för denna?2012Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Det debatteras i media kring styrelsernas ersättningsnivåer och varför det finns skillnader på dem. Det är intressant att studera vilka bakomliggande faktorer som finns till ersättningsnivåerna för att få en förståelse kring varför nivåerna skiljer sig åt mellan bolagen. Det har gjorts många studier kring ersättning till ledande befattningshavare, men få när det gäller ersättning till styrelser, vilket ger oss ett motiv att komma med ett bidrag till forskningen kring ersättningsnivåerna till styrelsen.

     

    Syfte: Syftet med denna studie är att kartlägga vilka faktorer som påverkar styrelsens ersättning i sin helhet vad gäller storlek och form bland bolagen på Stockholmsbörsen.

     

    Metod: Vi har haft en deduktiv ansats i vår studie där vi har lyft fram teorier kring styrelsens ersättning i den mån de finns och använt oss av teorier kring ersättning till ledande befattningshavare och applicerat dem på styrelsen. Utifrån teorierna lyfte vi fram faktorer som kan tänkas påverka ersättningen, vilka sedan grupperades in efter de olika organen i den svenska bolagsstyrningsmodellen. En kvantitativ studie genomfördes där data hämtades från bolagen på Stockholmsbörsens årsredovisningar, vilken har legat till grund för analyser och resultat.

     

    Resultat: Av faktorerna var det bolagets storlek och andel internationella ledamöter som utmärkte sig då de var signifikanta i alla våra modeller. Vi kan konstatera att det enligt våra modeller är de faktorer som kan härröras till bolagsstyrningsorganet styrelsen som har störst korrelation med ersättningsnivåerna. Utifrån studien kan konstateras att teorier från ersättning till ledande befattningshavare till viss del kan appliceras på ersättning till styrelser. Vi kan även dra slutsatsen att det främst är resursberoendeteorin som kan förklara ersättningsnivåerna. Våra resultat har lyft fram de faktorer som ligger till grund för ersättningen och genom att identifiera dessa kan det skapa en legitimitet för att ersättningsnivåerna ligger på den nivå de gör i bolagen.

  • 1442.
    Österberg, Sophie
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    The IP & Stories2012Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    I do through this thesis aim to reflect upon the reasonableness to why one should write a thesis. I do this by sharing with you four different parts. The first part is that of foragers and our common human heritage. The second one is set in the middle ages and the foundation of universities. In the third part the modern research university is examined whilst the fourth part aims to provide a sensible understanding of today. I do look at the reasonableness to undergo the work for a thesis in all of these parts whilst proposing an idea concerning human confusion and our need for belonging which leads us to believe in an imperative prerogative (IP) which may be said to be the context in which we find ourselves.The IP would further dictate what knowledge is and is not, which would highly relate to the reasonableness of conducting a thesis. In an IP there are various stories, and one of them is that of education and writing a thesis. I ask of you as a reader to reflect upon and view our current higher educational system in a historical perspective. I, thus, aim not to provide you with innovative new knowledge in business but rather to reflect upon our current educational system in our society, which I would argue, is taken over by the businesses and its rules and norms.

  • 1443.
    Ülgen, Veronica
    et al.
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Forslund, Helena
    Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
    Prestationsmätningar i textila försörjningskedjor: goda exempel och hinder2012In: Presented at PLANs forsknings- och tillämpningskonferens, Lund, 2012Conference paper (Refereed)
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