Since the eighteenth century user contribution has been a crucial part of newspaper production. Without the participation from the public there hasn’t been a newspaper at all. The professionalization of the publicist role became the starting point who changed how people valued user contribution. Societal change and the technical development has then led to the society we have today – a place where media organizations find themselves in a greater need for user participation to survive. The purpose of this study is therefore to examine how three local news papers reason about and react to user generated content and also to find out what possibilities the users have to participate.

Thru semi structured interviews with the legally responsible publisher for each news paper and two journalists from each editorial staff our result shows that the news papers have a positive attitude towards user generated content in general. The informants say that the technological development have been both an improvement and inhibitory in the relationship to the readers. They believe in an increased cooperation in the future but at the same time emphasize the fact that user generated content can’t be allowed to take too much place and become a rival to the journalistic material. The informants also say that the knowledge they posses thru their journalistic education is the main core in their work as well as in the idea and function of the news paper. That is the way it should remain. We use terms and theories about the public sphere, participation, media convergence and the journalistic profession in our discussion.

The purpose of this study is to highlight the recipients' interpretations of the advertising message in the field of TV advertising, and its inclusion of regional stereotypes. Through the application of a reception study, where both a semiotic analysis and respondent interviews are presented, contributes the study to continued discussion within recipient studies. The material for the semiotic analysis is two commercials from Elon's commercial series published in 2012, named Elon Norrland and Elon Småland. These are used as material for the interviews in order to be able to produce the empirical material from the respondents. Different theories were used to steer the essay in the right direction, including semiotics with the relevant concepts of denotation, connotation and myth. The concept of stereotype is also of great importance to the thesis. Polysemy is also included as a theory and together with Hall's three codes; dominant, negotiating and oppositional, the answers from the interviews are divided thematically into several categories. The semiotic analysis resulted in a discovery of interconnecting chains that together contribute to a notion of and the creation of the regional stereotypes Norrland and Småland. In the second part of the reception study, the respondent interviews, the result showed that most respondents saw the advertisements as humorous and many also recognized the regional stereotypes, this can be interpreted as the dominant view. Furthermore, it appeared that everyone does not choose to fully accept the messages that were displayed, but rather negotiate with the message and what the advertisement wants to convey. And lastly some respondents emerged to oppose to these stereotypes and rejected them. We can state that there is a polysemic picture of the audience's interpretation.

I bloggar hittar vi mängder av personlig information som berör både blogginnehavaren och dennes anhöriga, medvetet eller omedvetet. Den här studien avser att öka förståelsen för hur privatliv och personligt relaterad information framställs i två kända personers bloggar. Studien baseras på två bloggar skrivna av offentliga, kända personer - Alex Schulman och Pernilla Wahlgren. Han är en känd medieentreprenör och skribent, hon är en folkkär artist och sångerska från en teaterfamilj. Dessa bloggare är redan kända av allmänheten, något som gör att gränsen för vad som är privat och offentlig information blir väldigt suddig.

Genom en kvalitativ textanalys i två steg, en beskrivande samt en tolkande textanalys, kommer resultatet visa vilka ämnen som tas upp i bloggarna. I den beskrivande analysen studeras texten, och teman som är unika för bloggarna genereras ur texterna. Därefter tolkas och studeras dessa teman i den tolkande textanalysen för att få en förståelse för den information som bloggarna lämnar ut.

Med utgångspunkt i Privacy theory diskuteras vilken typ av personlig information som blogginnehavarna delar med sig utav. Utifrån resultatet av analysen visar studien att de ämnen som presenteras i bloggarna är följande: privat i offentligheten, vardagsreflektioner, självgranskning, känslouttryck, familjeliv och arbete och familj.

Denna studie avser undersöka gestaltningen och framställningen av våld med politiskt motiv och terrordåd i nyhetsmedia. Sex nyhetsartiklar ligger till grund för analysen som valts utifrån ett strategiskt urval, publicerade av Sveriges Television och Aftonbladet som berör dådet i Almedalen 2022. Studiens frågeställningar lyder:

- Hur gestaltar Aftonbladet och Sveriges Television terrordådet i Almedalen utifrån ethos, pathos och logos i text?

- Hur gestaltar Aftonbladet och Sveriges Television terrordådet i Almedalen utifrån nyhetsvärderingsprincipen, medielogik och dramaturgiska inslag i text?

- Vilka likheter och skillnader i nyhetsmediernas gestaltning av terrordådet i Almedalen går att utläsa utifrån ovanstående teorier och retoriska begrepp?    

Kan gestaltning av politiskt våld i media generera en ond spiral då våld och terrorism göds av publicitet? Studiens resultat visade att nyhetsmediernas framställning av dådet i Almedalen skiljer sig markant, vilket har identifierats med stöd av ethos-, pathos- och logos-strategier. Nyhetsmediernas användning av dessa strategier är till för att övertyga läsaren, som i sin tur kan bidra till att gestalta olika verklighetsuppfattningar av händelsen. Enligt resultatet tenderar Aftonbladet att dramatisera sin gestaltning, medan SVT framför en betydligt mer förenklad gestaltning. Detta kan baseras på deras interna riktlinjer och varierande ändamål.

We are living in an era where the media landscape is constantly changing and where actors

are forced to make adoptions to survive. In journalism, it has mainly been about the

transition to a more tabloid news content (i.e sensational, personalized and entertaining

content). This paper has aimed to compare how the double murders in Hökensås and

Norrahammar was framed in the two local newspapers Jönköping-Posten and Jmini 2015;

and to investigate whether these portrayals were tabloid or not. To answer this aim, we

conducted a content analysis with media logic dramaturgy as analysis model. The analysis

and discussion has been set against a theoretical background of journalism, tabloidization,

framing theory and media ethics. The result of our analysis can be divided into three parts.

First, Jmini focused on the crime and the offender, while Jönköping-Posten focused on the

investigation. Secondly, Jmini was unilateral in its reporting, unlike Jönköping-Posten, who

featured several perspectives. Thirdly, the two newspapers had great similarities in how they

portrayed the victims who was given a limited space. The results in relation to our theoretical

background showed that the two newspapers had adapted its content to the format. However,

Jmini had made major adjustments, which sometimes contributed to the publicity rules were

breached to the advantage of the media logic dramaturgy. Our conclusion was that this could

be an indication of tabloidization.

Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. Therefore, the aim of this study is to identify the key concepts that are used to build Brand Singapore. Singapore is a small, diverse country that attracts attention both as a tourism destination and political and economic entity. Hence, the study examines its branding materials and messages chosen in order to stand out from the competition, as well as the rationale behind these choices. For those purposes, the process of multimodal critical discourse analysis (MCDA) was used on text and visual based messages present in the “Singapore – Where Passion is Made Possible” nation branding video of Singapore. In order to break down and identify the core messages that Brand Singapore communicates, results were subjected to contexts of safety and diversity in Singapore along with theories of re-orientalism and competitive identity. The examination revealed that Singapore is persistently showcasing itself as a multi-ethnical country, but it is rather understanding and tolerant. The presence of the social and economic hierarchy is present, and the Chinese ethnicity is granted the highest status in the messages. Communication practitioners and marketing organizations will find this study helpful in developing branding strategy planning for the most demanding countries.