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  • 1001. Wall, Rickard
    Ingen samhällsekonomi med flygbussar mellan Stockholm och Arlanda: bara koldioxidutsläpp!2011In: Ekonomisk Debatt, ISSN 0345-2646, Vol. 39, no 3, p. 60-68Article in journal (Other academic)
    Abstract [en]

    I dag råder betydande överkapacitet inom utbudet av marktransporter mellan Stockholm Cityterminalen och Arlanda flygplats. Spårtrafiken har ensam kapacitet att transportera samtliga resenärer på sträckan. Ändå drivs också parallelltrafik av därför samhällsekonomiskt olönsamma flygbussar. En färsk empirisk studie visar vidare att de färdmedelsomflyttningar som skulle utlösas för den händelse att denna busstrafik drogs in, och biljettpriset på Arlanda Express sänks till dagens nivå för flygbussresor, kan beräknas bli sådana att koldioxidutsläppen från Arlanda flygplatsverksamhet - där marktransporterna räknas in - minskar med omkring 10 procent.

  • 1002.
    Walle, Amare
    Blekinge Institute of Technology, School of Management.
    Establishment of Capital Markets in Least Developed Countries (LDCs):The case of Ethiopia2008Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    Despite a surge of global investor interest in the 1980s and 1990s, Africa has been bypassed by the massive international capital flowing to developing economies. Most of the economies in the region didn’t efficiently mobilize their domestic financial resources either. African countries, particularly those in Sub-Saharan Africa (SSA) remain the only developing region in which development assistance flows exceeds private capital flows. Except a few countries (such as South Africa, Mauritius, Botswana), most of the economies in the SSA region are not still doing anything good. These phenomenons can in part be attributed to lack of a well developed financial sector (such as capital markets, banks, and other financial institutions) and the poor economic policies and incompetent “institutions” in African countries. The purpose of this thesis is to conduct a qualitative research on whether capital market establishment and development is an alternative towards the economic growth of least developed countries such as Ethiopia and investigate the role of institutions towards the establishment, development and performance of capital markets and identify whether such institutions exist in Ethiopia or not. In addition the research also integrated the importance of domestic financial resource (households’ savings) to the performance of capital markets in Africa. The result which is based on the review, description and analysis of the existing literature (theory and empirical studies) suggests that despite the different thoughts (1. a thought that positively correlates capital markets and economic growth and 2. a thought that negatively correlates capital markets and economic growth ) as to the capital market and economic growth linkage; capital market establishment and development could lead to the economic growth and prosperity of least developed African countries as well, including Ethiopia provided that it’s backed by capable institutions of all sorts (rules, laws, constitutions; social values and norms; financial, political etc) and domestic resources (Smaller households’ savings) are efficiently mobilized through strengthening the formal sector ( e.g. banks and microfinance institutions) and the informal financial institutions.

  • 1003.
    Wallin, Charlotte
    Blekinge Institute of Technology, School of Management.
    How can companies increase their market share?2008Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    This master´s thesis is the work of Charlotte Wallin at Blekinge Institute of Technology the summer and autumn 2007. The aim of this master thesis is to show how important it is to make deep market investigations of the present situation before expensive market activities are decided and entered into the market in question. Many industrial market plans are released without a complete knowledge and is not positive to the growth of market shares. To increase market shares, the best approach is to combine a detailed knowledge of the market with established market analysis theories like SWOT, Porter and Kotler. MAHA Maschinenbau Haldenwang GmbH & Co. KG (MAHA) is the company which this master´s thesis has been executed placed in 150 km southwest of Munich Germany. MAHA is a global company that designs, produces and sell vehicle repair and testing equipment to vehicle repair facilities stations, government and private testing organizations as well as the automotive industry. MAHA has businesses in over 130 countries and has a good position in the market due the high quality of its products. However, MAHA have not in the past put resources in investing the markets prior to heavily market investments but have realized its necessity to be able to increase their market shares in markets with high competition. The investigation includes three different markets: Japan, Russia, and Italy. The markets have in common a complicated bureaucracy and complicated countries for foreign companies to entry. The differences between the countries are the geographical location, culture, selling actions, service demand and marketing activities plus the mature of the technical level. By using information sources like printed literature, sources available on the Internet and branch organizations, interviews and questionnaires with qualities and quantities methods for both employees, distributors, competition and end-customers a huge volume of collected data has been summarized and analysed by using different marketing models ending up in conclusions and suggestions for MAHA to make the right marketing decisions aiming for a larger share of the market. The result of this master’s thesis research has shows that the three markets should be treated different because of that the markets are in different levels of their development. The markets demand different products and is needed to be treated different. The Japanese market is much closed for foreign companies, need to be approached in the Japanese language, demand high quality and quick service plus has the highest technical level. The Russian market is a market, which is increasing at the moment. The Russian market involves a lot of potential and MAHA has a good market share in the market. The Italian market is the market, which involves most competitors. In the Italian market the main European competitors are active. For all three markets Japan, Russia and Italy, the conclusions for MAHA vary. In Japan the most important factors is to find a partner or find an extreme high technical niche product, which doesn’t have any correspondence in the existing Japanese market. In Russia should MAHA´s organization expand and increase, but there is no need for large changes. In Italy MAHA should stake on one product group and specialize on it.

  • 1004.
    Walsh, Teresa
    Blekinge Institute of Technology, School of Management.
    Second Chances Business Plan2012Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    My business plan is based around a problem I identified in the Irish market. These problems were related to ones I had when I was student in Cork Institute of Technology and this was finding books and other items cheaply and conveniently. It is unsustainable for students to buy everything new and extremely expensive as some textbooks can cost up to sixty or seventy euro which is 540 to 630 SEK which is very expensive if you have to buy many textbooks. It is important for Irish students to be able to get items cheaper now as the country is in a financial crisis and economic crisis since 2007 and will stay this way until roughly 2020.

  • 1005.
    Wang, Lieke
    Blekinge Institute of Technology, School of Management.
    A case study of the acquisition of Swedish Volvo by Chinese Geely2011Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    The acquisition of the famous Swedish Volvo by the unknown Chinese Geely has attracted a lot of attention in the world-wide medias, particularly in Sweden and China. It is the largest overseas acquisition ever by a Chinese company, which marks a beginning of a new era that the fastest growing China has become a superpower in the world economy. Because this acquisition is such a complex business where two involved companies are so much different, it is of high interest to make a case study of this in the business research area. The thesis begins the study by looking at the basic facts of these two companies: the products, market, finance situation, brand and technology, etc. It was found that these two companies have very little in similarity, but a huge difference in product segment, technology and brand, inter-culture, language, etc. Therefore, there is no immediate cost saving through the integration of two companies and the sharing of the common components, which indicates that the risk of failure of this acquisition is relatively big. However, there do exist some opportunities lying ahead. The most obvious opportunity is the possible rapid expansion in the growing Chinese market as Volvo’s second home market. To be successful in China, Volvo must address several issues: quickly establish its local production in China, develop its own supply chain in China to reduce its cost, get into the list of the government procurement in China, etc. In all these aspects, Geely has good experience and competence, and should give Volvo a lift there. These are the real opportunities for Volvo in the new chapter of its history. To realize Volvo’s opportunities and reduce its risk of failure, right strategies must be developed and effectively implemented. The suggested strategies include: running two separate companies to defend Volvo’s brand, a new organization and strategy in China to facilitate the expansion, local market positioning for more custom base, etc. In addition, it is necessary for Volvo and Geely quickly establish mutual trust and respect between two companies’ employees. Finally, the thesis also looked at the strategies Volvo and Geely have adopted so far, and it indicated that they are implementing a similar strategy except in two areas: how to position Volvo in China and how quickly Volvo should establish its production in China. It is believed that the road to a successful acquisition of Volvo by Geely is not smooth, rather it is a bumpy road where there are a lot of challenges ahead. In summary, the acquisition of Volvo by Geely does not sound very rational from the conventional wisdom, due to the huge big difference in brand, product specification, custom base, inter-culture and company culture, language, etc. However, the aspect of China does give a lot of hopes for the success of the acquisition. To realize these opportunities, it is important for the management team to develop a right strategy and effectively implement it.

  • 1006.
    Wang, Xiaoli
    Blekinge Institute of Technology, School of Management.
    Balanserat styrkort: Ett styrverktyg för kommunikation inom tjänsteföretag2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    Den ökade förändringstakten i samhället gör att organisationer som affärsdrivande företag, tvingas arbeta annorlunda och söka nya möjligheter för att överleva. Allt fler företag idag inser att de, för att vara konkurrenskraftiga, måste ge en mer fullständig bild av företagets verksamhet. Detta har lett till styrningen i de flesta företag har fått en ökad betydelse. Det balanserade styrkortet är ett verktyg som utvecklades i slutet av 80-talet. Modellen bygger på enkelhet och den anses hjälpa företag att kommunicera sina ambitioner. Syftet med denna studie är att utifrån ett medarbetarperspektiv beskriva och analysera hur det balanserade styrkort används som ett kommunikationsinstrument i ett tjänstföretag. Undersökning genomfördes på SEB. Som metod ha jag använt både kvalitativ och kvantitativ metod. Jag har genomfört intervjuer med tre medarbetare samt enkäter till 51 medarbetare. I min uppsats har kommit fram till att det balanserade styrkortet anses öka förutsättningarna för den tysta kompetens-och kunskapsöverföringen inom företaget. Medarbetare upplever en ökning av information genom olika kanaler efter implementering av styrkortet. Genom att arbeta med sitt egna styrkort får medarbetare förståelse för sina roller i företaget och kunskap om hur de kan förbättra företagets resultat. På så sätt känner de sig delaktiga och motiverade att utveckla verksamheten. Det finns däremot brister i kommunikationen av vision och strategier, det nuvarande styrkortet upplevs inte fungera i samma utsträckning med avseende på uppgiften att förmedla vision och strategier.

  • 1007.
    Wang, Yonghong
    Blekinge Institute of Technology, School of Management.
    The Impact of E-commerce on Application of 4R Marketing2012Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. This study aimed at discussing the impact of e-commerce on application of 4R marketing strategy in Chinese household appliance enterprises. This paper adopted a quantitative research method. There were 250 copies of questionnaire which have been released, the objects are China's home appliance consumers, the main purpose of this study is to serve customers, and consumers have direct experience for the advantages and disadvantages of e-commerce model. Therefore this article was through understanding consumers’ evaluation on e-commerce pattern to explore the impact of e-commerce on the 4R marketing strategy. The research results of this study indicated that enterprises were through the application of e- commerce to meet consumers’ diverse needs to establish a relationship of relevance with customers to form a kind of mutual assistance, mutual demand, and mutual need relationship. In short, the application of e-commerce mode in Chinese home appliance enterprises facilitates the implementation of the 4R marketing strategy. However, it should be noted that there are some problems existing in application of e-commerce which need to be resolved in future, such as problems of distribution in logistics, network security,etc. Keywords: e-commerce; household appliance enterprises, the 4R marketing strategy;

  • 1008.
    Wang, Zang
    et al.
    Blekinge Institute of Technology, School of Management.
    Yang, Jin Wei
    Blekinge Institute of Technology, School of Management.
    Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. The thesis tries to find whether all services are important to Chinese 3G operators’ competiveness and how to create a blue ocean for Chinese 3G operators, help Chinese 3G operators to find their core service from the customers’ opinion and create a new blue ocean industry of mobile internet supplying for Chinese 3G operators. Research methods such as questionnaire survey and Importance-Performance Analysis (IPA) were used in the thesis. Questionnaire survey was used to gather customers’ opinions of different 3G services. IPA was used to analyze the information got from questionnaire survey. The authors first used Porter’s five competition forces to identify 10 factors which affecting Chinese 3G operators’ competitive. After a questionnaire survey, mobile internet supplying was found to be the service Chinese 3G subscribers most care. The authors suggested that the operators should create a mobile internet industry as their blue ocean in which they faced less competition and could capture customers from other industries. Finally, the authors recommended Chinese 3G operators to seize the new market as soon as possible.

  • 1009.
    Wardzynski, Daniel
    Blekinge Institute of Technology, School of Management.
    Investment advice during inflationary periods with high asset price inflation: Preserve value and realize best return by investing in the right asset classes during periods of uncontrolled inflation and economical instability.2011Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    For the past few years, the world has gone through a global financial crisis, and is still on a quite unstable road to a sustainable economic future. While the governments are trying to cope with a stable inflation rate, investors grow weary and are looking more into precious metals. That is why I investigate the government stimulation as well as the precious metal investment sector in this thesis. The thesis is divided in two important parts. The purpose of the first part was to determine the impact of the United States government intervention, by deliberate injection of new money, through Quantitative Easing - QE, into the monetary system and money supply, during periods of unstable economy in order to control the inflation rate. The second part of the thesis advises on an investment strategy in precious metals during times of high asset price inflation. Research and data collection was performed through a vast review of relevant literature within both traditional and opposing economical theories, principles, and beliefs, along with theories related to general market efficiency and shrewd investment. The research is based on collected quantitative data and mathematical statistical methods. The result and conclusions tell us that one can safely assume that government intervention through injecting money into the monetary system and increasing the money supply does support higher stock values, especially gold mining stocks. Some of the main findings of this thesis are: • A short explanation of different and often opposing economical theories that discuss the importance of money and inflation and how to prevent, through either deliberate control or not, an economical meltdown. • A short empirical investigation of how the monetary injection programs, by the Federal Reserve, such as Quantitative Easing, impacts the general market, represented by the S&P 500 index. • An important investment advice on how to invest during times when governments inflate prices and how the precious metals asset class, represented by the HUI index, are yielding higher profits while at the same time protecting investors wealth in an unstable economy.

  • 1010.
    Weddig, Erik
    Blekinge Institute of Technology, School of Management.
    Bärare av mat: Arbetsfördelning och könsskillnader i restaurangbranschen utifrån ett genusperspektiv2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    The distribution of work related tasks depending on gender leads to different appraisal depending on which gender is performing a task. This aim of this research is to study how gender differences influence task allocation within the restaurant industry. The study is inspired by a discourse analysis perspective complemented by constructivist and critical pragmatic theory. Interviews were conducted in two focus groups with seven participants in total. The analysis is divided into four sections which answer six discourse analytical questions using the interview material. The data is interpreted using gender theories as well as theories of masculinity and femininity. The study shows that conceptions of ability based on one's biological sex initially determine the distribution of tasks between men and women. Power, status and appreciation are unequally distributed qualities among tasks as well as gender in the restaurant industry. Fördelningen av arbetsuppgifter efter kön leder till att arbete värderas olika beroende på vilket kön personen har som utför arbetet. Syftet är att med diskursanalytisk metodansats studera könsskillnader och hur dessa påverkar arbetsfördelningen i restaurangbranschen. Studien är inspirerad av ett diskursanalytiskt perspektiv med konstruktivistiska och pragmatiska inslag. Jag genomförde intervjuer i två fokusgrupper med sammanlagt sju personer. Analysen är uppdelad i fyra delar och jag besvarar sex diskursanalytiska frågor utifrån intervjutextens innehåll. Tolkningen av datamaterialet sker utifrån genusteorier samt maskulinitets- och femininitetsteori. Studien visar att föreställningen om könets förmåga och vilja initialt bestämmer arbetsfördelningen mellan män och kvinnor. Makt och status är olika fördelat – allt beroende på arbetsfördelningen mellan män och kvinnor.

  • 1011.
    Weich, Marc
    Blekinge Institute of Technology, School of Management.
    Belöningar ur motivationssynpunkt? – Icke monetära belöningar vs. Monetära belöningar2006Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Undersöka vilka olika motivationsfaktorer och belöningar är motiverande för medarbetare samt vilka belöningar är motiverande på kort och långt sikt. Även undersöka hur medarbetare förhåller sig till belöningssystem Metod: Jag har använt kvantitativ metod bestående av enkäter. Data jag samlat in, kodades om till siffror och sedan redogjordes med hjälp av olika typer av diagram och tabeller, vilket blev grunden för min analys. Slutsats: Att ha bra kontakt med sina medarbetare och chefer, att få ta eget ansvar, utvecklingsmöjligheter/utbildningsmöjligheter, att få feedback och beröm samt att få högre lön är de mest motiverande belöningarna. Utvecklingsmöjligheter/utbildningsmöjligheter är mest motiverande på långt sikt medan de övriga nämnda belöningarna är mest motiverande både på kort och långt sikt. Anställda upplever en skillnad hos de båda belöningssystemen, monetärt anses vara orättvist medan icke monetärt anses vara rättvist.

  • 1012.
    Weitner, Henning
    Blekinge Institute of Technology, School of Management.
    A study of recruitment channels in Sweden. Which factors shape businesses recruitment behaviour?2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    This paper examines an area of the recruitment process in today’s labour market from the point of view of the employer. More specifically, an analysis is conducted with respect to the recruitment channels that Swedish firms utilise in the present days, combined with a detailed discussion of each of the recruitment channels’ comparative advantages and disadvantages. In addition to that the factors that determine employers’ selection of recruitment channel are examined and the relative importance of each of these factors is assessed. Furthermore, the degree of importance that firms place on finding the best available candidate for a vacant position will be investigated. Finally, it will be discussed whether or not the recent global financial crisis has lead to changes as far as firms’ choice of recruitment channel(s) is/are concerned. The study reveals among others that contacts and recruitment agencies are the two most highly utilised recruitment channels, especially for the hiring of individuals who possess high levels of skill. Similarly, the analysis indicates that locating high quality candidates is the most influential factor for employers who are seeking new candidates. Other results reveal, among others, that recruitment costs are of comparably higher importance to smaller organisations than to larger ones, that large firms use formal recruitment channels to a larger extent than small ones do, and that a substantial amount of companies have changed their choice of recruitment channel since the occurrence of the global financial crisis.

  • 1013.
    Wenander, D.
    Blekinge Institute of Technology, School of Management.
    Våldets olika ansikten: En gärningsanalys av våldsbrott utifrån gärningsmannens relation till offret2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    Våldshandlingar kan traditionellt sett indelas som reaktiva eller instrumentella handlingar. En reaktiv våldshandling utmärks ofta av någon sorts provokation från offret och handlingen är impulsiv och gärningsmannen reagerar genom att skada offret. Provokationen kan vara i form av exempelvis ett hot, en förolämpning eller en kränkning och gärningen kan därför sägas vara en reaktion framkallad av emotioner. En instrumentell våldshandling däremot beskrivs ofta som planerad, målinriktad och känslokall. Målet med gärningen kan exempelvis vara att införskaffa pengar eller makt för att behålla sin status. Syftet är att undersöka om olika aggressionsbeteenden hos gärningsmännen skiljer sig åt beroende på gärningsmannens relation till offret (främst partnervåld och gatuvåld). Alla personer som dömdes för misshandel i Solna tingsrätt under 2011 (n=281) ingick i studien och tingsrättsdomarna analyserades utifrån om gärningen var instrumentell eller reaktiv, grad av provokation, arousal m.m. Resultaten har visat att det finns skillnader i gärningsmännens beteenden beroende på om de är dömda för relationsvåld eller gatuvåld. Sambanden mellan gärningsmannens och offrets relation och brottet framkommer både i det rent beteendemässigt men även i situationen kring brottet.

  • 1014.
    Wendel, Malin
    Blekinge Institute of Technology, School of Management.
    Fri tankeprocess och medvetenhet om kreativitet: En studie av studenters kreativa utveckling i kursen Kreativitet, Idéer och Innovation ur ett psykologiskt perspektiv.2010Conference paper (Other academic)
    Abstract [en]

    Synsättet att ett fritt tänkande och medvetenhet om kreativitet kan gagna individens utveckling och förmåga till kreativitet låg till grund för skapandet av ett kursmoment där studenter skulle anteckna sina tankar och upplevelser. Genom studenternas tankeanteckningar sökte studien synliggöra deras kreativa utveckling, deras tankeprocess och medvetenhet om kreativitet under åtta veckor. Datamaterialet omfattade 208 tankeanteckningar från 28 studenter i kursen ”Kreativitet, Idéer och Innovation ur ett psykologiskt perspektiv” vid Blekinge Tekniska Högskola vårterminen 2009. Tre brännpunkter framträdde ur tankeanteckningarna; då studenten reflekterade kring kreativitet i relation till sitt eget tänkande och agerande, då studenten kom till insikt och visade medvetenhet om kreativitet i relation till sitt eget tänkande och agerande samt skrev fritt flödande samt då studenten visade progression, fortsatt nya insikter, en ökad medvetenhet om kreativitet i relation till sitt eget tänkande och agerande. Den mest frekventa tid studenterna nådde brännpunkt insikt var tredje kursveckan. En brännpunkt kunde även innebära ett nytt tankemönster. Tre mönster i tankesätt identifierades; Utgångsläge då vanetänk, förvirring eller motstånd uppträdde, Närmande reflektioner med öppnare sinne och friare tankesätt samt Medvetenhet som visade på ett fritt tankesätt samt insikt om yttre och inre påverkan.

  • 1015.
    Wendel, Malin
    et al.
    Blekinge Institute of Technology, School of Management.
    Svensson, Martin
    Blekinge Institute of Technology, School of Management.
    En narrativ och semantisk analys av studenters kreativa utveckling2011Conference paper (Other academic)
    Abstract [en]

    Syftet med studien var att undersöka studenters tankeprocess och medvetenhet om kreativitet under en åttaveckors period. En tidigare studie (Wendel, 2010) redogjorde för studenternas lärprocess genom brännpunkter och brytpunkter samt identifikation av mönster för studenternas tankesätt. Den nuvarande studien fokuserade på brytpunkten insikt och tankemönstret medvetenhet (Wendel, 2010). Datamaterial bestod av totalt 452 tankeanteckningar ifrån 62 studenter från två kursomgångar. Materialet i form av tankeanteckningarna analyserades dels med en Narrativ Analys (NA) och dels med Latent Semantisk Analys (LSA). Resultaten för NA visade en förändring av medvetenhet om kreativitet. En kreativ utveckling, en förändrad tankeprocess och medvetenhet om kreativitet återspeglades i de ord som studenterna använde i sina tankeanteckningar. LSA visade på skillnader i studenternas utsagor i början (vecka<4) av kursen jämfört mot slutet (vecka>4) av kursen. Detta är synonymt med fynden i NA, att studenterna successivt blir medvetna och diskuterar sin kreativitet. Studenternas tematiseringar visade tre olika kluster där orden indikerade på internalisering, sentiment och förhandling. En sådan förändring av medvetenhet om kreativitet är också indikativ på att en ny förståelse skapats och tyder på att det aktuella kursmomentet inom högre utbildning stödjer studentens lärande om sitt eget kreativa tänkande och agerande. Keywords: tankeprocess, medvetenhet, kreativitet, kreativ utveckling, lärande, semantisk analys.

  • 1016.
    Westerberg, Marcus
    Blekinge Institute of Technology, School of Management.
    Upplevelser av bannerreklam på en nischad hemsida2006Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    Titel: Upplevelser av bannerreklam på en nischad hemsida Författare: Marcus Westerberg Handledare: Marie Hemming Institution: Institutionen för ekonomi och management, IEM Kurs: Kandidatarbete i företagsekonomi, FEC 007 Syfte: Skapa en förståelse för hur användare på Internet upplever förekomsten och utformningen av bannerreklamen. Metod: Uppsatsen är baserad på en kvantitativ såväl som kvalitativ ansats där fakta har inhämtats med en pop up enkät och telefonintervjuer. För insamlingen av pop up enkäten använde jag mig av strukturerade frågor, där frågor och svarsalternativ redan hade bestämts på förhand. För insamlingen av telefonintervjuer använde jag mig av frågor med låg grad av standardisering. Slutsatser: Utifrån frågeställningen har jag kommit fram till att användarna upplever att det är viktigt med fakta och information i bannerreklamen. Det är viktigt för användarna att skapa ett värde kring produkten. Användarna har inte tid att tänka ut budskapet bakom reklamen, utan de vill ha enkel och mycket information om varan/tjänsten i reklamen. Det är viktigt för användarna att reklamen ska handla om det de är intresserade av. Det är då de dras till bannerreklamen på olika hemsidor.

  • 1017.
    Westerberg, Sofia M
    Blekinge Institute of Technology, School of Management.
    How Diversity Influences the Work Process2007Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    ABSTRACT Title: How Diversity Influences the Work Process in Cooperation Projects Author: Sofia M Westerberg Supervisors: Marie Aurell, Marie Hemming Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in Business Administration, 10 credits Background: Cooperation beyond organizational boundaries becomes more necessary because of the changing nature of the business environment. The project as a form of organization is very well suited to carry out difficult tasks, not only within organizations but also between them. This means that the traditional view of looking at projects needs rethinking; there is a growing spectrum of projects with wider objectives and a broader scope, which leads to a higher degree of complexity and uncertainty. Purpose: The purpose of this thesis is to get a better understanding of how diversity influences the work process in a cooperation project. Because the cooperation project is becoming a more common phenomenon, it is interesting to learn more about how diversity has an impact on its work processes and characteristics. Hopefully this study can be one input to managers in making decisions about if a task shall be carried out in a cooperation project group or not, and if that should be the case, what implications this can have on the project and its outcomes. The research question is: How can diversity influence the work process in a cooperation project? Method: The thesis focuses on the development of the work process in a cooperation project, where the participants come from different organizations, and where there is a high degree of diversity. This is done through a literature review, observations and interviews. Theory: The theories are about cooperation projects, negotiation in small groups, uncertainty and complexity in projects and factors of diversity that influence the process; interests, conflicting interest, objectives, motivational orientation and trust. The FIRO-theory of group development (Fundamental Interpersonal Relationship Motivational orientation, Schutz 1989) is also used. Analysis: First a literature study was carried out and then methodologies were chosen. The analysis was made from observations and interviews and carried out on three levels; the individual level, the group level and the organizational level. First I looked at each individual’s own role and behaviour in the group, secondly and thirdly, the organizations´ own interests, objectives as well as the group’s interests, etc, were considered. The factors of diversity (interests, objectives, orientation and trust) were systemized and analyzed in relation to the three levels of analysis and then discussed in connection to the literature. The findings were combined with the work process and development phases of groups to see how this is influenced by the diversity. Conclusion: The diversity which exists in a cooperation project influences the work process in a number of ways. The findings in this study point to a number of issues. The diversity makes the group development phases more complex than in a traditional project. The two first phases of group development in the work process will probably take longer time. The work process is also more sensitive and steps back in development phases are more common than in a traditional project. Either development of trust takes longer time or only so called “swift trust” will develop. There are more environmental factors that influence the project. Because of the diversity, the formal positions of the representatives in the group become more important. Possible ways of handling the diversity are a general group assignment instead of a concrete objective and a delegated responsibility from the management to the project group. Two new forms of motivational orientation of group members were observed during this study. One form I have called “Changing motivational orientation”. The other form of motivational orientation I have named “More than cooperative”. In “Changing motivational orientation”, some of the members in the group turned from one motivational orientation to another one during the scope of the project. In being “More than cooperative” the members see the group’s assignment as the most important task. The study also shows that the so called “claiming-creation dilemma” (Schei and Rognes, 2005) is not always applicable. Not all the participants saw the balancing between the interests and objectives of their own organization on the one hand and the assignment of the project group on the other. Some of them looked only at their organizations interests and some of them focused totally on the group assignment. The study also shows that the FIRO-model for group development is relevant also for cooperation projects, but with some adjustments, because the development phases takes longer time due to the issue of diversity.

  • 1018.
    Westlund, Josefine
    Blekinge Institute of Technology, School of Management.
    Att vara fritidspedagog är inte alltid lätt. En undersökning om fritidspedagogers ohälsa som handlar om stress och utbrändhet s2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Stress och utbrändhet har blivit allt mer vanligt i vår vardag och en stor bidragande faktor är arbetet. Flertal studier visar att arbetet är högt relaterat till stress och utbrändhet, specifikt i läraryrket. Dock har yrket fritidspedagoger glömts i dagens undersökningar vilket föreliggande studie anser som ett problemområde. Intentionen med undersökningen är därför att få en förståelse för ohälsa, som handlar om stress och utbrändhet bland fritidspedagoger. Studien grundas på en kvalitativ metod, som har utgått från sex semistrukturerade intervjuer. Resultatet har visat att fritidspedagogerna dagligen möter stress på grund av dess mångfacetterade arbetsuppgifter vilket har påverkat fritidspedagogerna hälsa negativt, såväl psykisk och fysiskt. Vidare visades det att fyra av sex fritidspedagoger har varit utbrända, samtidigt som det fanns en rädsla bland fritidspedagogerna att bli utbrända inom snar framtid.

  • 1019. Wihlborg, Monne
    Globalization/Internationalization of Higher Education: Emphasizing a Pedagogical Stance and a Phenomenographic Approach.2005Conference paper (Refereed)
    Abstract [en]

    Wihlborg, M.: At the ECER (European Conference on Educational Research) conference, University College, Dublin, 7-10 September, 2005. Title: Globalization/Internationalization of Higher Education - Emphasizing a Pedagogical Stance and a Phenomenographic Approach.

  • 1020. Wihlborg, Monne
    Pedagogical Awareness of Internationalisation in terms of Teaching and Learning in Higher Education.2005Conference paper (Refereed)
    Abstract [en]

    Wihlborg, M: At the 11th Earli (European Association for Research on learning and Instruction) Biennial Conference, Nicosia, Cyprus, August 23-27, 2005. Title: Pedagogical Awareness of Internationalisation in terms of Teaching and Learning in Higher Education. The Swedish nurse education as an 'investigation example'.

  • 1021. Wihlborg, Monne
    Quality in internationalizing Higher Education – a challenging pedagogical & didactical issue for the 21st century: Four empirical studies conducted in Sweden.2006Conference paper (Refereed)
    Abstract [en]

    Wihlborg, M: “Quality in internationalizing Higher Education – a challenging pedagogical & didactical issue for the 21st century: Four empirical studies conducted in Sweden. Paper presented at the SoTL 6th Annual International Conference, London House, Goodenough College, London, 18-19 May, 2006. In conference proceedings (2007) ISBN-10: 9543742-3-5; ISBN-13: 978-0-95437242-3-5.

  • 1022. Wihlborg, Monne
    The importance lifeworld influences on humans’ lived experiences; the social discourse impact and risk of gender insensitiveness in phenomenographic research and results2006Conference paper (Refereed)
    Abstract [en]

    Wihlborg, M: The importance lifeworld influences on humans’ lived experiences; the social discourse impact and risk of gender insensitiveness in phenomenographic research and results: A question of trustworthiness and credibility in variations. Paper presented at the EARLI SIG Phenomenography and Variation Theory, Biennal Workshop 7th-9th December, 2006, The University of Hong Kong, Hong Kong SAR, China. University of Lund & Inst. of Technology Blekinge, Sweden.

  • 1023.
    Wihlborg, Monne
    Blekinge Institute of Technology, School of Management.
    The Pedagogical Dimension of Internationalisation: A Challenging Quality Issue in Higher Education for the Twenty-First Century2009In: European Educational Research Journal (online), ISSN 1474-9041, E-ISSN 1474-9041, Vol. 8, no 1, p. 117-132Article in journal (Refereed)
    Abstract [en]

    What are the pedagogical impacts of internationalisation on the development of higher education in Europe? How can we proceed in this process and take a pedagogical stance on the issue? This theoretical article is partly based on a series of empirical studies, conducted by the author, investigating students’ and teachers’ experiences and understanding of an internationalised educational context in Sweden. Here, some further implications of these studies are examined and discussed in relation to recent publications and research concerned with internationalisation in higher education in various ways. Underpinned by the findings of earlier studies, this article argues that even though the internationalisation of higher education has been extensively researched in recent decades, more qualitative studies are needed. In particular, there is a lack of studies from the perspective of teachers and students concerned with their experience of internationalisation, and with how they interpret various aspects of this process in relation to their respective educational contexts. The empirical results of the series of studies conducted earlier in this area by the author show that teachers’ and students’ experience of internationalised contexts varied, and that they were experienced as ambiguous and difficult to grasp. Both teachers and students experienced such contexts as difficult to evaluate in terms of learning outcomes. This article argues in favour of a shift in research perspective, from an overall external perspective to a relational, experienced and context-based perspective, to understand how internationalisation in higher education is developed in practice. Adopting this perspective not only sheds light on issues of meaning making in learning and understanding knowledge content, but also raises significant questions of a general order, concerned with the nature of knowledge development in international educational contexts.

  • 1024. Wihlborg, Monne
    et al.
    Svensson, Lennart
    Internationalizing Higher Education2007Conference paper (Refereed)
    Abstract [en]

    Wihlborg, M: At the INQAAHE International Quality Assurance in Higher Education. Conference on the theme: “Quality Assurance: Coming of Age-lessons from the Past and Strategies for the Future” in Toronto, Canada, April 2007 at the Sharaton Centre. Authors: Lennart Svensson LU & Monne Wihlborg, Lund University & Inst., of Technology Blekinge. Sweden. Submitted - conference proceedings.

  • 1025. Wiklund, Johan
    et al.
    Davidsson, Per
    Audretsch, David B.
    Karlsson, Charlie
    The Future of Entrepreneurship Research2011In: Entrepreneurship: Theory & Practice, ISSN 1042-2587, E-ISSN 1540-6520, Vol. 35, no 1, p. 1-9Article in journal (Other academic)
  • 1026.
    Williams, Zhanna Abzaltynova & Janice
    Blekinge Institute of Technology, School of Management.
    Developments in Business Intelligence Software2009Independent thesis Advanced level (degree of Master (Two Years))Student thesis
    Abstract [en]

    Business Intelligence (BI) is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions. BI technology allows organizations to track, understand, and manage vital business information. BI is assuming an increasingly strategic role as more organizations look for ways to tap into the valuable data stored in their operational systems. In today’s economy the requirements for Business Intelligence environments are changing, and quite dramatically. Consequent to this paradigm, this research paper tested these hypothetical constructs. Hypothesis one sought to test if vendors seek to provide complete BI solutions following all four stages of the CI cycle. In terms of the support of CI cycle phases; BI vendors were grouped according to the overall performance of four (4) phases (planning & directing, data collection, analysis and dissemination). The evaluation of BI vendors indicates that all vendors examined do not support planning & directing phase, except for Astragy that gives users a consultations to plan and arrange their CI, its absence did not influence the overall performance score. Information Builders and SAP Business Objects excel in data collection phase; SAS Institute and QlikView are the best in analysis; SAP Business Objects and IBM Cognos surpass in dissemination phase. It should be noted that Astragy was evaluated along with other vendors though it does not provide any BI functions but only provide common functions for supporting the CI cycle phases. The second hypothesis sought to test if BI vendors fail to provide good enough solutions for the analysis part of the intelligence cycle. The research findings indicate that only two BI vendors, SAS and QlikView, delivering the analysis phase of the intelligence cycle in a proper way. The overall findings also indicate that BI vendors fail to provide good enough solutions for the analysis part of the intelligence cycle as total average score provided by the evaluation instrument (see Figure 17) among BI vendors for the analysis phase fell below the average scores for the data collection and dissemination phases of the cycle. The third hypothetical construct concerns BI vendors’ attempts at making considerable changes in software each year, with each new upgrade. By tracing and comparing the developments of the vendors selected it has been concluded that all BI vendors, irrespective of whether it is a leading traditional vendor or small innovative BI, follow the same tendency in introducing BI enhancements by striving to make its software cost-effective, simpler, faster and flexible for use, scalable to manage increasing amounts of data in businesses, accessible to employees at all levels of organization. Most of the vendors introduced a support for heterogeneous environments and data sources from a variety of vendors. Hypothesis four sought to find out if the BI vendors’ software tested can be divided into a number of meaningful subgroups. With reference to evaluation and analysis and empirical findings, it has been concluded that the BI vendors can be divided into sub groups and hence has been classified based on their support of the phases of the intelligence cycle, their developments and market information. The subgroups range from advanced, competent, partially competent, and inadequate to absolutely inadequate. Among the BI vendors assessed, none satisfied the criteria in the advanced category. Hypothesis five aspired to determine if the BI software evaluated should fall under a different term as some of them do not follow the entire BI cycle. The analysis of empirical findings identified that QlikView and TIBCO Spotfire deliver the so-called next generation in-memory analytics, which is faster, much simpler, more flexible and scalable and meet the present-day business needs to a far greater extent if compared to traditional BI. Besides, they do not follow the entire BI cycle and it is suggested herein to term them as Business Analytics Software instead of BI software. Moreover, as Astragy does not support any BI functions, it is also suggested to term it differently as CI software, not BI software. BI software is among the many software that organizations utilize to ensure their stay in the market. BI enables organizations to make well informed business decisions and thus can be the source of competitive advantages and perform the ultimate objective improving the timeliness and quality of decisions. Developments in BI software eventually play the role of improving the overall performance of the organization using them by enabling the company to respond quickly and adapt to changes. It is within this framework that this research has been directed and is alluded to by the hypotheses above. Fundamentally, the evaluation of BI software development has gleaned data which shows that BI software vendors have made significant improvements with their product offerings. Developments in information delivery, user-interface, reporting, analytics, and data integration are evident with BI vendors examined for the purpose of this research. BI vendors have also seen developments in their possession of market share among these software providers. It has been observed that SAP Business Objects has the leading market share as opposed to other competitors. Majority of these BI vendors also provide multiple licence options in the market. Generally BI vendors do make significant developments with BI software over time and this they have all recognized is necessary to ensure competitive advantage. With regards to the intelligence cycle, one can allude that few are lacking much in data collection and dissemination, very few are supporting analysis duly, but all BI vendors used for the purpose of this research fell short on the planning and direction phase. Based on the findings it is being suggested, further investigation of all BI software vendors is recommended with an in-depth analysis of CI cycle phases based on the enhanced evaluation criteria as well as newly approached analysis and evaluation of recent BI developments, present market shares and pricing structures is suggested for further studies. A further analysis of BI market share for 2008 should be carried out to reflect the present-day situation. The research will provide further details concerning the developments that have been made in BI software among a select group of vendors, the extent to which the software provided by these vendors cover the areas which comprise the business intelligence cycle. It will also further highlight the new developments that have taken place with the software compared to previous release by vendors, the market share of the software and the market that exists for these providers.

  • 1027.
    Wilson, Annika
    Blekinge Institute of Technology, School of Management.
    Hur medarbetare upplever ett förändringsarbete2006Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [sv]

    Mitt syfte med den här uppsatsen är att förstå hur medarbetare upplever ett förändringsarbete i en organisation. Det handlar även om att studera skillnader mellan hur olika grupper av medarbetare upplever ett förändringsarbete. Upplevelserna av ett förändringsarbete har studerats utifrån olika faktorer såsom individrelaterade faktorer, arbetsrelaterade faktorer, processen och organisatoriska faktorer. Jag har valt att använda mig av både en kvalitativ och en kvantitativ metod för insamling av empiri. Först har jag intervjuat en projektledare, vilket har skett utifrån en kvalitativ ansats. Sedan har jag genomfört en enkätundersökning med medarbetarna som har utgått från en kvantitativ ansats. Därefter har jag analyserat resultaten, och det har haft karaktären av kvalitativa drag. Jag har kommit fram till att medarbetare och olika grupper av medarbetare upplever ett förändringsarbete på olika sätt. De individrelaterade faktorerna har haft stor betydelse i denna förståelse. Tre olika grupper har genomgående visat olika upplevelser, där två av dem påvisar positiva resultat. Övriga faktorer visar tydliga mönster som är viktiga i sammanhanget.

  • 1028.
    YAHAYA, ABU
    Blekinge Institute of Technology, School of Management.
    USING THE BALANCED SCORECARD TO ACCESS PERFORMANCE OF BANKS IN GHANA2009Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    ABSTRACT Title: Using Balanced Scorecard to assess performance of banks in Ghana Author: Abu Yahaya Supervisor: Eva Lovstal Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in Business Administration, 15 credits (ECTS). Background and Problem Discussion: The effect of non-financial variables on the financial performance of banks in Ghana can become significant. The information of how customer satisfaction, internal business processes, organizational learning and growth influences financial indicators is therefore of great importance in assessing performance of banks in Ghana. Purpose: The purpose of this thesis is to create a model to be able to assess performance of banks in several dimensions and measures using the Balanced Scorecard framework. Method: Quantitative and inductive methods. Primary data is financial and non-financial statistics collected from public institutions and sources, staffs and customers of Barclays Bank Ghana limited, Ecobank Ghana Limited and United Bank for Africa (Ghana) Limited. Theory: The theory section looks at different concepts and relevant theories that come up when analyzing bank’s financial results and how they are being impacted by other non-financial perspectives. I have therefore chosen the most common concept for the theory section. Analysis: I have used a model to examine how the balanced scorecard can be used to assess performance of banks in several dimensions and measures in order to provide additional information to all stakeholders - internally and externally. The chosen scenario shall then be used to determine if BSC can provide additional information with respect to the performance of the selected banks. Conclusion: The analyzed banks showed only marginally the impact of non-financial perspectives on financial performance. Analysis also showed that in assessing performance of banks some critical non-financial factors such as customer satisfaction, efficient internal processes and the quality of staff play a crucial role. Of specific interest is the turn-around-time on loan processing and disbursement which is a core function of the banks and for which all the selected banks failed to adequately address. But the study also revealed that the BSC framework indeed provides additional information when used to assess the performance of banks in Ghana.

  • 1029. Yang, Yi
    et al.
    Hwang, Sheue Ling
    Schenkman, Bo
    Blekinge Institute of Technology, School of Management.
    An improved Web search engine for visually impaired users2012In: Universal Access in the Information Society, ISSN 1615-5289, Vol. 11, no 2, p. 113-124Article in journal (Refereed)
    Abstract [en]

    The Google search engine was studied as a Web prototype to be modified and improved for blind users. A Specialized Search Engine for the Blind (SSEB) was developed with an accessible interface and improved functions (searching assistance functions, user-centered functions, and specialized design for the blind). An experiment was conducted with twelve participants, both blind and sighted, to verify the effects of SSEB. The performance was better with the SSEB than with the Google search engine, and the participants also showed higher satisfactions with the SSEB. Interface considerations for designing an accessible Web site for blind users are important. The users of SSEB could in the future be expanded to include most, if not all, visually impaired people, since the World Wide Web and all Internet resources should ideally be accessible to everyone.

  • 1030.
    YAW, FRANCIS OWUSU
    Blekinge Institute of Technology, School of Management.
    HEALTH DELIVERY SERVICE IN GHANA: CONSUMER PROTECTION AND SATISFACTION - Performance Assessment at the Komfo Anokye Teaching Hospital - Kumasi2007Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    ABSTRACT Almost every patient in Ghana has a story to tell about the health care delivery system, some pleasant and others bitter. This calls for a system of continuous quality improvement for the improvement of the health and functioning of the people . The research sort answers to the following questions: What level of quality care are patients receiving now that health care is very accessible? Are Ghanaian consumers satisfied with the services of the health sector? What is the level of awareness of Ghanaian patients of the Patients Charter promulgated to protect them? Are there any correlation between the level of patients’ satisfaction and their level of awareness of consumer/patients protection laws? The research revealed that: o doctors and nurses at the Hospital generally treat Patients with Respect and Courtesy o both doctors and nurses at the hospital do not take time to explain to patients the side-effects of medicines prescribed. o responsiveness of Hospital Staff to Patients call for help is not encouraging o Hospital staff do not provide adequate information to Patients when they are being discharged o the hospital staff keep their environment clean. o most patients of the hospital do not know that patients have rights protected by law. o the general perception of patients about the hospital was above average performance. On the satisfaction index scale they scored MnCSI – 77. However, it was also revealed that the satisfaction level of patients has correlation with their level of knowledge of patients rights It was found out that if all patients will know and insist on their rights, quality will improve at our hospitals.

  • 1031.
    Yigit, Mert
    Blekinge Institute of Technology, School of Management.
    Organizational Ambidexterity: Balancing Exploitation and Exploration in Organizations2013Independent thesis Advanced level (degree of Master (Two Years))Student thesis
    Abstract [en]

    Purpose: This paper aims to investigate necessity of ambidexterity for organizations. The main interest of this thesis is to investigate why organizations should be ambidextrous and how organizations can reach ambidexterity under the pressure of limited resources and competitive market condition. Findings: This thesis explored relations and tensions between exploitation and exploration in organizational and individual aspects. Findings in the research show that communication skill of the subunits in the case company need to be strengthened. Subunits need to be independent from each other. However, they should be aware of other subunits’ actions. In this sense, there is need for strong information flow between all units in the case company. Participation of employees and teamwork should be promoted by leaders. This thesis suggests that establishing special subunits for explorative activities would not only leverage explorative processes in the organizations but it would also leverage exploitative activities. This issue causes time management and scheduling problem for the employees and also individuals are distracted by focusing on conflicting dimensions such as explorative and exploitative tasks. Behavioral integrity is one of the most important subjects. Behavioral integrity is the key factor to provide consistency between subunits. Independent subunits with common vision lead firms to ambidexterity. Implications: The implications of this study contribute to achievement of organizational ambidexterity in companies. This thesis was started with introduction to importance of ambidexterity, organizational ambidexterity, exploration and exploitation in case of long and short term organizational performance in sight of knowledge based and managerial perspective. It also explored relations and tensions between these dimensions such as exploration and exploitation in terms of organizational and individual aspects, contextual and structural ambidexterity, social support and performance management, dynamic and ambidextrous capabilities with implication of case study research.

  • 1032.
    Yu, Yanjun
    et al.
    Blekinge Institute of Technology, School of Management.
    Pena, Carlos Alberto Rodriguez
    Blekinge Institute of Technology, School of Management.
    The Pros and Cons of Business Intuition in Strategic Decision Making2006Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    The purpose of this research is to inform business people, especially managers and executives who are facing strategic decision making the benefits and risks of relying on intuition. Hence, they can have a clear mind about to what extend they can trust their intuitions. After reviewing briefly the history of the development of intuition concept and the main ideas of strategic decision making, we have conducted a thorough research about this topic from the following ten aspects: availability, timing, efficiency, flexibility, synthesis, accuracy or effectiveness, reliability, security, storage, and transferring.

  • 1033.
    Yuqi, Yao
    Blekinge Institute of Technology, School of Management.
    Business Plan Design for Xinmade.com2012Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    Xinmade.Com is a platform which based on the crowd sourcing and focused on the product development system. The aim is to help the individual or personal user to transfer the creative ideas to commercial goods, experiencing the creativity. With many people of different roles of investor, customers and idea owner, a project initiator publishes ideas on Xinmade.com. Then the good idea will be developed to a new project after evaluation. Redesign and research will start along with the capital support from investors during the develop process. The aim of online Shop on xinemade.com is to finish the presales process after the product gets the minimum order. Students and young women will be our major customers thus most of promotion should be focus on them. Our products must be full of passion, fashion and outstanding elements. Also these points should be highlighted in our promotions in order to attract our target customers who have particular lifestyle, personality and other values.

  • 1034.
    Yvonne, Ceraolo
    et al.
    Blekinge Institute of Technology, School of Management.
    Elina, Kettinen
    Blekinge Institute of Technology, School of Management.
    Verksamhetsstyrning med fokus på intressenters och medarbetares betydelse: ett fundament för företagens varaktiga framgång?2012Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises’ more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises’ setting of goals and visions on the basis of stake holders’ interests and the employees’ more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises. However, the above mentioned common inherent characteristics, focused on the stakeholders’ interests and employee’s active engagement, could support our view on the broader perspective of steering and organizing of enterprises. The purpose of our thesis is to analyze whether the modern orientations both within corporate governance and performance management could establish a joint view on steering and organizing of enterprises, where the setting of targets and visions are based on the stake holders’ interests and where the enterprises are more oriented to interact with their surroundings. These strategies need to be thoroughly embedded with the employees throughout the whole organization. As a consequence we are especially interested whether our illustration of a more holistic perspective of steering and organizing of enterprises with emphasis on increasing consideration both on the stakeholders’ interests and on the employees’ more active engagement and motivation, could bring more positive outcomes for enterprises’ goal fulfillment and adaptability. Furthermore, we have found a number of indications suggesting that such a holistic perspective of steering and organizing of enterprises could lay the foundation for sustainable success of the enterprises. However, the concept of success can be defined through several different measurements. Success depends highly on the individual circumstances in each organization, whereby every enterprise needs to define its own criteria. Accordingly, we think a sustainable success requires that the enterprises’ targets and visions ate defined in line with the stake holders’ interests. The next step would be to transform these goals into concrete operational activities that are closely integrated in the daily work. It is therefore critical that the enterprises’ strategies are thoroughly embedded with the employees in order to be able to adapt the business to new challenges that the organization might face from time to time. By means of a qualitative literature study both within corporate governance and control philosophies, combined with an empirical study focused on a few enterprises’ control philosophy, we have found support for our assumption of the potential for a more holistic perspective of steering and organizing of enterprises. Such a holistic perspective for control philosophy is well in line with the development of the modern corporate governance theories and modern theories on control philosophies emphasizing the stakeholders' interests and the employees’ active commitment towards goal achievement. Key words: corporate governance, internal and external control mechanisms, control philosophy, stakeholders, balanced scorecard, organizational culture, success.

  • 1035.
    Zakaria, Mohamad
    Blekinge Institute of Technology, School of Management.
    The Role and Function of Effective Communication in the Planning-Phase of Multi-Organizational International Projects2007Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    This thesis aims at tackling an important issue in the communication management of multi-organizational international projects. Furthermore, it focuses on the importance of effective communication in the planning stage of this kind of projects. The literature review shows the importance of effective communication among the different stakeholders at this stage of the project planning in the life cycle of such projects in particular. The empirical data received through interviews of three projects of this kind supports the literature about the importance of effective communication at this stage of the project since the lack of effective communication at this planning stage increases the chances of the failure of the whole project.

  • 1036.
    Zalar, Moa
    Blekinge Institute of Technology, School of Management.
    Gruppdynamik i manliga idrottslag2012Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    The aim of this study is to examine male sports teams and to increase our knowledge of the construction of group dynamic and effects on the team end its individuals. The method used is (3) semi-structured interviews as well as observations. The findings show that the group dynamic is a very important part of sport teams. The existing atmosphere is based on established traditions regarding how men should behave and on the role composition of the team. This, in turn, creates a special tone and communication within the team that promotes the we-feeling and community bond. The conclusion is that the group dynamic is central for functioning sports team and provides a security, a feeling of fitting in and of belonging. However, there is a need to be open to differences within team sports such as sexual orientation and the like.

  • 1037.
    Zhao, Jingjing
    et al.
    Blekinge Institute of Technology, School of Management.
    zheng, Wenbo
    Blekinge Institute of Technology, School of Management.
    The Trend of Emission Reduction is Inevitable:Is It an Opportunity or Challenge for Chinese Private Automotive Enterprises?2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    With the development of economy, human concern more and more about environment protection and sustainability, especially the automotive industry, all the enterprises have been aware of that they will have no future if they cannot improve the technology of emission reduction or solve it by developing alternative energy. China has attracted lots of attention due to the rapid economy development. However, automotive industry in China, in particular, Chinese private enterprises only has short history. At present, China has been the first vehicles production country, but just for manufacture. Chinese private auto enterprises are also playing an important role in this process. What will they do after being a "Manufacture King"? In this thesis, we take BYD as a case study, use PEST, Five-forces, SWOT to analyse the factors those can affect the development of Chinese private automotive industry, besides, we also give some possible suggestions for them according to the analysis.

  • 1038.
    Zinfandel, Christian
    et al.
    Blekinge Institute of Technology, School of Management.
    Österberg, Per
    Blekinge Institute of Technology, School of Management.
    Aktionsforskning som metod för att uppnå delaktighet och godkännande vid omorganisationer – en fallstudie i Nynäshamns kommun2009Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [sv]

    I organisationer koordineras personal och resurser för att de i samverkan ska utföra mer eller mindre krävande aktiviteter. Organisationsstrukturer förändras över tiden, vilket är en naturlig del i all samhällsutveckling. En viktig förutsättning för att kunna förändra sig själv och sin organisation är att skapa förståelse, delaktighet och acceptans för förändringen. Chefer och medarbetare måste kunna svara på frågor av olika slag, framför allt på ”varför”, ”vad”, ”hur”, och har någon annan gjort något liknande och vad är i så fall deras erfarenheter? Aktionsforskning eller Action Research har sin grund i de teorier som Kurt Lewin introducerade redan 1946 och som sedan dess har utvecklats och förfinats i ett flertal riktningar men alla med den deltagande, reflekterande och iterativa forskningsmetodiken som grund. Aktionsforskning har tillämpats under en längre tid men utifrån den litteratur som finns om aktionsforskning har vi förstått att det finns många antaganden vad gäller deltagandets inverkan på acceptans och motivation i förändringsprocesser. Det råder även en brist på belägg för delaktighetens påverkan på graden av acceptans bland de inblandade i strategiskt förändringsarbete. Vår uppsats har därför haft som syfte ge ökad kunskap om aktionsforskning i samband med organisationsöversyner. Uppsatsen har haft som avsikt att, genom en fallstudie, undersöka och belysa aktionsforskningens påverkan på upplevelsen av delaktighet samt acceptans av föreslagna organisationsförändringar. Fallstudien har utgjorts av ett projekt för framtagning av ett förslag till ny IT-organisation i Nynäshamns kommun där en av författarna har agerat som facilitator. Det resultat som vi har kommit fram till pekar på att det finns ett positivt samband mellan aktionsforskning som genomförandemetodik och deltagande- och acceptansgrad.

  • 1039.
    Zuberi, Sofia
    Blekinge Institute of Technology, School of Management.
    Effectiveness of an ERP Vendor's Customer Support E-System2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    In today’s business climate many organizations are implementing ERP systems to connect all their processes into one system thereby hoping to benefit off the resulting efficiencies. ERP Vendors are trying to best cater to the needs of their customers, and this extends into the post-implementation period where customers rely on the Vendor to resolve software and technical errors that inevitably occur. This study looks into a factor with-in this area from the ERP Vendor perspective. Customers have to communicate with their ERP Vendor in the post-implementation period to resolve problems, and this study focuses on how this could best happen. This study uses a single case study approach that is centered on an ERP Vendor’s Customer support team. This Vendor has identified a requirement of getting a new and improved customer support e-system. This study will investigate for them, and other ERP Vendors in similar situations, what factors should influence this decision. To find the influential factors for the ERP Vendor’s requirement, the study looks into the available literature concerning ERP and IT support, and then survey’s the customer support team for further data. Part of the survey is based on a pre-existing study regarding the measurement of customer system effectiveness. And then qualitative responses from the support team are also analyzed. This study has brought to light many influential factors for ERP Vendors to take into consideration to have an effective customer support e-system. While all the factors can be taken into consideration in varying degrees, this study concludes that the most important center on and around providing Self Service Support (SSS). And then with-in the e-system, the Vendor must ensure an alignment to their and customer processes, while maintaining clear and logical access to quality information.

  • 1040.
    Zunkovic, Vladimir
    et al.
    Blekinge Institute of Technology, School of Management.
    Dahlin, Fredrik
    Blekinge Institute of Technology, School of Management.
    Yes Logo2006Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [sv]

    Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor’s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company’s core values, visions and goals. It should be focused on the primary market segment and so unique that it can be trademarked. Geometrically a good logo should be wider than it is high and not easily associated to symbols that might offend people of any culture. In the aspect of colour it is important that a logo attracts the viewer and truly submit the messages intended. Our study showes examples on which combinations that may function with a specific target group.

  • 1041.
    Åberg, Mia
    Blekinge Institute of Technology, School of Management.
    Investments and Corporate Strategy: Aligning investment decisions with overall strategy2006Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    Background and Problem Discussion: Correct usage of a firm’s resources are crucial for the firm’s survival. Companies usually have formalized procedures for calculations of the profitability of investment projects. On the other hand is the corporate strategy, directing the company activities, determining how company resources should be used. The financial calculations and the corporate strategy should work together to ensure the best possible allocation of company resources. Unfortunately, this is not always the case. Purpose: The purpose of this study is to investigate if contradictions between strategy and individual investment decisions exists in companies today, if these are acknowledged, and what is done about it. Method: Phenomenological research, using three exemplars. The first exemplar is based on primary data (a case study) and the others on secondary data (taken from published work). Theory: My starting point is the importance of aligning the investment process with the strategy process. The analysis is supported by theoretical notions of the strategy and the investment processes. These are usually treated as independent processes, although the importance of aligning is extensively acknowledged. Analysis: The analysis proceeded in the following manner: The empirical data was condensed into key descriptions, which relied on identification on Northcott’s (1995) model of the standard investment process. The key descriptions from each case were compared to find similarities and differences. These were put into perspectives offered by literature. Conclusion: The study showed that the importance of aligning individual investment decisions with strategy is primarily acknowledged by the companies studied through requiring strategy motivations in the investment proposals. More important for the actual decision-making, however, seems to be the “structural context” in which the investment are proposed, built up through formal and informal communications within the corporation. This “structural context” affects the decisions through the gut feeling (tacit knowledge) of the decision-makers.

  • 1042.
    Åsberg, Ondina
    Blekinge Institute of Technology, School of Management.
    Market orientation in small to medium sized Biotech companies in Sweden2007Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer solutions using a team approach; and the higher the marketing knowledge – the stronger the market orientation. The results are based on in-depth interviews with members of management groups in 10 companies. The findings indicate that biotechnology companies in Sweden are science and technology focused, since it is in their foundation to be so, but that they still can be market oriented. The marketing knowledge seemed to be rather high amongst the interviewed persons and managements spread information regarding the company’s situation, the customers and competition to all employees. Managers and employees met with customers, as well as did personnel from other departments. The regulations, followed by the majority of these companies, structure collection of customer information and its the diffusion into the development process, including using a team approach. Most of the companies are competitor oriented as well. The fundamental market resources were sometimes missing. The companies are research focused until an active decision is taken to change and become marketing focused, and until resources are rebalanced.

  • 1043.
    Östling, Peter
    et al.
    Blekinge Institute of Technology, School of Management.
    Torkaman, Nima
    Blekinge Institute of Technology, School of Management.
    Leadership education in Sweden 2010 and its connection to current values: an institutional approach2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    This study is a comparative study with the purpose of connecting the Swedish leadership education with the current social values. By utilizing a historical as well as a broad theoretical perspective we wish to create a clear understanding of the current market. The study made use of both the quantitative and the qualitative research methodologies through the use of interview. Ten of the most prominent leadership educators in the Swedish business sector were interviewed to gain credible insight as they account for over half of the Swedish leadership education market. Educators were asked questions about the content of their leadership courses, their assessment of social values in the Swedish workplace, connections between the concepts in their leadership courses and Swedish social values, and how these factors influenced their leadership education. The Swedish social values influencing leadership education within the researched companies were stability, justice and equality, participation, and individuality, in congruence with the secondary data collected from extensive research. The awareness of situational-based leadership was very high and the concept was used frequently. In relation to other discussed concepts such as value based leadership and transformational leadership, situational-based leadership is the dominating concept among leadership topics. The stated current values are also very well suited with situational-based leadership. It was noted however, that situational-based leadership and its supporting models and theories aim to create self-motivated people towards self-actualization at work; and such values were seldom expressed in the secondary data describing social values. The most empowering force behind this situation was the requirements directly made by the customer and requirements carrying values of society. The results were also analyzed within an institutional theory context based on the obvious homogeneity in the results. We concluded that there was a strong sense of isomorphism and with such strong patterns in behavior we can accurately state that the field of leadership education is an institutional field. Furthermore, the study depicted a gap within Swedish leadership education, between a pervasive focus on institutional maintenance, and a growing need for flexibility and innovation in the modern international marketplace. Business leaders are struggling to balance self-actualization in the business workplace with their own and subordinate Swedish social values. After three decades the Swedish interpretation of situational-based model is still the most prominent and dominant idea.

  • 1044. Šmite, Darja
    et al.
    Numminen, Emil
    Transaction Cost Economics in Offshoring: From Naïve To Realistic View on Associated Costs2011Conference paper (Refereed)
  • 1045. Šmite, Darja
    et al.
    Wohlin, Claes
    Aurum, Aybuke
    Jabangwe, Ronald
    Numminen, Emil
    Towards an Understanding of Sourcing Decisions2011Conference paper (Refereed)
  • 1046.
    Šmite, Darja
    et al.
    Blekinge Institute of Technology, School of Computing.
    Wohlin, Claes
    Blekinge Institute of Technology, School of Computing.
    Aurum, Aybüke
    Jabangwe, Ronald
    Blekinge Institute of Technology, School of Computing.
    Numminen, Emil
    Blekinge Institute of Technology, School of Management.
    Offshore Insourcing in Software Development: Structuring the Decision-Making Process2013In: Journal of Systems and Software, ISSN 0164-1212, Vol. 86, no 4, p. 1054-1067Article in journal (Refereed)
    Abstract [en]

    A variety of new forms of business are enabled through globalization and practiced by software organizations today. While companies go global to reduce their development costs, access a larger pool of resources and explore new markets, it is often assumed that the level of delivered services shall remain the same after implementing the sourcing decisions. In contrast, critical studies identified that global software development is associated with unique challenges, and a lot of global projects fail to mitigate the implications of a particular global setting. In this paper we explore offshore insourcing decisions on the basis of empirical research literature and an empirical field study conducted at Ericsson. By analyzing decisions in two different cases we found that each offshore insourcing decision consisted of deciding what, where, when, how and why to insource. Related empirical research and field observations suggest that not all combinations are successful and alignment between different decision points has thus a prominent role. To address these concerns we built an empirically-based insourcing decision structure, which outlines a logical path through the decision options and helps selecting an offshore insourcing strategy that targets creation of the necessary alignment. The key element of the proposed approach is a structured and well-defined decision-making process, which is intended to support managers in their decision-making. The usefulness of the proposed approach is evaluated in an additional empirical case of a new offshore insourcing decision.

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