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  • 1. A. Almaqtari, Faozi
    et al.
    H.S. Farhan, Najib
    Yahya Salmony, Monir
    M. Al-Ahdal, Waleed
    Mishra, Nandita
    Linköpings universitet. linköping university.
    Earning management estimation and prediction using machine learning: A systematic review of processing methods and synthesis for future research2022Ingår i: 2021 International Conference on Technological Advancements and Innovations (ICTAI): IEEE, IEEE, 2022Konferensbidrag (Refereegranskat)
    Abstract [en]

    The present study highlights earning management optimization possibilities to constrain the events of earning management and financial fraud. Our study investigates the existing stock of knowledge and strand literature available on earning management and fraud detection. It aims to review systematically the methods and techniques used by prior research to determine earning management and fraud detection. The results indicate that prior research in earning management optimization is diverged among several techniques and none of these techniques has provided an ideal optimization for earning management. Further, the results reveal that earning management determinants are complex based on the type and size of business entities which complicate the optimization possibilities. The current research brings useful insights for predicting and optimization of earnings management and financial fraud. The present study has significant implications for policymakers, stock markets, auditors, investors, analysts, and professionals.

  • 2.
    A Anthony, Martin
    et al.
    Örebro universitet, Handelshögskolan vid Örebro universitet.
    Ingjald, Tobias
    Örebro universitet, Handelshögskolan vid Örebro universitet.
    Handelsbanken: en studie om ledarskap2007Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats
  • 3. Aaboen, L
    et al.
    Lindelöf, Peter
    Högskolan i Kalmar, Handelshögskolan BBS.
    Löfsten, H
    Critical dimensions for technology transfer Incubator-facilitated links between finance, academia and NTBFs2008Ingår i: International Journal of Management and Enterprise Development, ISSN 1468-4330, E-ISSN 1741-8127, Vol. 5, nr 3, s. 331-335Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper explores incubator facilitation of technology transfer for their New Technology-Based Firms (NTBFs). Empirical evidence gathered from six interviews with incubator managers, together with a survey of 131 NTBFs in incubators in Sweden, in 2005, and the findings made in a survey of 273 NTBFs situated inside-and-outside Science Parks in 1999, are used for the exploration. It is suggested that incubators do facilitate technology transfer for their NTBFs. It is further suggested that the development towards increased ability to facilitate technology transfer will continue as a results of the efforts made on the incubator and systemic level.

  • 4.
    Aaboen, Lise
    et al.
    Norwegian University of Science and Technology .
    La Rocca, Antonella
    BI Norwegian Business School.
    Lind, Frida
    Chalmers University of Technology.
    Perna, Andrea
    Uppsala universitet, Teknisk-naturvetenskapliga vetenskapsområdet, Tekniska sektionen, Institutionen för teknikvetenskaper, Industriell teknik. Universita' Politecnica delle Marche.
    Shih, Tommy
    Starting up in Business Networks: Why relationships matter in entrepreneurship2016 (uppl. 1st)Bok (Refereegranskat)
  • 5.
    Aaboen, Lise
    et al.
    Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway.
    Laage-Hellman, Jens
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Lind, Frida
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Öberg, Christina
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Shih, Tommy
    Department of Business Administration, Lund University, Lund, Sweden.
    Exploring the roles of university spin-offs in business networks2016Ingår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 59, s. 157-166Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper identifies different university spin-off (USO) roles related to resource interaction among business parties. It does so by mapping how USOs become part of business networks in terms of their roles relative to other parties. The theoretical frame of reference focuses on roles and resource interaction based on an industrial network approach to business markets. The empirical research is based onfive cases of USOs representing a variety in terms of technology, degree of newness, sector, and area of application. As a result of the analysis, three different roles are identified: the USO as resource mediator, resource re-combiner and resource renewer. These roles reflect how USOs adapt resources to, or require changes among, business parties' resources. The paper also discusses the main resource interfaces associated with the three roles and related challenges. The paper contributes to previous research through illustrating USOs' roles relative to business parties from a resource interaction point of view, and by pointing to the establishment of new companies in business networks as a way of implementing innovation. Finally, the paper discusses the managerial implications of the research in terms of the USO's need to understand which role to take and how to develop it.

  • 6.
    Aaboen, Lise
    et al.
    Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway.
    Laage-Hellman, Jens
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Lind, Frida
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Öberg, Christina
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Shih, Tommy
    Department of Business Administration, Lund University, Lund, Sweden.
    Exploring the roles of university spin-offs in business networks2016Ingår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 59, s. 157-166Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper identifies different university spin-off (USO) roles related to resource interaction among business parties. It does so by mapping how USOs become part of business networks in terms of their roles relative to other parties. The theoretical frame of reference focuses on roles and resource interaction based on an industrial network approach to business markets. The empirical research is based onfive cases of USOs representing a variety in terms of technology, degree of newness, sector, and area of application. As a result of the analysis, three different roles are identified: the USO as resource mediator, resource re-combiner and resource renewer. These roles reflect how USOs adapt resources to, or require changes among, business parties' resources. The paper also discusses the main resource interfaces associated with the three roles and related challenges. The paper contributes to previous research through illustrating USOs' roles relative to business parties from a resource interaction point of view, and by pointing to the establishment of new companies in business networks as a way of implementing innovation. Finally, the paper discusses the managerial implications of the research in terms of the USO's need to understand which role to take and how to develop it.

  • 7.
    Aaboen, Lise
    et al.
    Norwegian University of Science and Technology, Norway.
    Laage-Hellman, Jens
    Chalmers University of Technology, Sweden.
    Lind, Frida
    Chalmers University of Technology, Sweden.
    Öberg, Christina
    Örebro University, Sweden.
    Shih, Tommy
    Örebro University, Sweden.
    Exploring the roles of university spin-offs in business networks2016Ingår i: Industrial Marketing Management, ISSN 0019-8501, Vol. 59, s. 157-166Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper identifies different university spin-off (USO) roles related to resource interaction among business parties. It does so by mapping how USOs become part of business networks in terms of their roles relative to other parties. The theoretical frame of reference focuses on roles and resource interaction based on an industrial network approach to business markets. The empirical research is based onfive cases of USOs representing a variety in terms of technology, degree of newness, sector, and area of application. As a result of the analysis, three different roles are identified: the USO as resource mediator, resource re-combiner and resource renewer. These roles reflect how USOs adapt resources to, or require changes among, business parties' resources. The paper also discusses the main resource interfaces associated with the three roles and related challenges. The paper contributes to previous research through illustrating USOs' roles relative to business parties from a resource interaction point of view, and by pointing to the establishment of new companies in business networks as a way of implementing innovation. Finally, the paper discusses the managerial implications of the research in terms of the USO's need to understand which role to take and how to develop it.

  • 8. AAboen, Lise
    et al.
    Laage-Hellman, Jens
    Chalmers University of technology, Gothenburg, Sweden.
    Lind, Frida
    Chalmers University of technology, Gothenburg, Sweden.
    Öberg, Christina
    Örebro universitet, Handelshögskolan vid Örebro Universitet.
    Shih, Tommy
    Lund University, Lund, Sweden.
    University spin-offs and their roles in business networks2014Ingår i: IMP Conference, 2014Konferensbidrag (Refereegranskat)
  • 9. Aaboen, Lise
    et al.
    Laage-Hellman, Jens
    Chalmers University of technology, Sweden.
    Lind, Frida
    Chalmers University of technology, Sweden.
    Öberg, Christina
    Örebro University, Sweden.
    Shih, Tommy
    Lund University, Sweden.
    University spin-offs and their roles in business networks2014Ingår i: IMP Conference, 1st - 6th September 2014, Bordeaux, France, 2014Konferensbidrag (Refereegranskat)
  • 10. Aaboen, Lise
    et al.
    Lindelöf, Peter
    Löfsten, Hans
    Incubator performance: an efficiency frontier analysis2008Ingår i: International Journal of Business Innovation and Research, ISSN 1751-0252, Vol. 2, nr 4, s. 354-380Artikel i tidskrift (Refereegranskat)
  • 11. Aaboen, Lise
    et al.
    Lindelöf, Peter
    Löfsten, Hans
    Towards incubator facilitation of technology transfer2008Ingår i: International Journal of Management and Enterprise Development, ISSN 1468-4330, E-ISSN 1741-8127, Vol. 5, nr 3, s. 331-335Artikel i tidskrift (Refereegranskat)
  • 12. Aaboen, Lise
    et al.
    Lindelöf, Peter
    von Koch, Christopher
    Löfsten, Hans
    Corporate governance and performance of small high-tech firms in Sweden2006Ingår i: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 26, nr 8, s. 955-968Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The approach uses data from a sample of 183 small high-tech firms, new, technology-based firms (small high-tech firms) in Sweden (54 variables under the headings of work experience, board and advice, financing, motivation-performance priorities, technological innovation and strategy). This study identifies some core areas of importance in corporate governance. Few managers in this study had a strong background and experience of finance and the preparation of business. Only 64 per cent of the managers have had previous work experience before starting the firm. The survey makes it clear that the small high-tech firms are likely to have a strong link with banking institutions. The consequence of these links is that most of the firm's capital supply is from banks, and that there are strong ownership links between banks and industry. The background of the founder does seem to have had an effect on the problem of financing and ownership issues. It is private sector organizations (banks) and families that are most frequently consulted by small high-tech firms (However, low means). It is also the private and public sector organizations, in connection with external board membership, regional development agencies and banks that are most frequently consulted. In the future, it is reasonable to search for factor patterns that can begin to explain and predict the direction of corporate governance in small new technology-based firms.

  • 13.
    Aaboen, Lise
    et al.
    Chalmers tekniska högskola.
    Lindelöf, Peter
    The University of Nottingham.
    von Koch, Christopher
    School of Economics and Commercial Law, Department of Business Administration, Göteborg.
    Löfsten, Hans
    Chalmers universitet.
    Corporate governance and performance of small high-tech firms in Sweden2006Ingår i: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 26, nr 8, s. 955-968Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The approach uses data from a sample of 183 small high-tech firms, new technology-based firms (small high-tech firms) in Sweden (54 variables under the headings of work experience, board and advice, financing, motivation—performance priorities, technological innovation and strategy). This study identifies some core areas of importance in corporate governance. Few managers in this study had a strong background and experience of finance and the preparation of business. Only 64 per cent of the managers have had previous work experience before starting the firm. The survey makes it clear that the small high-tech firms are likely to have a strong link with banking institutions. The consequence of these links is that most of the firm's capital supply is from banks, and that there are strong ownership links between banks and industry. The background of the founder does seem to have had an effect on the problem of financing and ownership issues. It is private sector organizations (banks) and families that are most frequently consulted by small high-tech firms (However, low means). It is also the private and public sector organizations, in connection with external board membership, regional development agencies and banks that are most frequently consulted. In the future, it is reasonable to search for factor patterns that can begin to explain and predict the direction of corporate governance in small new technology-based firms.

  • 14. Aaboen, Lise
    et al.
    Löfsten, Hans
    Bengtsson, Lars
    Nourishment for the piggy bank: facilitation of external financing in incubators2011Ingår i: International Journal of Technology Transfer and Commercialisation, ISSN 1470-6075, E-ISSN 1741-5284, Vol. 10, nr 3/4, s. 354-374Artikel i tidskrift (Refereegranskat)
    Abstract [sv]

    Företag i inkubatorer attraherar lättare externt kapital än liknande företag ej lokaliserade i inkubatorer

  • 15.
    Aaby, Jovanna
    Mittuniversitetet, Fakulteten för humanvetenskap, Institutionen för samhällsvetenskap.
    Entreprenörskap i Sverige och Japan: En komparativ studie utifrån GEM 20072011Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Syfte: Syftet med denna studie är att jämföra entreprenörskap i Sverige och Japan och att få en förståelse för varför så olika länder båda har så lågt entreprenörskap. Jag har valt att avgränsa mig till data hämtade från GEM 2007.

    Metod: I detta arbete gör jag en jämförelse av entreprenörskap i Sverige och i Japan som jag gjort genom att införskaffa sekundär data från en rapport från GEM 2007. I detta arbete har mitt förhållningssätt främst varit abduktivt.

    Teoretiska Perspektiv: Wennekers (2006) har undersökt den U-kurva som uppstår när man studerar entreprenörskap i relation till ekonomisk utveckling. Länder tenderar att gå från en hög nivå av entreprenörskap till en låg nivå när man går från bondeekonomi till industriell ekonomi för att sedan öka igen när länder nått en avancerad nivå av ekonomisk utveckling. Trots dessa samband så skiljer sig länder fortfarande mycket åt när det kommer till entreprenörskap och förändringarna verkar vara ihållande. Wennekers (a.a.) menar att detta snarare beror på kulturella skillnader än ekonomiska skillnader eftersom kulturella skillnader är relativt oföränderliga över tiden.

    Empiri: GEM står för Global Entrepreneurship Monitor och är ett not-for-profit akademiskt forsknings konsortium. Deras mål är att göra internationell forskning av hög kvalité om entreprenöriska aktiviteter i världen som kan nå en så bred publik som möjligt. GEMs studie är den största enskilda studie av entreprenörisk aktivitet i världen och startade 1999. I detta arbete har jag använt mig av data från GEMs rapport från 2007 som är det år då både Japan och Sverige var med senast.

    Resultat: I en jämförelse av Japan och Sverige så hittar jag en del likheter, men främst skillnader. Detta antyder att det inte finns några enkla svar på varför entreprenörskap är lågt i ett land. Resultatet av studien indikerar att de nationella experterna hade rätt när de gav statlig politik som främsta problemområde för Sverige och kultur och sociala normer för Japan.

    Ladda ner fulltext (pdf)
    fulltext
  • 16.
    Aadland, Torgeir
    et al.
    Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway.
    Hägg, Gustav
    Malmö universitet, Fakulteten för kultur och samhälle (KS), Institutionen för Urbana Studier (US).
    Lundqvist, Mats A.
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Stockhaus, Martin
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Williams Middleton, Karen
    Department of Technology Management and Economics, Chalmers University of Technology, Gothenburg, Sweden.
    Mitigating the lack of prior entrepreneurial experience and exposure through entrepreneurship education programs2023Ingår i: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 30, nr 11, s. 19-44Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    To increase the understanding of how entrepreneurship education impacts entrepreneurial careers, the purpose of the paper is to investigate the role that a venture creation program (VCP) might have in mitigating or surpassing a lack of other antecedents of entrepreneurial careers. In particular, the authors focus on entrepreneurial pedigree and prior entrepreneurial experience.

    Design/methodology/approach

    Data from graduates of VCPs at three universities in Northern Europe were collected through an online survey. Questions addressed graduate background prior to education, yearly occupational employment subsequent to graduation and graduates' own perceptions of entrepreneurial activity in employment positions. The survey was sent to 1,326 graduates and received 692 responses (52.2% response rate).

    Findings

    The type of VCP, either independent (Ind-VCP) or corporate venture creation (Corp-VCP), influenced the mitigation of prior entrepreneurial experience. Prior entrepreneurial experience, together with Ind-VCP, made a career as self-employed more likely. However, this was not the case for Corp-VCP in subsequently choosing intrapreneurial careers. Entrepreneurial pedigree had no significant effect on career choice other than for hybrid careers.

    Research limitations/implications

    Entrepreneurial experience gained from VCPs seems to influence graduates toward future entrepreneurial careers. Evidence supports the conclusion that many VCP graduates who lack prior entrepreneurial experience or entrepreneurial pedigree can develop sufficient entrepreneurial competencies through the program.

    Originality/value

    This study offers novel evidence that entrepreneurship education can compensate for a lack of prior entrepreneurial experience and exposure for students preparing for entrepreneurial careers.

    Ladda ner fulltext (pdf)
    Aadland et al (2023) Mitigating the lack of prior entrepreneurial experience and exposure through entrepreneurship education programs
  • 17. Aagaard, A.
    et al.
    Ritzén, Sofia
    KTH, Skolan för industriell teknik och management (ITM), Maskinkonstruktion (Inst.), Integrerad produktutveckling. KTH, Skolan för industriell teknik och management (ITM), Maskinkonstruktion (Inst.), Maskinkonstruktion (Avd.).
    The critical aspects of co-creating and co-capturing sustainable value in service business models2019Ingår i: Creativity and Innovation Management, ISSN 0963-1690, E-ISSN 1467-8691Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Numerous researchers and practitioners emphasize the potential to create value through sustainable business models (SBMs). However, little attention has been paid to how sustainable value is proposed, created, delivered, and captured in the organization, and how customers perceive sustainable value in service. The aim of this paper is to explore this research gap empirically through a case study of sustainable value (co-)creation through SBMs of sustainable service innovations as experienced among two hotels' managers, employees and customers. The contributions of the study relate to the development of SBMs in service, where the value processes happen simultaneously and where the element value perception has to be added to the extant SBM literature, which is closely related to the creation and delivery of physical goods as in product-oriented industries. The study also contributes through the dual perspective (providers and customers) on sustainable value proposition, value creation and value capture. The findings reveal different key aspects in creating and capturing sustainable value through SBMs and sustainable service innovation. The managerial implications for creating and implementing SBM in service stress the need for employee engagement, customer involvement and targeted and personal communication educating internal and external sustainability ambassadors.

  • 18.
    Aagaard, Annabeth
    et al.
    Department of Business Development and Technology, School of Business and Social Sciences, Aarhus University, Aarhus, Denmark.
    Saari, Ulla A.
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Mäkinen, Saku J.
    Department of Industrial Engineering & Management, Faculty of Management & Business, Tampere University, Tampere, Finland.
    Mapping the types of business experimentation in creating sustainable value: A case study of cleantech start-ups2021Ingår i: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 279, artikel-id 123182Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.

  • 19.
    Aagaard, Anna-Eva Sparf
    Blekinge Tekniska Högskola, Sektionen för management.
    Group Structure: Specialists and Generalists2011Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Här undersöks och diskuteras olika spekter på att organisera generalister och secialister i en organisations struktur. Teorier kring en organisations design och organisationsstruktur ger inblick i generalist och specialist funktioner. Dessa funktioner brukar man kunna hitta i alla typer av organisationer. Uppsatsen försöker svara på frågan: Finns det en en bästa organisationsstruktur utifrån generalist och specialist perspektivet?

    Ladda ner fulltext (pdf)
    FULLTEXT01
  • 20.
    Aagaard, Isabelle
    et al.
    Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
    Kurdmark, Hawal
    Mälardalens högskola, Akademin för ekonomi, samhälle och teknik.
    Kommunikationsproblematiken som uppstår vid implementering av den agila metodiken: - En kvalitativ studie sedd ur ett förändringsperspektiv2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 21.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2020Ingår i: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, artikel-id 102336Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies.

  • 22.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2019Ingår i: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, artikel-id 102336Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies. © 2019 Elsevier Ltd

  • 23.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016Ingår i: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, s. 23-28Konferensbidrag (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 24.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016Ingår i: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, s. 23-28Konferensbidrag (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 25.
    Aagerup, Ulf
    Göteborgs universitet. Handelshögskolan. Företagsekonomiska institutionen.
    It’s Not What You Sell: It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it2015Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. Although both mass market fashion and nightclubs are susceptible to the influence of user imagery, out of the two only nightclubs actively reject customers to improve its effect on brand perception. I relate these practices to the practical and financial feasibility of rejecting customers, the character of nightclubs’ brands, and to their inability to differentiate their brands through any other brand personality influencer besides user imagery. In this dissertation, I also discuss the ethical ramifications of user imagery optimization through customer rejection. In one study, the role of conspicuous usage imagery on socially desirable consumer behavior is investigated. It is concluded that conspicuousness increases consumers' propensity to choose environmentally friendly products, and that this tendency is especially pronounced for individuals that are high in attention to social comparison information. The conclusion is that consumers use green products to self-enhance for the purpose of fitting in with the group rather than to stand out from it.

  • 26.
    Aagerup, Ulf
    Halmstad University.
    Lean if you are seen: Improved weight loss via social media2020Konferensbidrag (Refereegranskat)
  • 27.
    Aagerup, Ulf
    Halmstad University.
    Lean if you're seen2018Konferensbidrag (Refereegranskat)
  • 28.
    Aagerup, Ulf
    Gothenburg University.
    Maxamizing long-term profit in high end night clubs by balancing user imagery and income2009Konferensbidrag (Refereegranskat)
  • 29.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet.
    Men’s and women’s implicit negativity towards obese fashion models2022Ingår i: Journal of Global Fashion Marketing, ISSN 2325-4483, Vol. 13, nr 3, s. 273-288Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

  • 30.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018Ingår i: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, nr 4, s. 557-570Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models. © Emerald Publishing Limited 2018

  • 31.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018Ingår i: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, nr 4, s. 557-570Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models.

  • 32.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    The Impact of User Weight on Brands and Business Practices in Mass Market Fashion2010Licentiatavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.

    To shed some light on the subject, I have conducted two studies.

    The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.

    The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.

    Ladda ner fulltext (pdf)
    fulltext
  • 33.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    The Impact of User Weight on Brands and Business Practices in Mass Market Fashion2010Licentiatavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.

    To shed some light on the subject, I have conducted two studies.

    The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.

    The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.

    Ladda ner fulltext (pdf)
    fulltext
  • 34.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL). School of Business, Economics, and Law, Göteborg University, Göteborg, Sweden.
    The influence of real women in advertising on mass market fashion brand perception2011Ingår i: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, nr 4, s. 486-502Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.

  • 35.
    Aagerup, Ulf
    Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    The influence of real women in advertising on mass market fashion brand perception2011Ingår i: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, nr 4, s. 486-502Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how.

  • 36.
    Aagerup, Ulf
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi.
    The persuasive effects of packaging claims, packaging color and packaging texture2017Konferensbidrag (Refereegranskat)
  • 37.
    Aagerup, Ulf
    Gothenburg University.
    The three dimensions of typical user imagery: A study of exclusive nightclub brand building2014Konferensbidrag (Refereegranskat)
  • 38.
    Aagerup, Ulf
    Halmstad University.
    The universal appeal for low-sexual fashion advertising2019Konferensbidrag (Refereegranskat)
  • 39.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    To sell or not to sell: overweight users’ effect on fashion assortmentsManuskript (preprint) (Övrigt vetenskapligt)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes the four leading mass marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this paper is that it provides the first quantified empirical evidence on the theory of typical user imagery.

    In the discussion, it is posited that although mass market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. 

  • 40.
    Aagerup, Ulf
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010Ingår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, nr 1, s. 66-78Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.

  • 41.
    Aagerup, Ulf
    Högskolan i Halmstad, Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010Ingår i: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, nr 1, s. 66-78Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery.

  • 42.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    User BMI effects on mass market fashion brandsManuskript (preprint) (Övrigt vetenskapligt)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of users affects the perception of mass market fashion brands.

    Design/methodology/approach: This study attempts to show effects of typical - as well as ideal user imagery on fashion brands. An experiment was carried out in which 1848 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker’s Big Five construct. The garments were worn by digitally manipulated versions of one person as thin, overweight, and obese.

    Findings: The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    Research limitations/implications: It is possible, even probable, that high fashion would suffer more from negative typical user imagery than would mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price.

    Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. However, excluding customers to boost brand perception should not be an option for these brands.

    Social implications: The results inform the debate over skinny models vs. “real women” in advertising as well as the debate over discrimination of overweight consumers through assortment decisions.

    Originality/value: This is the first time typical user imagery effects are included in a study of this type, and it is the first study to test user imagery effects on fashion. 

  • 43. Aagerup, Ulf
    et al.
    Andersson, Svante
    B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)2022Ingår i: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022Konferensbidrag (Refereegranskat)
  • 44.
    Aagerup, Ulf
    et al.
    Jönköping University, Internationella Handelshögskolan, IHH, Företagsekonomi.
    Andersson, Svante
    Halmstad Univ, Dept Business Studies, Halmstad, Sweden..
    Awuah, Gabriel Baffour
    Halmstad Univ, Dept Business Studies, Halmstad, Sweden..
    Building a warm and competent B2B brand personality2022Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, nr 13, s. 167-193Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article's perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies' brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding.

  • 45.
    Aagerup, Ulf
    et al.
    Jönköping International Business School, Jönköping, Sweden.
    Andersson, Svante
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet.
    Awuah, Gabriel Baffour
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet.
    Building a warm and competent B2B brand personality2022Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, nr 13, s. 167-193Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach: A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings: The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications: The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article’s perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications: The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value: The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies’ brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding. © 2022, Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah.

  • 46.
    Aagerup, Ulf
    et al.
    Jönköping International Business School.
    Andersson, Svante
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet.
    Ramos, Manoella Antonieta
    Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet.
    How image and awareness relate to internal and external stakeholders' acceptance of B2B rebranding2023Ingår i: 27th McGill International Entrepreneurship Conference, Kalmar, Sweden, August 30 – September 1, 2023., 2023Konferensbidrag (Refereegranskat)
    Abstract [en]

    The acquisitions of brands by companies have become more frequent, representing a significant and effective way for firms to reach international new markets. This recent trend has led to a rise in rebranding, particularly in the business-to-business (B2B) sector. Since marketing literature primarily focuses on B2C brand strategies, literature on the field constantly overlooks B2B characteristics. This is sorely needed, because, despite massive investments, many acquisitions fail, especially international acquisitions where one faces cross-country differences. This is unsurprising because most companies' M&A considerations do not place much weight on brand strategy, and brand equity is typically not handled very well but is often treated as an after-thought compared to more pressing financial matters (e.g. how rebranding affects stock returns) and operational matters (e.g. descriptions of enablers and barriers to the rebranding process). Previous studies in this field emphasise how to do rebranding. However, they treat the brand itself as a black box —it is only how you execute the B2B rebranding process that is investigated, not which dimensions of the customer's brand knowledge should be prioritised. This is unfortunate, because rebranding an acquired brand without an idea of the desired end result is like navigating without a destination —even if you execute well, you will most likely not end up where you need to be. This paper addresses this gap by providing insights into the significant factors that drive B2B rebranding strategies, focusing on the transfer of brand equity from the acquired B2B brand to the acquiring company's brand.This study was conducted in one B2B firm going through rebranding process in the life science sector. Getinge was founded in 1904 in Sweden and is a global medical technology firm. The company provides equipment and systems in the healthcare and life sciences sector and has become a global leader in the field of Surgical Workflow. The international growth has been possible through incorporating new innovative offerings. These have been both internally developed, but also acquired internationally. A significant number of international acquisitions have been made throughout the years. In 2021 the company employed over 10,000 people worldwide, with products marketed in over 135 countries.Besides being one of the most valued companies in the sector, Getinge was chosen since the firm has initiated a rebranding process after a long-time international growth strategy, including acquisitions of many different international brands. Moreover, since B2B companies commonly rely on corporate, rather than product branding. Getinge is an appropriate choice since this study, therefore, focuses on a company that uses the same name for its company and its products.By examining an in-depth single case study of a multinational B2B company in the life sciences industry, this paper contributes to the research in international rebranding by validating that brand equity is a relevant consideration for B2B rebranding processes. Specifically, it argues that brand awareness transfer plays an essential role during the rebranding process, especially when it comes to external branding. Customers generally accept the new brand if the value proposition remains unchanged. However, they need to be made aware of the change to avoid confusion. Internally by contrast, the most significant challenge seems to be the transfer of brand image. Awareness is easy; during a rebranding process employees immediately become aware of the change. They however exhibit strong opinions for or against rebranding depending on their emotional connections to the old brand.These results extend the theory on international rebranding after M&As by demonstrating that the B2B context requires different prioritizations than consumer goods rebranding. The study shows how various stakeholders respond throughout the rebranding process. Firms can plan their rebranding process in mind that both brand image and brand awareness are important for brand equity during the rebranding process. However, firms need to prioritise one over the other depending on their specific audience (internal and external). Moreover, the realisation that awareness is a crucial success factor in B2B rebranding might help companies leverage brand equity in international M&As.

  • 47.
    Aagerup, Ulf
    et al.
    Gothenburg University.
    Nilsson, J.
    Self-enhancing green consumer behavior2015Konferensbidrag (Refereegranskat)
  • 48.
    Aagerup, Ulf
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016Ingår i: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, nr 3, s. 274-284, artikel-id 115980330Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 49.
    Aagerup, Ulf
    et al.
    Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016Ingår i: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, nr 3, s. 274-284, artikel-id 115980330Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 50.
    Aakerlund, Leo
    et al.
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).
    Sjöberg, Hanna
    Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).
    GRI – ett verktyg för företag att fabricera en hållbar verklighet?2023Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In society today, there is a great focus on sustainability and that companies should contribute to sustainable development. One way to do this is through transparency between the company and its stakeholders regarding how they work on these important issues. This is done through sustainability reports that can be designed in different ways, but this study focuses on those that follow the Global Reporting Initiative, which is the dominant framework globally.

     

    Prior research has shown mixed conclusions regarding GRI and its usefulness. In these, both positive and negative aspects of the framework have been highlighted. This study examines what and how high and low ranked businesses based on SBI report to study the usefulness of GRI. In addition, various theories will be used to examine what may be the reasons for the similarities and differences between the groups. This result is also related to prior research that studied sustainability reporting in connection with the selected theories.

     

    The study was conducted as a method where qualitative data was quantified through a quantitative content analysis. The sustainability reports of 32 companies were reviewed based on their GRI-index and data was then statistically tested using Chi-square-tests and a Fisher's exact test. The study shows that there is no significant difference in what the high and low ranked businesses report. This difference applies to the total number of indicators as well as within the different series, economic, environmental and social. Regarding how the companies report, the study shows that the low ranked businesses are more likely to report indicators for which they do not meet the requirements, this result is also statistically significant. The reasons for the similarities and differences that were identified can be discussed in relations to institutional theory, legitimacy theory and stakeholder theory.

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