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  • 1.
    Abrahamian, Karineh
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Global Marketing through Local Cultural Strategies: A Case Study of IKEA2013Independent thesis Advanced level (degree of Master (Two Years)), 10 poäng / 15 hpOppgave
  • 2.
    Aller San Millán, Mario
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    The National Past and Future of European Public Opinion2013Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    What has happened with the perception that Europeans have of their relationship with the European Union through the years? Is it possible to find some analogies between present times and international relations in the XIX century Europe?

    This work tries to study the period comprehended between the Congress of Vienna in 1815 and the period that ended up in World War I in order to search for behavioural and ideological patterns similar to those of the development of the European Union as we have known it.

    The thesis stands for the idea of that finding similarities and interconnections between the past of European nations may be a help to predict the proper way to integrate the different citizenries of current European countries under a common identity of shared values.

  • 3.
    Alvarsson, Jan-Åke
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Kulturantropologiska avdelningen.
    Pentekostalism2015Inngår i: Religiös förändring — kristenheten i Sverige efter millennieskiftet / [ed] Bodil Liljefors Persson & Nils-Åke Tidman, Malmö: Föreningen lärare i religionskunskap , 2015, s. 65-73Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [sv]

    Artikeln ger en ytterst kortfattade översikt över pentekostalismen i Sverige och i världen, dess inledning i Los Angeles 1906 med starka krav på jämlikhet och jämställdhet mellan svarta och vita, mellan män och kvinnor och mellan människor från olika sociala grupper, dess spridning i Sverige som en överkonfessionell rörelse, dess splittring, vidare utveckling och ställning i dag. Några korta kommentarer om den internationella pentekostalismen och dess olika uttryck avslutar artikeln.

  • 4.
    Amanda, Joelsson
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    Hallfield Estate. Prohibitions signs and antisocial behaviour2015Inngår i: London encounters: Interdisciplinarity and methodology in an urban context / [ed] Henrik Widmark, Charlotta Widmark & Susanne Carlsson, Uppsala: Uppsala universitet, 2015, 1, s. 51-60Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 5.
    Andersson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Institutionen för lingvistik och filologi.
    A Modest Addition to Early Syro-Mesopotamian Calendars2011Inngår i: Akkade is King: A collection of papers by friends and colleagues presented to Aage Westenholz on the occasion of his 70th birthday 15th of May 2009 / [ed] G. Barjamovic, J. L. Dahl, U. S. Koch, W. Sommerfeld & J. Goodnick Westenholz, Leiden: Nederlands Instituut voor het Nabije Oosten , 2011, s. 29-35Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    A Sargonic period cuneiform text containing a month name from the Old Semitic calendar attested e.g. at Abu Salabikh and Ebla is treated and commented on. An interpretation of the month name is proposed.

  • 6.
    Andersson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Institutionen för lingvistik och filologi.
    In Memoriam Åke W. Sjöberg (1924–2014)2017Inngår i: Orientalia Suecana, ISSN 0078-6578, E-ISSN 2001-7324, Vol. 62, s. 1-7Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Memorial article over renowned Swedish Orientalist with specialization in Assyriology and Sumerology, Åke Waldemar Sjöberg, 1924–2014. Born in Sala, Sweden, educated in Uppsala and Heidelberg, active as professor and researcher in Chicago and Philadelphia. Editor of the Pennsylvania Sumerian Dictionary.

  • 7.
    Andersson, Jakob
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Institutionen för lingvistik och filologi.
    Kingship in the Early Mesopotamian Onomasticon 2800–2200 BCE2012Doktoravhandling, monografi (Annet vitenskapelig)
    Abstract [en]

    Thousands of Sumerian and Old Akkadian personal names from 3rd millennium BCE Meso-potamia are known and documented. The present study inspects names containing the royal appellatives, Sumerian lugal and Akkadian śarrum. The study aims at uncovering the rela-tionships between personal names and the development of early historical kingship and reli-gious thought in the area.

    An overview of Sumerian and Old Akkadian names and name-giving serves as a starting point for semantic investigations of lugal- and śarrum-names. Sumerian and Old Akkadian names are to a large extent meaningful, and the literal meaning can be used to arrive at an understanding of the symbolic value, which led to the coining of the name. Discussions rely on comparable passages of contemporary and later written traditions.

    To facilitate discussion and comparisons between the languages, names are divided into semantic groups based on characteristic traits found in contemporary royal inscriptions and religious texts. Parallel constructions are noted whenever such constructions are known. Names are assigned human or divine referents when possible. A look at political and religious developments puts the distribution of certain name types over time and space into perspective. Local and regional traditions and types are displayed and related either to royal ideological traits or to theological speculation. Besides locally significant gods, a few other deities can be identified as referents in names. A brief statistical overview of different archives shows that names featuring the figure of the lugal experience an increase in popularity at the expense of  other types.

    A system of annotation gives approximate numbers for bearers of names belonging to the types investigated. Lists of attestations, which document date and archival context, form the basis for discussions and conclusions and make the material available for inspection and further exploration.

  • 8.
    Andersson, Jimmy
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Känslostormar: Emotionellt lärande vid museer2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The emotional part of a museum experience is being debated and there is research pointing towards the affective part of learning. The purpose of this study is to examine how museum pedagogues reason about the usage of affective learning in their work and to investigate whether they consider affective pedagogy is a part of their work or not. Furthermore how they consider themselves working, or not working, with feelings in their pedagogy.

    A key factor in this study has been to work interdisciplinary with both museum pedagogy and social science with theoretical perspectives of feelings such as happiness, sadness, anger, disgust and fear, and with theories such as Feelings & materiality and Pedagogy of Feeling. Methodologically a qualitative interview study museum pedagogues have been used together with observation of four Swedish state- and country museums.

    In this thesis it is shown that the interviewed museum pedagogues indeed have acknowledged the fact that the museum is an affective place, but the interviewed had different way of make use of feelings. They all agree on the fact that feelings can support the learning process, and that all the different feelings have their own effect on learning. Also that the museum pedagogues have some influence on the feeling that the exhibitions are to emit, which could be used in the pedagogues favor if the exhibition consists of hard and problematic feelings. However, in contrast to this it seems that few of the museum pedagogues discuss the affective influence of a upcoming exhibition or program, or evaluate a project in what feeling the visitors experienced during the visit.

    This is a two years master’s thesis in Archive, Library and Museum studies.

  • 9.
    Andersson, Joakim
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Bilder som informationsbärare: En jämförande studie av bilder i arkiv2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis examines how images are used and evaluated in a Swedish archival context. Images as of today are very common in society. They are nearly everywhere, particularly in our phones and computers. Therefore the written word is slowly losing it's sovereignty as a carrier of information. With this background the study examines if the images role also have changed in an archival setting.

    The following work is a qualitative research study that examines three Swedish archives: the Regional State Archive in Uppsala, Swedish Labour Movement's Archives and Library in Stockholm and the Centre for Business History in Stockholm. Furthermore the study examines how the institutions organize images and how they make them accessible for the public. It also examines what role the image play as a carrier of information in the archive. In more general terms the study also investigates what function the image can have for people in society. The comparison of the archival institutions is a methodological foundation for this study. Semi- structured interviews were conducted with archivists from the three institutions and works as the main source. For the analysis this study uses document theory and a few concepts derived from Terry Cook's archival theory, namely evidence, memory, identity and community.

    In terms with the previous research made on the subject this study comes to the result that images have different terms for archiving than other materials, most specifically papers documents. The examined archival institutions are today using the same tools for organizing images as they use for other documents. This can have negative effects on the ability the image has as a carrier of information. In the long run this could cause the image to become a marginalized part of the archive as a whole.

    The conclusion this mater's thesis presents is that the image has a potential as a source of information. Especially for groups that aren't previously represented in the archive through traditional paper documents. The image may therefore contribute to the archival pluralism and diversity, as long as the images are treated with the terms they demand as an archival document.

    This is a two years master's thesis in Archival Science. 

  • 10.
    Andersson, Johanna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Arkivet- en resurs för skolan?: En arkivpedagogisk studie utifrån arkivens samarbete med skolan.2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis focuses on the cooperation of the archive and the school. The theoretical framework is socio-cultural perspective. The main method used is qualitative interviews with employees at the archives. I have studied three different archives which, in cooperation with the school, conduct archival education. In addition to the interviews I have participated in two observations. The research found that there was a great interest in the school to participate in the archive's educational work. Factors such as stress for the teachers and too few archive educational resources adversely affect the archive education mission. The views look different, but the goal is to present archives to the students and provide a positive experience. The fact that archives are to be regarded as an obvious place of visit, was the democratic right of citizens, and that information is being discussed what the archives want to convey to archive education. The archival material used by the archives has a clear link with the curricula and places great emphasis on teaching source criticism.

  • 11.
    Andreasson Larsson, Elin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    Genomgår basker en identitetsförändring?: En antropologisk studie om nationalism och unga baskers identitetsskapande i spanska Baskien2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Länge har den nationella idén varit representerad och dominerande i Baskien tillsammans med den nationella identiteten. Baskerna håller fortfarande fast vid en gammal romantiserad bild av att vara en enad och självständig nation och föreställningen om en etnisk särskildhet förstärks av etniska och kulturella markörer såsom ett gemensamt språk, tillhörighetkänsla till plats, historiska anor, gemensamma traditioner och samhörighetskänsla mellan spanska och franska basker. I denna studie belyses och analyseras dessa markörer samt sätts i samband med några av de diskurser som råder i spanska Baskien då de är den symboliska basen för hur basker uttrycker, upprätthåller och skapar föreställningar kring baskisk identitet och nationalism. I takt med en alltmer globaliserad värld utmanas dock den nationella idén och en kulturell förändring sker i Baskien som påverkar åtminstone den yngre generationen spanska baskers sätt att uttrycka sin identitet och nationalism. Ett växlande mellan två identiteter väcker ambivalenta känslor då framtiden diskuteras. Å ena sidan vill man fortsätta vara världsmedborgare, leva i ett gränslöst EU och vara en del av den inre marknaden. Å andra sidan vill man vara en del av ett lokalt kollektiv och samhälle. Den nationella idén, myten och stereotypen av baskerna som tidigare beskrivits som något homogent och endimensionellt är i själva verket heterogent och mångdimensionellt.

  • 12.
    Aras, Karin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    The soundspace of the street vendors in Eminönü2016Inngår i: Istanbul Encounters: Time, Space and Place in an Urban Context / [ed] Charlotta Widmark, Susanne Carlsson & Henrik Widmark, Uppsala: Uppsala University, 2016, 1, s. 79-91Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 13.
    Arpe, Dennis
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Policy och predikament: En kvalitativ studie av kemisternas erfarenhet av Chalmers implementering av OA-policy2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The starting point of this study is a letter to the Swedish Research Council which maintained the difficulty to reconcile chemistry with open access. Previous studies show that when other sciences is increasing in both the deposition rate and selection of OA journals, there is a lull in chemistry. The purpose of the master thesis is to gain an understanding of chemists reluctance to open access in the light of the implementation of Chalmers' mandating open access policy and through field theoretical perspectives understand why. The survey is conducted with a qualitative approach and the empirical data consist of interview material from nine interviews that took place at Chalmers Department of Chemistry and Chemical Engineering. The interviews show that chemists believe that the idea of open access is certainly sympathetic but incompatible with the chemical sciences. It is believed that the discipline´s traditions, practice and publishing culture as well as opportunities for career differs from other sciences, including what open access is concerned. This uniqueness has not been taken into account in the implementation of OA policies of funding agencies and universities, according to the informants.

    Evaluations of other universities implementations of open acces policies have identified success factors like support, legal advice and hands-on help in self-archiving. According to the results of this thesis, functionality and infrastructure appears to be less significant if university management and funders does not establish an atmosphere of alliance and thus undermines confidence in the policy and its proponents. The study confirms the importance of the researchers feel invited and involved in the process of change.

  • 14.
    Arvidsson Erici, Malin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Konstvetenskapliga institutionen.
    Space invader and the urban game in the Soho area2015Inngår i: London encounters: Interdisciplinarity and methodology in an urban context / [ed] Henrik Widmark, Charlotta Widmarks & Susanne Carlsson, Uppsala: Uppsala universitet, 2015, 1, s. 41-49Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 15.
    Axelsson, Fredrica Hedge
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    In the event of a zombie apocalypse: An investigation into policies of long-term preservation of digital media in the modern world of Open Access institutional repositories2012Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    With the purpose to investigate policies within long-term preservation of digital media in the modern world of Open Access institutional repository, this two year's master thesis was conducted through a qualitative study with quantitative overtures. The main objectives of this thesis centre on the criteria for long-term digital preservation, preservation in relation to institutional repositories, the issues cropping up within the field of institutional repositories, and the essential components of a preservation policy.

    The theoretical framework is constructed around a model based upon scholarly communication, with its aspects of dissemination, acquisition, preservation, discovery and access, and with the facet of preservation at its centre. The methodology of this study is cued to content analysis and its in-depth investigative process, which was conducted on a sample of ten preservation policies within Open Access institutional repositories that were compared to a standardised expert set of policy categorisation.

    The results show that a perfect preservation policy does not appear to exist in the current world, based exclusively on the selected sample. This gives a strong indication of a need for further research within the field of Open Access institutional repositories preservation policies.

  • 16.
    Azcarate, Maria
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Kulturantropologiska avdelningen.
    Själens borg: Anorexi, kontroll och gränsen mellan den yttre och inre världen2013Independent thesis Basic level (degree of Bachelor), 20 poäng / 30 hpOppgave
  • 17.
    Azis, Georgios
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    Conquered, converted, developed, contested: A journey through Istanbul's past and preent with the Good City2016Inngår i: Istanbul Encounters: Time, space and Place in an Urban Context / [ed] Charlotta Widmark, Susanne Carlsson & Henrik Widmark, Uppsala: Uppsala University, 2016, 1, s. 27-38Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 18.
    Badani Zuleta, Paola
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Institutionen för lingvistik och filologi.
    Restoring the face of history on stage: Taking Tiger Mountain by Strategy - A model opera in revolutionary service2016Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This thesis is to present identified modifications in the model opera Taking Tiger Mountain by Strategy, and to put these in perspective of its trajectory from its origins in the novel Tracks in the Snowy Forest, to its final form as the studied model opera from 1970. A semantical analysis was employed in the study of the book and the script, whereas semiotics served as a tool in identifying the existence and use of traditional elements from the theatrical form of jingju in the model opera. The contextualized analysis of the encountered alterations and their employment in relation to their history and contemporary circumstances shed a light over the importance of the identified elements’ role in using the model opera as a tool for clarifying differences between good and evil as established by the contemporary political elite. Going beyond its entertaining purpose and in accordance with the established policies regarding the arts set by the Communist Party, director Jiang Qing created a medley of Chinese and Western instruments, reformed jingju elements and rephrased lines. A medley conveying the indirect message of the right way to follow, in the disguise of a communist hero besieging Tiger Mountain in the name of revolution.

  • 19.
    Bengtsson, Marcus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Konstvetenskapliga institutionen, Kulturvård.
    Om kalkindustrin på Gotland 2: Ur den gotländska kalkindustrins historia, åren 1942-19452015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Gotland has a very long tradition of lime burning. Traces of lime burning on Gotland stretch back to the 12th century. An inventory of all the lime kilns in Gotland was made in 1942. Since then the market, the use and the tradition of lime burning have changed significantly. By the start of WW2 a shortage of black coal occurred. This meant that the large, traditional lime kilns could no longer be operated with the same capacity. The small, wood-burning kilns were the only furnaces that survived. With the cement's entry the demand for lime mortar got heavily reduced, which in turn meant the end for the last lime kilns. The cement quickly proved inadequate in many situations, especially in the field of monument care​​, and the demand for traditional lime mortar increased again already in the 1960s. Since then, three lime kilns were taken into use on Gotland; two smaller, traditional lime kilns and one large, industrial kiln.

    This thesis intends to follow up on the inventory that was made in 1942 in order to create a basis for further discussion of the historical values the lime kilns possesses and how these values can be cared for.

    In order to ensure the being of cultural heritage of the traditional lime industry, it requires popular demand, care and knowledge of the furnace, its use and production and its product.

  • 20.
    Bergenwall, Peder
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Tv-spel som kultur?: En kvantitativ studie över tv-spelens kulturella plats på folkbiblioteket.2014Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This study examines the cultural place and status of video and computer games in the Swedish public library. Using works on popular culture and the theories of Pierre Bourdieu, this study employs quantitative methods, as well as textual analysis, to analyze the results of an online questionnaire with 19 questions focusing on selection criteria, shelf placement, perceived competence, as well as reasoning for having or not having these games in the library. 286 out of the 440 libraries contacted is participating in the study, and the libraries consist exclusively of public libraries in Sweden that are found in the database of the Royal Library.

    The results of this study show that a larger number of libraries than previously indicated have started to provide electronic games to their patrons. At the same time, patterns in the data and comments suggests that these games in many cases still do not enjoy the same level of cultural recognition as other media. Indicative of this is the way most libraries seem to focus on the medium being exclusively for their young patrons, with seem-ingly very little in the way of investment for adults. Also relevant is selection process being highly influenced by the type and amount of violence in the games, regardless of the level of competence and knowledge about games among library staff. These findings relate to and expand upon previous studies regarding electronic games, cul-ture and the public library. This study constitutes a two years master’s thesis in Archive, Library and Museum studies.

  • 21.
    Berglund, Jenny
    Uppsala universitet, Utbildningsvetenskapliga fakulteten, Institutionen för didaktik.
    Muslim Swim Wear Fashion at Amman Waves on the Internet and Live2008Inngår i: Cyber Orient: Online journal of the Virtual Middle EastArtikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    When viewed on the internet, the waterslides and pools at Amman Waves look deserted, but when paying a visit they are filled with children, women and men in various kinds of swim wear. At Amman Waves women’s swim wear fashion ranges from small bikinis to swim-suits that cover every part of a woman’s body except the face, hands and feet. In this article these differences in covering are discussed and categorized in relation to Islamic law. It is argued that this variation in swim wear also has relevance for European societies since it shows possibilities for negotiations (agreement) between traditional Islamic ideals and ideals in modern Western societies.

  • 22.
    Berglund, Jenny
    Uppsala universitet, Utbildningsvetenskapliga fakulteten, Institutionen för didaktik.
    Teaching Islam with Music2008Inngår i: Ethnography & Education Journal, Vol. 3, nr 2Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    We can note a varied use and attitudes to song and music in Islam. In the classroom of Sana, a primary school teacher of Islamic religious education in a Muslim school in Sweden, music is an important but not uncontested part of Islamic religious education. Sana uses different genres of music, ranging from Islamic hip-hop and pop to more traditional nasheed. The music supports themes discussed in the classroom but also gives variation to the education. It happens that children comment and say that the hip-hop and pop-music Sana plays is haram, forbidden. Sana seldom touches upon the notion of music as forbidden or unlawful in the classroom, but nevertheless it is visible in her choices of music and the way she presents the music for the children. Outside the classroom, in interviews with the researcher, Sana talks about the necessity of finding Islamic role models that attract the young, instead of “bearded old men” that might have interesting things to say but have neither “the looks nor the language” to attract young people. Sana’s use of music within Islamic religious education is discussed to seize the meanings associated with music and understand the educational choices Sana makes in relation to music. The paper is based on fieldwork that took place during 2005 and 2006.

  • 23.
    Berglund, Jenny
    et al.
    Uppsala universitet, Utbildningsvetenskapliga fakulteten, Institutionen för didaktik.
    Larsson, Göran
    Religiösa friskolor i Sverige: Historiska och nutida perspektiv2007Bok (Annet vitenskapelig)
  • 24.
    Berglund, Karl
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Litteraturvetenskapliga institutionen, Avdelningen för litteratursociologi.
    Deckardrottningar kontra deckarkungar: Om könsbundna marknadsföringsstrategier i 2000-talets svenska deckargenre2015Inngår i: Tidskrift för Genusvetenskap, ISSN 1654-5443, E-ISSN 2001-1377, Vol. 36, nr 3, s. 29-56Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This article deals with the successful Swedishcrime writers and the gendered aspects of how they are marketed towards thereaders in the 2000s. The purpose is to show how Swedish publishers follow distinctgender patterns in their marketing of crime fiction, and to discuss how thisaffects the responses to male and female crime novelists in cultural and mediallandscapes. The empirical material consists of 153 Swedish crime novels,published in paperback between 1998 and 2011. Theoretically, the article connectsto the field of book history insofar as the printed book itself is seen asimportant when it comes to how literary works are perceived by their readers.The results show that male and female authors of crime fiction in general havebeen marketed recognizably different in almost all possible ways. In the books’extra materials and other author-centred peritexts, female authors areassociated with the private and the family related. Male authors, on the otherhand, are most often described as proficient, well writing and engaged insocial criticism. Furthermore, the book covers are clearly gendered: covers bymale authors are darker, more serious and more traditional to the crime genre;covers by female authors are brighter, more “fun” and reminiscent of chick litrather than of traditional crime fiction. The main conclusion is that thegender gap shown in these paperbacks support and maintain the stereotype thatmale and female authors write different types of crime fiction, with maleauthors being valued the most. The paratextual division of male and femalecrime writers, thus, upholds the established and gendered hierarchy in thegenre.

  • 25.
    Berglund, Karl
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Litteraturvetenskapliga institutionen, Avdelningen för litteratursociologi.
    När succén blir mer intressant än boken2012Inngår i: Svenska Dagbladet, ISSN 1101-2412, nr 1 nov, s. 10-11Artikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
  • 26.
    Berglund, Karl
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Litteraturvetenskapliga institutionen, Avdelningen för litteratursociologi.
    Snille och smak och mord: Om genreproblematik och Nobelpristematik i Karin Alvtegens Skugga2010 (oppl. 1)Bok (Annet vitenskapelig)
  • 27.
    Berkemar, Ellen
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    Plastic Makes Perfect: En studie om normaliseringen av kosmetisk kirurgi i massmedia i Kina2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 28.
    Biesiada, Alexander
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Kulturantropologiska avdelningen.
    Internet och det virtuella: anonymitet – motkultur och aktivism2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
  • 29.
    Björklund, Jenny
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Centrum för genusvetenskap.
    En ambivalent historia: Kärlek mellan kvinnor i svensk litteratur2013Inngår i: Fält i förvandling: Genusvetenskaplig litteraturforskning / [ed] Eva Heggestad, Anna Williams och Ann Öhrberg, Gidlunds förlag: Gidlunds förlag , 2013, s. 185-197Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 30.
    Björklund, Jenny
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Centrum för genusvetenskap.
    Mer än makor och mödrar: Svensk chick lit och den skandinaviska välfärdsmodellen2013Inngår i: Chick lit: Brokiga läsningar och didaktiska utmaningar / [ed] Maria Nilson och Helene Ehriander, Liber: Liber , 2013, s. 71-91Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 31.
    Björn, Gerdin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Etnologiska avdelningen.
    Orkestern och traditionen: En studie om studentorkestrars traditioner och uniformer2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studiens har dels i syfte att undersöka hur traditionerna inom två av Uppsalas studentorkestrar tillkommit, ser ut, förändrats och försvunnit, och dels hur orkesteruniformen tillkommit, hur den används och vilka regler den tillskrivits.

       Materialet består av intervjuer med personer som är eller tidigare har varit aktiva i någon av studentorkestrarna Hornboskapen och ab Kruthornen samt texter som blivit tryckta av antingen orkestrarna själva eller de studentnationer orkestrarna tillhör.

        Många traditioner hos både Hornboskapen och ab Kruthornen kan kopplas ihop med studentnationernas egna traditioner. De står dock under förändring och kan skilja sig från år till år. Det symboliska värdet är detsamma men utförandet kan variera. Nya traditioner föds medan andra medvetet avskaffas då de inte längre är aktuella.

         Orkesteruniformen håller orkestern enad. Den kan på samma gång visa grupptillhörighet och individualism beroende på hur individen själv väljer att bära sin uniform.

  • 32.
    Blank Åberg, Anna
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Schablonen som sprack: Meningsskapande narrativ i Jenny Lindhs spalt "Fråga bibliotekarien" 2011-20152016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The column ”Fråga bibliotekarien” by Jenny Lindh is published in Dagens Nyheter, and is a popular culture work wich is read by a broad audience. This work examines how Lindh relates to established stereotypes of female librarians, and her position on the matter. Lindhs work is new in that she is a working librarian herself, and the question to be answered by this master thesis is whether or not her narrative loosens up, and breaks down, established stereotype images of the librarian.

    The source material is Lindhs work ”Fråga bibliotekarien”, published in Dagens Nyheter. The analysis is made on 171 pieces, which are answers to the questions of readers. A method of discourse analysis is used, focusing on categorized content and in some cases form. The categorized elements follows previous published sterotypes of the female librarian. Theory of language for narrative creation and post-modernity has been used in the analysis of the material. Further, the humor and irony used in the work is discussed and it is shown how Lindh uses these narrative tools to both enhance and ridicule the sterotype images of the female librarian.

    This master thesis come to the conclusion that Lindh is very well aware of the various stereotypes that exists regarding her profession, and that she uses these. But also that the total ensemble of her work breaks down these images and shows how impossible they are as a representation of the female librarian. Finally, she adds a new narrative, in connection with post-modernity, where she creates an identity of the librarian built upon contradictary stereotypes of old, with added display of professional competence within library and information science.

    This is a two years master´s thesis in Archive, Library and Museum studies.

  • 33.
    Blom, Mattias Bolkéus
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Språkvetenskapliga fakulteten, Engelska institutionen, Avdelningen Svenska institutet för nordamerikastudier (SINAS).
    Som om USA inte fanns2004Inngår i: Svenska DagbladetArtikkel i tidsskrift (Annet (populærvitenskap, debatt, mm))
  • 34.
    Bly, Victoria
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för ABM.
    Kyrkliga kulturminnen eller kyrkligt kulturarv?: En studie av kategorier och definitioners påverkan på fördelning av kyrkoantikvarisk ersättning2016Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Swedish cultural heritage policies put heritage of the Church of Sweden in an exceptional position. It is protected by law and managed by the Church of Sweden which receives a yearly economical compensation from the Swedish government to assure a continued protection and care. The purpose of this study has been to examine categories and definitions that are used in the formulations of the protection of this part of the national cultural heritage. The study also analyses the values and motives behind the distribution, which is being regulated by said definitions. To achieve this, I have answered questions about to what kind of projects the compensation has been distributed, focusing on the appointed object and intervention categories. These classifications have been compared to the projects actual character, and also to official guidelines and policies.

    The results of the study show that the distribution of the government compensation follow official guidelines more often than not, but also that the project categorizations are frequently misguiding in comparison to the actual character of the projects. In written statements from the Swedish National Heritage Board and the Church of Sweden a dissonance regarding their respective value perspectives has been shown. The big difference is found in a question of definitions regarding the nature of the religious heritage in policy documents.

    Definitions of cultural heritage are crucial in heritage management. The classification stated in policy documents and used during the management of the heritage of the Church of Sweden, is also defining what is included. These classifications and definitions are part of the traditional western heritage management discourse. By using theoretical frameworks like Authorized Heritage Discourse the results of the study has been put in a perspective of using categories as way to manifest material heritage.

    This is a two years master’s thesis in Archive, Library and Museum studies. 

  • 35.
    Bolinder, Ebba
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Juridiska fakulteten, Juridiska institutionen.
    Företrädesrätt till återanställning: Hur starkt är egentligen skyddet?2015Independent thesis Advanced level (professional degree), 20 poäng / 30 hpOppgave
  • 36.
    Boulter, Caitlin
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Unheard Voices: Representation of Roma in Swedish and German Media Discourse2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis examines the prevalence of Roma voices in Swedish and German newspaper articles specifically about Roma individuals or groups. It explores the importance of discursive self-representation for minority and marginalised groups, and evaluates the level of participation afforded to the Roma in three of the largest newspapers in each country, across a varied political spectrum. Sweden and Germany both profess to be seeking solutions to the widespread discrimination against Roma within their own countries and across Europe, and therefore provide interesting comparative case studies, both due to their historical relationship with Roma populations and in light of contemporary events. This study uses quantitative analysis to determine the percentage of newspaper articles about Roma that include a Roma voice and qualitative analysis to investigate the variety of voices included. The findings are then analysed using theories regarding European identity-building, Orientalism, and media analysis. The thesis concludes with a reflection upon the impact of under- or misrepresentation on minority groups, and includes recommendations for the improvement of representation and participation of marginalised voices in media discourse.

  • 37.
    Bovin, Axel
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    LF(A)ntropologi: En studie om antropologins eventuella bidrag till LFA-metoden2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Uppsatsen undersöker om antropologiskt kunskap kan implementeras i Logical Framework Approach (LFA) –metoden för att förbättra den. LFA är en projektplaneringsmetod som bland annat används inom utvecklingsprojekt. Olika publiceringar om LFA har studerats för att få fram för- och motargument. Vidare har antropologiska publiceringar om hur antropologi kan användas inom utveckling- och biståndsprojekt legat till grund för att analysera LFA, och se om och isåfall var antropologisk kunskap kan användas för att förbättra den. Resultatet presenteras i form redovisning på var metoden får kritik samt hur antropologisk kunskap kan bidra till förbättring i det specifika området.

  • 38.
    Bremer, Signe
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Centrum för genusvetenskap.
    Editorial - cisnormativity & feminism2016Konferansepaper (Annet vitenskapelig)
  • 39.
    Bremer, Signe
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Centrum för genusvetenskap.
    Safe geographies in trans*experiences of Swedish major cities2016Inngår i: / [ed] Organizers: Erika Alm, seniour lecturer in gender studies at Gothenburg University; Signe Bremer, researcher in gender studies, the centre for gender studies at Uppsala University; Iwo Nord, phd student at the department for culture and education, 2016Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    In this talk I will present some preliminary thoughts on the concept of safety, as described by some of the people with trans* experiences who have contributed to my work in progress research project The gender binary city - Ethnography of safety, vulnerability and resistance in transgender people’s narratives on city life. I will use the post-colonial feminist thinker Sara Ahmed’s discussion on comfort and the phenomenology of whiteness as thinking tools. Questions up for discussion are for example: What constitutes safe space? How does being safe feel like? How do descriptions of safety differ according to cultural categories and intersecting power structures such as race, gender, and class? 

  • 40.
    Bremer, Signe
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Centrum för genusvetenskap.
    Trans*feminism – Conflicts, Communalities, Contingencies: A round table discussion2016Konferansepaper (Annet vitenskapelig)
  • 41.
    Brunskog, Maria
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Konstvetenskapliga institutionen.
    Restoration of flat textiles: Ideological framework, ideas, and methods in Sweden before 19002013Inngår i: Conservation in the Nineteenth Century / [ed] Isabel Brajer, London: Archetype Publications (Copenhagen); In association with Nationalmuseet :CATS, Centre for Art Technological Studies and Conservation , 2013Konferansepaper (Fagfellevurdert)
  • 42.
    Buhre, Frida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Litteraturvetenskapliga institutionen, Avdelningen för retorik.
    Finding Never-Land: Nomadic Space-Time, Rhetoric, and Ethnic Minorities2013Inngår i: Perspectives on Space and Place / [ed] Everson, Gloria, Witney: Inter-Disciplinary Press , 2013Kapittel i bok, del av antologi (Annet vitenskapelig)
    Abstract [en]

    According to Lee Edelman (2004), trying to fulfil the promise of reproductive futurism has become a normative power enacted among all persons claiming a right to the modern Western public sphere. The movement between normative and non-normative spaces depends heavily on temporal constructions of these spaces, where normative spaces have been tied to reproductive futurism. In this study, I conclude that the spatiotemporal image of the Sami as Nomads, or migrating Others, has not only had spatial consequences throughout the last hundred years (i.e. colonialism, loss of land rights and land ownership) but also changed spatial power structures within the national narrative. I conclude that the construction of Nomadic space has functioned as the opposite of the clearly delineated, productive, and normative room of modernity. The study poses these theoretical questions which can contribute to a further understanding of how racializing processes have taken place in European history: How has media helped constructing ethnic identities on the basis of spatiotemporal representation? More specifically, how does the depiction of exclusion outside of normative spaces construct a racialized alienation outside of the nation’s prosperous future for some ethnic minorities? By defining ethnic minorities as nomadic or migrating, and therefore not belonging to a national narrative, does media place ethnic minorities outside of the political landscape, in an everlasting Never-land?

  • 43.
    Burkinshaw, Catherine
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Teologiska fakulteten, Teologiska institutionen.
    Intangible heritage in multicultural Brussels: A case study of identity and performance.2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    This paper examines the development of the Zinneke Parade, a new intangible heritage project in Brussels. Using an interdisciplinary approach which encompasses heritage studies and multicultural studies, it analyses the processes and aims of the parade.

    With rising globalisation and the corresponding fragmenting of societies has come the many legitimacy claims of identity politics. The resulting growth of multiculturalist and interculturalist approaches in ethnoculturally diverse societies and increased pluralism in heritage projects form the background of the Zinneke Parade. Through narratives gathered from interviews and promotional materials, this paper discusses how Zinneke manifests both interculturalist and pluralist heritage approaches.

  • 44.
    Byström, Mikael
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Historiska institutionen.
    Ett utomordentligt vackert kapitel i mänsklighetens historia'. Flyktingpolitikens roll i den nationella berättelsen.2012Inngår i: Hjältar och hjältinnor.: Föreställningar och gestaltningar från Eufemiavisorna till Gösta Berlings saga / [ed] Therése Andersson, Lund: Nordic Academic Press, 2012Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 45.
    Bädeker, Lars
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    The Gezi Park protests as a social space: An ethnographic insight2016Inngår i: Istanbul Encounters: Time, Space and Place in an Urban Context / [ed] Charlotta Widmark, Susanne Carlsson & Henrik Widmark, Uppsala: Uppsala University, 2016, 1, s. 139-148Kapittel i bok, del av antologi (Annet vitenskapelig)
  • 46.
    Caballero, Adelaida
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    The Rebellion of the Chicken: Self-making, reality (re)writing and lateral struggles in Malabo, Equatorial Guinea2015Independent thesis Advanced level (degree of Master (Two Years)), 30 poäng / 45 hpOppgave
    Abstract [en]

    Historical sources suggest that the bad reputation of Bioko island ―a product of mixed exoticism, fear of death and allure for profit— might have started as early as the first European explorations of sub-Saharan Africa. Today, the same elements seem to have been reconfigured, producing a similar result in the Western imagination: cultural exoticization, fear of state-sponsored violence and allure for profit are as actual as ever in popular conceptions of Equatorial Guinea. A notion of ongoing terror keeps conditioning the study of the tiny African nation, resulting in media trends and academic discourses polarized by the grand themes of oil/money/corruption and human rights violations —which are highly counterproductive when trying to account for Equatoguineans’ everyday practices, mainly because the violence exerted by the state has shifted in nature. Deploying a triple theoretical framework made up by Michel de Certeau’s (1984) concepts of readers/writers/texts and strategies, Michael Jackson’s (2005) work on being, agency and intersubjectivity, as well as Bayart’s (1993) ‘politics of the belly’, this thesis explores some of the complex cultural and social-psychological strategies that urban populations in Malabo have developed in order to create, sustain and protect the integrity of their social selves while living in inherently oppressive environments. People’s means of personhood negotiation are observed through contemporary systems of beliefs, narratives and practices. I suggest that negotiations are products of, but also preconditions for, the existence of a social apparatus and the integrity of the selves moving within its discursive boundaries. Consequently, Equatoguineans’ strategies for self-making are seen as potentially responsible for reproducing a destructive status quo. This idea is further developed through the concept of lateral struggle, a form of social violence alternative to top-down flows which builds on sociality as culturally calibrated forms of symbolic interaction between selves constructed in a zero sum fashion. The dynamics of lateral struggles are illustrated through ethnographic data on what people phrase as el Guineano’s innate ‘rebelliousness’, which in turn visibilizes processes of collective self-making and the verbalization of negative national stereotypes. Possibilities for the rise of more positive types of personhood based on a habitual splitting of individual self from national other are explored. Finally, a brief assessment of how such splitting could be hindering people from collectively writing a ‘homeland’ is made.

  • 47.
    Camara, Fatou
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Kulturantropologiska avdelningen.
    "Wesh ! T'es ouf mon reuf !": En undersökning om hur Paris förortsungdomar använder verlan2014Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Denna uppsats undersöker hur Paris förortsungdomar använder språket

    verlan. Verlan är en typ av franskt slang som blivit en språklig kodad

    markör gentemot andra som inte förstår verlan. Metoden som ligger

    till grund för undersökningen är deltagande observation, intervjuer

    samt analys av filmer och antropologiska monografier. De teoretiska

    utgångspunkterna har varit Cohens teori om hur gemenskaper bildar

    gränser och skapar ett vi-och-dom. För att få ett genusperspektiv har

    Butlers teori om hur människor, med hjälp av språket, konstruerar en

    social verklighet genom att prata om och uppfatta den på ett visst sätt. I

    uppsatsen analyseras i vilka sammanhang som verlan pratas, vilka och

    när det pratas. Uppsatsen undersöker även när verlan inte pratas.

  • 48.
    Candréus, Cecilia
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Samhällsvetenskapliga fakulteten, Institutionen för hushållsvetenskap (IHV). Textilvetenskap.
    Textil ståt för den sista vilan2004Inngår i: Dragomanen: Årsskrift utgiven av Svenska forskningsinstitutet i Istanbul och Föreningen Svenska Istanbulinstitutets Vänner, ISSN 1402-358X, Vol. 8, s. 29-49Artikkel i tidsskrift (Annet vitenskapelig)
    Abstract [en]

    Ottoman Tomb Furnishings of Silk and Gold

    The use of precious textiles to cover and adorn the remains of the dead is a custom that bridges over gaps between cultures, religions and ages. Funeral palls and different kinds of tomb furnishings are present in both the Islamic and Christian tradition. The aim of this article is to investigate the use of textile tomb furnishing in the Ottoman Empire. Comparisons with Christian traditions are also made.

    The graves of the Sultan's and their family and other prominent members of society were often marked and revered by the building of a doomed mausoleum (Turk. türbe). As the dead was buried underground, the grave was marked by a symbolic coffin, a cenotaph. Various materials were used for decorating the cenotaph and among these precious textiles played a large part. Three types of textiles are present in this article: 1. The personal clothes of the deceased, such as the caftan and the turban, 2. Funeral palls and cenotaph covers with a striped zig-zag pattern inscribed with bands of calligraphy and 3. Tailor-made cenotaph covers decorated with inscriptions and floral motifs in metal thread embroidery, so called puside.

  • 49.
    Carlsson, John
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi, Kulturantropologiska avdelningen.
    Reklampaus: Ett jämförande mellan reklamproducenters idé om den tänkta tittaren och tittares egen bild av idén om den tänkta tittaren2013Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Denna uppsats har haft som syfte att fylla en kunskapslucka i den antropologiska forskningen kring TV-reklam. I skapandet av reklam och TV-produktion finns det bland producenterna av dessa medieområden en bild av en fiktiv människa de tänker att de ska producera sitt material inför. Denna fiktiva människa är den föreställda bilden av den person som ska ta till sig det som produceras. Denna person benämns bland producenterna som den vanliga människan. Den vanliga människan blir ofta beskriven av producenterna som någon som tittar på Bingolotto, inte bor i någon större stad och någon som lägger sina aktiviteter på helgerna. Samtidigt som den vanliga människan existerar som någon som man producerar inför finns det en ambivalent syn bland producenterna att det inte går att skaffa sig en bild av en människa som ska representera samtliga människor som konsumerar reklamen som produceras. För personer som själva inte producerar reklam så kan begreppet den vanliga människan kännas som en förenkling av samhället. Människor är väldigt olika och därför kan man inte endast föreställa sig en bild av människor som ska få vara representativ för en större massa, enligt mina informanter. De uppger att begreppet den vanliga människan också kan upplevas både som något befriande och som något hämmande. Detta är upp till olika individers egna åsikter enligt informanterna.

                          TV-reklam är inte något som informanterna brukar reflektera över. Dock kan reklam upplevas som rolig och fylld med humor och det kan ge ett mervärde att titta på reklamen. Genom humor växer också en tillit till produkten som marknadsförs vilket gör att informanterna med större sannolikhet väljer produkten de sett på reklamen framför någon annan. En TV-reklam kan också skapa ett helt motsatt intryck och eliminera ett förtroende för en produkt. Det vanligaste exemplet för en otrovärdig produkt är när den visas i ett reklamsammanhang som upplevs som icke trovärdigt. Ett exempel på en icke trovärdig TV-reklamfilm är TV-Shop, där det utlovas snabba resultat med minimal ansträngning. TV-reklamen finns alltså ändå i informanternas medvetenhet även om de själva menar att de sällan reflekterar över reklamerna de tittar på.

  • 50.
    Carlsson, Susanne
    et al.
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för arkeologi och antik historia, Antikens kultur och samhällsliv.
    Areskog, Elinor
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Institutionen för kulturantropologi och etnologi.
    Joan, Prytz
    Uppsala universitet, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Historisk-filosofiska fakulteten, Konstvetenskapliga institutionen.
    Walking Acklam Road2015Inngår i: London encounters: Interdisciplinarity and methodology in an urban context / [ed] Henrik Widmark, Charlotta Widmark & Susanne Carlsson, Uppsala: Uppsala universitet, 2015, 1, s. 77-100Kapittel i bok, del av antologi (Annet vitenskapelig)
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