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  • 1.
    Ivarsson, Hedda
    et al.
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Jönsson, Sofie
    Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
    Hållbar turism: En kvalitativ studie om styrning och förändringsprocesser2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourist industry is a strong growing industry which has increased in sales during recent years. Sustainability has become a factor for businesses to take into account which contributes to changing direction. It is difficult to manage a business with many changes and seasonal staff who only work a few weeks a year. Another difficulty in managing a tourism business is to engage and motivate employees and guests in processes and changes.

    Bearing in mind that the majority of employees in the touristbusiness are seasonal employees, it is important that the business show the road. To control a business, different instruments are required. The instruments discussed in this study are; goal management, informal and formal control, budgeting, motivation, information and communication.

    In this qualitative study, semi-structured interviews with various campings were used, this in order to explore the operations used in managing and change processes in terms of sustainability. And also to describe how businesses create engagement with both guests and employees. After the interviews were made and worked through, the material was interpreted in conjunction with the theoretical reference framework that were developed.

    We have found that touristbusinesses have taken sustainable actions into account, both environmental and social. The result of the study shows that the instruments; information, communication, motivation and organizational culture are the primary means of controlling the businesses in change with sustainability consideration.

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