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  • 1.
    Jokinen, Charlotta
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
    Ternby, Helga
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
    Miljöinriktad CSR i charterbranschen: En hållbarhetsfråga2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Despite a low demand and a weak interest in environmental travel among consumers the charter travel agencies objectively work with environmental improvements on the flight but also at the destinations with housing, service and transfer. The thesis examines the charter travel agencies’ purposes with environment-oriented CSR and forecast the future work for the corporations. The work for sustainable travel results in lower fuel costs and therefore higher profits. Higher profitability and sales can also be possible in the long run because an increase in legitimacy and reputation among consumers. To attract and retain important partners and staff with high competences makes the environment-oriented work important also through a competition perspective. The charter travel agencies have to adapt to a changeable world and a higher demand from the next generation. The responsibilities of the corporations and to work with environment-oriented CSR is getting more important will be a part of the core business. In the future it will be a part of each activity the corporations are involved in. To work with environment-oriented CSR is not just a question about profitability but also sustainability in the long run.

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