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  • 1.
    Lindgren, Eric
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Arousell Olin, Philip
    Jakten på det försvunna Egypten: En narrativanalys av en konspirationsteori på YouTube2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There is an ongoing public debate regarding desinformation on the internet and what consequences it might cause to society. On the internet, for example on YouTube, dissemination of information is possible to an wide audience without anyone reviewing or regulating the content which makes it easier to circulate desinformation.   

    This study analyses a conspiracy theory on YouTube through narrative analysis. The purpose of the study is to increase the understanding of a conspiracy theory and research how the narrative is constructed within the video, this is executed with theories from narratology and conspiracy theories. The study also wants to investigate the function of different actors within the video and their roles in the creation of a persuasive narrative. From this purpose we formulated our research questions, which are:

    • What functions does the different actors within the video fulfill?

    • Which narrative instruments does the producer use to question former developed research within the field?

    To approach the purpose and the formulated questions we research our empiric material with actantial model to look for narrative structures, usual characteristics of conspiracy theory and how mysteries is manifested in the video. The result of the study showed that the actantial model eased our structuring of the video and that the storyteller did possess an comprehensive control over the video. Through the analysis we discovered that all of the usual narrative characteristics of a narrative was not met and that goes for the formula of mystery as well. We did however conclude that the producer uses parts from both narrative and mystery to develop the conspiracy theory. Finally we identified that the video is created with connected events which are constructed to a whole that becomes a conspiracy theory which intend to raise attention and possibly change the current understanding of the function of the Cheops pyramid.

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