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  • 1.
    Arnell, Elin
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Andersson, Matilda
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).
    Turistorganisationernas arbete med den kinesiska marknaden i Sverige: En studie om den kinesiska marknaden i Värmland2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Tourism is a phenomenon that exists throughout the world and which is changing and developing continuously, a market that has grown fast in the world in recent years is the Chinese market. Condition for tourism to occur on a destination are based, among other things, on the presence of an attractive attraction. The purpose of the study is to provide insight into how the Chinese market should be processed by and within the tourism organizations in Värmland to attract, by examining how tourist organizations in Sweden work with attraction, market development and segmentation to attract the Chinese market. The questions in the study deal with knowledge from the tourist organizations about the Chinese market and how tourist organizations work to attract Chinese visitors. Finally, the last question concerns which tools are useful with destination development and marketing to attract the Chinese market to Värmland. The study is based on a qualitative method based on hermeneutical theory. In theory we have dealt with four themes; attractiveness and experiences in a destination, marketing of the destination, segmentation and export maturity. The study consists of seven semi-structured interviews with tourist organizations. The result is presented in empirin, where the informants´ answers are also compared based on different themes. The results of the interviews are analyzed with previous research, including analyzing attraction and experience in a destination, marketing, segmentation and export maturity associated with the Chinese market. The purpose and questions of the study are answered in the end, where we have, among other things, come to the conclusion that it is important to have knowledge of the Chinese market, to adapt experiences that are secure and at the same time be involved. Similarly, it is important to work together to make it easier for the Chinese market.

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