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  • 1.
    Selander, Cecilia
    Linnaeus University, Faculty of Health, Social Work and Behavioural Sciences, School of Education, Psychology and Sport Science.
    "Man får mycket gratis med en öppen attityd": Projektledarens upplevelse av kundrelationen i kundorderprojekt2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes. The results showed the importance of a clear, responsive and open communication as well as a large degree of customization to meet the customer the best way as possible. The experience was also characterized by a dynamic relationship and the importance of the customer's expectations. The project manager's characteristics and experience were very important in all themes and had a significant part in establishing and maintaining customers’ trust.

    Download full text (pdf)
    C-uppsats - Cecilia Selander
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