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  • 1.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Att imponera med en hälleflundra2005In: Retorikmagasinet: magasin för retorik och praktisk kommunikation, ISSN 1403-9052, no 26, p. 8-11Article in journal (Other (popular science, discussion, etc.))
  • 2.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Att tolka ett val: Retorikern Palme i riksdagens talarstol2005In: Arbetarhistoria : Meddelande från Arbetarrörelsens Arkiv och Bibliotek, ISSN 0281-7446, no 3, p. 17-22Article in journal (Other academic)
  • 3.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Corporate Apologia: Findus och hästköttet - ett företags försvarstal2016In: Svenskans beskrivning 34: Förhandlingar vid trettiofjärde sammankomsten Lund den 22-24 oktober 2014 / [ed] Anna W Gustafsson, Lisa Holm, Katarina Lundin, Henrik Rahm och Mechtild Tronnier, Lund: Språk- och litteraturcentrum , 2016, p. 79-90Conference paper (Refereed)
  • 4.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Interaktionella signaler i TV:s nyhetsredovisning1999In: Svenskans beskrivning 24. Förhandlingar vid Tjugofjärde sammankomsten för svenskans beskrivning, Linköping, 22-23 oktober 1999 / [ed] Linda Jönsson, Viveca Adelswärd, Ann Cederberg, Per A. Pettersson och Caroline Kelly, Linköping, 1999, p. 5-15Conference paper (Other academic)
    Abstract [en]

    A good news anchor knows how to act naturally in front of the camera. A person who gives the impression of authority and trustworthiness. A person who not only reads the news; but rather reports the news events. It is also important that the news anchors presentation is neutral as part of an unbiased news service. As a voice machine; the prime mission of the news anchor is to reproduce the news without showing their own personal opinions. The language should be to the point; correct; but most of all vivid. A good news anchor has the ability to make a boring news event feel important and meaningful.

    The driving force of a vivid language is to increase the viewers comprehension of the news. From an interactional point of view; the use of vivid language by the news anchor shows an increasing awareness of the presence of the audience and a willingness to engage the viewers. The use of prosodic and non-verbal means of communication can also have other functions; such as influencing the audience when interpreting news events. How does the news anchor put forward a sad versus a funny news-item? Is there a difference in the presentation of a news-item concerning economy and a news-item concerning cultural happenings? Do all news anchors use the same stereotypical signals and/or are there individual differences?

    This article is a minor part of my dissertation on interaction in television news.

  • 5.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences. Uppsala universitet, Institutionen för nordiska språk, Uppsala, Sweden.
    Nature, nationalism and neoliberalism on food packaging: The case of Sweden2019In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966Article in journal (Refereed)
    Abstract [en]

    Scholars have shown that representations of nature are common on food packaging, often to sell products that are far from natural. They have also shown that brands can add value to products using nationalist messages. However, much less research has gone into how these representations take form in specific national settings. In this article, using multimodal critical discourse analysis, I investigate a sample of Swedish food packaging, and show how the nature represented evokes associations established systematically by governments building up nationalist imagery associated with social democracy, openness, freedom, responsibility, equality and fairness. I argue that at a time when Sweden is moving to the right politically, becoming a model neoliberal society, such representations, used for marketing purposes, help communicate a banal sense that Sweden is very much as it always has been.

  • 6.
    Andersson, Helen
    Örebro University, Department of Humanities.
    Pauser och kriser: en studie av pausering i Olof Palmes tal till nationen med anledning av oljekrisen2004Report (Other academic)
  • 7.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences. Media and Communication Studies.
    Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event2019In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 16, no 5, p. 583-603Article in journal (Refereed)
    Abstract [en]

    In this paper, I carry out an analysis of an event in Sweden called 'the spring turnout'. It is a traditional event where cows are allowed out into the fields after the winter. I show how it has been colonized by Arla Foods, the diary company which controls part of the milk production in Sweden and in many other countries. Of interest in this analysis is how Arla infuses the event, and its own marketing, with discourses about nature that are specifically Swedish and can be traced to the nation building of the nineteenth and twentieth centuries, used systematically as part of the social democratic project for equality and progress through a strong welfare system. The paper examines how Arla recontextualizes these discourses for commercial purposes. I show how such recontextualized discourses carry reassurances to Swedish people that this project is still intact despite huge social political changes in Swede over the past decades embracing neoliberalism, global capitalism and becoming one of the fastest deregulating countries in the world.

  • 8.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Skriva i sociala medier: i händelse av kris2014Book (Other (popular science, discussion, etc.))
  • 9.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    This is us! – Nationalist discourses in the marketing and packaging of Swedish dairy2018Conference paper (Refereed)
    Abstract [en]

    In this paper I examine the marketing practices of a Swedish dairy company in relation to banal nationalism (Billig, 1995). In the center of the discussion is the marketing discourse and its colonization and appropriation of the ‘Swedish landscape’. More specific, the purpose of the investigation is to understand how a nationalist discourse is realized through a company’s semiotic activities in relation to emplacement. Previous research has shown that nationalist company advertising is common within the branding of food products since employing nationalist appeals is one way to create differentiation. Research has also shown that the promotion of food is closely connected to place and identity. Nations and their symbols are used in marketing to link a brand to a national identity, and by that re-imagining, representing andreproducing the nation. (Ichijo and Ranta, 2016, Prideaux, 2009, Kania-Lundholm, 2014). The data consists of material from two of the company’s marketing activities: advertisementsplaced on train tables and food packages used at an annual festival arranged by local Swedish Arla farms. The study draws on principles of Multimodal Critical Discourse Analysis (Machin and Mayr, 2012) and principles of geosemiotics (Scollon and Scollon, 2003). More particularly, I explore how a nationalist discourse is realized through choice of design, texts and images used in signs and on food packages, and how the materializations in relation to emplacement enable a commercial colonization and appropriation of the ‘Swedish landscape’. The analysis shows that the company through its semiotic activities is able to legitimate and naturalize nationalistic values and ideas associated with the brand. Overall, the analysis will show how the marketing discourse colonize and appropriate a geographical entity as well as the national myth connected to it in a way that puts nationalism in the service of capitalism.

  • 10.
    Andersson, Helen
    Örebro University, Department of Humanities.
    Tillgänglig politik i elitistisk förpackning?: SVT 24 och den oredigerade offentligheten2007In: Paketerad politik: elva essäer om journalistik och medier / [ed] Mats Ekström, Åsa Kroon, Stockholm: Carlssons , 2007, p. 26-44Chapter in book (Other academic)
  • 11.
    Andersson, Helen
    Uppsala universitet, Institutionen för nordiska språk.
    TV:s nyhetsprogram som interaktion2002Doctoral thesis, monograph (Other academic)
    Abstract [en]

    During the last third of the 20th century, Swedish public and social life underwent an informalization process. The television news programmes today display the results of this development (and other trends) involving more dramaturgic variation, interactive elements, informalization and "cosiness".

    This thesis deals with interaction in television news from a viewer's point of view. The general purpose of the work has been to investigate the newsanchor's interaction with the viewers, the colleagues and the studio guests. The aim has been to describe the characteristic features of this interaction by using analytical tools from interactional sociolinguistics, particulary those concerning contextualization cues.

    The material consists of 11.5 hours of videotaped studio talk from three different news programmes (Aktuellt, Nyheterna and Tvärsnytt) during 1997–1998. The material– transcribed in extenso–is limited to the verbal and non-verbal activity of the newsreaders in four interactional situations: the newsreaders' monological quasi-interaction with the viewers, handovers, interviews with colleagues and with guests.

    The pervasive idea of the thesis is that news programmes can been seen as dramas in which the participants play certain roles. By using a number of devices, the participants enact these roles before the eyes of the viewers. The interaction can therefore be seen as an act performed for the benefit of the viewers. The theorethical basis for the dissortation is Goffman's ideas about participation structure (animator, author, principal, authorized and unauthorized listener), self-presentation, and framing. Of great importance is also Gumperz' notion of contextualization.

    The investigation shows that the newsreader uses a variety of contextualization cues and lets verbal and non-verbal means interplay to make contact with the viewers, e.g. you-pronouns, smiles, greetings and reminders. The interaction on the screen also displays an hierarchical order–the newsanchor steers the others' contributions. He/she also assigns to colleagues and guests different interactional roles. The reporter may alternately play the role of eyewitness, expert, analyst/speculator and commentator. The guest is called in to act either as expert, confrontation target, analyst/commentator, or representative.

  • 12.
    Andersson, Helen
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    A multimodal approach to song2016In: Handbuch Sprache im multimodalen Kontext / [ed] Nina-Maria Klug & Hartmut Stöckl, Berlin: Walter de Gruyter, 2016, p. 372-391Chapter in book (Other academic)
  • 13.
    Andersson, Helen
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Machin, David
    Örebro University, School of Humanities, Education and Social Sciences.
    Image of Research and Scholarship in a University: Promotional Brochure in the Era of Marketization and Audit Culture2014In: Pedagogy and Edusemiotics: Theoretical Challenges/Practical Opportunities / [ed] Semetsky, Inna and Stables, Andrew, Rotterdam: Sense Publishers, 2014, p. 173-187Chapter in book (Other academic)
  • 14.
    Eriksson, Göran
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    "To pose as a chef": visual and textual representations of masculinity in cookbooks2016In: 6th Critical Approaches to Discourse Analysis Across Disciplins Conference: Book of abstracts / [ed] Marco Venuti and Antonio Fruttaldo, 2016, p. 46-47Conference paper (Refereed)
    Abstract [en]

    In this paper we discuss the construction of masculinity and male domesticity in cook books written for men. By treating different types of masculinity as discourse (Gill, 2003), we are interested in understanding how cooking as social practice is recontextualized as gendered discourse. Cooking literature, cooking instructions and cook books can be regarded as coded instructions on how to preform gender identity trough cooking practices (Brownlie and Hewer, 2007). Research has shown that cooking in home kitchens has become masculinized. When adapting to their new domestic duties, men have entered the kitchens as chefs, athletes, entertainers and scientists (Swenson, 2009; Ryan Kelly, 2015). Still, men’s activities in the kitchen are limited, carefully chosen and bounded to certain activity types, and they have less responsibility for regular daily cooking than women (Inness, 2001). 

    This study focuses three cook books published in Sweden in 1975, 1992 and 2010. It draws on the principles of Multimodal Critical Discourse Analysis (MCDA) (Machin and Mayr, 2012; Halliday and Matthiessen, 2014) and van Leeuwen’s (2008) notion of the recontextualization of social practice. More particularly we explore how masculinity and the practice of cooking in a domestic context is realized in design, texts and images in these cook books. The analysis shows that a personal voice and tone is realized through particular lexical, grammatical and visual features in the books. These features change over time and thus reflect different styles of being male; we see different forms of a “laddish” masculinity in relation to food, cooking and the domestic sphere progressing over the years.

  • 15.
    Machin, David
    et al.
    Örebro University, School of Humanities, Education and Social Sciences.
    Andersson, Helen
    Örebro University, School of Humanities, Education and Social Sciences.
    Images of research and scholarship in a university promotional brochure in the era of marketization and audit culture2014In: Pedagogy and edusemiotics: theoretical challenges/practical opportunities / [ed] Inna Semetsky, Andrew Stables, Rotterdam: Sense Publishers, 2014, 1, p. 173-188Chapter in book (Refereed)
1 - 15 of 15
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  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • fi-FI
  • nn-NO
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  • Other locale
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