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  • 1.
    Camén, Carolina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Contract partner relationships: a study of managing relationships in public transportManuscript (preprint) (Other academic)
  • 2.
    Camén, Carolina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Management of Relationships in a Public Tendering Context2006Conference paper (Refereed)
    Abstract [en]

    Abstract

    The theory of contracts indicates that formal contracts has to be complemented some sort of relationship management. At least this is the ideal situation, expected to exist on a business-to-business market, where there exists no formal regulations preventing exchanges of actors. In other contexts, there could be a conflict between the role played by formal contracts and the parties freedom to exercise the relationship management needed in order to create long-term viable relationships. The focus in this paper is therefore to investigate how relationships evolve and are managed in a context where a formal contract is the governing factor, controlling the service delivered. As empirical context, we have used the public transport area, were it exist long-term dyadic contractual relationships resulting from public tendering processes. The results of the paper indicate that the contract to a high extent governs the relationship, and very little space is left over to the parties to handle the relationship freely. This stresses the importance of how the contract is formulated, since the way the contract is written affect the outcome for a long period of time

  • 3.
    Camén, Carolina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Rundh, Bo
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Contracts as a Cornerstone in the Relationship Building2012In: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 4, no 3, p. 208-223Article in journal (Refereed)
  • 4.
    Camén, Carolina
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Rundh, Bo
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    To trust or not to trust: formal contracts and the building of long-term relationships2011In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 49, no 3, p. 365-383Article in journal (Refereed)
  • 5.
    Edvardsson, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Relationsmarknadsföring - synsätt, strategi eller verktyg?1999In: Ekonomiska samfundets tidskrift, ISSN 0013-3183, E-ISSN 2323-1378, no 3, p. 117-127-Article in journal (Other (popular science, discussion, etc.))
  • 6.
    Fellesson, Markus
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Innovations on the right track?: How to survive and thrive as an entrepreneur in a (de-)regulated network2009Conference paper (Refereed)
  • 7.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Actor Roles in Service Development Process2009In: Journal of Public Transportation, ISSN 1077-291X, Vol. 12, no 1, p. 1-18Article in journal (Refereed)
  • 8.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Att utveckla kollektivtrafiktjänster: utveckling av särskild kollektivtrafik utifrån ett processperspektiv2005Report (Refereed)
  • 9.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    BIMS-projektets startfas: Dokumentation från följeforskning2011Report (Other academic)
  • 10.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Development of new services in smaller organisations: they do just happen2011In: Australian Journal of Business and Management Research, ISSN 1839-0846, Vol. 1, no 7, p. 91-99Article in journal (Refereed)
    Abstract [en]

    The aim of this study is to investigate how new services are actually developed in real life in small companies. Although conventional models of service development emphasise the importance of formal and structured processes, it is unclear whether most service development really is conducted in this way, and whether these formal models might merely represent theoretical structures that have been retrospectively imposed on the actual process. In particular, it is unclear whether the conventional view of formal and structured processes is applicable to smaller organisations with fewer employees. The present study therefore presents the findings from in-depth case studies of service development in eleven small Swedish companies. The study concludes that that it is difficult to identify any clear intention to pursue formal development processes in the companies studied here. Rather, service development could generally be described as ‘unstructured’ in all phases (planning, development, and market launch). Moreover, these phases overlap and impinge on one another in a flexible, unstructured, and informal manner. The study examines and explains the reasons for this generally unstructured approach to service development in smaller firms..

  • 11.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Development of Personalised Services in Small Businesses:: an iterative learning process2010In: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 20, no 4, p. 388-400Article in journal (Refereed)
    Abstract [en]

    Purpose - The aim of this study is to achieve a better understanding of how small business develops personalised business-to-business services Design/methodology/approach - In-depth interviews are conducted with representatives of 11 small Swedish companies in the service sector Qualitative data from the interviews are coded and sorted according to themes Findings - Service development in the firms studied is an unstructured, incremental, and relatively informal process that proceeds as part of the firms' day-to-day interactions with their customers It is essentially an iterative learning process by which individuals develop new knowledge and competencies to enhance the capacity of their firms to solve the specific problems of customers Originality/value - In contrast to the highly structured and sequenced models that have characterised most of the existing research on service development, this study provides an alternative view of new service development as a relatively informal learning process

  • 12.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Different actors' roles in small companies service innovation2014In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, ISSN 0887-6045, Vol. 28, no 7, p. 547-557Article in journal (Refereed)
    Abstract [en]

    Purpose-The purpose of the study is to create an initial understanding of how various internal and external actors contribute to the development of new services based on the research question considering "which different actor takes part in small companies' service development processes in order giving access to the resources needed and what roles do they play?" Design/methodology/approach-Due to the lack of previous studies within the area, the focus in this study has been to use a qualitative method to reach a deeper insight about how small companies' service development could be described, as seen from an actor's perspective. Findings-Based on the empirical analysis, the study identifies seven main categories of actors who were involved in the service-development process that contributes with different types of resources and their role varies during the development process. The actors and their roles are presented in a model giving initial understanding how various internal and external actors contribute to the development of new services. Research limitations/implications-Using a qualitative approach, the research results may lack generalizability. Instead, the findings should be seen as an initial starting point for further studies. Practical implications-The paper's highlight a number of actor roles that need to be handled to create possibilities for small companies' service development. Originality/value-The paper fills a research gap in the service innovation research. Traditionally, this research has been focused on larger companies, with a focus on what happens inside the companies.

  • 13.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    How Small Companies Generate Ideas for New Services2011In: International Journal of Business and Social Science, ISSN 2219-6021, Vol. 2, no 10, p. 101-111Article in journal (Refereed)
  • 14.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Introducing High-Tech Service System In A Low-Tech Service Context: Implementing ticket and information system in public transport2012In: Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012., 2012Conference paper (Refereed)
  • 15.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Joint service development – the creations of the prerequisite for the service development2012In: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 22, no 1, p. 21-37Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this study is to describe how parted or divided service development is carried out, where interactions and cooperation need to take place with other actors in order to create the foundations for the service, in the form of a coherent specification of the extended service concept.

  • 16.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Service Development from an Organisational Learning Perspective2006Conference paper (Refereed)
    Abstract [en]

    Abstract

    According to a number of researchers within the field, one could question if the existing service development models actually describes how services are developed and thereby increases the understanding of the phenomenon service development. The aim of this study is therefore to apply a learning perspective on the service development process in order to better understand how services actually are developed. Empirically builds this study on data from eleven company-based case-studies of how small companies develop individually designed services. The findings indicate that the service development process could be described as a process of building up the needed competence to deliver solutions to the customers specific problems. The building of the competence base is where much about individual and organisational learning, in which interaction with actors in the companys environment is of importance.

  • 17.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Service Development of Small Enterprises: A study about how small companies develop individually designed services2002Conference paper (Refereed)
  • 18.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Småföretags tjänsteutveckling - en studie av hur småföretag utvecklar individuellt anpassade tjänster. Företagsekonomiska institutionen Stockholms universitet och CTF, Karlstads universitet2002Doctoral thesis, monograph (Other academic)
  • 19.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Tjänsteutveckling i flerpartssamverkan: En studie av utvecklingsarbeten i kollektivtrafiken2005Report (Refereed)
  • 20.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Understanding Service Development in Public Transport Sector in Sweden: An Analysis Conducted from a Network Perspective2006Conference paper (Refereed)
    Abstract [en]

    Purpose of the paper and literature addressed



    The aim of this study is to integrate the two rather broad theoretical settings, network theory according to the IMP-school and service development research. This integration is done by using the classical IMP-models considering Actors, Activities and Resources (Håkansson & Johansson 1992 and Håkansson & Snehota 1995) and the Interaction Model (IMP 1982) on a service development setting, in order to investigate what actors that are involved in the service development process and what resources they contribute with.



    Research method



    In order to integrate the two above discussed theoretical areas, three cases with focus on service development in the public transport area in Sweden has been used. The cases is about the development and transformation of the public transport that has been made in order to make the public transport more easy available for different group of travellers, including elderly and disabled citizens.



    Research findings



    The cases under study have helped to identify and create an understanding of which actors needed to be incorporated and managed in the service development process. Based on the study one could identify at least five different groups of actors involved in and playing important roles in the service development process. These actors are; the policy makers, the driving actors, the supporting actors, the providers and the users. From the cases one could find that there are some actors who are controlling certain resources that are of great importance for the service development. In some cases those resources are physical in other the resources are information and not the least, the power to decide about and implement the service development. Since the resource used for one purpose might obstruct the use of the resource for other projects there might be conflict between different needs and interest. From this point of view it is important to have actors with power to decide over the scarce resources engaged in the project.



    Main contribution



    The studies main contribution is the identification of five different actor and their roles in the service development process. The study also combines IMP-network perspective with New Service Development theory

  • 21.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    How can relationships in a public procurement setting be managed to achieve a high quality service?2009Conference paper (Refereed)
  • 22.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Service Development in Outsourced Public Service Networks: A Study in the Public Transport Sector2012In: International Business Research, ISSN 1913-9004, E-ISSN 1913-9012, Vol. 5, no 5, p. 26-34Article in journal (Refereed)
    Abstract [en]

    When public-sector services are outsourced to private commercial operators, the issue of new-service development can become problematical because the political/social objectives of the controlling authority are often different from the commercial imperatives of the private operator. These (often conflicting) imperatives can cause difficulties in new-service development with regard to both: (i) deciding what new services are required; and (ii) deciding how the service-development process should proceed. This study takes a qualitative approach in investigating what happens during the development of new services in the Swedish public-transport sector, in which services are contractually outsourced from public authorities to private commercial operators by public tender. The results of the study show that: (i) the development of new services in this context is especially challenging; (ii) conflicts do arise between public and commercial interests; (iii) collaborative service development is significantly hampered by the regulatory framework and contractual arrangements; and (iv) the contracts themselves actually represent an important aspect of the overall service-development process. The implication for managers is that the formulation of tendering documents and contracts must be seen as an important determinant of service development, often for many years in advance.

  • 23.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Understanding Service Development in Outsourced Service Networks: a Study of Service Developments in the Public Transport Area2009Conference paper (Refereed)
  • 24.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Camén, Carolina
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Fellesson, Markus
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
    Coping with service development in a forced relationship context2011Conference paper (Refereed)
  • 25.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Fellesson, Markus
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Market relations and relationship markets in public tendering: - convergent or divergent?2010Conference paper (Refereed)
  • 26.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
    Rundh, Bo
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Relationships in Constructed Service Development Networks: A study ofservice development within Public Organizations2012Conference paper (Refereed)
  • 27.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Rundh, Bo
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    To Trust or Not Trust - Formal Contracts and the Building of Long-Term Relationship, in Proceedings of the 25th IMP Conference in Marsielle2009Conference paper (Refereed)
  • 28.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Fellesson, Markus
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    On the Right Track?: -Network Strategies for Innovation and Renewal2010In: The International Journal of Management and Business,, ISSN 1949-2847, Vol. 1, no 1, p. 85-102Article in journal (Refereed)
  • 29.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Stålhammar, Anna
    The process of transforming the service idea: A study of interorganizational service innovation2012Conference paper (Refereed)
  • 30.
    Gottfridsson, Patrik
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Stålhammar, Anna
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
    Transforming the service idea: - a communication and learning process2014In: International Journal of Quality and Service Sciences, ISSN 1756-669X, E-ISSN 1756-6703, Vol. 6, no 1, p. 2-16Article in journal (Refereed)
  • 31.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Camén, Carolina
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Contracts as Cornerstones in the Relationship Building2010Conference paper (Refereed)
  • 32.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT.
    Delivering Sport Events - The Arena Concept in sports from a Network Perspective2011Conference paper (Refereed)
    Abstract [en]

    This paper contributes to the sport marketing field by analyzing the market situation in anetwork perspective. It also gives an idea of the relative positions of the organizationsmaking up the network. When a sport club is delivering a sport event there is a complex setof actors that must interact and intervene with each other. Which those actors are and whatthey bring to the network depends on if you consider the network from a non-commercialsport point of view, or from a business and commercial point of view. In a traditionalperspective the side of the network that is based on the non-commercial or sport side consistsof actors that are volunteers and engaged in the team for the fascination of sport. This paperprovides a unique insight into how a sports club have been able to use different resources tocreate a successful incubation from primarily being a non-profit organization. The arenaconcept has been an important part in building relationships with different business actors inrelation to the surrounding actors and the community. The ARA-model provides theanalytical tools for analyzing the actors, resources and activities for developing the marketingstrategy for a sport club.

  • 33.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Delivering sport events: the arena concept in sports from a network perspective2015In: Journal of Business and Industrial Marketing, ISSN 0885-8624, Vol. 30, no 7, p. 785-794Article in journal (Refereed)
  • 34.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Exportbeteende: En studie inom Värmländsk tillverkningsindustri1998Report (Other academic)
    Abstract [en]

    Ett företags internationalisering kan ses som en process eller utvecklingsförlopp. Under denna process förbättras företagets kunskaper om olika marknader och etableringsformer successivt. Internationaliseringen försvåras emellertid ofta p g a bristande kunskaper och resurser. Detta gäller inte minst de många små och medelstora företag som försöker att etablera sig på olika utlandsmarknader. För många företag innebär internationaliseringen en långsam process där den första kontakten utanför hemmamarknaden sker genom export till en närbelägen marknad. Ofta är exporten begränsad till en början och sker till någon eller några utlandsmarknader t ex via en agent. Allteftersom samarbetet utvecklas ökar förutsättningarna för en effektiv bearbetning av den lokala marknaden. Den exporterfarenhet som företaget bygger upp ger sedan goda förutsättningar för att senare genomföra egna etableringar utomlands. En ökad konkurrens har emellertid medfört att företag i bland väljer ett snabbare internationaliseringsförlopp. Detta är ofta baserat på den aktuella marknadssituationen inom en given bransch.



    Syftet med denna studie har därför varit att öka kunskapen om internationalisering i tillverkande företag. I studien har också ingått att försöka belysa vilka faktorer som hindrar eller försvårar en internationell verksamhet. Ett resultat av denna studie är att många företag väljer att påbörja en internationell aktivitet genom export. De främst drivkrafterna för detta har varit möjligheterna till tillväxt och avsättning utanför en stagnerande och konkurrensutsatt hemmamarknad. En begränsande faktor i de mindre företagen är brister i företagens interna struktur som kan bero av bristande kompetens om arbeta i en internationell miljö.

  • 35.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Internationalisering genom export: En studie inom Värmländsk tillverkningsindustri1996Report (Other academic)
    Abstract [en]

    Många av de svenska företag som arbetar internationellt har ofta saknat möjligheter att expandera på en stor hemmamarknad. Dessa företag har istället funnit det nödvändigt att gå utanför hemmamarknaden för att trygga sin lönsamhet och tillväxt. Innan ett företag påbörjar en internationaliseringprocess är det emellertid nödvändigt att företagsledningen gör en analys av huruvida en internationalisering löser företagets problem.



    Syftet med denna studie har därför varit att öka kunskapen om internationalisering i tillverkande företag. I studien har också ingått att försöka belysa vilka faktorer som hindrar eller försvårar en internationell verksamhet. Ett resultat av studien är att många företag väljer att påbörja en internationell aktivitet genom export. De främsta drivkrafterna för detta har varit möjligheterna till tillväxt och avsättning utanför en stagnerande och konkurrensutsatt hemmamarknad.

  • 36.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Motives for Internationalisation - A Study of Manufacturing Companies in the Region of Värmland1997Conference paper (Refereed)
  • 37.
    Rundh, Bo
    et al.
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
    Gottfridsson, Patrik
    Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
    Strategic Obstacles in Building International Relationships1997Conference paper (Refereed)
1 - 37 of 37
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