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  • 1.
    Johnsson, Christoffer
    et al.
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Persson, Nicklas
    Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
    Hur styr chefer generation Y genom belöningssystem?: En fallstudie på Skatteverket i Luleå2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Generation Y is the generation that is currently establishing itself in the labor market. This study has therefore investigated the reward systems used within Skatteverket in Luleå and ties to understand which system was the most effective in motivating employees within Generation Y. The main purpose of the study was to demonstrate, through a case study by the Skatteverket in Luleå, the managers’ experiences of Generation Y's motivators and which reward systems they consider to be most effective for Generation Y. The intention of the study was to create a greater understanding of how public and social welfare organizations’ goals and visions align with Generation Y's motivators with reward systems to create better performances. The study is based on Generation theories and former research on Generation Y and reward systems. The study's empirical material has been collected in the form of documents obtained from Skatteverket and four qualitative interviews with various managers from Skatteverket in Luleå. One conclusion from the study was that managers experience that Generation Y tends to be driven more by internal motivation and therefore non-financial reward systems were shown to be more effective. Suggestions for further research are to carry out a similar study on the generation that is next to enter the labor market, that is, Generation Z.

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