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  • 1.
    Brantö, Maria
    et al.
    Linköping University, Department of Thematic Studies.
    Augustsson, Emelie
    Linköping University, Department of Thematic Studies.
    Inställning till konsumtion av secondhand-kläder: En kvalitativ studie om aspekter som motiverar unga vuxna att konsumera secondhand-kläder2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to investigate young adults' attitudes towards consumption of second hand clothing, and examine what motivates young adults to increase their consumption of second hand clothing. Furthermore, we want to investigate consumption behaviour of young adults, in order to highlight the behaviour changes that are required to achieve sustainable consumption behaviour. This study is based on a qualitative method in which focus groups interviews were applied. The empirical data has been processed by a thematically analysis based on the themes that constitutes the framework for the study. The result shows that the respondents claim that range of clothing, location, related role models and financial incentives motivates consumption of second hand clothing. However, words and action do not correspond, when the result clearly shows that habits and behaviour patterns are the main barriers to change consumption behaviour. Our study aims to deepen the science affecting young adults' attitudes towards consumption of second hand clothing.

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