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  • 1.
    AGORAS, DIMITRIS
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Building Information Modeling (BIM) Adoption Barriers: An Architectural Perspective2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Building Information Modeling (BIM) is the latest development in the Architecture, Engineering and Construction (AEC) Industry. This development can be used for planning, design, construction, operation and maintenance of any facility. The majority of the users of BIM technology are architects. Although its benefits had been highlighted and underlined especially in comparison with older developments such us Computer Aided Design (CAD) tools, its implementation is considered still in an early stage due to low adoption from architects.

    Right now in Sweden and more specifically in the Stockholm area, the construction sector is booming due to the increased demand for housing.  Thus, there is an increased demand for more houses in a shorter time.

    BIM is a technology that can enhance the society in terms of design and construction with regard to the building environment. This can be achieved by avoiding human errors, decreasing project costs, increasing the productivity and quality, and reducing the project delivery time. Moreover, BIM can assist the management team in maintaining and operating different facilities.

    The focus of this research is on the barriers to adopting BIM technology in architectural companies. Furthermore, the attempt will be to investigate the individual, organizational and technical aspects that affect BIM adoption.  This study will implement a qualitative research method by in-depth interviewing four professionals in the area of architectural design.

    This investigation will be driven by the main research question, which is: What are the barriers to adopting Building Information Modeling (BIM) in architectural companies?

  • 2.
    Ahlgren, Linnea
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Rebecca, Ahlstrand
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Co-creation as a Market Entry Strategy: Key areas to consider when entering a market by co-creating digital HR-tools2017Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Digitalisering har skapat både möjligheter och utmaningar för företag när det gäller att locka, rekrytera och behålla talanger. För att möta dessa måste företag presentera och uppnå originalitet kring företagskultur och värderingar. En lösning till detta kan vara företagsanpassade Human Resource-verktyg. Co-creation är en allt vanligare produktutvecklingsstrategi för att skapa företagsanpassade lösningar. Det bygger på samarbete och gemensamt utvecklande av värde mellan leverantör och kund. Co-creation kan vara en gynnsam strategi för ett företag i tidigt stadie att bygga kundrelationer och komma in på marknaden. Baserat på den akademiska litteraturstudien identifierades bristfälligt fokus på kunden som en möjlig samarbetspartner vid marknadsinträde. Detta är anmärkningsvärt eftersom teorin visar att kunden har fått en ökad makt över leverantörens affärsbeslut, till stor del tack vare digitalisering.  Det finns ett behov av att införa en strategi som definierar hur företag samverkar med sina kunder och anser dem som allierade. Denna nära relation ger ömsesidiga fördelar, hållbara relationer och nätverk. Följaktligen syftar denna undersökning till att undersöka om en strategi baserad på co-creation kan användas för att komma in i en marknad för ett företag i tidigt stadie. Studien bygger på induktiva resonemang och kvalitativa forskningsmetoder. Den är baserad på semistrukturerade intervjuer, aktivt deltagande observationer samt en litteraturstudie för att samla primär- och sekundärdata. Studien föreslår att co-creation är en ny typ av marknadsinträdesstrategi och föreslår tre viktiga områden att överväga för ett företag i tidigt stadie. Dessa områden är: produktutvecklingsmetod, ägande och skydd av produkt samt förväntan och kommunikation.

  • 3.
    ALM, RAGNAR
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    KYRÖNLAHTI, RUDY
    Take time to make time: What to consider when managing multi-channel sales systems with the objective to increase sales efficiency2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. The purpose of this research was to investigate what should be considered when managing multi-channel sales systems with the objective of increasing sales efficiency. The study has investigated current utilisation of multi-channel sales systems in the context of a business-to-business setting in industrial companies that are involved in the Swedish automotive industry. Multi-channel sales systems can be utilised to achieve many different objectives. However, this research pays specific attention on how to improve sales efficiency by utilising multi-channel sales systems in the context of a business-to-business setting. The research employed an explorative case study, where semi-structured and structured interviews were conducted at a case company and at companies that are first or second tier suppliers in the Swedish automotive industry. The qualitative data were analysed using thematic analysis. The empirical findings indicate that the most prevalent measure for increasing sales efficiency is to prioritise and allocate customers based on economic attractiveness. Furthermore, the key issues that impede sales efficiency in multi-channels sales system are misaligned sales activities, deficient prioritisation procedures, insufficient promotion of customer value and inadequate focus on customers. The findings highlight key areas to address and may provide guidelines for the design and management of multi-channel sales systems with the specific purpose of obtaining sales efficiency. The implications of this research are mainly practical and are aimed at supporting sales managers, or individuals in similar positions engaged in multi-channel sales system design and management, in obtaining sales efficiency. Managers should focus on aligning sales activities across the whole  sales system, allocate customers according to prioritisation and stay in line with market developments by understanding customer behaviours and perceptions.

  • 4.
    Amnäs, Ulrika
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Gårdh, Moa
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Trading with digital ads: A possible future scenario2017Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
  • 5.
    Astbury, Marc
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Lux, Marius
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Foreign Market Entry Strategies: A Study of Born Global B2B SME’s2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. The aim is to answer the following two research questions: ‘What does a Born Global B2B SME’s internationalization process look like?’ and ‘Which adaptations should a Born Global B2B SME make to acquire customers in the German market?’ A review of internationalization literature, complemented by company participation and interviews furthers the body of academic research in this subject area.

    Qualitative research is applied through a company case study and primary interviews are conducted. A case study is employed to further understand and practically apply adaptations a firm can make to increase its chance of success in a foreign market environment, once internationalizing.

    The conclusions drawn that a Born Global B2B SME entering a foreign market should make adaptations in its online presence to cater to the new market. Specifically, language adaptations are required to the native tongue. This research concludes with both practical and theoretical suggestions. The key findings from the interviews show that the Born Global B2B SME’s studied have taken an ‘accidental’ internationalization process. 

  • 6.
    Aydede, Cem
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Turkoglu, Tunca
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    How to utilize a value-based pricing strategy in service contracts: A descriptive case study of how a Swedish pricing consultancy company optimizes pricing of services for its customers2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This paper’s aim is to analyze value-based pricing strategies in service contracts and how they help companies generate sustainable advantages. Scoop of the analysis will be service contracts in manufacturing industry. A service contract could be defined as an intangible value proposition that includes but not limited to maintaining client’s machines continuously for a negotiated amount of time.

    By working with a Swedish pricing consultancy firm Navetti AB, a descriptive research was conducted in an effort to answer the research question: “How to utilize a value-based pricing strategy in service contracts?”. By trying to answer this question, authors of this paper wanted to contribute to the developing framework of value-based pricing phenomena.

    Results of this study indicates that certain steps need to be followed by service providers in manufacturing industry in order to utilize a value-based pricing strategy. Obscure perceived value of customers need to be realized and their value drivers need to be extracted, quantified and analyzed.

    Findings of this study have implications both in theoretical and industrial perspective. From industrial aspect, service providers need to communicate with their customers deeply and analyze their value drivers, they also need to take cost-based and competition-based pricing strategies into consideration while utilizing a value-based pricing strategy. From the theoretical perspective this study contributes to the field of pricing and price optimization part of industrial management. 

  • 7.
    Bank, Jakob
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Integrating online and offline worlds through mobile technology in physical stores: A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. Mobile technology therefore possesses the opportunity to integrate in-store experience with the online world for creating value for customers. But many retailers are struggling in their integration efforts towards an omni-channel strategy due toall the possible technologies to invest. Therefore, the purpose of this thesis was to investigate the acceptance of mobile technologies in a brick and mortar retail setting, the chosen technologies are beacons and augmented reality.This research investigated the mediating effect of the four technology readiness dimensions:optimism, innovativeness, discomfort and insecurity, on the constructs of the technology acceptance model: perceived usefulness and perceived ease of use. The research was carried out with a positivist research philosophy, inductive approach and lastly with an explanatory research design including a quantitative method. The data was collected through a survey, which got answered by 224 participants. The data was further statistically analyzed. The result showed that several of the dimensions of technology readiness had a significant effect on the constructs of technology acceptance model, especially the dimension: optimism. Thus, retailers that wants to introduce mobile technology into their stores should put emphasis on customizing their offerings towards the customers’ different level of technology readiness, especially optimism.

  • 8.
    Barceló Bartrolí, Laura
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The Design Thinking Principles in the Creation Process of User-Centered Value Propositions: An Insight into the Mobile Health Industry2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The healthcare and life sciences sectors are currently undergoing a transition towards becoming digitized. Mobile health (mHealth), a subset of digital health, offers many potential benefits to healthcare. Despite that, it has been reported that the majority of mHealth initiatives do not evolve beyond the pilot stage. A core reason seems to be the lack of user-centered value propositions in mHealth projects. Here, we evaluate if the use of the principles of design thinking (DT) can endorse the creation process of user-centered value propositions. For that, several scoping meetings with experts on topics of relevance were carried out, which helped define the scope, the methodology, and formulate the research question in the optimal direction. Interviews with the founders of four startups that operate in the mHealth industry constituted the basis of the findings, with the product or service development process as the central aspect. A framework for DT was employed to analyze the cases, which proposes five themes that should be considered throughout the process: User Focus, Problem Framing, Experimentation, Visualization and Diversity. Our research shows that the use of DT principles can help achieve more valuable outcomes (e.g. more user-centered value propositions), be more efficient and collaborate better. Nevertheless, more knowledge about DT is needed among entrepreneurs, as well as a more uniform consideration of the five themes of DT.

  • 9.
    Berthon, Pierre
    et al.
    Bentley Univ, McCallum Sch Business, Informat Design & Mkt Strategy, Waltham, MA 02452 USA..
    Pitt, Leyland
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Kietzmann, Jan
    Simon Fraser Univ, Beedie Sch Business, MIS & Innovat & Entrepreneurship, Vancouver, BC, Canada..
    McCarthy, Ian P.
    Simon Fraser Univ, Beedie Sch Business, Technol & Operat Management, Vancouver, BC, Canada..
    CGIP: MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY2015Ingår i: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 57, nr 4, s. 43-62Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of "consumer-generated intellectual property" (CGIP). This article addresses the question: "How should firms manage the intellectual property that their customers create?" It explores how CGIP presents important dilemmas for managers and argues that consumers' "intellectual property" should not be leveraged at the expense of their "emotional property." It integrates these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP.

  • 10.
    Bill, Laila
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Mohamed, Rozann
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The Act of Giving & Receiving: A study of the social context in collaborations2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    De senaste decennierna har fler organisationer börjat upptäcka att de kan applicera öppen innovation, processen där en organisation delar med sig av kunskap, erfarenheter och idéer med externa parter. När organisationer applicerar öppen innovation kan de stöta på problem med att låta idéer flöda genom deras komplexa nätverk och därmed omedvetet begränsa deras innovationsprocess. De kan vara ovetande om att vissa nyckelroller kan göra att idéer flödar bättre och därigenom smörjer innovationsprocessen.

    Syftet med att detta examensarbete var att undersöka vilka utmaningar och framgångsfaktorer organisationer bör känna till när de applicerar öppen innovation samt att undersöka och analysera de nyckelnätverk och nyckelroller som existerar i organisationer som applicerar öppen innovation. Resultatett erhölls genom kvalitativa och semistrukturerade intervjuer med: fem expertorganisationer inom öppen innovation (förstudien) och åtta företag som applicerar öppen innovation (fallstudien). Studien avgränsades till stora och etablerade företags samarbeten.

    Resultaten visar ledningsengagemang och en öppen kultur är både utmaningar och framgångsfaktorer när öppen innovation appliceras. Ytterligare framgångsfaktorer är att hitta rätt partner, ha förtroende och transparens samt jobba mot "win-win". Organisationer har ett internt, externt och absorberande nätverk, där det externa nätverket får mest fokus och det interna lätt förbises. Det är i det absorberande nätverket där olika individer möts för att absorbera och utveckla potentiella idéer. Nyckelrollerna som behövs i det absorberande nätverket är bryggan, teamskaparen, supportern, ambassadören och utmanaren.

  • 11.
    Brandt, Mathias
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Stefansson, Stefan
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The personality venture capitalists look for in an entrepreneur: An artificial intelligence approach to personality analysis2018Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    To date, the usual analysis of an entrepreneur personality is primarily a gut feeling of theventure capitalist and is hard to codify. This paper aims to explore in a qualitative way what itis about the characteristics and the personality of the entrepreneur that influences theinvestment made by the venture capitalists. These findings will then be used to discuss if anartificial intelligence application can be used to analyze the personality of entrepreneurs.The primary source of information for this paper is interviews with venture capitalists. Theauthors searched for similarities within the available literature on entrepreneurial personalitiesand found that the majority of the personality traits mentioned by the venture capitalist can befound in the literature.The research findings suggest that all venture capitalist value an entrepreneur that has passionfor what she is doing and has the ability to get the job done. Additionally, most of the venturecapitalist interviewed value an entrepreneur that is coachable, flexible, visionary, and is ableto communicate that vision well.Finally, based on the results, the authors proposed a framework for how an artificialintelligence system can be structured to assess personalities of entrepreneurs.

  • 12.
    Båth, Johan
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Köhler, Jakob
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Innovation Management in Business-to-Business Software as a Service Startups:: Investigating the Lean Startup Methodology and its Shortcomings around Selecting Ideas2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Managing innovations is a well studied success factor for companies and organizations. This research focuses on the recently established Lean Startup Methodology (LSM) and the obstacles of implementing it in early- and later-stage business-to-business (B2B) Software as as Service (SaaS) startups. The scarcity of academic research around this framework, in contrast to its popularity, motivated the researchers’ aim to provide a better understanding on how it could be adapted to better fit the needs of these companies.Following an interpretivist paradigm, this qualitative research uses a literature review and semi-structured interviews for its purposes. Interviews were conducted with six individuals at four different early- and late-stage startups. The focus was on understanding the realities of working with innovation management and the different approaches at early and later stage startups. Startups face an abundance of ideas regarding what to do next, a hypothesis confirmed with this study. It is the researchers’ belief that the LSM does not provide sufficient tools for organizations to make an idea selection decision without committing too many resources initially. Lastly, the importance of product ownership for an effective innovation management process was validated.In conclusion, we present the need for an updated Lean Startup Methodology with a dedicated selection step to validate an idea early in the process. This contributes to the theory of innovation management and its practical implementation. The identified gap in academic research around frameworks tailored towards these types of organizations provides a good starting point for future research.

  • 13.
    Chipp, Kerry
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Deconstructing value: The role of resource access in determining value processes and value outcomes at different stages of the consumption journey2019Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. Value has been deconstructed into a three spheres and occasions, namely the provider sphere, the joint sphere and the customer sphere. The current research sought to build on their model. Here it is posited that different value outcomes occur at different stages of the consumption process. The central question is therefore: is value better understood as a series of outcomes across the consumption journey than one holistic evaluation?

    Extant literature has increasingly sought to formalise how context shapes value. Value is created by integrating resources, and resources are not evenly distributed in any society. The current research has incorporated resource access and individual agency as the processes of value creation that shape value outcomes. The following research questions emerged:

     

    RQ1: How does resource access affect consumer agency and power?

    RQ2: How can resource networks be used to design a value proposition?

    RQ3: How does differential access to resources impact value during the acquisition process?

    RQ4: How can active resource destruction provide value outcomes?

     

    The empirical part of this research covered four papers, one of which was a conceptual paper. Two followed the interpretivist paradigm and a qualitative approach. Such an approach is strongly advocated in the literature on value. A fourth utilised the objective paradigm and followed a quantitative approach. Each approach was deemed best to suit the research question.

    The contribution to the body of knowledge is to establish how resources influence value creation processes and outcomes in three separate stages of the consumption lifecycle: value proposition development, value-in-acquisition and value-in-disposal. An additional sphere, termed the consumer sphere, was added to Grönroos and Voima’s existing three spheres (producer, joint and customer).

    The document is organised as an overall introduction to the research narrative of four related published papers. The document opens with a chapter providing an overview, followed by a chapter on the literature review, a methods chapter and a chapter of findings. The four papers follow under Chapter 5 at the end. Three of these papers have been published; one is being revised to be resubmitted.

  • 14.
    Clemmedsson, Elin
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Identifying Pitfalls in Machine Learning Implementation Projects: A Case Study of Four Technology-Intensive Organizations2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis undertook the investigation of finding often occurring mistakes and problems that organizations face when conducting machine learning implementation projects. Machine learning is a technology with the strength of providing insights from large amounts of data. This business value generating technology has been defined to be in a stage of inflated expectations which potentially will cause organizations problems when doing implementation projects without previous knowledge. By a literature review and hypothesis formation followed by interviews with a sample group of companies, three conclusions are drawn from the results. First, indications show there is a correlation between an overestimation of the opportunities of machine learning and how much experience an organization has within the area. Second, it is concluded that data related pitfalls, such as not having enough data, low quality of the data, or biased data, are the most severe. Last, it is shown that realizing the value of long-term solutions regarding machine learning projects is difficult, although the ability increases with experience.

  • 15.
    Cunha, Luisa
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Kidanu, Delila
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow companies to capture more data about their customer through different sources and by having the digital capabilities to transform this data into knowledge, companies can offer better products and personalized experiences.

    The purpose of this thesis is to investigate how a traditional company in the white goods sector can improve its post-purchase phase offerings to engage with its customers, through the use of digital technologies, by conducting a case study on Electrolux. To do so, an extensive literature review was conducted and key learnings used to investigate the post-purchase offerings from Electrolux, compared with three traditional and eight born digital companies. Empirical data is collected through direct observation, desk research, and interviews.

    Overall, the analysis revealed Electrolux offers about the same to its customers as the other companies in the post-purchase phase. However, the differences are in the process behind the creation of each offering. This lead to the creation of a substantive model that presents the process by which a company in the white goods sector can deliver personalized and data-driven experiences to their customers. The model additionally outlines the need for a quick-learning environment, developed through testing and experimentation within the companies. Concluding, the conclusions and recommendations suggested identifies what focuses need to be implemented by traditional companies in the white goods sector in order to succeed in a digital environment. 

  • 16.
    Dabirian, Amir
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap. Calif State Univ Fullerton, Mihaylo Coll Business & Econ, Fullerton, CA 92634 USA..
    Berthon, Pierre
    Bentley Univ, McCallum Sch Business, Waltham, MA 02452 USA..
    Kietzmann, Jan
    Univ Victoria, Peter B Gustavson Sch Business, Victoria, BC, Canada..
    Enticing the IT crowd: employer branding in the information economy2019Ingår i: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, nr 7, s. 1403-1409Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm's reputation as a place to work, is an important strategy to attract and retain employees. Design/methodology/approach From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometric properties. Findings This research revealed eight employer branding value propositions that future IT employees care about. These dimensions are important for both IT firms and industries competing for skilled IT labor to understand and manage. Originality/value This paper extends the work of Berthon et al. (2005) on employer branding to the information intensive age and particularly the IT sector. It allows executives to manage and measure their employer brand so as to maximize competitive advantage in attracting and retaining skilled employees.

  • 17.
    Danemo, Jonathan
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    How is AI influencing industry competition?: An exploration of online retailing using Porter’s Five Forces Framework2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This master thesis critically examines how new technology, AI, is influencing industry competition as viewed through the Porter’s Five Forces Framework for online retailers. It does this through a qualitative inquiry with seven expert interviews and a literature review focused on foundational papers, as well as more recent critiques of the Porter’s Five Forces Framework. Recent reports on the impact of AI is also examined. The thesis finds that several of Porter’s suggestions for the Five Framework are echoed by the interviewees, and the Forces appear to be relevant to consider for an online retailer considering the impact of AI. However, interviewees suggest the potential impact of network effects and fluidity between industries goes beyond what Porter indicated in his original study, thereby potentially influencing the extent to which one can solely rely on the Porter’s Five Forces Framework to support strategic decision making.

  • 18.
    Dion, G.
    et al.
    France.
    Dalle, J. -M
    France.
    Renouard, F.
    France.
    Guseva, Y.
    Finland.
    León, G.
    Spain.
    Marchese, M.
    Italy.
    Mutanen, O. -P
    Finland.
    Stranger, A. P.
    France.
    Pisoni, G.
    Italy.
    Stoycheva, M.
    Italy.
    Tejero, A.
    Spain.
    Vendel, Martin
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Change management: Blended learning adoption in a large network of European universities2018Ingår i: Proceedings of the International Conference on e-Learning, ICEL, Academic Conferences Limited, 2018, s. 77-83Konferensbidrag (Refereegranskat)
    Abstract [en]

    We report in this paper on a multiyear endeavour within the EIT (European Institute of Innovation and Technology) Digital community, during which EIT Digital built an international community of Innovation and Entrepreneurship (“I&E”) teachers at Master level by implementing a blended learning strategy. We see this challenge as a case in change management, which could offer relevant insight to run similar initiatives of blending learning adoption as an enabler to developing pedagogical cooperation in networks of universities with real impact on practices. Through the lenses of change management theory, we describe and analyse the methods that allowed EIT Digital to create and enhance a community of “teacher-producers” in order to develop and deploy blended education from scratch. EIT Digital, a Knowledge and Innovation Community of the European Institute of Innovation and Technology (EIT), provides IT education at Master’s level since 2013 and in association with its around 20 member universities, including a strong “Innovation & Entrepreneurship” (“I&E”) education component. EIT Digital developed a blended learning strategy whose originality came from the fact that some of the teachers are also producers on behalf of the entire community, receiving associated co-funding and technical support from EIT Digital. More specifically, teachers actively took part to the production agenda, according to which producers were chosen within the community to create and deliver the agreed online contents. EIT Digital library now encompasses more than 500 basic online contents (“nuggets”) covering most topics relevant for I&E education at the graduate level, from basic business model introductions to complex technology transfer strategies. This amounts to more than 45 hours’ worth of videos along with dozens of written cases, quizzes and other forms of online/offline assignments. Depending on the various universities’ contexts, different blending strategies were deployed, which had practical consequences on the global EIT Digital development. The heterogeneity of the universities’ profiles probably significantly increased the value of the EIT Digital network which proved relevant with regards to blended learning adoption, while EIT Digital’s change management strategy contributed significantly to uplifting the I&E education offered at the member universities, notably giving momentum to its I&E teacher community.

  • 19.
    Fahnehjelm, Charlotte
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Larsson, Joakim
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Are Swedish venture capitalists stuck in the past?: An explorative study on Swedish venture capitalists' position in the funding landscape of new technology-based firms2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Currently, there are indications that Europe is facing an innovation deficit. The main explanation to the lack of innovation is considered to be that new technology-based firms are facing difficulties in receiving funding and consequently do not establish on the market. As new technology-based firms have an important role in technology development and overall growth, a consequence thereof could be a long- lasting negative effect on technological change and economic growth. The venture capital industry is frequently put forward as the actor that can provide financing for these types of firms.

    This study aimed to investigate the contemporary role that Swedish traditional venture capitalists and government supported venture capitalists have in the funding landscape of new technology-based firms. To fulfill this purpose, the study analyzed both the investors' preferences and the challenges with investing into new technology-based firms. The findings were acquired through performing eight semi- structured interviews with highly knowledgeable practitioners. In addition, literature was scrutinized. The study concluded that the preferences of the venture capital firms are heavily misaligned with investments into new technology and that digital companies present a better aligned investment alternative. More specifically, venture capitalists perceived the teams of new technology-based firms to be lacking, which is misaligned with the venture capitalists' strong emphasis on the team. New technology-based firms were also perceived to be associated with great risks, which is misaligned with the risk aversion of venture capitalists. The high risk was found to be related to the high degree of novelty, the perceived difficulties in finding syndication partners, the venture capitalists' lack of specific knowledge and experience, the long time to market and the large funding need in early stages. Further, the long time to market is ill-suited with the fund structure of traditional venture capital firms. On the other hand, digital companies were found to be well aligned with the venture capitalists' risk profile and preference for investing large amounts of capital at once. When it comes to government-supported venture capitalists, the study concluded that Industrifonden's preferences are similar to those of traditional venture capitalists and that Almi Invest, due to its structure, faces specific barriers for investing.

    Based on these findings, the conclusion was drawn that the likelihood is low that venture capitalists will invest in new technology-based firms. In order to be able to draw conclusions regarding the impacts on innovation and technological change, further research on the capabilities and preferences of informal venture capital is necessary. Further research could also attend to the demand of financing to increase the understanding of the innovation deficit.

  • 20.
    Farshid, Mana
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Lord Ferguson, Sarah
    Beedie School of Business, Simon Fraser University, Vancouver, Canada.
    Pitt, Leyland
    Beedie School of Business, Simon Fraser University, Vancouver, Canada.
    Plangger, Kirk
    King’s Business School, King’s College, London, UK.
    People as products: Exploring replication and corroboration in the dimensions of theory, method and context2019Ingår i: Journal of Business ResearchArtikel i tidskrift (Refereegranskat)
  • 21.
    Farshid, Mana
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Paschen, Jeannette
    KTH, Skolan för industriell teknik och management (ITM).
    Eriksson, Theresa
    Kietzmannc, Jan
    Go boldly! Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business2018Ingår i: Business Horizons, Vol. 61, nr 5Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    It is not surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality—(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtuality—as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type.

  • 22.
    Forsberg, Markus
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Tech Students’ Attitudes to Different Functionality On a Learning and Knowledge Management Platform2017Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This master thesis study explores technical students’ relation to perceived usefulness and ease of use of different functionality on a digital software platform for organising and structuring knowledge. The study investigates the relationship between perceived usefulness, ease of use and intention to continuously use the application while adding specific functionality and control aspects as motivational factors. The study is based on the Technology Acceptance Model (TAM) and the students were asked questions during a roughly 30 minutes long interview regarding their attitude towards different functionality and its usefulness. The measurement model was assessed and analysed using Structural Equation Modelling (SEM) with a PLS-SEM application. The results were in line with expectations; the perceived usefulness and ease of use were very important for the users’ intention to continue to use the application. In addition, the more advanced functionality has a significant effect on the motivation while user control is less significant.

  • 23.
    Geiser, Felix
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Social media as a communication channel: Is it possible to build a digital brand and generate revenue streams simultaneously by applying influencer marketing?2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 24.
    GORDOS, PYGMALION-ALEXANDROS
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    BULOVAS, JONAS
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.).
    The importance of supplier information quality in purchasing of transport services2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    En viktig förutsättning för framgångsrik integration av leverantörskedjor ligger i förmågan att omvandla data till information, kombinerat med en strukturerad lagrings- och delningsprocess. Syftet med denna masteruppsats är att undersöka potentiell relation mellan leverantörers datakvalitet och hur effektivt inköpet av transporttjänsterna är. Utfallet av uppsatsen understryker vikten av att beakta leverantörers datakvalitet i alla delar av en upphandling. Som produkt av denna uppsats har en utvärderingsmall för leverantörers datakvalitet utvecklats. Den består av fyra dimensioner – Hanterbarhet, tillgänglighet, noggrannhet samt fullständighet. De olika dimensionerna är viktade specifikt för det studerade företaget – Cramo, för att fastslå kvalitetsindex för ett urval av deras transportörer. En koefficient - k1- infördes för att representera förhållandet mellan transportkostnad och försäljning. Detta för att underlätta identifieringen av potentiell relation mellan datakvalitet och transportkostnad. Depåer vars transportörer kunde uppvisa en högre datakvalitet hade ett lägre koefficientvärde (k1). Alltså fanns ett samband mellan hög datakvalitet och lägre transportkostnad i förhållande till försäljning. Den utvecklade bedömningsmallen är anpassningsbar – dimensioner och mått kan enkelt adderas eller elimineras utifrån rådande omständigheter i varje fall. Bedömningsmallen ger möjlighet till en mer objektiv och harmoniserad leverantörsbedömning. Mallen understryker även vikten av att beakta den totala kostnaden under avtalstiden. Kunskapen från denna uppsats kring vikten av datakvalitet gällande just transportinköp kan även generaliseras till andra fall där företag strävar mot bättre informerade strategiska beslut.

  • 25.
    Gupta, Shikha
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Organizational Barriers to Digital Transformation2018Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 26.
    Heidarian Golsheikh, Morteza
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management. KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    THE IMPENDING EMERGENCE OF (SOCIAL NETWORK) PAYMENTS: A study of the current situation of the mobile payments industry in Sweden and the challenges within the ecosystem.2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Abstract

    Payment industry is witnessing a fast transition from cash dominant era, to card payments and recently mobile payments. Sweden as one of the pioneer countries moving towards cashless society, has experienced quite fast transition thanks to it’s widespread internet access coverage and robust card payment infrastructure. During last few years there has been many mobile payment solutions launched to this market. As a result, some challenges and dynamics have emerged within the Swedish payment ecosystem. Different actors employed different strategies to secure and maintain their position within the ecosystem. This study aims to investigate the current status of power control within the ecosystem by using an extracted part of ARA framework to clarify how different established actors are reacting to this transition. What is more, conducted literature review for this study revealed that, there are few studies for the future of the payment industry and how the ecosystem should be responded to the current trend of moving toward mobile payments. As a result, by use of Configuration value for networks, this study managed to fine a gap which is, absence of a “Value Network” role within the ecosystem. The study suggests that concepts of value chain and value shops are no longer answering the demands of the market and thus, recommend the incumbents of the industry to create and fulfill the Value Network role, so that it could be used as a defense strategy against potential future industry disruption.

  • 27.
    Hottentot, Lars
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Investigating the Barriers Small Independent Retailers Must Overcome to Enter E-commerce in Sweden2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In today’s society, it is increasingly important for retailers to have an online presence, yet the adoption rate of e-commerce by small retailers is still lagging behind the that of larger retailers. This is due to the difficulty small retailers have to overcome the barriers to develop their web-shops, such as cost and time.

    This thesis will examine the barriers of single-store independent retail businesses to sell and market their goods online. It will use the Technology Acceptance Model framework developed by Davis (1986) to help understand how the barriers affect the retailers attitude towards the process of developing their web-shops. Specifically, it will ask the retailers, through interviews, what barriers exist, what their perception of difficulty to overcome these barriers is, and what their perception of importance to overcome these barriers is.

    The major findings show that the barriers for retailers have not changed in the past decade, nor has the difficulty level of overcoming these barriers. The majority of small retailers who have not yet developed their web-shops don’t feel that the effort to do so is worth the potential gains, yet the small retailers who have already developed their web-shops did feel it was worth the effort. The retailers all felt that the process was more difficult than it should be, and insisted they would make the leap if the cost and effort required was reduced.

  • 28.
    Ilic, Josefin
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Tranell, Matilda
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    What Influences Employees to Become Digital Advocates?: A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    I takt med tillväxten av sociala medier så har kommunikationslandskapet förändrats drastiskt och organisationer behöver därför hitta nya innovativa kommunikationsstrategier. En allt mer framstående strategi är digital employee advocacy, vilket innebär att få anställda att frivilligt förespråka sina arbetsgivare på sociala medier. Forskning gällande hur organisationer ska verka för att främja sådant beteende är dock bristfällig i nuläget och en större förståelse för incitament och drivande faktorer är därför nödvändig. En faktor som är identifierad som en potentiell drivkraft för digital employee advocacy är employer branding, både direkt och indirekt genom ett koncept känt som organisational commitment (sv. organisationsengagemang). Baserat på detta är målet för denna rapport att undersöka och analysera relationen mellan employer branding och digital employee advocacy samt de potentiella dimensionerna av employer branding. Vidare är rapportens syfte att generera insikter på vilka industriella organisationer kan bygga strategier för digital employee advocacy program. Detta kunde uppfyllas genom att distribuera en enkät till anställda i en svensk industriorganisation. Baserat på kvantitativ data från denna enkät kunde en PLS-SEM analys genomföras vilken både utvärderade en nyutvecklad skala för employer branding samt relationerna mellan employer branding och digital employee advocacy. Resultaten från denna analys indikerar att employer branding består av fem dimensioner: training and development, healthy work atmosphere, ethics and CSR, work life balance samt compensation and benefits. Vidare så visar resultaten att employer branding i dessa förhållanden inte har en direkt påverkan på digital employee advocacy. Dock visar resultaten att employer branding leder till organisational commitment, som i sin tur leder till digital employee advocacy. Dessutom visar resultaten att det direkta förhållandet mellan employer branding och digital employee advocacy till fullo medieras av organisational commitment. Organisationer som vill uppnå digital employee advocacy bör därför se organisational commitment som en nödvändighet och employer branding som ett hjälpmedel.

  • 29.
    Jackson, David
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Innovation in Business to Business Payment Services: a contextual approach to future innovation2018Självständigt arbete på avancerad nivå (magisterexamen), 60 poäng / 90 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Payments take place every day in exchange for goods and services. There are a large variety of different methods which can be used to make a payment, and multiple scenarios in which payments take place. Recently there has been a significant amount of innovation in the Payment Services sector, however the majority of this innovation has occurred in the Business-to-Consumer (B2C) market, leaving the Business-to-Business (B2B) market relatively devoid of innovations. This raises the question, why are there limited successful innovations in B2B Payment Services? Furthermore, are there areas for innovation in the realm of B2B Payments?

    To explore this perceived gap in innovation, the payment methods available to small B2B companies were examined to identify key challenges and areas for future innovation in B2B payments. The research contains primary data from semi-structured telephone interviews with five owners or managers in SME (Small or Medium-Sized Enterprise) B2B companies, located in the United Kingdom.

    It will be concluded that the payment methods available to small businesses are sufficient for their needs, and there were no real ‘pain points’ with the actual payments themselves – and this is posited as one reason why payment services innovation has been limited within B2Bs. However, each business experienced a number of challenges in the bigger-picture payment cycle and business purchasing flow. It is within this space - helping businesses manage payments, not make payments - that opportunities for innovation lie, and a conceptualisation of new business opportunities is discussed.

  • 30.
    Jacobs, Stephan
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The Strategic implementation of Urban Wind Turbines within the consumer market: Visualizing the possibilities for Urban Wind Turbines in the Netherlands2017Självständigt arbete på avancerad nivå (magisterexamen), 40 poäng / 60 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not yet adopted within the private consumer market with respect to the financial issues and the Green social status?’. The research is done for the company, Kaffee Engineering, a young innovative company in the Netherlands. Kaffee Engineering is in possession of a design of a UWT but doesn’t know how to put it into the market. The research is there to use for Kaffee Engineering to develop a strategy to innovate its product. The research is an exploratory, quantitative, applied and deductive research. In this the literature is used to create and examine a survey which is hold under the possible market group. Theories such as the Blue Ocean Stategy, Green Consumerism, and Value proposition are used to create the survey and to analyse the data. The sample group is living in North and South-Holland since this is an area where the product could be well implemented and has to be a house owner or an almost house owner. This since the average wind in this area is high and the product can be seen as an investment for the house. The total sample size of the survey is set to 68 participants to get sufficient data. The Survey shows that a market opening for the UWT is to develop a low costs and easy maintained product in which the looks are not very important. As a recommendation more research can be done in the investment options and new revenue models to create an even better Blue Ocean.

  • 31.
    Johansson, Petter
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Hållbarhet och industriell dynamik.
    Martin, Vendel
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Cali, Nuur
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Hållbarhet och industriell dynamik.
    The transition towards solar power; business as usual or a new role for incumbent grid operators?2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    In recent years, there has been a steady increase of ‘solar prosumers’, i.e. electricity consumers that have become producers of electricity using small scale solar Photovoltaic (PV) systems. In several countries, this development is underpinned by various policy enticement schemes with the goal of mitigating climate change in addition to the individual motivations of the prosumers including the attainment of self-sufficiency and independence from conventional electricity supply. For the continued expansion of solar PV systems, grid operators – also called distribution system operators (DSOs) – have been identified as key intermediary actors for the development and implementation of new services and business models that help balance variable surplus electricity from solar prosumers and facilitate a continued expansion of solar PV systems. However, the operations of DSOs are tightly regulated and the room of manoeuvre of DSOs is limited. At the same time, electricity grids are not equipped to handle the expansion of variable and distributed energy resources. Are DSOs currently transitioning into a new widened role in electric power systems which facilitates continued increase in solar prosumers? Or are they hindered by their path dependency and the stability of current socio-technical systems in which they are embedded? Based on an empirical study of the Swedish energy system, this paper presents a description of the socio-technical electricity distribution system and current developments and system tensions from the point-of-view of DSOs in Sweden. The paper builds on a dataset of 175 local and regional DSOs together with semi-structured interviews with eight DSOs in Sweden. The results show that path dependency of DSOs is a major factor and as such the transition of the role of local DSOs is likely to be a slow process. Despite ongoing discussions on the changing role of DSOs in Sweden, so far it has resulted in few concrete measures and DSOs typically apply a business-as-usual approach towards challenges with expansion of solar PVs, i.e. investing in increased transmission capacity. A changed role for DSOs could have the effect of more efficient expansion of distributed solar PV systems if it underpins DSOs’ abilities to develop new system services. But such a change in role is hindered by current institutional settings as well as a lack in capacities and capabilities to develop new system services among a majority of the DSOs. To speed up the transition of local DSOs would require changes in current legislations together with efforts to stimulate innovation and learning processes of DSOs within current electricity systems.

  • 32.
    KARELFELT, ERIK
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    MARTINSSON, JOHAN
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Designing the Customer Insight Process: How an industrial product development company can manage the design of the customer insight process2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    När konkurrensen mellan produktutvecklingsföretag växer, blir det allt viktigare att öka ansträngningen för att erhålla bättre kundinsikt (CI). Kundinsikt är essentiellt för att försäkra att företagets produkter utvecklas i linje med kundens behov och samtidigt minimera risken för att utveckla egenskaper hos produkten som saknar värde för kunden. Trots att kundinsikt är en grundläggande del i produktutveckling så har företag ofta svårt att implementera ett effektivt sätt att samla information ifrån kunden och öka sin kundinsikt. Syftet med detta arbete har därför varit att sammanställa och analysera befintliga metoder och verktyg som används i kundinsiktsprocesser samt att sammanställa rekommendationer kring vad som bör tas hänsyn till vid design av en kundinsikts process. Vidare ämnar studien att designa samt applicera en CI process på vindkraftsindustrin, med inriktning mot turbinbladsinspektion (WTBI), för att dels testa rekommendationerna samt att leverera kundinsikt till Case-företaget FLIR Systems. Metoden för detta masterarbete består dels av en fallstudie åt FLIR Systems i Täby vilket innefattar intervjuer med anställda och en fördjupad litteraturstudie. Detta denoteras i rapporten som steg ett. Baserat på rekommendationerna ifrån steg ett så designas och appliceras en CI process på WTBI industrin vilket utgör steg 2.

    Studien resulterade i att ett antal barriärer relaterade till företagets CI process identifierades. Vidare presenterades rekommendationer gällande vad som bör tas hänsyn till vid skapandet av en kundinsiktsprocess för att bemästra de identifierade barriärerna. Initialt rekommenderas tydliga mål och avgränsningar kring ett företags CI projekt. Vidare rekommenderas ett ramverk för att skapa kundvärdekedjor vilket möjliggöra ett strukturerat sätt prioritera kunder. För att underlätta valet av lämpliga kundinsiktsverktyg för olika projekt utvecklades också vad som i studien har denoteras som en "Design guide". Det kan ses som ett ramverk ämnat för att ge en överblick av vilka verktyg som finns samt dess olika styrkor och svagheter. Vidare resulterade den praktiska kundinsiktsprocessen som applicerades på WTBI industrin dels i värdefull kundinsikt för det givna segmentet. Resultaten tyder också på att sociala nätverk, så som LinkedIn, med fördel kan användas som verktyg i CI processen för att överkomma ett flertal barriärer.

  • 33.
    Kietzmann, Jan
    et al.
    Univ Victoria, Victoria, BC, Canada..
    Paschen, Jeannette
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Treen, Emily
    Simon Fraser Univ, Beedie Sch Business, Mkt, Burnaby, BC, Canada..
    Artificial Intelligence in Advertising How Marketers Can Leverage Artificial Intelligence Along the Consumer Journey2018Ingår i: Journal of Advertising Research, ISSN 0021-8499, E-ISSN 1740-1909, Vol. 58, nr 3, s. 263-267Artikel i tidskrift (Övrigt vetenskapligt)
  • 34.
    Kirk, Stephen
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Ten thousand applications in ten minutes: Evaluating scalable recruitment, evaluation and screening methods of candidates for sales jobs2017Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Medan bedömning av sökande för tjänster har täckts i tidigare forskning, är lite känt om utvärderingsprocesser som utvärderar stort antal sökande. Denna studie söker att svara på om kandidater för säljtjänster kan utvärderas på ett skalbart sätt (där antalet sökande har liten påverkan på kostnaden för utvärdering) för en säljplattform.

    Studien består av intervjuer med rekryterare och growth leads av det studerade företaget, en fallstudie av ett företag som har slopat CV:n i sin ansökningsprocess, och test på kandidater för säljtjänster. Vidare analyserades befintlig data på säljare.

    Sammanfattningsvis länkar studien resultaten till de begränsningar som krävs av en skalbar process. Tidigare forskning visar hur olika indikatorer (personlighet, biografisk data, och optimism) kan förutse säljförmåga. Kandidatens mentala förmåga är särskilt relevant för träningsfasen. Vissa av dessa resultat stöds av fallstudien.

    Medan CV:n innehåller information för att förutse säljförmåga, hävdar vissa säljchefer att de är utdaterade. Tidigare forskning visar att rekryterare ibland generaliserar brett baserat på innehållet av ett CV. Videobaserade CV:n har viss potential, men har etiska och tekniska brister i dagsläget. Personlighetstest och test som mäter mental förmåga visar prediktiv potential för säljförmåga och är också skalbara.

    Tidigare forskning diskuterar även de begränsningar som uppstår av att många personlighetstest är kommersiella, vilket leder till begränsningar i hur de kan modifieras; i transparensen av rättningen; och att validitetsstudier är svåra att utföra på dem. Andra begränsningar med personlighetstest är att kandidater kan manipulera resultaten.

    Studien föreslår även framtida forskning inom till exempel hur kultur definierar en ideal säljperson, och om dessa resultat kan utökas till andra områden än försäljning.

  • 35.
    Kolmakova, Liubov
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. Mc Donald’s is a multinational corporation, it is entering and expanding into different markets as a result of globalization. Nevertheless, this should not indicate that it is an easy goal to spread worldwide for Mc Donald’s due to the anti-globalization movements. Hence, Mc Donald’s developed the concept of “think global, act local” which is highly related to glocalization marketing strategy.

    Mc Donald’s is using local assets, local services, local goods and even the company is producing special products for each country as a results of the glocalization marketing strategy. Turkey has a unique culture between the East and the West and it is one of the countries in which Mc Donald’s have significant growth in the last 15 years. Mc Donald’s has a specific menu for Turkey and there are many products which are actually glocalized. As a matter of fact, this work focuses on the glocalization marketing strategy of Mc Donald’s in Turkey. 

  • 36.
    Larsson, Marcus
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Enhancing the Value Proposition of Live Esports Consumption with AI Technology2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    När ett företag inkluderar en ny teknik eller innovation i sitt värdeerbjudande kan kunderna uppleva det som en förbättring eller försämring. Detta fenomen undersöktes i denna studie med en fallstudie av ett aktuellt fall i esportsindustrin. Forskning har visat att AI (Artificiell Intelligens) teknik kan användas för att förutsäga vilket lag som kommer att vinna i en match i esports spelet DotA 2. En AI prototyp, Znipe Sense, utvecklades och analyserades under denna studie för att svara på frågan: Hur kan ett prediktivt AI påverka värdeerbjudandet av live esports konsumtion? Znipe Sense inkluderades i Znipe Esports värdeerbjudande under en turnering i februari 2018. Det observerades att Znipe Sense var bättre än mänskliga experter på att förutse det vinnande laget i professionella matcher. Observationerna av Znipe Sense, en intervju med erfarna spelare, intervjuer med affärsfolk och interna företagsdokument användes som empiriskt material. Hur Znipe Sense påverkade värdeerbjudandet analyserades genom faktorerna: ”Performance”, ”Ease-of-use”, ”Reliability”, ”Flexibility” och ”Affectivity”, även känt som PERFA-ramverket. Slutsatsen visar på att ett prediktivt AI kan öka värdeerbjudandet av live esports konsumtion genom Performance och Ease- of-use faktorerna, och att värdeerbjudandet inte skulle påverkas genom Reliability och Flexibility. I analysen av Affectivity-faktorn identifierades emellertid att det finns en risk i relaterat till negativa effekter av spelberoende som kan försämra värdeerbjudandet.

  • 37.
    Lazo, Edmundo
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Casu, Oxana
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Towards a new transformation of e-payments paradigm: a case study on Moldovan public services2017Självständigt arbete på avancerad nivå (magisterexamen), 40 poäng / 60 hpStudentuppsats (Examensarbete)
    Abstract [en]

    E-payment paradigm in the context of fighting corruption and increasing transparency at the public-sector authority’s level is becoming more important than ever especially for Eastern Europe. The present research will address how an electronic payment system is affecting the diffusion of innovation among online public services, settling the challenges at the government level, providing solutions for diminishing the money laundering in the country and all other associated problems.

    Diffusion of innovations theory had been investigated by many scholars in different industries and countries. The research implication is to generate general knowledge by fulfilling the literature gap related to electronic payment systems in the public sector and diffusion of innovations. The research aim is to provide (1) an extensive literature review to gain familiarity principally on the diffusion of innovation theory, secondary on government electronic payment systems and cashless societies; (2) collect, explore and analyze empirical evidence related to the perceived attributes of diffusion of innovations theory and the rate of adoption of e-payment system designed for public services from the perspective of consumers, public service providers, and payment operators; (3) answer the research questions by the aid of the diffusion of innovation theory, and measure the rates of adoption of public e-payment systems by using an case study approach, the researchers analyzed the case of Moldova and the Governmental Payment Gateway MPay, one of the initiatives launched by the Public Institution e-Government Center. 

    The interpretivism research paradigm was adopted for the research, and an exploratory case study methodology is implemented to gain insights, familiarity with the subject, and acquire more knowledge in the concepts and theoretical frameworks that are related to the research problem and question.

  • 38.
    Manocha, Jitendra
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Using innovation from block chain technology to address privacy and security problems of Internet of Things2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Internet of things (IoT) is growing at a phenomenal speed and outpacing all the

    technological revolutions that occurred in the past. Together with window of opportunity

    it also poses quite a few challenges. One of the most important and unresolved

    challenge is vulnerability in security and privacy in IoT. This is mainly due to lack of a

    global decentralized standard even though characteristically IoT is based on

    distributed systems. Due to lack of standard IoT has interoperability issue between

    different devices and platform suppliers which implicitly creates need of reliance on the

    suppliers as they store and control user data. There is no decentralized industry wide

    solution which can offer the control of user data and security back to the user. While

    experts in IoT are still wondering on solving the challenge, a new Block chain

    technology has surfaced in past few years and showed signs of disruptive innovation

    in financial industry. This technology is decentralized, secure and private. Let alone

    information, block chain innovation has proven to keep assets secure. Recently few

    forms of block chains have emerged. This research will focus on analyzing the

    innovative block chain technology, their characteristics specifically the types of block

    chain to address the privacy and security challenges of IoT. Research proposes a new

    concept of hybrid block chain as a solution to IoT security and privacy problem.

  • 39.
    MARAKBI, ZAKARIA
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Mean-Variance Portfolio Optimization: Challenging the role of traditional covariance estimation2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Ever since its introduction in 1952, the Mean-Variance (MV) portfolio selection theory has remained a centerpiece within the realm of e_cient asset allocation. However, in scienti_c circles, the theory has stirred controversy. A strand of criticism has emerged that points to the phenomenon that Mean-Variance Optimization su_ers from the severe drawback of estimation errors contained in the expected return vector and the covariance matrix, resulting in portfolios that may signi_cantly deviate from the true optimal portfolio.

    While a substantial amount of e_ort has been devoted to estimating the expected return vector in this context, much less is written about the covariance matrix input. In recent times, however, research that points to the importance of the covariance matrix in MV optimization has emerged. As a result, there has been a growing interest whether MV optimization can be enhanced by improving the estimate of the covariance matrix.

    Hence, this thesis was set forth by the purpose to investigate whether nancial practitioners and institutions can allocate portfolios consisting of assets in a more e_cient manner by changing the covariance matrix input in mean-variance optimization. In the quest of chieving this purpose, an out-of-sample analysis of MV optimized portfolios was performed, where the performance of ve prominent covariance matrix estimators were compared, holding all other things equal in the MV optimization. The optimization was performed under realistic investment constraints, taking incurred transaction costs into account, and for an investment asset universe ranging from equity to bonds.

    The empirical _ndings in this study suggest one dominant estimator: the covariance matrix estimator implied by the Gerber Statistic (GS). Speci_cally, by using this covariance matrix estimator in lieu of the traditional sample covariance matrix, the MV optimization rendered more e_cient portfolios in terms of higher Sharpe ratios, higher risk-adjusted returns and lower maximum drawdowns. The outperformance was protruding during recessionary times. This suggests that an investor that employs traditional MVO in quantitative asset allocation can improve their asset picking abilities by changing to the, in theory, more robust GS  ovariance matrix estimator in times of volatile nancial markets.

  • 40.
    Ntalianis, Ioannis
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Industrial investments' transformation and sustainability in Sweden2018Självständigt arbete på avancerad nivå (magisterexamen), 60 poäng / 90 hpStudentuppsats (Examensarbete)
  • 41.
    Paschen, Jeannette
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Kietzmann, Jan
    Univ Victoria, Peter B Gustavson Sch Business, Victoria, BC, Canada..
    Kietzmann, Tim Christian
    Univ Cambridge, MRC Cognit & Brain Sci Unit, Cambridge, England..
    Artificial intelligence (AI) and its implications for market knowledge in B2B marketing2019Ingår i: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, nr 7, s. 1410-1419Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their interrelationships. This paper also discusses the implications of the different building blocks with respect to market knowledge in B2B marketing and outlines avenues for future research. Design/methodology/approach The paper is conceptual and proposes a framework to explicate the phenomenon AI and its building blocks. It further provides a structured discussion of how AI can contribute to different types of market knowledge critical for B2B marketing: customer knowledge, user knowledge and external market knowledge. Findings The paper explains AI from an input-processes-output lens and explicates the six foundational building blocks of any AI system. It also discussed how the combination of the building blocks transforms data into information and knowledge. Practical implications - Aimed at general marketing executives, rather than AI specialists, this paper explains the phenomenon artificial intelligence, how it works and its relevance for the knowledge-based marketing in B2B firms. The paper highlights illustrative use cases to show how AI can impact B2B marketing functions. Originality/value The study conceptualizes the technological phenomenon artificial intelligence from a knowledge management perspective and contributes to the literature on knowledge management in the era of big data. It addresses calls for more scholarly research on AI and B2B marketing.

  • 42.
    Paschen, Jeannette
    et al.
    KTH, Skolan för industriell teknik och management (ITM).
    Pitt, Leyland
    Kietzmann, Jan
    Dabirian, Amir
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Farshid, Mana
    The brand personalities of brand communities: an analysis of online communication2017Ingår i: Online information review (Print), ISSN 1468-4527, E-ISSN 1468-4535, Vol. 41, nr 7, s. 1064-1075Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose - Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication within that brand community. Design/methodology/approach - The paper is empirical in nature. The authors use community- generated content from eight online brand communities and perform content analysis using the text analysis software Diction. The authors employ the five brand personality dictionaries (competence, excitement, ruggedness, sincerity and sophistication) from the Pitt et al. (2007) dictionary source as the basis for the authors' analysis. Findings - The paper offers two main contributions. First, it identifies two types of communities: those focusing on solving functional problems that consumers might encounter with a firm's offering and those focusing on broader engagement with the brand. Second, the study serves as a blueprint that marketers can adopt to analyze online brand communities using a computerized approach. Such a blueprint is beneficial not only to analyze a firm's own online brand community but also that of competitors, thus providing insights into how their brand stacks up against competitor brands. Originality/value - This is the first paper examining the nature of online brand communities by means of computerized content analysis. The authors outline a number of areas that marketing scholars could explore further based on the authors analysis. The paper also highlights implications for marketers when establishing, managing, monitoring and analyzing online brand communities.

  • 43.
    Pelet, Jean-Eric
    et al.
    ESCE Int Business Sch, Dept Mkt, Paris, France..
    Lecat, Benoit
    Calif Polytech State Univ San Luis Obispo, Dept Wine & Viticulture, San Luis Obispo, CA 93407 USA..
    Khan, Jashim
    Univ Surrey, Dept Mkt & Retail Management, Guildford, Surrey, England..
    Rundle-Thiele, Sharyn
    Griffith Univ, Dept Mkt, Nathan, Qld, Australia..
    Lee, Linda W.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Vigar-Ellis, Debbie
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap. Univ KwaZulu Natal, Sch Management IT & Governance, Scottsville, South Africa..
    Wolf, Marianne McGarry
    Calif Polytech State Univ San Luis Obispo, Dept Wine & Viticulture, San Luis Obispo, CA 93407 USA..
    Kavoura, Androniki
    Technol Educ Inst Athens, Dept Mkt, Athens, Greece..
    Katsoni, Vicky
    Technol Educ Inst Athens, Dept Mkt, Athens, Greece..
    Wegmann, Anne Lena
    Weincampus Neustadt, Dept Mkt, Neustadt, Germany.;Ludwigshafen Univ Appl Sci, Ludwigshafen, Germany..
    Winery website loyalty: the role of sales promotion and service attributes2018Ingår i: International Journal of Wine Business Research, ISSN 1751-1062, E-ISSN 1751-1070, Vol. 30, nr 2, s. 138-152Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach A total of 3,318 completed surveys were collected. Drawing on a large non-probability criterion-based purposive sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships. Findings Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty. Moderated mediation reveals that the indirect pathways (sales promotion) through which feelings toward buying wine over mobile exert its effect on m-commerce website loyalty are dependent on the value of service (wine delivery) attributes of the website. The results demonstrate that sales promotion and service are of paramount importance to wineries and wine marketers. Research limitations/implications Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites. Practical implications Wine producers and retailers should consider use sales promotion (such as SMS or push notifications) to enhance sales and influence consumer feelings and hence their loyalty. Originality/value Wine m-commerce studies are limited, especially with an international perspective comparing six different countries: three from the old world (France, Germany and Greece) and three from the new world (North America with USA and Canada; and South Africa). Altogether, these six countries represent around 40 per cent of the world's wine consumption.

  • 44.
    Persson Thanapasya, Julian
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Managerial Impacts of Requirements Development in Public Procurements: A Case Study at Trafikverket2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This study aims to explore how the formulation and representation of requirements affect the quality of public procurements in Sweden. The study was conducted at Trafikverket, the Swedish transport administration, which plans and sustains infrastructure in Sweden, mainly roads and railroads. Requirements engineering theory, project management principles and the Swedish law of public procurements (LOU) has been used in combination with a series of interviews with experienced individuals in public procurement to draw further analysis. The study indicates that the quality of public procurements is negatively affected by requirement categories which are difficult to quantify, in practice making price the most utilised supplier evaluation tool by public procurers. Furthermore, procurements of complex projects require more extensive utilisation of tendering methods which facilitate communication between the supplier and the procuring entity, in order to constructively develop an accurate requirement specification. Such methods exist in the frame of LOU but are currently underutilised. In order to learn and sustain knowledge of new procedures, public organisations need to invest resources into recruiting and sustaining these types of skills.

  • 45.
    Piadehbasmenj, Amirali
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Entreprenörskap och Innovation. KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Entrepreneurial Venture Failure Experiences: An analysis into causes, costs, and outcomes of venture failure2016Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Forskning om entreprenörskap fokuserar på framgång som ignorerar den höga felfrekvensen av nya företag. Många nya företag misslyckas så hur entreprenörer hantera det när deras företag misslyckas? Framgångsrika entreprenörer prisar fördelarna med misslyckande som en värdefull lärare. Resultatet av misslyckande regelbundet fylld med ekonomiska, sociala, psykologiska och fysiska hälsoproblem. Syftet med denna forskning är att bedöma företagets misslyckande upplevelser för företagare, från det ögonblick resultatet genom att återhämtningen för att hantera företagande fel och avsluta för påverkan av den slutna företag. I denna forskning aspekter av livet som påverkas av entreprenörs fel undersöka ekonomiskt, socialt och psykologiskt att belysa faktorer som kan påverka mängden av kostnaderna för ett misslyckande.

    Därefter beskriver forskningen hur entreprenörer lära av misslyckanden. Den presenterar på resultaten av företagets misslyckande, inklusive hantera fel och återhämtning tillsammans med kognitiva och beteendemässiga utfall.

  • 46.
    PIADEHBASMENJ, AMIRALI
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    ENTREPRENEURIAL VENTURE FAILURE EXPERIENCES: AN ANALYSIS INTO CAUSES, COSTS, ANDOUTCOMES OF VENTURE FAILURE2016Självständigt arbete på avancerad nivå (masterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Forskning om entreprenörskap fokuserar på framgång som ignorerar den höga felfrekvensen av Nya företag. Många nya företag misslyckas så hur entreprenörer hantera det när deras företag misslyckas? Framgångsrika entreprenörer prisar fördelarna med misslyckande som en värdefull lärare. Resultatet av misslyckande regelbundet fylld med ekonomiska, sociala, psykologiska och fysiska hälsoproblem. Syftet med denna forskning är att bedöma företagets misslyckande upplevelser för företagare, från det ögonblick resultatet genom att  återhämtningen för att hantera företagande fel och avsluta för påverkan av den slutna företag.  I denna forskning aspekter av livet som påverka av entreprenörs fel undersöka ekonomiskt, socialt och psykologiskt att belysa faktorer som kan påverka mängden av kostnaderna för ett misslyckande. Därefter beskriver forskningen hur entreprenörer lära av misslyckanden. Den presenterar på resultaten av företagets misslyckande, inklusive hantera fel och återhämtning tillsammans med kognitiva och beteendemässiga utfall.

  • 47.
    Pitt, Christine
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Kietzmann, Jan
    Simon Fraser Univ, Beedie Sch Business, 8888 Univ Dr Burnaby, Vancouver, BC V5A 1S6, Canada..
    Botha, Elsamari
    Univ Stellenbosch, Business Sch, Stellenbosch, South Africa..
    Wallström, Åsa
    Lulea Univ Technol, Lulea, Sweden..
    Emotions and sentiment: An exploration of artist websites2018Ingår i: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 18, nr 2, artikel-id e1653Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Artists of all genres express their emotions through their creations and market their works online. We argue that in marketing their work online, it is important to understand not only the emotional responses of the artistic works themselves but also that the sentiment evoked on their websites matters. Developing the correct website sentiment can have favorable consequences. It can increase the interest of potential consumers, assure that appropriate expectations are set for the actual consumption experience, and lead to increased sales and word of mouth marketing. Online sentiment that is ill-aligned to the emotions the actual offering evokes can have adverse consequences, including disappointment with the actual offering and buyer's remorse. To better understand the online sentiment of artists' websites, we begin by briefly revisiting the interplay between art, emotions, and the issue of online sentiment. Then, we describe a study of a sample of artists' websites that had the objective of gauging both the nature of and the extent of the emotions present in its text, as well as gaining an indication of the sentiment of the website. We describe the use of a relatively new content analysis tool to do this. Following this, we explore the data gathered, with the specific purpose of determining whether the emptions expressed on artists' websites can significantly predict sentiment, if so, which emotions tend to be the strongest predictors. We conclude by discussing some managerial implications of the results and by identifying avenues for future research.

  • 48.
    Pitt, Christine Sarah
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Treen, Emily
    Understanding communication in disaster response: A marketing strategy formulation and implementation perspective2017Ingår i: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 17, nr 3, artikel-id UNSP e1639Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    An analysis of communication disaster response in four well-known natural disasters explores at what stage a disaster communication plan can fail. Based on a marketing strategy formulation-implementation framework, four different outcomes are used to examine what makes a disaster communication plan succeed or fail. This leads to an identification of barriers to the implementation of disaster communication plans. Very often in disaster communication plan failures the strategy formulation is blamed. However, often it is implementation at fault. This makes it hard to diagnose the reason for the communication plan failure. By taking heed of the barriers identified here, disaster response executives can hopefully overcome some of the causes of disaster communication plan failure. Avenues for future research are identified.

  • 49.
    Rokas, Narkevicius
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    Establishing and increasing the credibility of a start-up company in construction industry: A case study of Ltd. “Mana ranga”2017Självständigt arbete på avancerad nivå (magisterexamen), 40 poäng / 60 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This research aims to explore the importance of new company’s (startup’s) credibility in construction industry while research questions tries to identify essential aspects and processes which affects the startup credibility in construction industry. Further, rigorous analysis of literature review is done. In order to understand and apply various theories and concepts as source and corporate credibility theories, relationship marketing, etc. It is qualitative research and a case study. The case company – Ltd. “Mana ranga” is a new construction company situated in Lithuania. Moreover, its current situation is presented. Furthermore, the interviews were conducted in order to achieve the objective of the study, thus 22 participants completed the interviews. Further, in analysis section findings from literature and empirical data are put together, and main results are provided. It comprises key aspects that are affecting startup’s credibility, as well as processes, in order to look how the credibility of a company can be increased are identified. Finishing with answers to the research questions and suggesting future work.

  • 50.
    Rödén, Marcus
    et al.
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Management. KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap. Revaluer.
    Ståhle, Henrik
    KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell Marknadsföring och Entreprenörskap.
    The Motives for Entrepreneurship in Developing Countries; the Case of Nairobi2017Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Entrepreneurship is on the rise in Africa. The Kenyan government is focusing on

    entrepreneurship and the digital scene for the future growth of the country. The digital startup

    ecosystem is growing as well as the number of entrepreneurs is rising which has further

    increased the discussion of business opportunities in the region. This raises the question why

    the entrepreneurs themselves want to pursue entrepreneurship as an active career. Past

    research show that entrepreneurial motivations may differ due to geographical regions, and

    may differ due to the economical condition of the country.

    The authors see that more emphasize must be put on entrepreneurial motives in developing

    countries to further understand why people want to pursue entrepreneurship. Since there is

    little research on entrepreneurial motivations in developing countries, where on region is

    Nairobi, Kenya, the authors aim to add knowledge in this field to further understand

    entrepreneurial motivations across the world.

    This is a qualitative research where the authors aim to explore the entrepreneurial motives

    behind going into entrepreneurship in Nairobi, Kenya. 18 participants have been interviewed

    through a semi-structured interview format in Nairobi for 2 weeks in March 2017.

    The results show that there are three main motives present in Nairobi. The findings have been

    compared to, according to the inductive reasoning approach, a theory of entrepreneurial

    motivations and have found that there are different motives present in Nairobi than in other

    regions in the world. Some entrepreneurial motives that are less common in developed

    countries are more common in Nairobi, which confirm that entrepreneurial motives differ due

    to geographical regions.

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