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  • 1. Aaro, Fredrik
    The Joy of Riding2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    2045 a progressive European city is banning driving and BMW has to respond. Technological evolution, and a culture used to new interfaces leads to the option to recreate the relationship between human and car. But how to interact with our new friends?

    Talking to experts in the fields of science fiction, environmentalism, horse riding and piloting helped in first constructing a future and then tailoring an interface-vision for its inhabitants and their autonomous cars.

    The result is a tactile bond connecting driver and machine. Working together with your car doesn't have to mean loosing control, it's just another quality of control.

  • 2.
    Aava, Kim
    Gotland University, School of Game Design, Technology and Learning Processes.
    Game Save: Game Save Incorporation in Game Design through a MDA Analysis2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper is about save systems and will analyze save functions in various games. Save systems in games are usually blamed for harming the suspension of disbelief as it is an act taking place outside the game and should only be used for its intended purpose: letting the players store their game data, and progress whenever they need.

    The game save function developed as rapid leaps of technology were made, with the beginning era of home consoles and home computers allowing players to spend more time playing, creating a demand for longer play sessions in games which lead to a need of methods for storing game data.

    The analysis of save systems is carried out in this paper by using MDA Framework (Mechanics, Dynamics, Aesthetics), a tool used for documenting game design. This framework can be used to analyze a game from a designer‟s or player‟s perspective. By reversing the framework ADM (Aesthetics, Dynamics and Mechanics) one can analyze the user experience, which is how the player perceives the game‟s aesthetics to be, depending on the dynamics and mechanics.

    This analysis aims to provide knowledge of how consistency in game design and the save system can be used to create a cohesive game world that facillitates the player's experience and immersion.

  • 3.
    abbevik, elin
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Mind Wander: A design project in the field of social sustainability, aiming to create awareness about our imagination in today ́s society.2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 4.
    Abdipour, Morteza
    et al.
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Industrial Design.
    Lorentzen, Lena
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Industrial Design.
    Olin, Håkan
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Natural Sciences.
    A Design Research Lab—An Integrated Model to Identify Conscious and Unconscious Behavior in the Design Process2016In: Advances in Intelligent Systems and Computing: Design for Inclusion, Springer International Publishing Switzerland , 2016, Vol. 500, p. 553-563Conference paper (Refereed)
    Abstract [en]

    To understand how different design solutions affect users, designers traditionally use different evaluation methods that mainly rely on conscious feedback from the users. However, the complexity of human behaviour, where a large part is unconscious, point to a need for an extended tool box addressing the part not accessible to human conscious knowledge. Here, we describe a design research lab where traditional methods are complemented with tools to measure physiological signals influenced by emotional and sympathetic responses. These tools include galvanic skin response (GSR), electrocardiograph (ECG), and electroencephalograph (EEG). Typical sessions with acquired data of conscious and unconscious user reactions are described. The large body of data collected, which also require non-design expertise for interpretation, suggest that a further development towards simplified output data of the unconscious reactions is needed to allow wider use within industrial design work.

  • 5.
    Abdipour, Morteza
    et al.
    Mid Sweden University.
    Lorentzen, Lena
    Olin, Håkan
    A Design Research Lab—An Integrated Model to Identify Conscious and Unconscious Behavior in the Design Process2016In: Advances in Design for Inclusion: Proceedings of the AHFE 2016 International Conference on Design for Inclusion, July 27-31, 2016, Springer, 2016Conference paper (Refereed)
    Abstract [en]

    To understand how different design solutions affect users, designers traditionally use different evaluation methods that mainly rely on conscious feedback from the users. However, the complexity of human behaviour, where a large part is unconscious, point to a need for an extended tool box addressing the part not accessible to human conscious knowledge. Here, we describe a design research lab where traditional methods are complemented with tools to measure physiological signals influenced by emotional and sympathetic responses. These tools include galvanic skin response (GSR), electrocardiograph (ECG), and electroencephalograph (EEG). Typical sessions with acquired data of conscious and unconscious user reactions are described. The large body of data collected, which also require non-design expertise for interpretation, suggest that a further development towards simplified output data of the unconscious reactions is needed to allow wider use within industrial design work.

  • 6.
    Abou Chakra, Rima
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Experience Design.
    The personal, the global, and the uncertain: Alternative design strategies for living with uncertainty2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Can we change the way we imagine and relate to the risks of our common world, such as plastic pollution, nuclear threats, climate change or economic crisis? With this question at heart, this thesis discusses our interaction with the mediated, and often distant, global complexities and risks.

    Following the perspective of the spectator and consumer, this study weaves together literature with stories from culture, media, design and entertainment. It examines the relationship of the personal to the global by outlining five critical looking lenses focused on distance, emission, contact, disruption and invisibility.

    The resulting project articulates speculative design strategies for reconfiguring our relation to two select global risks; the nuclear contamination threat and plastic pollution. What if these scenarios were real, what if we felt these values, how would the world be different? By questioning the rational, these narratives aim to trigger the imagination of alternative possibilities, and requestion our current global dilemmas.

  • 7.
    Abrahamsen Egenes, Else
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Interior Architecture & Furniture Design.
    Organising of Space: about a orphanage in Tanzania2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In my BA project, I travelled to Tanzania with a MFS stipend and experienced humanitarian architecture up close - by following architectural group Asant Collective´s project in Tanzania: a new Children Centre for a small non-governmental organization called ECONEF. 

    I have worked with social questions / responsibilities regarding our role as interior architects in developing countries - often feeling like a anthropologist.

    In my design part, I have re-drawed the layout for ECONEF´s planned new orphanage after a analyse of the existing orphanage, culture and traditions.

  • 8.
    Abrahamsson, Melissa
    Mälardalen University, School of Innovation, Design and Engineering.
    Möten i stadsrummet: Att väcka en outnyttjad plats till liv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Meetings in urban spaces is a thesis in information design with emphasis on spatial design. The aim of this thesis is to is to examine how poorly utilised spaces in urban environments can become more useful, as well as which criteria are required to enable a pleasant stay in these locations. The object of the study is the terrace outside Stockholm Public Library which, due to its current appearance and lack of function, most of the time is unused and deserted.

    The study’s aim is to generate a design proposal that encourages an increase in the flow of people to the terraces and that makes people want to spend more of their time there. The goal is to get more visitors to appreciate the terraces and utilise the space better.

    From the results of collected empirical data through spatial analysis, observations, notations of movement, interviews and discussions it has become clear that the reason for the terraces being unused is a lack of functionality and the spaces appearance. The conclusion of the theoretical and practical studies about spatiality, shape, urban public spaces and cognitive psychology etc., show that the choice of shape and placement of spatial elements can contribute to people choosing to linger on the library terraces. In its turn, this knowledge can create the right conditions for a changed pattern of movement and a greater flow of people to the location.

    A design proposal was created, based on theories and empirical data presented in the study. The aim design proposal is to show how it may be possible to draw visitors’ attention to the terraces and create a more natural flow there. This may be achieved by adding round shapes and curved lines, more variety in shape and proportion and by creating more obvious functions that meet visitors’ needs of activity and aesthetics. While this study is focused on the terraces of Stockholm Public Library it is my hope that these conclusions may also be applicable to similar environments in other location. 

  • 9.
    Adam, Priester
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Consume/d: Konsumtionssamhället visualiserat2017Independent thesis Basic level (Higher Education Diploma (Fine Arts)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    I det här projektet har jag som mål att bryta ner och visualisera ämnet konsumtionssamhälle med hjälp utav motion design. Mitt syfte är att skapa förståelse, diskussion och väcka tankar kring ett samhälle som ofta tas för givet. Genom research letar jag efter starka koncept att visualisera, jag bryter ner ämnet i tre kategorier (varför, effekter, lösningar). Resultatet är ett antal animationer som ska kunna ses individuellt eller som en helhet. Jag redovisar min process och återkopplar till projektet. 

  • 10.
    Adams, Ernest
    et al.
    Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
    Rollings, Andrew
    Fundamentals of Game Design2006 (ed. 1)Book (Other academic)
    Abstract [en]

    An introductory undergraduate textbook on the design of computer and video games.

  • 11.
    Adawi, Rahim
    University of Skövde, School of Engineering Science.
    Preventing fatal effects of overworking: Product design solution2018Independent thesis Basic level (university diploma), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    “Overworking to death” is a phenomenon that has been noticeable in developing countries. The cause of death is mainly through ischemic strokes. While the victims’ occupations differed, they all shared a common characteristic, being positioned in a sedentary work, ranging from IT workers to doctors. This project’s aim was to develop a product that prevented or decreased the strokes that derived from sedentary overwork. This was mainly tackled by preventing one of the three causes of developing blood props, slowed blood flow. In order to gather rich data of the phenomenon, a qualitative study was conducted in China, during two months. By doing an extensive structured sampling, information rich data could be gathered during a short period of time. Data were derived from observations, questionnaires and an interview, which then was interpreted to customer needs and the final product specification. The final product became a trouser with an in built dynamic compression mechanic, that can compress the veins mostly during sitting activities, in order to prevent blood stasis. The compression mechanic works like the Chinese finger trap; compressing the calves while sitting and stretching the legs forward. It is made only out of polysaccharides fibres; cotton and corn.

  • 12.
    Adborn, My
    University College of Arts, Crafts and Design, Department of Crafts (KHV), Textiles.
    Förnimmelsens besiktning2016Independent thesis Basic level (degree of Bachelor of Fine Arts)Student thesis
  • 13.
    Adenfelt, Elin
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
    Successful sustainable design2005Report (Other academic)
  • 14.
    Aditya, Pawar
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Composing the Umeå pantry: a platform for dialogue on food production and human survival2015In: Participatory Innovation Conference, PIN-C / [ed] Rianne Valkenburg, Coen Dekkers, Janneke Sluijs, The Hague, 2015, Vol. 1, p. 83-90Conference paper (Refereed)
    Abstract [en]

    The Umeå Pantry was a five-week long public art event held in Umeå, Sweden, aimed at making concerns about food production public and supporting local communities interested in food related practices.

    The event consisted of a series of performances where participant communities were invited to a dialogue on food concerns and practices in the region. The performances took the form of communal activities such as food harvesting, cooking, workshops, debates and demonstrations.

    The making of the art event highlights the practice of creating forms for engagement and participation of disparate communities around social issues.

    In the broader picture, this project contributes to the understanding of community participatory design and design for social innovation.

  • 15.
    Aditya, Pawar
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Open-collaborative libraries: Libraries as generative community centres2015Conference paper (Other (popular science, discussion, etc.))
  • 16.
    Aditya, Pawar
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Prototyping boundary objects: Boundary objects as means for negotiating a cultural imaginary2015Conference paper (Other academic)
  • 17.
    Aditya, Pawar
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    The Ability To Make A Difference In Participatory Design Projects2017Conference paper (Refereed)
    Abstract [en]

    The case study presented here is an intensive nine day community participation project in a Swiss town, aimed at fostering community food production. The approach to participatory design presented here seeks to emphasize the in-situ improvisatory ‘doing' of collaborative activities.

    Using notions such as diffusing, reifying and catalyzing the study describes the iterative movement of the project that is bound up in material arrangements and social relations.

    Through a reflection in action approach, the author unpacks how the designer's agency is understood through social interactions and acts of summarizing, materialization and translation.

    The paper concludes by discussing power and agency, both as an outcome and central to the design process. This reflective exploration through the lens of agency seeks to encourage the reflexivity of designers in collaborative practice.

  • 18.
    ADNAN ALI, MUHAMMAD
    et al.
    University of Borås, Swedish School of Textiles.
    IMRAN SARWAR, MUHAMMAD
    University of Borås, Swedish School of Textiles.
    Sustainable and Environmental freindly fibers in Textile Fashion (A Study of Organic Cotton and Bamboo Fibers)2010Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing more on sustainable products these days, so that they can meet the environmental and social aspects. For getting competitive advantage in fashion business the companies have to take care of social, political and economical issues, and they must be aware of current trends of the market. Sustainable fibres provide solution for the companies facing issues regarding environmental problems; these fibres are also favorable to meet the market demands of quality products these days. The main objective of this report is to use the sustainable materials in fashion garments; the report contains rich information about two natural sustainable fibres (organic cotton and Bamboo), that describes the brief history, biography, development, processing, application and uses of these fibres. This report briefly describes the advantages and disadvantages of these fibres and underlines the usage of these fibres by famous designers, and by many top brands and fashion companies for their competitive advantage and brand image. The report highlights the potentials of using these materials in textile fashion products and describes that high fashion and quality products can be made by these products to guarantee the environmental and social standards

  • 19.
    Adolfsson, Jennie
    et al.
    University of Borås, Swedish School of Textiles.
    Söderberg, Jenny
    University of Borås, Swedish School of Textiles.
    Kombination av egna och etablerade varumärken: Ett företags liv eller död?2012Independent thesis Basic level (university diploma)Student thesis
    Abstract [sv]

    Konkurrensen i klädbranschen växer och blir allt intensivare. Det krävs idag mer från ett företag för att kunna skilja sig från mängden. En rad olika faktorer påverkar en konsuments beteende och attityd gentemot ett företag och en butiks val av varumärken och sortimentsutbud spelar en betydande roll för att kunna kommunicera ut ett budskap som lockar den tänkta målgruppen. Det blir allt vanligare att detaljistföretag som erbjuder etablerade varumärken integrerar bakåt och producerar egna märkesvaror. Lager 157 är ett företag som på senare tid har följt denna trend. Vår studie undersöker kombinationen av etablerade och egna varumärken och fokuserar på vilken påverkan Lager 157:s varumärken har på konsumenters attityder och beteenden. Vi har även undersökt vilka positiva och negativa effekter som kan uppstå genom varumärkeskombinationen och hur sortimentets inriktning, djup och bredd styr konsumenters efterfrågan. Studiens innehåll är baserat på primärdata i form av en marknadsundersökning och en intervju och sekundärdata i form av litteratur, vetenskapliga artiklar och elektroniska källor. Marknadsundersökningen har utförts i enkätform med 13 frågor i Lager 157:s butik i Gällstad och intervjun har genomförts med butikens chef Maja Brolin. För att kunna analysera och tolka aktuell information har vi använt oss av tre teoretiska modeller, ”Kommunikationsprocessen”, ”Varumärkesprocessen i en tjänsteverksamhet” och ”Faktorer som påverkar konsumenters köpbeteende”, i kombination med teoretiska begrepp. Det vi har kommit fram till är att företagets varumärken har en stor påverkan på konsumenters åsikter, attityder och beteenden sett från både ett personligt och ett socialt perspektiv där identifikation med företagets koncept är en viktig del. Genom Lager 157:s kombination av etablerade och egna varumärken kan företaget nå en större målgrupp, locka fler besökare och skilja sig från mängden, men också förlora försäljning på grund av konkurrerande varumärken som också kan dra ned helhetsintrycket. Ju bredare och djupare sortiment ett företag som Lager 157 erbjuder, desto större chans är det att en konsument kan hitta det den eftersöker och få sitt behov tillfredsställt, vilket leder till en ökad efterfrågan. The competition in the clothing industry is growing and becoming more intense. It currently requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a store's selection of brands and range selection plays a significant role in order to communicate a message that attracts the intended audience. It is becoming increasingly common for retail businesses that offer established brands to integrate backwards and produce private label products. Lager 157 is a company that has recently followed this trend. Our study investigates the combination of own and established brands and focus on the impact that Lager 157's brands have on consumers' attitudes and behaviors. We examined the positive and negative effects that may occur through brand combination and how the assortments focus, depth and width controls the consumer demand. The study is based on primary data in the form of a market survey and an interview and secondary data in the form of literature, scientific papers and electronic sources. The market investigation has been conducted in the form of a questionnaire with 13 questions in Lager 157's store in Gällstad and the interview was carried out with the store manager Maja Brolin. In order to analyze and interpret current information, we used three theoretical models, "Communication Process", "Brand process" and "Factors affecting consumers' purchasing behavior", in combination with theoretical concepts. What we have found is that the company's brands have a major impact on consumers' opinions, attitudes and behaviors as seen from both a personal and a social perspective. Identification with the company's concept is an important part. With Lager 157's combination of established and own brands, the company can reach a larger audience, attracting more visitors and stand out, but also losing sales because of competing brands that can also reduce the overall appearance. The wider and deeper range of a company like Lager 157 offers, the more likely it is that a consumer can find what they are looking for and get their needs satisfied, leading to increased demand.

  • 20.
    af Malmborg, Solith
    Linköping University, Department of Management and Engineering, Malmstens Linköping University.
    Research: ROTHKO: - ett arbete om att lära känna sig själv genom någon annan2017Independent thesis Basic level (degree of Bachelor), 10,5 credits / 16 HE creditsStudent thesis
    Abstract [en]

    This thesis project examines both inner and outer circumstances of knowledge in an attempt to emphasize the importance of personal reflection. I search for answers on how to communicate feelings through colour and form by studying Mark Rothko and the abstract expressionism. A personal reflection is made parallelly to expand my own understanding of the subject and my own role in relation to it. I also explore painting as amethod of deepening my understanding of Rothko.

    Mark Rothko is both subject of study and tutor as I give myself the task of translating his art into my own design.

    The result offers thoughts and ideas on the significance of the work of hand, the use of colour and the meaning of intention, which I claim are important aspects when aiming for emotional results. However I also reflect upon the fact that the communication remains individual and that it is therefore problematic to confirm success in this matter.

  • 21.
    Agafonov, Eduard
    University of Skövde, School of Informatics.
    3D karaktärsmodell i SteampunkGenren2016Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Steampunk är en subgenre av science fiction. Genren steampunk handlar om alternativ historia under den industriella revolutionen och kännetecknas av en utbredd användning av ångmaskiner. Genren existerar i alla typer av media såsom böcker, film, spel, etc. Steampunk har många fans i hela världen.

    Det finns många undersökningar som har steampunk som tema, som till exempel en undersökning om ett fantasyelement i steampunkgenren (Karlsson, 2013) eller en analys av steampunkdesign och historia (Tanenbaum, Tanenbaum,  Wakkary, 2012). Samtidigt finns artiklar som flyttar fram genrens gränser och till exempel visar steampunk under vildavästerntiden (Miller & Van Riper, 2011). Liksom dessa undersökningar kommer denna undersökning att studera steampunkgenren och dess ”fanbas”.

    Syftet med undersökningen är att analysera steampunkgenren och datorspelande i relation till denna genre. Grundidén är att skapa en implementation av sci fi-element i en steampunkkaraktär och visa upp karaktären såväl för personer som känner till genren som för dem som inte känner till steampunk för att se om informanternas reaktionsmönster är likartade. Ska informanterna känna igen sci fi-elementet och ska de acceptera det när det sitter på en steampunkkaraktär? Vidare fokuserar undersökningen på interaktion med karaktären. En enkät kommer att göras för att se huruvida det finns olika reaktionsmönster hos informanterna när de analyserar steampunkkaraktären dels genom 2D-bildmaterial och dels genom en 3D interagerbar artefakt.

    Undersökningen använder en kvantitativ (Østbye m.fl., 2008:157) nätenkät med kvalitativa (Østbye m.fl., 2008:101) element i form av textsvar. Nätenkäten ska visa informanternas gensvar på de olika kontexterna som visas i bilderna och hur informaterna reagerar på en interaktiv avatarkaraktär. På samma gång ska enkäten visa hur steampunk-fans och icke-fans reagerar på implementationen av sci fi-element på steampunkkaraktären.

  • 22.
    Agnes, Asker
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    a blob, a snap: A materialized revolt against the patriarchal structure, against everything women are being told to endure2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a personal project about a fed-up woman who sits down on the chair by the pottery wheel simply because she craves it. It is about conducting a non-result oriented design process. A process where the making, the closeness between the mind and hand, is both the research and mediation. It is a project that acknowledges the potential care has in relation to design, while it's dealing with the controversial aspects of a woman caring for herself. The project is a snap, a feminist snap, represented and materialized through the objects of clay. Where a collapsed bowl, a blob, becomes a materialized revolt against everything women are being told to endure. It is a project that brings design and poetry together. Aiming to explore how objects can gain agency and be in dialogue with society. How objects can materialize both the resistance against, and the result of, the patriarchal structure.

  • 23.
    Ahl, Zandra
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ceramics & Glass.
    The National Museum of Stockholm and I - examined2013In: Artists work in museums: histories, interventions, subjectivities / [ed] Mathilda Pye, Linda Sandino, London: Wunderkammer, 2013, p. 177-186Chapter in book (Other (popular science, discussion, etc.))
  • 24.
    Ahlberg, Marie
    Linnaeus University, Faculty of Arts and Humanities, Department of Design.
    Plast i offentliga möbler2015Independent thesis Basic level (degree of Bachelor), 10 HE creditsStudent thesis
  • 25.
    Ahlbäck, Johan
    Linnaeus University, Faculty of Business, Economics and Design, School of Design.
    Projektet Elda: Ett typsnitt och en undersökande arbetsprocess2012Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Projektet Elda är ett undersökande arbete om det digitala verktyget och vilka kvalitets- aspekt det påverkar. Datorn som ett kreativt hjälpmedel inom formgivning är i dag ett självklart verktyg i designprocessen, men vad händer egentligen med designers personliga avtryck när formen blir digital? Undersökningsmetoden i detta subjektiva projekt är em- pirisk och består av designprocessen bakom typsnittet Elda, under hela projektets gång reflekterar jag tankar, form och litteratur mot varandra. Diskussionen består av min syn på den digitala grafiska produkten, yrkets egenvärde och mänsklig kommunikation. 

  • 26.
    Ahlgren, Ida
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Interior Architecture & Furniture Design.
    Blyerts, linje, yta: en studie om att formge skåp för mönster2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    For my project, I was inspired by old decorative painting traditions and I chose to put them in a more modern context. I am inspired by the decorative approach of handling the surface and by letting patterns and decorative elements take the limelight. In the project, I investigate the lines and the surface and how they form patterns together.

    I want craft to meet function and then to bring these two elements together. My work with the furniture that my project resulted in was based on the body. I want it to be a meeting of the body, the mind and the materiality of the furniture.

  • 27.
    Ahlin, Manja
    Mälardalen University, School of Innovation, Design and Engineering.
    Att möta företaget ur ett rumsligt perspektiv:  Hur rummet kan fungera som en informationslänk mellan företaget och besökaren.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det här är ett examensarbete i informationsdesign med inriktning mot rumslig gestaltning. Syftet med detta examensarbete har varit att undersöka utvecklingsmöjligheterna för den rumsliga utformningen i X huvudentré, med målet om att rumsligt stärka informationslänken mellan företaget och besökare. Genom att skapa en förståelse för hur rummets gestaltning samspelar med människans upplevelse ges en större insikt i hur ett rum bör utformas för ett bestämt syfte, både för att kunna stödja en praktisk funktion och även en visuell upplevelse.

    Syftet med de undersökningar som utförts i examensarbetet har varit att få en uppfattning kring besökarnas upplevelse av den rumsliga utformningen i X huvudentré. Huruvida rummet som informationslänk fungerar mellan företag och besökare. Genom att använda mig av olika metoder såsom litteraturstudie, semistrukturerad intervju, observationer, notationer och enkäter kunde en bristande informativ länk konstateras. Med stöd av litteratur och olika forsknings- teorier har jag designat en modul där olika rumsliga element har inkluderats, för att på ett tydligare och mer integrerande sätt presentera företaget. Med modulens centrala placering skapas ett mer lättillgängligt informationsflöde i rummet. Modulens form och innehåll väcker besökarens intresse ”på vägen”. Det blir en central plats för information, där företaget genom sin moderna teknik kan förmedla nya projekt, sin visionsbild och på så sätt stärka sin image. 

  • 28.
    AHLNÉR, EMELIE
    University of Borås, Swedish School of Textiles.
    Kurbitch!2013Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    In architecture we usually divide built things into structure or ornament. The same way of thinking can be applied to fashion. First you have a construction (garment) and then you add an ornament, like a way of styling. This works aim to change that relationship. One way of exploring the relation between the two concepts is to subordinate structure under ornament in order to change the hierarchy between form and decoration. Ornaments have in themselves structural elements that can be transformed into construction. My aim is to find these and let them be the bearing structures when augmenting for new shapes and expression with a codependent relationship between the two. The concrete methods of this work have been carried out through experimentation with different perspective on ornamentation in a trial and error process to achieve new expression and potential of ornament. The results are various examples of the design method carried out in different scale and proportions. They show how the method could be used in a structural way to find form and a more pictorial way to build expression. It questions modernistic thinking with its form follow function principle and explores other values such as attraction of the eye and the expression of light reflective materials. It explores the clash between tradition and new material. A new discussion could be raised about what is construction and what is ornamentation, if a separation is needed or even can be done.

  • 29.
    Ahlsell, Chandra
    et al.
    Linköping University, Department of Management and Engineering, Carl Malmsten - furniture studies. Linköping University, Faculty of Science & Engineering.
    Knutsson, JohanLinköping University, Department of Management and Engineering, Carl Malmsten - furniture studies. Linköping University, Faculty of Science & Engineering.Knutsson, JohanLinköping University, Department of Management and Engineering, Carl Malmsten - furniture studies. Linköping University, Faculty of Science & Engineering.Sandin Bülow, KerstiLinköping University, Department of Management and Engineering, Carl Malmsten - furniture studies. Linköping University, Faculty of Science & Engineering.
    Carl Malmsten Furniture Studies: Josef Frank : studenter och lärare vid Carl Malmsten Furniture studies utforskar Josef Frank2016Collection (editor) (Other (popular science, discussion, etc.))
  • 30.
    Ahlsén, Emely
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Ädellab/Metal.
    Konst som kommunikation?2005Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 31.
    Ahlström, Stefanie
    University of Borås, Swedish School of Textiles.
    A Cross-Country Skiwear Collection for Beautiful Women2006Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    This thesis deals with cross-country ski clothing for non-competitive women. Women in this category look for different clothing features in comfort and aesthetics than male top athletes, for whom cross-country skiwear today often seems to be designed. In this thesis the demands of these women have been mapped out by an interview with a reference group of users. The ergonomics of exercising in the winter outdoors are naturally a base for the collection. The collection consists of three functional layers of garments. Each layer has its own purpose and its specific style that reflects its function for the user. Knit materials are developed for thermal underwear and an insulating middle layer. The protecting outer garments were tested in real outdoor conditions. The spirit of the collection can be summarized as to mature femininity. The collection allows each skier to enjoy skiing as she best feels. The aim is to inspire more beautiful women to dust off their skis and enjoy nature.

  • 32.
    Ahmed Bäckström, Siri
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Graphic Design & Illustration.
    Five picture books2011Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • 33.
    Ajling, Niklas
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Interior Architecture & Furniture Design.
    Ajron: ett försök att få ljud till rum2016Independent thesis Basic level (degree of Bachelor of Fine Arts)Student thesis
  • 34.
    Akabane, Miwa
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Textiles.
    Pieces of wood, Pieces of daily life,: Storytelling pattern is an endless chain of imagination2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Daily life resembles a textile pattern. Both are built on forever by repeating things. Both transform every second by the effect of chance.The repetition of pattern relaxes us, and the appearance caused by the chance inspires us. Both trigger a chain of imagination in unique harmony. Textile pattern is a medium to express the chance. Any pieces of daily life become a pattern. The pieces of daily life, which are discovered by the “third eye” (different angle than usual), become a point of departure of the chain of imagination. The viewers have freedom to interpret the design in the way they want. They connect their personal memories with the design, which makes the differences in reaction. The story continues to be narrated while transforming its appearance. Storytelling is a succession from designer to viewer, as if to draw a spiral. One day, I took pieces of wood. They had lines on their surface. Each line had a unique shape because they were a part of an annual ring. I saw them like a human fingerprint. There was nothing the same. Daily life as ordinary, but special days. There is nothing the same in a usual day. Pieces of wood are pieces of daily life, it is a point of departure for a chain of imagination. I narrate a story of it in textile pattern. Storytelling pattern is an endless chain of imagination.

  • 35.
    Akabane, Miwa
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Textiles.
    Storytelling pattern is an endless chain of imagination2012Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Daily life resembles a textile pattern. Both are built on forever by repeating things. Both transform every second by the effect of chance.The repetition of pattern relaxes us, and the appearance caused by the chance inspires us. Both trigger a chain of imagination in unique harmony. Textile pattern is a medium to express the chance. Any pieces of daily life become a pattern. The pieces of daily life, which are discovered by the “third eye” (different angle than usual), become a point of departure of the chain of imagination. The viewers have freedom to interpret the design in the way they want. They connect their personal memories with the design, which makes the differences in reaction. The story continues to be narrated while transforming its appearance. Storytelling is a succession from designer to viewer, as if to draw a spiral. One day, I took pieces of wood. They had lines on their surface. Each line had a unique shape because they were a part of an annual ring. I saw them like a human fingerprint. There was nothing the same. Daily life as ordinary, but special days. There is nothing the same in a usual day. Pieces of wood are pieces of daily life, it is a point of departure for a chain of imagination. I narrate a story of it in textile pattern. Storytelling pattern is an endless chain of imagination.

  • 36.
    AKASH, UMAIR
    University of Borås, Swedish School of Textiles.
    Mapping the flow Of Apparel in a Wholesale Company2013Independent thesis Advanced level (degree of Master (Two Years))Student thesis
    Abstract [en]

    Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. Buyers shift their maximum orders to the low cost countries to increase their profit margins. China has gained its popularity among the European and American buyers because of the cheap labor and large scales of production and has become the world’s largest exporter of textile and apparel. The traditional competitive factor among the buyers is the lower cost of the product but the changing markets trends and demand volatility pushes the buyers to focus also on quality and lead times in addition to price. Due to the huge competition among the cluster of brands, retailers and wholesalers, lead time is becoming critical as longer lead times increases the risk of bottleneck to sales. China is the most important apparel supplier for the EU (especially Germany, the UK, and France) because it provides the cost benefit to the sourcing companies, but at the same time, it increases the lead times and also has more environmental impact in terms of pollution because of the long geographical distance. This thesis highlights that there is a remarkable rise of the labor cost in China, noticed for the last couple of years, which has reduced the competitive factor of price while sourcing from China. This is also an upcoming challenge for the whole world with regards to sourcing strategies. Many sourcing companies are shifting their shares away from China in order to achieve their desired profit margins. Turkey may be an alternative sourcing destination for the European apparel buyers and wholesalers because of its competitive labor cost, favorable government policies, flexibility, sustainability, and proximity to Europe. In this thesis, a pilot study is carried out to determine the relationship and effects of lead times on sales. This thesis also describes the effects of relationships among the business partners on the supply chain flow. It is noted through several pilot studies that the organizations who work in collaboration with their supply chain partners can significantly improve their supply chain efficiency by reducing the inventories, markdowns, lead times, lost sales, and increasing forecast accuracy. There are several tools in use for collaboration such as Vendor Managed Inventory (VMI), Electronic Data Interchange (EDI), Just in Time (JIT), Customer Relationship Management (CRM), and Collaboration, Planning, Forecasting, and Replenishment (CPFR). In this paper the CPFR implementation steps, benefits, and hindrances are discussed in detail.

  • 37.
    Akash, Umair
    University of Borås, Swedish School of Textiles.
    Mapping the flow Of Apparel in a Wholesale Company2013Independent thesis Advanced level (degree of Master (One Year))Student thesis
    Abstract [en]

    Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. Buyers shift their maximum orders to the low cost countries to increase their profit margins. China has gained its popularity among the European and American buyers because of the cheap labor and large scales of production and has become the world’s largest exporter of textile and apparel. The traditional competitive factor among the buyers is the lower cost of the product but the changing markets trends and demand volatility pushes the buyers to focus also on quality and lead times in addition to price. Due to the huge competition among the cluster of brands, retailers and wholesalers, lead time is becoming critical as longer lead times increases the risk of bottleneck to sales. China is the most important apparel supplier for the EU (especially Germany, the UK, and France) because it provides the cost benefit to the sourcing companies, but at the same time, it increases the lead times and also has more environmental impact in terms of pollution because of the long geographical distance. This thesis highlights that there is a remarkable rise of the labor cost in China, noticed for the last couple of years, which has reduced the competitive factor of price while sourcing from China. This is also an upcoming challenge for the whole world with regards to sourcing strategies. Many sourcing companies are shifting their shares away from China in order to achieve their desired profit margins. Turkey may be an alternative sourcing destination for the European apparel buyers and wholesalers because of its competitive labor cost, favorable government policies, flexibility, sustainability, and proximity to Europe. In this thesis, a pilot study is carried out to determine the relationship and effects of lead times on sales. This thesis also describes the effects of relationships among the business partners on the supply chain flow. It is noted through several pilot studies that the organizations who work in collaboration with their supply chain partners can significantly improve their supply chain efficiency by reducing the inventories, markdowns, lead times, lost sales, and increasing forecast accuracy. There are several tools in use for collaboration such as Vendor Managed Inventory (VMI), Electronic Data Interchange (EDI), Just in Time (JIT), Customer Relationship Management (CRM), and Collaboration, Planning, Forecasting, and Replenishment (CPFR). In this paper the CPFR implementation steps, benefits, and hindrances are discussed in detail.

  • 38.
    Akner, Corina
    Mid Sweden University, Faculty of Science, Technology and Media, Department of Industrial Design.
    Labyrinternet: Vilken plats tar internet i ditt liv?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Internetifieringen i vårt samhälle går rasande fort och vi blir mer och mer uppkopplade.Detta projekt handlar om att upplysa betraktaren om mötet med internet och skapa enpersonlig relation till det fenomen som internet är. Genom ett synliggörande med aktiv interaktionligger projektet i gränslandet mellan kritisk design, interaction design och industridesign med fokuspå 'Design För Alla' frågor för alla.’Design För Alla’ är en innovationsmetod som innebär att frågeställningar ställs på sin spets ochatt man utgår från och testar sina idéer tillsammans med dem som ställer högst krav och harstörst behov. ’Design För Alla’ gör att man kan ifrågasätta gammal praxis och existeradereferensramar för standardlösningar och istället angripa en frågeställning utifrån nyaassociationsbanor och inspirationsingångar som gör researchen mer tillåtande och spännande.Ett av projektets viktigaste moment var en workshop med en grupp kognitivt nedsatta ungdomarfrån Höghammarskolan. Att blanda in personer med kognitiv funktionsnedsättning lägger fokuspå andra frågor än en “normalstörd” studiegrupp skulle ha gjort. Dessa ungdomar lever under en”disorienterad norm” där de med sin funktionsnedsättning lärt sig hitta vägar runt sinaproblem och ofta går problemlösning till mötes mer ”rakt på” och intuitivt. ’Design För Alla’ har berikatmin process genom att jag försökt anamma deras ”hands on” och lekfulla sätt för att förberedamig för workshopens laborativa moment kring färg, ljud, form, material, rörelse ochsemiotiska funktioner kring framför allt på och avstängning. Det har gjort att jag sökt efter merintuitiva och basala kroppsliga uttryck för interaktion och kommunikation med mitt internetkoncept.För hur lever och upplever vi något som är osynligt? Resultatet är Labyrinternet; ett homage tillinternet i form av en el&internet-station som också agerar plattform för debatten kring frågan”Vilken plats tar internet i vår vardag och i våra liv?”

  • 39.
    Akner Koler, Cheryl
    University of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    How haptic attributes evoke intentionality and generates meaning2019In: Konstfack Research Week: 28 Jan. - 1 Feb. 2019, Stockholm: Konstfack , 2019, p. 12-Conference paper (Other academic)
    Abstract [en]

    Haptica is an artistic research project in the field of aesthetics that explores practical and theoretical connections between haptic attributes of the hand (making), nose, mouth and throat (tasting) and body (inner presence). The project aims to interlace aesthetic reasoning from sculpture and design to culinary art that emphasises active exploration and intentional form- and taste- giving processes. Haptic perception engages sensory experiences mediated through skin and kinaesthetic system.

    The project started with researching how air flows through space and is perceived by subtle sensory receptors under our skin and hair follicles, proceeding to tactile touch of material and grasping of material and instruments used in the creative making and performative process. It then shifted the practical and theoretical models from external space and physical materials to internal airflow through breathing, smelling and tasting that connects with soma aesthetics and reflection through inner presence. The project is a collaboration with Mischa Billing and Annika Göran Rodell, Campus Grythyttan at the School of Hospitality, Culinary Arts and Meal Science, Örebro University.

  • 40.
    Akner Koler, Cheryl
    et al.
    University of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Industrial Design.
    Kosmack Vaara, Elsa
    Göran Rodell, Annika
    Bjørnstad, Nina
    Aesthetic driven Co-creative writing method for short videos2018In: Design Microconference, 2018Conference paper (Refereed)
  • 41.
    Akner-Koler, Cheryl
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK).
    A Note on Nano (FormGiving)2015In: Radical Re Re Re Re Re Rethinking / [ed] Maria Lantz, Staffan Lundgren, Stockholm: Konstfack / University College of Arts, Crafts & Desi , 2015, 1 uppl., p. 128-133Chapter in book (Other academic)
  • 42.
    Akner-Koler, Cheryl
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
    Expanding the Boundaries of Form Theory and Practice: Developing the Model Evolution of Form2012In: Shaping Design Teaching: Explorations into the Teaching of Form / [ed] N. Steinö & M. Özkar, Aalborg: Aalborg Universitetsforlag, 2012Chapter in book (Other academic)
  • 43.
    Akner-Koler, Cheryl
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
    Expanding the boundaries of form theory: Developing the model Evolution of Form2006In: Wonderground - 2006 DRS International Conference / [ed] Ken Friedman et. al., Design Research Society , 2006, p. 79-92Conference paper (Other academic)
    Abstract [en]

    The design research community is beginning to recognize the organizing capacity of form as a scientific method of its own right. The aim of this study was to a) develop a pedagogically framed case study method that applied a participatory action research approach and b) create a 3-D form model bridging geometric- to organic structures. A 10-step-concept-translation-form method was developed which resulted in a “Evolution of form” model with two axes: The first horizontal axis presents a sequence of geometrically derived forms that gradually take on organic qualities of convexities and concavities. The second axis expands the model in a vertical dimension to include a bipolar spectrum at each stage. This vertical dimension opens up a dichotomy between congruent and incongruent properties in relation to original features of the geometric form.

    The discussion deals with the active formgiving process; the need for sculptural awareness and the inner sense of form; validity of the created method and model and finally the pros and cons of aesthetical abstractions that build on geometric references.

  • 44.
    Akner-Koler, Cheryl
    et al.
    University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
    Bergström, Lars
    Complex Curvatures in Form Theory and String Theory2005In: Leonardo: Journal of the International Society for the Arts, Sciences and Technology, ISSN 0024-094X, E-ISSN 1530-9282, Vol. 38, no 3, p. 226-231Article in journal (Refereed)
    Abstract [en]

    The authors use new aesthetic criteria concerning structures and properties to explain parallel concepts within theoretical astroparticle physics and contemporary form/compositional research. These aesthetic criteria stem from complex curvature models developed both in string theory and in artistic perceptual research on transitional surfaces and concavities. The authors compare the complex curvatures of the mathematically derived Calabi-Yau manifold with one of Akner Koler's sculptures, which explores an organic interpretation of the looping curvature of a Möbius strip. A goal of the collaboration is to gain experience and insight into the twisting paradoxical forces in the 3D world and to explore the properties of transparency as applied to the Calabi-Yau manifold and a point cloud translation of Akner Koler's sculpture.

  • 45.
    Akoglu, Canan
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    The relationship between industrial design and interaction design in product development activities2012In: Human Factors in Computing Systems (CHI) International Conference, Austin, TX, USA, May 5-10, 2012 (on DVD), Association for Computing Machinery (ACM), 2012Conference paper (Refereed)
  • 46.
    Akoglu, Canan
    et al.
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Er, Alpay
    Istanbul Technical University.
    The role of interaction design in information and communication technologies embedded product development activities2010Conference paper (Refereed)
  • 47.
    Akoglu, Canan
    et al.
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Valtonen, Anna
    Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
    Yours or mine?: Role sharing between industrial design and interaction design2012In: Design Research Society (DRS) International Conference, Bangkok, Thailand, July 1-5, 2012, 2012Conference paper (Refereed)
  • 48.
    al Rawaf, Rawaf
    Stockholm University, Faculty of Science, Stockholm Resilience Centre.
    Social-Ecological Urbanism: Lessons in Design from the Albano Resilient Campus2017Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    Currently there is a demand for practical ways to integrate ecological insights into practices of design, which previously have lacked a substantive empirical basis. In the process of developing the Albano Resilient Campus, a transdisciplinary group of ecologists, design scholars, and architects pioneered a conceptual innovation, and a new paradigm of urban sustainability and development: Social-Ecological Urbanism.  Social-Ecological Urbanism is based on the frameworks of Ecosystem Services and Resilience thinking. This approach has created novel ideas with interesting repercussions for the international debate on sustainable urban development. From a discourse point of view, the concept of SEU can be seen as a next evolutionary step for sustainable urbanism paradigms, since it develops synergies between ecological and socio-technical systems. This case study collects ‘best practices’ that can lay a foundational platform for learning, innovation, partnership and trust building within the field of urban sustainability. It also bridges gaps in existing design approaches, such as Projective Ecologies and Design Thinking, with respect to a design methodology with its basis firmly rooted in Ecology.

  • 49.
    Alessandra, Cislaghi
    University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Interior Architecture & Furniture Design.
    YourTube2017Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Oh, the good old metro stations! No matter how much we change, how much our society changes, they all look pretty much the same.

    We walk down the stairs, grab a coffee on the way, pass the gates, get to our platform and then we wait.

    But what if? What if it wasn’t like that? What if we could decide not to rush down to the platform, but instead enjoy the few minutes we have, before being drawn back to our daily life, in a nice, entertaining environment? A place for everyone to enjoy, not just those who own a metro card.

    After all, a station is still a public space, isn’t it?

  • 50.
    Alexandersson, Nina
    et al.
    University of Borås, Swedish School of Textiles.
    Kalin, Mimmi
    University of Borås, Swedish School of Textiles.
    Hur kan Gina Tricots redan utarbetade CSR-arbete stärka företagets varumärkesimage?2012Independent thesis Basic level (university diploma)Student thesis
    Abstract [sv]

    Corporate Social Responsibility, CSR, kan förklaras som ett företags frivilliga samhällsansvar, där grunden för ett lyckat arbete handlar om att finna balans mellan ekonomiskt, miljömässigt och socialt ansvarstagande. Företagen ska inte bara fokusera på dess lönsamhet, utan också bidra till etisk social och miljömässig förbättring, faktorer som idag har blivit en självklarhet för att bidra till en hållbar utveckling men också för att bygga, stärka och bevara varumärket. Ett varumärke anses ofta vara ett företags främsta tillgång vilket också kan skapa värde för ett företag och på så sätt ses som en konkurrensfördel. Företagets varumärkesimage är i sin tur kundens uppfattning om varumärket och är något kunden skapar på en egen hand. En varierande bild av företaget kan då uppstå, eftersom individer har olika uppfattningar om ett varumärke. Gina Tricot är det företag som ligger i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen. Fast fashion är en affärsstrategi vars mål är att reducera ledtiderna från idé till butik och strategin syftar till att tillfredsställa kundernas behov av de senaste trenderna på mycket kort tid. Syftet med rapporten är att få en fördjupad förståelse för vad CSR innebär men också hur CSR kan bidra med positiva effekter och gynna Gina Tricots varumärke och dess varumärkesimage. Rapporten har både kvalitativa och kvantitativa utformningar, där datainsamling har skett genom intervjuer med medarbetare på Gina Tricot och en marknadsundersökning utformad som en enkät till tänkbara konsumenter. Den insamlade empirin har analyserats utifrån de litterära och elektroniska källorna vi använts oss av samt vetenskapliga artiklar. Källorna har behandlat CSR, kundbeteende, varumärke, varumärkesimage och fast fashion branschen. Vi kan utifrån resultatet urskilja en något motsägelsefull ställning till hållbarhet och miljömedvetenhet. Att intresset och den rätta attityden finns framkommer i resultatet, men då ingen av respondenterna anser att man medvetet väljer etiskt och ekologiskt tillverkade plagg, framkommer det även att det finns en problematik och ett glapp mellan attityd och handling. Ytterligare en slutsats vi kan dra utifrån empirin är att CSR kan ge både positiva och negativa effekter på ett företag, där det är viktigt för ett företag att se CSR som ett strategiskt tillbehör till den övriga affärsverksamheten och inte som en genväg till framgång. För att Gina Tricots CSR-arbete ska kunna stärka deras varumärkesimage, krävs både ett välutarbetat CSR arbete men också att Gina Tricot är medvetna om kundernas upplevda varumärkesimage. Corporate Social Responsibility, CSR, can be explained as a company´s willingness to contribute in society where the foundations for a successful job is about finding the balance between economic, environmental and social responsibility. Companies must not only focus on its profitability, but also contribute to ethical social and environmental improvement, factors which has become second nature to contribute to sustainable development but also to build, strengthen and maintain the brand. A trademark is often considered a company's greatest asset, which can also create value for a company and thus be seen as a competitive advantage. The company's brand image is the customer's perception of the brand and is something the customer creates on his own. A different picture of the company may then occur because individuals have different perceptions about a brand. Gina Tricot is the company that is the focus of this study since we believe that they are a well-known brand within the fast fashion industry. Fast fashion is a business strategy that aims to reduce lead times from concept to store and a strategy aimed at satisfying customer needs for the latest trends in a very short time. The purpose of this report is to gain a deeper understanding of what CSR means but also how CSR can contribute to a positive impact and benefit the Gina Tricots brand. The report has both a qualitative and quantitative design where data collection was done through interviews with employees at Gina Tricot and a market research designed as a survey for potential consumers. The collected empirical data is analyzed from literature, scientific articles and electronic sources. The sources have dealt with CSR, customer behavior, brand, brand image and the fashion industry. We can discern from the results somewhat contradictory position on sustainability and environmental awareness. That the interest and the right attitude is evident in the results, but none of the respondents consider to deliberately choose ethically and ecologically produced clothing, it becomes clear that there is a problem and a gap between attitude and action. Yet another conclusion we can draw from the empirical data is that CSR can give both positive and negative effects on a company, where it is important for a company to see CSR as a strategic tool to the rest of the business and not as a shortcut to success. If Gina Tricots CSR work is to strengthen their brand image, it requires both a well-defined CSR work but also that Gina Tricot is aware of customers' perceived brand image.

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