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The assessment of the effect of trust on the long-term business relationship from the buyer's perspective: cases of Mega Iranian car manufacturer
2010 (English)Doctoral thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2010. , 173 p.
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
Keyword [en]
Marketing, Business / Economics - Business studies
Keyword [sv]
Marknadsföring, Ekonomi - Företagsekonomi
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-26681Local ID: f7fc7660-bdcc-11df-a707-000ea68e967bISBN: 978-91-7439-147-3OAI: diva2:999851
Godkänd; 2010; 20100911 (sarabo); DISPUTATION Ämnesområde: Industriell marknadsföring Opponent: Professor Russel Abratt, Nova Southeastern University, USA Ordförande: Professor Esmail Salehi-Sangari, Luleå tekniska universitet Tid: Tisdag den 14 december 2010, kl. 8.00 Plats: A109Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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