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Is business logic a barrier to new firms?
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
1999 (Swedish)Report (Other academic)
Abstract [en]

Business logic consists of unwritten rules, which set up a framework for companies' mode of action and possibilities for custom-oriented actions, compare Sloan Jr. (1990). This means that it is important for managers of small businesses among other things to understand business logic to be able to run profitable firms in a given sector. It is important to understand business logic either to adapt to it or to break with it, thereby creating "something new". We can demonstrate that there are different ways of tackling business logic, for it is possible to "go with" or "go against" the valid rules of conduct in a sector. This distinction makes it possible to identify conformists, innovators and losers, who all tackle business logic in different ways. How business logic is tackled is of great importance to companies' development and survival. The business leader must therefore correctly understand and tackle the rules of conduct existing in business, otherwise the firm's survival is at risk. In the paper I will discuss the necessity for leaders of new firms to understand and tackle the business logic in a "correct way". The empirical base is three longitudinal case studies.

Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 1999. , 7 p.
Research subject
Entrepreneurship and Innovation
URN: urn:nbn:se:ltu:diva-25221Local ID: e43bcf30-73fc-11dc-824d-000ea68e967bOAI: diva2:998273
Godkänd; 1999; Bibliografisk uppgift: Paper presented at the 4th ICSB World Conference on Innovation and Economic Development, 21-23 June, 1999, Naples, Italy; 20071006 (ysko)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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