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Citizen and consumer: the dual role of individuals in environmental policy
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Social Sciences.
2006 (English)Report (Other academic)
Abstract [en]

This article investigates the dual role - exemplified by the ideal-types of the consumer and the citizen - individuals' face in contemporary environmental policy. As crowding-out theory highlights the implications of using ‘wrong' incentives or controlling means, examining the match between policy and those value-systems guiding individuals' decision-making process in practice should indeed be a relevant undertaking. Sweden provides the empirical example for the article, in which a text analysis of policy documents is compared with the results of a mail-out survey to 4000 individuals in four different counties. The article finds that external motivations are perceived as being highly relevant for the promotion of ecological sustainability in Sweden and, thus, that the notion of the consumer-role as guiding individuals' behaviour in the environmental field is rather strong. However, at the same time people tend to ascribe the motivational values included in the Self-transcendence cluster (altruism) a far greater importance as guiding principles in life than the opposing values of Self-enhancement (egoism), indicating that the citizen-role indeed is important to account for in policy-making. Hence, clearly there is a mismatch between Sweden's contemporary policy documents and the general value orientation held by Swedish people in general.

Place, publisher, year, edition, pages
Luleå: SHARP Research Program , 2006. , 18 p.
Research subject
Political Science; Economics
URN: urn:nbn:se:ltu:diva-25132Local ID: ddfdcf40-7371-11dd-a60f-000ea68e967bOAI: diva2:998184
Godkänd; 2006; 20080826 (simon_m)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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