Value creation in PSS design through product and packaging innovation processes
2009 (English)In: Introduction to Product/Service-System Design, London: Encyclopedia of Global Archaeology/Springer Verlag, 2009, 93-109 p.Chapter in book (Other academic)
Consumer packaging has become increasingly important as a valueadding element, since packages shape the consumer's experience of the product during use, as well as accelerating the purchase decision. From a Product/Service-System (PSS) perspective, the strategic benefits of viewing packaging as a central value carrier are evident. To consumers, the product and its packaging are often perceived as closely integrated and consumers' initial impression of the quality and value of a product is sometimes determined by their judgment of the package. Therefore, the product, the package and its integrated benefits and features can be regarded as one product/package/service system. However, product developers tend to over-emphasize the value of the functional properties related to the 'core product', overlooking the differentiating benefits that might come from the integration of product and packaging innovation processes. The move towards developing integrated product/service offerings, rather than traditional artefact based products, implies that the role of packaging needs to be reconsidered in light of, e.g., total life-cycle provisions and environmentally sustainable offerings. This chapter reviews previous research on the integration between product and packaging development, and highlights some important challenges and opportunities related to improved value creation in the product/service system paradigm.
Place, publisher, year, edition, pages
London: Encyclopedia of Global Archaeology/Springer Verlag, 2009. 93-109 p.
Research subject Functional Product Development
IdentifiersURN: urn:nbn:se:ltu:diva-21511DOI: 10.1007/978-1-84882-909-1_5Local ID: f89fb6a0-e022-11de-bae5-000ea68e967bISBN: 978-1-84882-908-4ISBN: 978-1-84882-909-1 (PDF)OAI: oai:DiVA.org:ltu-21511DiVA: diva2:994557
ProjectsCRESCENDO - Collaborative and Robust Engineering using Simulation Capability Enabling Next Design Optimisation, ProViking THINK - Team för Heterogen Innovationskunskap, Fastelaboratoriet – VINNEXC
Godkänd; 2009; 20091203 (daisan)2016-09-292016-09-292016-10-19Bibliographically approved