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Gendered innovative design: critical reflections stimulated by personas
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Human Work Science.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
2012 (English)In: Promoting innovation: Policies, Practices and Procedures, Stockholm: Vinnova , 2012, 328-350 p.Chapter in book (Refereed)
Abstract [en]

This chapter focuses on our re-design of the Persona Method into a tool for criticalreflection on gender issues in entrepreneurship and innovation systems. Whereas suchsystems often are considered gender neutral, we in contrast are emphasizing the needfor communicating and discussing the 'doing of gender’ with actors within those constellations.The aim of this chapter is to explore our development of the Persona Methodfor action-based design in gender equality interventions. A persona is a fictionalcharacter used in our research work to increase gender awareness in interventions. Themethod is used to communicate issues and concerns as well as visions in participatoryinquiries. In our experience the Persona Method engages people in dialogues aboutgender; people totally unfamiliar with gender theories. We therefore examine actionbaseddesign using personas in order to advance the discussion beyond the “problematicwomen issue”. Not only do we highlight a way to discuss gender inequality, ultimatelywe illustrate a means of unsettling and challenging conventional beliefs ongender.

Place, publisher, year, edition, pages
Stockholm: Vinnova , 2012. 328-350 p.
, V I N N O V A Rapport, ISSN 1650-3104 ; 2012:08
Research subject
Human Work Science; Industrial Design
URN: urn:nbn:se:ltu:diva-20765Local ID: 7cc95616-9c3e-494e-8f18-47d62d43c32aISBN: 978-91-86517-71-7OAI: diva2:993809

Godkänd; 2012; 20121217 (ysko)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2016-10-19Bibliographically approved

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