Change search
ReferencesLink to record
Permanent link

Direct link
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits
2007 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captured, manipulated, and potentially misused by public and private agencies, often without one's knowledge or consent. Thus, individual privacy is threatened at an unprecedented level. As recognition of this phenomenon grows, the issue of privacy has increased in salience. Although online privacy research has appeared regularly in the literature, there are still many issues left to explore. This dissertation determines a link between individual concern for online privacy, information transparency, and personality type. We adopt a quantitative approach and derive the hypotheses from previous studies. Empirical data are collected from a web- based survey given to students at Luleå University of Technology. Results show that privacy concerns are linked to information transparency. We present a new reliable unidimensional scale that indicates how much an individual values the importance of information transparency. Using a brief personality inventory, we also uncover differences among personality types in terms of perception of privacy and information transparency.

Place, publisher, year, edition, pages
Luleå tekniska universitet, 2007. , 94 p.
Licentiate thesis / Luleå University of Technology, ISSN 1402-1757 ; 2007:25
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-18288Local ID: 7d404be0-03b2-11dc-8b31-000ea68e967bOAI: diva2:991295
Godkänd; 2007; 20070516 (ysko)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

Open Access in DiVA

fulltext(583 kB)2 downloads
File information
File name FULLTEXT01.pdfFile size 583 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Friberg, Åsa

Search outside of DiVA

GoogleGoogle Scholar
Total: 2 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 5 hits
ReferencesLink to record
Permanent link

Direct link