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Virtual worlds: marketing implications and applications
2010 (English)Doctoral thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2010. , 198 p.
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
Keyword [en]
Marketing, Business / Economics - Business studies
Keyword [sv]
Marknadsföring, Ekonomi - Företagsekonomi
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-17924Local ID: 5e204260-befd-11df-a707-000ea68e967bISBN: 978-91-9739-162-6OAI: oai:DiVA.org:ltu-17924DiVA: diva2:990930
Note
Godkänd; 2010; 20100913 (wadhal); DISPUTATION Ämnesområde: Elektronisk handel Opponent: Docent Sharyn Rundle-Thiele, Griffith University, Australia Ordförande: Professor Leyland Pitt, Simon Frazier University, Canada Tid: Tisdag den 14 december 2010, kl. 10.30 Plats: A109Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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